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Household Air Care Products Market

Household Air Care Products Market By Product Type (Sprays and Aerosol, Ionizers, Candles and Strips), By Fragrance (Floral, Fruity, Vanilla, Spices & Herbs), By Sales Channel - Global Market Insights 2021 to 2031

Analysis of Household Air Care Products market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Household Air Care Products Market Outlook

The global household air care products market is predicts it to expand 1.3X over the decade to reach a market valuation of US$ 14.5 Bn by 2031.

In an era of industrialization and urbanization, the world is witnessing contaminated and impure air. The need to have clean and pleasant-to-smell-air is increasing as levels of pollution rise across various parts of the world. As such, demand for household air care products is expected to steadily rise as well.

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Household Air Care Products Industry Report Scope

Attribute Details
CAGR 3% (2021-2031)
2021 Market Value US$ 11 Bn
2031 Market Value US$ 14.5 Bn
Share Held by Europe and North America (2021) 58%
Forecast Period 2021-2031
Historical Data Available for 2016-2020
Market Analysis Units for Volume and US$ Mn for Value
Key Regions Covered
  • North America
  • Latin America
  • Europe
  • APEJ
  • MEA
Key Countries Covered
  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • China
  • Japan
  • South Korea
  • India
  • Indonesia
  • Malaysia
  • Singapore
  • Australia
  • New Zealand
  • Turkey
  • South Africa
  • and GCC Countries
Key Market Segments Covered
  • Product Type
  • Fragrance
  • Sales Channel
  • Region
Key Companies Profiled
  • Church & Dwight Co. Inc.
  • Air Delights Inc.
  • Henkel KGaA
  • SC Johnson & Son Inc.
  • Reckitt Benckiser
Pricing Available upon Request
Household Air Care Products Market

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Demand Analysis of Household Air Care Products from 2016 to 2020 Vs. Market Outlook for 2021 to 2031

Rising levels of pollutions due to rapid urbanization and industrialization across the globe have resulted in poor air quality due to contamination via various pollutants and chemicals. Surge in pollution is majorly influencing the global household air care products market in terms of demand and sales.

Emerging and developing economies where urbanization is a popular trend are seeing increasing demand for household air care products. Growth in demand, which is estimated to be around 3.5% CAGR over the decade, can also be attributed to increasing per capita income of the general population and rise in disposable income, as per analysis by Fact.MR, a market research and competitive intelligence provider

Not only are sales of household air care products are seeing a paradigm shift but their popularity as a household essential product has also increased substantially. Increasing awareness about a healthy and hygienic environment is also driving household air care products industry growth.

A hygienic house is one of the most important aspects of leading a healthy lifestyle in modern times. Sales of air care products are expected to increase over the decade as air quality keeps deteriorating due to rising pollutants and disregard towards environmental norms.

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Competitive landscape highlights only certain players
Complete list available upon request

How is Rise in Pet Ownership Expected to Favor Application of Household Air Care Products?

Having pets in the house makes it difficult to maintain a fresh and hygienic environment due to the odors that their presence carries. The trend of owning pets is picking up pace and is expected to be popular going ahead as well.

Pet owners are a relatively untapped consumer market that is showing substantial potential. Household care rugs and room deodorizers and household air care essential oils are some of the popular products that would help keep the indoors fresh for pet owners.

Which Regions are Expected to be Favorable in Terms of Revenue from Household Air Care Products?

This research details the global household air care products landscape in regions such as North America, Latin America, Europe, APAC, and MEA.

Demand for different types of household air care products is expected to increase based on the conditions and trends prevalent in the regions. Regions with developing and emerging economies are expected to see increased demand as a result of rise of pollution due to urbanization and industrialization. Brazil, India, Mexico, and Argentina are some of the countries that are expected to see changes based on the aforementioned factors.

The floral household air care products market in North America and Europe is expected to see an upshift in demand due to increased disposable income and highly efficient retail infrastructure that allows manufacturers to make products available to consumers. Cumulatively, Europe and North America hold around 58% share of the global market at present.

Demand for eco-friendly air care products is also prominent in these regions. Vanilla household air care products and other plant-based fragrance products are expected to increase in demand.

Household air care products market regional analysis by Fact.MR

Country-wise Analysis

How is Growth of Household Air Care Products in the U.S. Expected to Progress?

The U.S. has always been a very lucrative market for hygiene products and home care products. High consumer spending potential in the U.S., rising demand for luxury home care products, increased awareness about sanitation and hygiene, and rising pet ownership are some of the factors that will drive demand for household air care products in the country.

Household air care product manufacturers will be targeting pet owners as more than half of the population have at least one pet. Flavored household air care products and fragrant air care products are expected to be launched by manufacturers in order to meet demand from consumers, so as to drive sales.

What is the Market Potential in the U.K. for Suppliers of Household Air Care Products?

The U.K. market has an unexplored potential for air care products. The potential lies in the increasing number of pet owners and demand for more eco-friendly air care products.

Increasing awareness about the use of chemicals in air care products is pushing consumers to ask for organic products that comprise natural ingredients. With as much as 60% of households having pets in the U.K., demand for air care and pet care products is expected to increase over the decade, more so with Europe being the largest market among all regions.

Category-wise Insights

Why are Household Care Room Sprays Highly Demanded?

Sprays are one of the most popular household air care product types due to their ease of use and versatility in delivering the product in an efficient and fast way. The household air fresheners market is progressing owing to increase in demand for air fresheners throughout the world as a result of rising disposable income, demand for high-end lifestyle, and other factors.

Sales of household care air fresheners are also expected to rise as their application scope increases to various indoor establishments such as offices, enclosed public spaces, hospitals, healthcare centers, etc.

What is the Outlook for Online Sales of Household Air Care Candles?

The need for a calming and pleasant atmosphere in the house has promoted various trends. Household care candles are seeing a major rise in popularity as they not only provide aromatic fragrances but also create a whole different ambiance, which is soothing for many people.

Floral scented candles for household air care are a popular choice among people since they are easy to acquire and offer a huge variety of fragrances to choose from.

Sales of air care candles via e-commerce have seen a major boost during the pandemic as many social media trends made air care candles an essential part of room décor. Lockdown restrictions, discounted prices, affordability are some of the major factors that promoted online sales of air care candles and even other indoor household air care products.

What Effect Did COVID-19 Have on the Industry?

When coronavirus hit the world in early 2020, it came to a standstill and people were asked to stay indoors as per lockdown restrictions all over the globe. As it was instructed to keep the houses safe and clean with the use of disinfectants and other hygiene-focused products, demand for these products skyrocketed.

Use of disinfectants created odors that were unpleasant, and hence, it encouraged the adoption of household air care products that created a pleasant smell and atmosphere. This increased demand for indoor household air care products. The household care gels market and demand for household air care essential oils are also expected to see changes over the forecast period.

Use of fragrances in household air care products also increased during this period and became a major trend, which all major home care product manufacturers incorporated into their products in order to push sales. The pandemic has had a positive impact on the industry and helped ramp up demand for household air care products across geographies.

Competition Landscape

Key companies manufacturing household air care products are focusing on developing their product portfolios to cater to the diverse needs of consumers across the globe. This has also led companies to invest in creative marketing strategies to advertise their products and drive sales.

  • Godrej Aer in 2019 launched India’s first ever mobile enabled fragrance diffuser. The smart diffuser can be controlled via apps on smartphones through bluetooth technology. The product is geared towards the growing trend of smart homes.
  • Febreze, a leading name in the air care industry, in the first quarter of 2021, launched the first ever plug-in air freshener with smart technology. Febreze Fade Defy PLUG employs a microchip smart technology to determine the amount of scent to be diffused based on the temperatures.
  • Ecovacs Robotics in April 2021 launched Deebot T9+ robot vacuum which also includes an air freshener to remove the odors on the floors from pets and its fan spreads the fragrance evenly to give a clean and fresh feel. The use of air care in smart devices is a recent trend that is expected to be prevalent as the smart home trend progresses.

Segments Covered in Household Air Care Products Industry Research

  • By Product Type:

    • Sprays and Aerosol
    • Ionizers
    • Candles and Strips
  • By Fragrance:

    • Floral
    • Fruity
    • Vanilla
    • Spices & Herbs
    • Other
  • By Sales Channel:

    • Modern Trade
    • Grocery Stores
    • Convenience Stores
    • e-Commerce
    • Other Retail Formats

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Rising disposable income, increasing pollution levels, and growing focus on hygiene and sanitation are some of the trends shaping this market.

The global industry for household air care products is currently valued at around US$ 11 Bn.

Air Wick, Febreze, Glade, Renuzit, Church & Dwight Co. Inc., SC Johnson & Son Inc., and Godrej Household Products Ltd. are some of the top air freshener manufacturers profiled in the survey.

The global market for household air care products is expected to expand at a moderate CAGR of around 3% over the next ten years, and reach a valuation of around US$ 14.5 Bn.

Increasing urbanization and industrialization leading to a polluted and contaminated atmosphere is expected majorly drive demand in emerging economies.

Together, Europe and North America dominate and hold around 58% share of the global market.

East Asia currently holds a market share of 16%, and is set to rise at a rapid rate over the decade.

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