Fraise Mowers Market

Fraise Mowers Market Outlook (2023 to 2033)

The global fraise mowers market is valued at US$ 2.75 billion in 2023 and is forecasted to reach US$ 4.52 billion by 2033, expanding steadily at a CAGR of 5.1% over the next ten years.

A fraise mower, usually referred to as a grass cutter, is a grass-cutting equipment used in horticulture, agriculture, gardening, and other fields to cut grass. This machine includes one or more rotating blades. The global fraise mowers market is expanding due to their widespread usage, which includes golf courses, large parks, cricket fields, gardens, and extensive lawns.

A rotary mower is a piece of agricultural equipment that is frequently dragged by an agricultural tractor and operated by power take-off. The acceptance of gardening as a hobby and advancements in social lifestyle is anticipated to boost the demand for fraise mowers during the forecast period. Hover mowers may be maneuvered in all directions, including side to side, because they 'float' on an airy cushion. For those who simply wish to cut the grass as quickly as possible, this makes mowing the lawn quick and simple.

• The National Gardening Association estimates that more than 90 million American households engage in various garden equipment and lawn-related activities. The market is also anticipated to be driven by the extensive use of lawnmowers to maintain public spaces including parks, schools, and sports fields.
• In May 2022, Toro launched a robotic mower that incorporates cutting-edge technology and innovative features, offering homeowners unprecedented possibilities and a user-friendly experience in yard care. The battery-powered robotic mower by Toro uses advanced smart and interconnected technology.

Report Attributes	Details
Market Size in 2022	US$ 2.61 Billion
Estimated Market Value (2023)	US$ 2.75 Billion
Forecasted Market Value (2033)	US$ 4.52 Billion
Global Market Growth Rate (2023 to 2033)	5.1% CAGR
Japan Market Growth Rate (2023 to 2033)	6.2% CAGR
South Korea Market Growth Rate (2023 to 2033)	3.8% CAGR
United Kingdom Market Growth Rate (2023 to 2033)	4.7% CAGR
Key Companies Profiled	Robert Bosch GmbH Toro Company Deere & Company Honda Motor Company Kubota Corporation American Honda Motor Co. Fiskars Falcon Garden Tools The Toro Company MTD Products

Which Factors are Driving the Demand for Fraise Mowers?

“Increasing Focus on Innovation in Garden Equipment and Lawn Care"

The development of innovative machinery and the upcoming building of smart cities are responsible for the growth of the fraise mower industry. Advanced systems have sensors that can detect obstructions, people, objects, weather, theft, and other things.

These sensors make life easier for customers and improve their experience, which will boost demand for these systems over the projected period. A rise in commercial construction activities has also been brought on by the rapid urbanization of developing countries, which is anticipated to push the demand for innovation in garden equipment and lawn care.

AI-powered robotic mowers can also contribute to the total transformation of this market and its expansion. These are now much easier to map, control, run, and improve cutting efficiency due to their incorporation of automation devices and built-in GPS. These cutting-edge lawnmowers’ new smart models would make it possible for customers to connect them to smartphones, enabling people to use the equipment from a distance using Wi-Fi, Bluetooth, or cellular connectivity.

"High Demand for Motorized Fraise Mowers Due to Increase in Residential Areas with Large Parks”

Growing urbanization across the world has been linked to an increase in residential areas with lawns, which has increased demand for motorized lawnmowers to maintain lawns nearby.

• The Assessment of World Urbanization Prospects by the United Nations predicts that by 2050, 68% of the world's population would reside in urban areas, up from 55% in 2018.

In addition to the construction of new buildings and the upkeep of public parks and green spaces, this urbanization calls for the development of smart cities and green areas.

The fraise mowers market in the residential sector is a competitive and growing industry. In recent years, there has been an increased focus on environmentally friendly and energy-efficient lawnmowers, as well as a trend towards robotic mowers that can automatically maintain lawns.

One type of lawn mower that has gained popularity in recent years is the "zero-turn" mower, which has a turning radius that allows for efficient cutting and trimming of lawns. Another popular type of mower is the "riding" mower, which is often used for larger lawns.

How is the Start-up Environment Influencing the Demand for Fraise Mowers?

"Graze Launches New Solar-Powered Autonomous Lawn Mower with Advanced Sensor Capabilities and Machine Learning"

A start-up called Graze has developed an electric, fully autonomous commercial fraise mower. The Graze team has completed four Graze robots, and more are being constructed for forthcoming pilot programs.

• Graze's business strategy is centered on 'robot-as-a-service', which will charge consumers for the machine per acre mowed depending on how difficult the mowing is. Through crowdfunding, Graze has raised over US$ 9 million from more than 6,200 investors.

• Graze revealed a solar-powered autonomous lawn mower for commercial use in September 2020. The new mower comes equipped with advanced sensor capabilities that enhance safety, GPS-based mapping, and computer vision while utilizing machine learning capabilities to extract valuable and practical insights.

What are the Hindrances to the Adoption of Fraise Mowers?

"Environmental Pollution Issues Associated with Use of Fraise Mowers"

Even though fraise mowers have many advantages, there are a few drawbacks to take into account. The fact that fraise mowers generate a lot of pollutants is one of its biggest downsides, which is causing serious environmental issues. The use of these devices is subject to several strict laws that are being imposed by governments worldwide.

• A brand-new gas-powered lawn mower, according to the US Environmental Protection Agency, emits as much pollution as 11 brand-new cars driven for an hour. This highlights how damaging to the environment fraise mowers are. Older two-stroke engines perform fuel combustion inefficiently, with about 30% of the fuel failing to complete combustion.

“Increasing Preference for Low-maintenance Artificial Grass over Natural Grass"

Artificial grass is becoming more and more popular, and the fraise mowers market for fraise mowers may encounter a significant barrier because of this. Since artificial grass does not need to be watered, mowed, treated with pesticides, or fertilized, it is low maintenance and costs the customer less money. Artificial grass is thus growing in popularity as a more affordable solution for customers who have lawns.

With little water and care requirements, consumers can recoup their original investment in artificial grass. Unlike natural grass, this grass carpet is long-lasting and does not need to be replanted. Users are also not forced to spend time pulling weeds.

Country-wise Insights

What are the Key Drivers Behind the High Sales of Fraise Mowers in the United States?

"Growing Popularity of Kitchen Gardens across the Country”

Sales of fraise mowers in the United States are anticipated to rise at a CAGR of 5% during the forecast period, as the country is home to a wide range of products and fraise mower manufacturers.

There is a steady need for fraise mowers and related equipment in the United States, as most households have lawns. The market is fiercely competitive, with various well-established brands and emerging players competing for a piece of the market share.

In the United States, a kitchen garden is a common feature in most homes that requires constant maintenance, which is anticipated to fuel market expansion over the coming years.

How are Technological Advancements Driving the Demand for Fraise Mowers in China?

"Strong Presence of Prominent Robotic Fraise Mower Manufactures"

Demand for fraise mowers in China is expected to increase at a CAGR of 5.5% during the forecast period. A large number of international top fraise mower brands in the country are introducing robotic and walk-behind lawnmowers. Due to increased automation and the need for efficiency in fraise mowing operations, sales of robotic fraise mowers are predicted to rise rapidly in the country.

New markets for local lawn mower manufacturers have emerged in emerging countries due to the rise in disposable income and gardening activities' popularity. The main driver for their rising popularity is a large number of domestic suppliers of fraise mowers in China. This country presents fraise mower manufacturers with ample potential and attractive opportunities.

Category-wise Insights

How is Demand for Electric Fraise Mowers Shaping Up?

“High Durability and Efficiency of Electric Fraise Mowers”

Electric fraise mowers’ high torque-to-weight ratio and ease of operation, which enable them to cut tall grass efficiently, are driving their demand. The durability and efficiency of these battery-powered engines have increased, making these mowers a more desirable option for customers.

Batteries of electric lawnmowers now have a longer lifespan than before, which enables these tools to run for longer periods. Electric mowers are also more environment-friendly, which is increasing their popularity across regions.

Why are Fraise Mowers Extensively Used in the Residential Sector?

“Growing Demand for Homes with Lawns and Gardens”

Factors such as population growth, improved living standards, and a growing preference for well-maintained residential properties have led to the residential sector dominating the market. An increase in new home construction and residential real estate projects in North America has led to an increase in demand for electric fraise mowers, providing significant growth prospects for the residential sector.

The market is anticipated to expand as lawnmowers are increasingly adopted by a large number of people around the world. It is predicted that increasing demand for lawns and gardens among different customer groups will increase sales of fraise mowers around the world.

Throughout the forecast period, the non-residential segment is anticipated to exhibit consistent growth. Demand for products in this end-use segment is anticipated to be driven by rising investments made by governments and the public sector in the alteration of public spaces, such as existing infrastructure, parks, and yards situated near historic sites.

Competitive Landscape

Various types and designs of robotic battery-powered fraise mowers are available, and each type holds a significant market share in different parts of the world. This has facilitated the growth of established leaders in the market. These established competitors often have a strong global presence, making it challenging for new players to enter the market. A few key market players have implemented the tactics of major corporations and have maintained their position through partnerships and expansions.

• Mammotion launched LUBA in May 2022, marking its debut in the perimeter wire-free robotic lawn mower market for residential use. This groundbreaking device not only replaces the traditional gas-powered mowers but also eliminates the need for existing robot mowers that rely on perimeter wires. Given its state-of-the-art features, LUBA has the capacity to transform the future of lawn-mowing practices.

Key Segments of Fraise Mowers Industry Research

• By Product Type :

  • Manual
  • Electric
  • Robotic
  • Patrol

• By End User :

  • Residential
  • Commercial

• By Battery Type :

  • Lithium-ion
  • Lead Acid

• By Region :

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa