Digital Business Card Market

Digital Business Card Market Outlook (2023 to 2033)

The global digital business card market is forecasted to increase at an impressive CAGR of 9.5%, rising from its current value of US$ 200 million to US$ 500 million by the end of 2033.

Networking is essential in every sector. It is one of the most successful methods of advancing one's career and can also help with lead generation and business growth. For decades, professionals in a variety of professions have utilized paper business cards to share contact information and grow their professional networks. However, factors like fast digitization, rapid smartphone adoption, and increased social media use have limited the use of business cards. Digital business cards have come out as an excellent replacement for conventional business cards.

A digital business card, also known as a virtual or electronic business card, is a contemporary method of providing contact information in a professional setting. It is a paperless and effective method of sharing personalized information concerning oneself and one's business.

Given their eye-catching and easy-to-use features, digital business cards are growing more popular among customers and businesses. Major features include an option for the user to add a picture, video, location, and logo. Furthermore, users can swiftly modify or customize cards without having to wait. Digital cards are simple to share, and most applications allow users to share their information with others by email, text (SMS), or social media.

Digital business cards also allow users to attach videos and external links (subscription lists, surveys, sign-up forms, and so on) to create better first impressions, communicate contact information, and promote services in a more compelling manner. Furthermore, the choices provided by digital business cards are increasing their popularity among enterprises and customers. Digital business cards make it easy to keep all of a user's contact information, social media accounts, and site URLs in a single location.

Several market players are raising funds to meet the increasing demand for digital business cards and provide innovative solutions.

• For example, HiHello Inc., a major market player, disclosed a USD 7.5 million Series A round of fundraising spearheaded by Foundry Group in July 2021. This new capital will allow HiHello to continue expanding its workforce and business platform to help organizations of all sizes.

Fact.MR, a market research and competitive intelligence provider, expects such factors will boost the sales of digital business cards over the next ten years.

Report Attributes	Details
Digital Business Card Market Size in 2023	US$ 200 Million
Projected Market Value (2033)	US$ 500 Million
Global Market Growth Rate (2023 to 2033)	9.5% CAGR
Leading Regional Market	North America
Prominent User Type	Business
Key Companies Profiled	Adobe Haystack Techno Infonet Inigo SnapDat L-Card HiHello Dibiz OrangeTreeApps Switchit Mobilo Card CamCard

Why are Digital Business Cards Becoming Mainstream?

“Spike in Smartphone Users across Regions”

Over the projection period, a rise in smartphone users is expected to provide market players with numerous opportunities. The availability of budget-friendly smartphone solutions has raised customer interest. The rise of social networking platforms is a major factor driving smartphone adoption, particularly among millennials.

The digital business card is simple to create and share by SMS, Facebook, LinkedIn, WhatsApp, Twitter, Facebook Messenger, Email, and QR Code. The adoption of digital business cards will increase along with the number of smartphone users. With nearly everyone owning a smartphone with an internet connection, digital business card sharing has become increasingly convenient.

“COVID-19 Outbreak Accelerated Adoption of Digital Business Cards”

The emergence of the COVID-19 pandemic pushed people to embrace social distancing and touch-free methods. As a result, the outbreak increased the adoption of digitization and online transactions. The transition to a new methodology and applications like virtual software meetings and platforms that allow multiple teams to collaborate on the same platform at the same time, or new ways to build contacts, became important. As a result, digital business cards quickly became a popular option for business professionals in the wake of the pandemic.

“Rising Number of Small- and Medium-sized Enterprises”

Small and medium-sized enterprises (SMEs) are critical in most economies, particularly emerging countries. SMEs account for the majority of enterprises worldwide and are important contributors to employment creation and global economic development. Furthermore, the number of SMEs is increasing dramatically as a result of strong government support and efforts, such as schemes, grants, and loans.

The number of start-ups is increasing year after year, which is projected to provide significant growth opportunities for market players. This is due to the low cost of digital business cards. Digital business cards are a cost-effective way for small and medium-sized enterprises to market and exchange contact information on social media platforms and with customers.

“Growing Importance of Sustainability Among Customers and Businesses”

Sustainability is becoming essential for customers and businesses in all industries. The utilization of trees in the production of mass paper products such as newsprint, books, business cards, and writing paper, among other products, has long been a source of contention. Paper replacements for books, newspapers, and business cards are growing more popular among customers and businesses.

Digital business cards are becoming more common among customers and companies who care about the environment. They are choosing digital business cards over paper-based cards as part of environmental protection.

How is the Start-up Ecosystem in the Digital Business Card Space?

“Raising Capital for Business Expansion – Key Factor for Growth in the Market”

Start-ups are seeking co-investors to help them raise the capital needed for business expansion. Many market participants are implementing innovative business tactics to stimulate business expansion, such as creating development centers in numerous emerging economies. With the growing trend of virtualization and digitalization across industries, digital business card suppliers are aspiring to increase their global footprints.

• Scard, a Singapore-based start-up, launched a digital business card in October 2022, which can be digitally printed or produced via tangible contacts such as NFC-qualified stickers. The start-up allows users to share their cards with others via a URL or QR code. It is also a virtual card that will enable users to connect, communicate, and share on the preferred channel.
• Blinq, an Australian start-up, raised US$ 5 million from Blackbird and Square Peg Capital in May 2022. Blinq allows users to share their professional identity with others through an app and NFC card, video call background, short link, QR code, and email signature.

Country-wise Insights

How are United States Market Players Ensuring Robust Growth?

“Strong Focus on Introducing Advanced Technologies”

North America is leading the global electronic business card market due to the fast digitalization of many industries and enterprises. Customers are becoming more environmentally sensitive, and the significance of sustainability among businesses has grown significantly, fueling the use of digital business cards. Moreover, freelancers and self-employed individuals are also moving to digital business cards to exchange information more digitally.

The United States is a major contributor to the regional market due to the increasing demand for digital advancements in the country. Many tech behemoths in the United States, like Adobe, HiHello, Inc., and others, are focusing on introducing advanced technologies such as augmented reality and near-field communications into their digital business cards, increasing the sales of digital business cards.

Why are India, South Korea, and Japan Important Markets for Digital Business Card Providers in Asia Pacific?

“Rapidly Increasing Digitalization of Organizations in These Countries”

Asia Pacific is seeing an increase in the use of digital business cards. The expanding internet user population, as well as the adoption of digital technologies, are driving the growth of the digital business card market in Asia Pacific. More businesses are turning to digital marketing and advertising tools, increasing the use of digital technology like e-business cards. APAC is home to a plethora of small and medium-sized businesses, which is generating significant growth opportunities for regional market players.

South Korea, Japan, and India are important markets in the region due to the increased digitalization of organizations in these countries.

Which are the Leading Countries in the European Market?

“Germany and United Kingdom to Play Key Roles in Regional Market”

Europe is making a substantial contribution to the worldwide market. Germany and the United Kingdom play major roles in the regional market due to the growing need for digital solutions, the increasing number of start-ups, and the adoption of new technologies in these countries.

Category-wise Insights

Why are More Businesses Opting for Digital Business Cards?

“Digital Business Cards Provide Host of Benefits”

There are numerous advantages to using digital business cards. The technology allows companies to add prominent corporate partners to the business card, showing viewers the professionals or companies that support the firm.

Digital business cards also enable companies to add a link that can lead the viewers to major projects and tasks taken on by the company. Furthermore, since digital business card information is typically shared by QR code, organizations have control over their employees' data with publicly registered numbers.

Competitive Landscape

The global market is becoming increasingly competitive with a growing number of participants. Key players in the electronic business card market are focusing on collaborations, mergers and acquisitions, product/technology releases, and expansion. Moreover, leading players are making significant investments to accelerate the creation of innovative digital business cards.

• Adobe partnered with Meta, Mastercard, and Etsy in October 2022 to develop digital solutions for small and medium-sized businesses. It will give small and medium-sized enterprises access to Adobe's document cloud and creative cloud.

Key Segments of Digital Business Card Industry Research

• By User Type :

  • Individual Users
  • Business Users
  • Others

• By Platform :

  • Android
  • iOS
  • Windows

• By End User :

  • IT and Telecommunications
  • Marketing Agencies
  • BFSI
  • Sales Entrepreneurs
  • Others

• By Region :

  • North America
  • Latin America
  • Europe
  • Asia Pacific & China
  • Middle East & Africa