House Painting Services Market

House Painting Services Market Outlook (2023-2033)

The global house painting services market is valued at US$ 17.8 billion in 2023 and is expected to reach a market value of US$ 29.6 billion by 2033, expanding at a CAGR of 5.2% over the next ten years.

The industry has transformed from being conventionally unorganized to a more structured market, and house painting services in some of the cases are also offered as bundled services by paint and coating brands. The frequency of repainting houses has also been reduced to less than five years, and it forms one of the major components of house renovation spending by house owners.

House painting service demand has a direct relation with the development of the residential sector.

• According to a combined study by the U.S. Census Bureau and the U.S. Department of Housing and Urban Development, privately-owned housing units have grown by 1.4% in the United States during August-September 2022 and registered a total volume of 1.5 million.

House painting service providers offer painting services with a variety of house paintings and related home improvement projects in both interiors (bathrooms, kitchens, cabinets, living rooms, and others) and exterior (playhouses, outer walls, doors, and others) portions of the house. They are expected to see a substantial hike in revenue generation with increasing residential construction activities.

Post-COVID, the construction sector has observed a significant rise. The development of new residential buildings and an increase in urbanization worldwide have stimulated the demand for house painting services.

An increase in family nuclearization, disposable income of people, and awareness of home improvement are essential factors boosting the demand for house painting services. Increasing number of older infrastructure and residential buildings along with favourable government initiatives boosting affordable residential houses for the population will increase the demand for house painting services in the long term.

Interior house painting will dominate by service type with a market share of 66%.

Report Attributes	Details
Market Size (2022A)	US$ 17 Billion
Estimated Market Value (2023E)	US$ 17.8 Billion
Forecasted Market Value (2033F)	US$ 29.6 Billion
Global Market Growth Rate (2023-2033)	~5.2% CAGR
North America Market Share (2022)	~17%
East Asia Market Growth Rate (2023-2033)	~6.5% CAGR
United States Market Growth Rate (2023-2033)	~4.5% CAGR
Key Companies Profiled	Five Star Painting Canadian Pro Painting JXF Painting Service Home Painters Toronto Royal Home Painters Inc. 360 Painters Perfect Painters & More Wall Alive Painting Group EF Painting Services Corp Gold Star Painting AGM Renovations Asian Paints Sunshine Home Painting Services Berger paints Nippon Gush Paints

Increasing Focus on Home Improvement

Growing consumer focus on home improvement coupled with the increase in disposable income of people is driving the demand growth for house painting services. With the increasing disposable income, consumers are increasing their focus on improving the aesthetic looks of their houses. Also, consumer preference for painting different parts of the house with different colors to change the mood of the room has seen a rise. This factor is escalating the need for professional house painting service providers with good knowledge of colors and home decor.

Growing concerns about keeping family members safe from structure deterioration, mold, and insects are creating a lucrative opportunity for house painting service providers. These professionals are appointed a standardized interval to look after the house condition and make necessary improvisations to prevent mold, insects, and deterioration of the property.

Technological Innovation in Painting Services

Technological innovations such as virtual painters, integration of IoT, and advancements in painting tools are expected to accelerate the demand for house painting services worldwide.

Painting companies these days are substantially investing in 3D visual technology, which helps customers have a glimpse of their house in particular or different shades. This helps customers choose suitable colors of their choice and take the right decisions related to the same.

Advanced tools are been utilized by painters that are cost- and time-effective, and help in the efficient painting of walls with minimum paint waste. Adoption of sprays with zero air, which offers a uniform look to the walls and allows hassle-free mixing implementation of paint, is gaining traction in this space.

Extremely Competitive Business Environment of House Painting Services

The highly competitive nature of house painting services is restraining market growth to some extent. House painting services have zero complexity; it is easy for new market players to enter the market. It also requires lower R&D investment and capital, which supports the hassle-free entrance of new market players. Therefore, to cope with extreme competition, market players need to reduce their prices to attract business, which may make it hard to attain suitable profits for running a business.

Also, the market is seasonal, and so occasions, weather conditions, and other environmental factors determine the demand for house painting services. Additionally, an economic downturn may impact the disposable income of consumers and may also hit the construction sector, which will result in lower demand for house painting services.

Image depicts the historic and forecasted CAGR of the house painting services market at 3.8% and 5.2%, respectively. Among the applications, house redecoration holds a leading share of 58% in the market.

Country-wise Insights

China to Hold Leading Share of Global Market

Significant growth in urbanization and increasing development of residential houses in the country are major factors driving the demand for house painting services in China. The degree of urbanization in China was 63% in 2020, which is expected to rise by 68% by the end of 2023. With this increase in urbanization, the development of residential houses is surging.

Additionally, during the 14th Five-Year Plan (2021-2025) plan, China’s government has allowed subsidies to help people in need of affordable houses, which has boosted new house ownership numbers. This factor will escalate the demand for house painting services in the country.

Market in Germany Projected to Expand the Fastest

Germany accounts for a large number of houses among European countries. With a significant number of houses, the demand for painting services at standardized intervals is required. This drive the demand for house painting services in the country.

Demand for renovation, refurbishment, and timely changes in interior decoration is been observed in Germany. This has resulted in the high demand for house painting services where these service providers offer assistance regarding home painting, choosing an optimum color for the interiors and exteriors of the house, and keeping the likes, dislikes, budget, and requirements of customers in mind.

Additionally, increasing consumer disposable income and a growing focus on aesthetics to make houses look better have resulted in higher demand for house painting services in Germany.

Category-wise Insights

House Redecoration to Exhibit Leading Share among Applications

House redecoration is a major application segment contributing to the increasing demand for house painting services worldwide. House redecoration is necessitated due to uncertain climate changes and the occurrence of mold in houses. The fading of color and birth of insects causing health issues in kids increases house redecoration activities and boosts the demand for house painting services.

Timely house redecoration and painting preserve the exterior and interior surface due to a protective coating. It reduces the chances of wear and tear and protects walls from extreme weather conditions. All these redecoration services can be efficiently initiated with the help of professional painters, which is driving significant demand for house redecoration solutions and services.

Interior House Painting Highly Sought-after

Interior house painting services are expected to see significant demand from the customer side. The walls and other interior-painted surfaces are made more beautiful and protected by interior painting. To keep the house healthy, looking its best, and maintain or raise the value of the home, it is a good idea to renew the interiors with a fresh coat of paint every few years. As such, the demand for house painting services is expected to be high over the coming years.

Interior house painting is expected to see substantial demand from customers to reduce the chances of mold and insects within the walls. Professional painters take care of these issues and prevent moisture from getting into porous walls. Due to all these benefits, the demand for professional interior house painting services is expected to rise steadily.

Competitive Landscape

Key companies offering house painting services are Five Star Painting, Canadian Pro Painting, JXF Painting Service, Home Painters Toronto, Royal Home Painters Inc., 360 Painters, Perfect Painters & More, Wall Alive Painting Group, EF Painting Services Corp, Gold Star Painting, AGM Renovations, Asian Paints, Sunshine Home Painting Services, Berger Paints, Nippon, and Gush Paints.

The market is highly competitive with the presence of a large number of local players offering house painting services. However, the market is expected to see substantial expansion with the emergence of new market players and strategic moves by them. Introduction of new branches and acquisition of other businesses are some initiatives that have been observed in the global market.

For instance,

• In January 2022, Authority Brands, a leading home service provider, acquired Color World Housepainting based in the United States, specialized in providing exterior and interior painting services for both the commercial & residential sectors. The acquisition is aimed at expanding the company’s footprint and service portfolio in the United States.
• In March 2020, 3rd Gen Painters Downers Grove, a Chicago-based painting service provider, expanded its business by introducing its 5th branch in DuPage County, Chicago.

Fact.MR has provided detailed information about the providers of house painting services positioned across regions, revenue growth, and service offering expansion, in the recently published report.

Segmentation of House Painting Services Industry Research

• By Service Type :

  • Interior House Painting
  • Exterior House Painting

• By Application :

  • New Homes
  • House Redecoration

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Middle East & Africa