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Faux Finish Coatings Market

Faux Finish Coatings Market

Faux Finish Coatings Market, Forecast, Trend, Analysis & Competition Tracking - Global Market Insights 2021 to 2031

Faux Finish Coatings Market

About the Report

Inclination for interior decoration in industrial, commercial, and residential sectors, alike, has become prominent since the past decade.

As the requirement for finishing that looks like metal, marble, stone, or other appealing surfaces tends to persist, demand for faux finish coatings is projected to increase over the coming years, creating ample opportunities for key market players.

A latest study by Fact.MR provides an unbiased, detailed analysis of the global faux finish coatings market, its growth, scope, and new trends, with focus on leading regions of the world such as North America, Latin America, Europe, East Asia, South Asia, and MEA. The report also details how the COVID-19 pandemic has affected this space, and what the future outlook will be.

Historical & Future Outlook of Faux Finish Coatings

Faux finish coatings have gained fast traction owing to their property of providing a premium appealing look to interior surfaces in a cost-effective way.

With increase in demand for various interior décor applications such as walls, doors, panels, handrails, and others, faux finish coating manufacturers have experienced a surge in demand in the past years.

According to Fact.MR, the global faux finish coatings market expanded at over 5% CAGR during the last 5 years from 2016 to 2020.

As the architecture, building, and construction industry is exhibiting steady growth, faux finish coating manufacturers are on good grounds to increase their sales footprint over the coming years.

With rise in the requirement for various types of faux finish coatings, such as wall glazing, metallic, and others, suppliers are expected to come across new opportunities across regions.

According to Fact.MR, the global faux finish coatings market is anticipated to ascend at over 6% CAGR during the forecast period of 2021 to 2031.

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Why is Demand for Faux Finish Coatings Surging from the Architecture Industry?

As the architecture industry expands, demand for faux finish coatings does too, and manufacturers are witnessing higher sales across the world.

According to the International Trade Administration, since 2010, the United States has had a surplus for trade in Architecture, Engineering, and Construction (AEC) services, which reached US$ 7.52 billion in 2019. As per the report, exports of U.S. AEC services reached US$ 15.86 billion in 2019, and imports were US$ 8.34 billion.

As stated by the International Trade Administration, in 2019, almost 60% of U.S. architectural services were provided in the Asia Pacific region, with more than US$ 625 million in exports, while Europe was the next largest export market for architectural services, accounting for 16% of U.S. exports, valued at more than US$ 170 million.

This represent the enormous growth scope for faux finish coating manufacturers not only in the U.S. but across the globe.

Will Steady Growth of the Construction Industry Fuel Sales of Faux Finish Coatings?

Rise in the number of building, construction, and renovation projects in residential, industrial, commercial, and other sectors is significantly boosting demand for faux finish coatings across geographies.

According to a report published by Invest India, the National Investment Promotion & Facilitation Agency of India, India is set to hold the third-largest construction market by 2025.

As per the report, the Government of India spent approximately US$ 454.8 Bn on infrastructure development over the last 6 years from 2015 to 2020.

As stated in a report published by the Government of the United Kingdom, the U.K. construction industry is growing steadily, and is set to secure its share of the forecast EUR 200 billion p.a. global market for integrated city systems by 2030. All such factors bode well for demand to rise for faux finish coatings.

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What are the Key Challenges Faced by Faux Finish Coating Manufacturers?

Though faux finish coatings are highly preferred in residential, commercial, and other sectors, they are quite expensive and often not affordable by consumers with low to medium income or small commercial entities.

Additionally, there are a few cons of using faux finish coatings that often work as restraints for manufacturers, such as-

  • Needs proper handling- If the painter doesn’t have proper knowledge, expertise, or tools, the end result will not be satisfactory
  • Requires costly maintenance compared to normal painting
  • It’s more time-consuming and costly to change the painting, once done, compared to normal painting

However, overall, the advantages of faux finish coatings outpace these restraints, and manufacturers and suppliers are set to come across huge potential in the market worth exploring.

faux finish coatings market

Country-Wise Analysis

Why are Faux Finish Coating Manufacturers Targeting the United States?

The United States is the leading country in the world’s largest market for faux finish coatings, North America, and is expected to remain in this pole position throughout the forecast period.

Highly advanced commercial and residential construction industry and rise in requirements from the architectural industry are propelling the growth of faux finish coating manufacturers in the country.

In February 2019, Google announced that it would spend US$ 13 billion on offices and data centers across the U.S., noting that, these investments will create thousands of new construction jobs in states outside of its traditional base of California, including in Nebraska, Nevada, Ohio, Texas, Oklahoma, South Carolina, and Virginia.

This indirectly indicates the growth scope for faux finish coatings across the country.

What Makes Germany a Lucrative Market for Faux Finish Coatings?

Germany, being the epicenter of the world’s second-largest market of faux finish coatings, Europe, is in the spotlight for manufacturers.

Backed by steady growth of the building & construction industry and rising inclination towards interior decoration, Germany is set to remain a lucrative over the coming years.

According to a report titled “European Construction Sector Observatory”, published by the European Commission in June, 2018, there were 650,813 enterprises operating in the broad construction sector in Germany in 2014, predominantly micro, small, and medium, while production in construction registered an overall growth rate of 10.4% over 2010-2016.

This data explains why faux finish coatings manufacturers are targeting Germany in order to increase their sales footprint.

Will China’s Faux Finish Coatings Market Exhibit Hegemony?

Advanced construction industry and rise in the number of highly developed manufacturing hubs have kept China in the limelight for manufacturers of faux finish coatings.

According to a report published by The State Council, The People’s Republic of China, on 9th September, 2018, China’s construction industry has seen rapid expansion since the country began implementing reforms and opening up policy in 1978, while the value added output of the construction industry reached 5.57 trillion yuan (around US$ 816.6 billion) in 2017.

As stated by the National Bureau of Statistics (NBS) in 2017, the construction industry in China is growing steadily at an average annual growth rate of 16.6%, while the number of construction companies saw fast growth, reaching more than 300,000 last year.

As such, China has been grabbing the attention of faux finish coating suppliers in recent years.

What Makes India a Huge Market for Faux Finish Coatings?

Fast-paced growth of the construction industry, abundance of raw materials and labor, and other such factors are driving demand for faux finish coatings across India.

According to a report published by Invest India, the construction industry in India is growing exponentially, while the real estate sector attracted US$ 5 billion institutional investments in 2020.

As stated it its report, the construction industry in India contributed 9% of the Gross Domestic Product (GDP) of the country, while new investments in road infrastructure was US$ 16.6 billion in 2018.

These figures give a glimpse of the growing opportunities in India for stakeholders in the faux finish coatings space.

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Category-Wise Insights

Which Type of Faux Finish Coating is Most in Demand?

Presently, wall glazing faux finish coatings are leading in the market, and are expected to propel the growth of manufacturers due to their high requirement.

This type of faux finish coating is highly preferred in industrial, commercial, and even residential sectors due its exclusive properties such as-

  • Provides thermal efficiency
  • Improves overall appearance of walls
  • Allows natural light to penetrate deeper within the building

Some of the other key segments in terms of coating type are plaster, metallic, and marbleizing faux finish coatings.

Competitive Landscape

The global faux finish coatings market is fragmented in nature, and thriving on key players. In order to remain in their high positions, these key players are emphasizing on developing more advanced and broader range of products. For instance,

  • In 2021, Faux Effects International Inc. announced the launch of WALLSILK™, a unique Faux Effects® decorative coating, which, in combination with ShimmerCoat™, replicates the look, feel, and elegance of raw silk and other exquisite fabrics.
  • PPG Industries, Inc. launched its new range of faux finish coatings of various neutral colors in 2020.
  • The Coil Coatings division of Sherwin-Williams Company launched a new platform for its polyester technologies- PolyPREMIER™ in December 2020.

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Report Scope



Forecast Period


Historical Data Available for


Market Analysis

USD Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Middle East & Africa
  • Oceania

Key Countries Covered

  • US
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Poland
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Vietnam
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • Turkey
  • Northern Africa
  • South Africa

Key Segments Covered

  • Coating Type
  • Region

Key Companies Profiled

  • Anvil Paints & Coatings, Inc.
  • Benjamin Moore & Co.
  • Faux Effects International Inc.
  • PPG Industries, Inc.
  • The Sherwin-Williams Company

Report Coverage

  • Market Forecasts
  • Brand Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Faux Finish Coatings Market Segmentation by Category

Coating Type

  • Plaster
  • Metallic
  • Wall Glazing
  • Marbleizing
  • Other Segments


  • North America
  • Latin America
  • Europe
  • Middle East and Africa (MEA)
  • East Asia
  • South Asia
  • Oceania

Faux Finish Coatings Market - Scope of Report

A recent study by Fact.MR on the faux finish coatings market offers a 10-year forecast from 2021 to 2031. The study analyzes crucial trends that are currently determining market growth.

 This report explicates on vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders and emerging players associated with the manufacturing of faux finish coatings.

The study also provides the dynamics that are responsible for influencing the future status of the market over the forecast period.

A detailed assessment of the value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report. A list of prominent companies operating in the faux finish coatings market, along with their product portfolios, enhances the reliability of this comprehensive research study.

Report Summary

The study offers comprehensive analysis on diverse features, including demand, product development, revenue generation, and sales in the faux finish coatings market across the globe.

A comprehensive estimate on the market has been provided through an optimistic as well as a conservative scenario, taking into account sales during the forecast period. Price point comparison by region with global average price is also considered in the study.

Key Questions Answered in Report

  • Which are the most lucrative markets for faux finish coatings?
  • Which factors will impact the growth of the faux finish coatings market?
  • How will changing trends impact the strategy of market players?
  • How can market players capture the low-hanging opportunities across regions?
  • Which companies are leading the faux finish coatings market?
  • What are the winning strategies of stakeholders in the faux finish coatings market?

Inspected Assessment on Regional Segments

Key sections have been elaborated in the faux finish coatings market report, which have helped deliver projections on regional markets.

These chapters include regional macros (political, economic, and business environment outlook), which are expected to have a momentous influence on the growth of the market during the forecast period.

Country-specific valuation on demand for faux finish coatings has been offered for each regional market, along with market scope estimates and forecasts, price index, and impact analysis of the dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.

Detailed breakup in terms of value for emerging countries has also been included in the report.

Research Methodology

In Fact.MR’s study, a unique research methodology is utilized to conduct extensive research on the growth of the faux finish coatings market, and reach conclusions on the future growth parameters of the market.

This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the drawn conclusions.

Secondary resources referred to by analysts during the preparation of the faux finish coatings market study include statistics from governmental organizations, trade journals, white papers, and internal and external proprietary databases.

Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of the research report as a primary resource.

- FAQ's -

Some of the top companies competing in the global faux finish coatings landscape are Anvil Paints & Coatings, Inc., Benjamin Moore & Co., PPG Industries, Inc., and Faux Effects International, Inc.

The United States, Germany, the United Kingdom, Japan, France, Canada, China, and a few others are lucrative markets for faux finish coatings.

Presently, wall glazing faux finish coatings are the mostly sought-after in terms of type, and are expected to keep leading over the forecast period 2021 to 2031.

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Is the market research conducted by Fact.MR?

Yes, the report on the radiation proctitis treatment industry has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

Is a sample of this report available for evaluation?

Yes, you can request a sample, and it will be sent to you through an email.