Decorative Film and Foil Market

Decorative Film and Foil Market Outlook (2024 to 2034)

With the ever-growing demand for improved aesthetics in furniture, home interiors, and even automobiles, worldwide sales of decorative films and foils are set to reach US$ 19.1 billion in 2024 and further increase at a CAGR of 5.3% to end up at US$ 32 billion by 2034.

Decorative films & foils are being extensively used to enhance the ambiance of commercial, residential, and industrial buildings. They are applied on various surfaces such as floors, windows, furniture, and even the interiors of automobiles. They not only offer a stylish look but also protect surfaces from scratches and impacts to some extent, thereby driving decorative film and foil market growth across the world.

Report Attributes	Details
Decorative Film and Foil Market Size (2023A)	US$ 18.4 Billion
Estimated Market Value (2024E)	US$ 19.1 Billion
Forecasted Market Value (2034F)	US$ 32 Billion
Global Market Growth Rate (2024 to 2034)	5.3% CAGR
East Asia Market Share (2024E)	36.5%
China Market Growth Rate (2024 to 2034)	5.9% CAGR
Key Companies Profiled	Eastman Chemical Company The 3M Company LG Hausys, Ltd. OMNOVA Solutions, Inc. Ergis S.A. Avery Dennison Corporation Jindal Poly Films Ltd. Klöckner Pentaplast Group Folienwerk Wolfen GmbH Mondoplastico S.p.A. Other Prominent Players

Demand Analysis of Decorative Films and Foils (2019 to 2023) vs. Market Projections (2024 to 2034)

The market expanded at a CAGR of 4.6% from 2019 to 2023, thereby increasing from a size of US$ 14.7 billion to US$ 18.4 billion.

• Short Term (2024 to 2028): Emerging technologies in printing and coating systems will provide seamless, high-precision register control. Novel 2D and 3D decorative films are being developed specifically for the furniture industry. Focus on innovation is projected to drive overall decorative film and foil market growth in the short term.
• Medium Term (2028 to 2030): Various types of sensors are utilized in automotive vehicles. However, certain decorative materials might obstruct electromagnetic waves. As a result, industries will look for decorative films that preserve electromagnetic wave transmission without interference. The Use of decorative films and foils in vehicles is forecasted to rise steadily in the medium term.
• Long Term (2030 to 2034): Companies are establishing long-term objectives and emphasizing sustainability. To attain this, manufacturing technologies aimed at waste reduction need advancements. Promoting the use of biodegradable materials in decorative films and overcoming the limitations of recyclable decorative films will be essential steps in the long run.

The decorative film and foil market size is projected to expand at a CAGR of 5.3% through 2034, according to Fact.MR, a market research and competitive intelligence provider.

Which Decorative Film and Foil Market Trends are Influencing Product Manufacturers?

“Privacy Window Films Enabling Customization with Unique Designs and Prints”

Residential, commercial, and industrial buildings are undergoing transformations through the application of various decorative films on windows, doors, and floors. These films and foils come in over 60 color variants, ranging from solid hues to metallic designs.

Decorative window films are employed to elevate the aesthetic appeal of both interior and exterior glass surfaces. They allow for customization with unique designs and prints, offering flexibility as they can be easily applied and removed at low cost. Customers are prioritizing aesthetics as much as functionality when selecting door and window privacy films.

“Rising Demand for Energy Efficient Construction”

Decorative films have the potential to significantly reduce energy consumption. In summer, heat is repelled and in winter heat is reserved to regulate room temperature. As a result of this usage, the need for cooling and heating devices is diminished. Decorative films offer a cost-effective alternative to expensive window replacement.

• According to the International Energy Agency, around 20% of the total electricity utilized in buildings is used to maintain the building temperature.
• According to the International Window Film Association, 5% to 10% of energy can be saved annually with decorative window film usage.

What are the Challenges Encountered by Manufacturers of Decorative Films and Foils?

“Competition from Substitutes and Strict Government Regulations”

Window treatment is an emerging alternative for decorative films & foils where the window is covered with shades, drapes, and shutters. Window treatment offers 100% privacy and also comes in many styles, patterns, and colors, which improves overall appearance.

Furthermore, decorative laminates can be used as a substitute for decorative films and foils for furniture designs. These laminates have strength and chemical resistance. They are also available in different textures and design patterns.

Governments are taking regulatory steps to promote the use of non-biodegradable materials. Manufacturers need to comply with these rules and accordingly change their raw material composition. This sustainable shift in business is set to affect business growth in the short term.

Country-wise Insights

Why is Adoption of Decorative Films and Foils High in the United States?

“Extensive Use of Decorative Films and Foils to Reduce Energy Consumption”

The market in the United States stands at US$ 3.9 billion in 2024 and is projected to expand at a CAGR of 5.7% through 2034. This market is projected to generate an absolute $ opportunity of US$ 2.9 billion from 2024 to 2034.

• According to the United States Department of Energy (DOE), medium-colored draperies with white-plastic backings can reduce heat by as much as 33%. In cold weather, traditional draperies have been shown to decrease heat loss from a warm room by up to 10%, thereby enhancing comfort.

Decorative films and foils provide durability and a metallic look to vehicles, aircraft, and boats. It makes stylish and comfortable interiors of automobiles, which makes them ideal candidates for embracing a luxurious feeling environment.

Why are Decorative Film and Foil Manufacturers Lining Up in China?

“Government Initiatives Promoting Domestic PVC Production”

New production methods in China involve the use of calcium carbide as a raw material for PVC manufacturing, sourced from areas abundant in coal resources such as Xinjiang, Inner Mongolia, and Shaanxi provinces, known for their significant coal concentrations.

• According to the Asian Development Bank, China accounts for one-third of global PVC production. Also, China is one of the top three exporters of polyethylene wax in the world.

The Usage of PVC can be categorized into two types. Applications like pipes, fitting, windows, plates, panels, and doors are included in the rigid product category. Films, flooring, and wallpaper come in the flexible product category. Around 62% of the PVC manufactured in China is used for manufacturing rigid products and the remaining 38% is used for wallpaper, flooring, and films, including decorative films and foils.

Category-wise Insights

Which Material is Widely Preferred for Production of Decorative Films and Foils?

“High Demand for Polyvinyl Chloride Decorative Films and Foils Due to Their Nontoxicity”

Polyvinyl chloride (PVC) is used in decorative films to finish the surfaces of doors, kitchen cabinets, and bathroom shower doors. It can be used without the application of paints and varnish. Advantageous features like nontoxicity and eco-friendliness make it an excellent decorative material for indoor applications. Generally, it is used as a decorative film for furniture that can't be painted. Other materials may buckle under pressure, but PVC material shows impressive durability by resisting chemicals.

Previously decorative foils were made from plastic and aluminum, but decorative films made of PVC are the choice of many industries due to their stability and safer usability.

Why are Decorative Films and Foils Extensively Used in Residential Buildings?

“Decorative Films and Foils Budget-Friendly Solutions for Residential Needs”

Residential buildings are estimated to account for a 37.3% decorative film and foil market share in 2024, and the segment is projected to reach a market valuation of US$ 12.4 billion by 2034-end.

Decorative films & foils are used for multiple applications in residential buildings. From kitchen cabinets to shower doors to window covers, they play a crucial role in offering a stylish look, maintaining privacy, and protecting the surface. These films are also used to enhance the beauty of furniture, as they offer an innovative and practical way to provide versatility, aesthetic diversity, and ease of application. Decorative films & foils are popular for their functionality with appealing aesthetics at and budget-friendly price.

Competitive Landscape

Key players in the decorative film and foil market are Eastman Chemical Company, The 3M Company, LG Hausys Ltd., ERGIS S.A., Avery Dennison Corporation, Jindal Poly Films Ltd., Klöckner Pentaplast Group, Folienwerk Wolfen GmbH, Mondoplastico S.p.A., RENOLIT, AVI Global Plast Pvt. Ltd., Macro Plastic Sdn. Bhd., and Peiyu Plastics Corporation.

Companies are devoting a significant portion of their revenue to R&D to resolve problems and offer creative solutions to draw in new customers and stay competitive. Companies are developing customized offerings for issues that meet industry-specific needs to compete with other players.

• On 30 August 2023, Renolit inaugurated its new production line in North America. The decision was made to maintain the company’s market position and increase the market share of the company.
• In March 2023, Eastman Chemical Company launched a high-energy visible light filtering film for the transportation sector. The product line was launched in China.
• In February 2023, Surteco Group SE acquired Omnova’s laminates and performance films and coated fabrics division, which specializes in the production of laminates, foils, and vinyl-coated fabrics. This move is projected to strengthen the company’s position in the market by planning the internationalization of the company.

Fact.MR has provided detailed information about the price points of key manufacturers of decorative films and foils positioned across regions, sales growth, production capacity, and speculative technological expansion, in the recently published report.

Segmentation of Decorative Film and Foil Market Research

• By Material :

  • Polyvinyl Chloride
  • Polyester
  • Polypropylene
  • Vinyl

• By Application :

  • Furniture
  • Doors & Windows
  • Flooring
  • Automotive Interiors & Exteriors

• By End Use :

  • Residential
  • Commercial
  • Institutional

• By Region :

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa