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Licensed Sports Merchandise Market

Licensed Sports Merchandise Market

Licensed Sports Merchandise Market, Forecast, Trend, Analysis & Competition Tracking - Global Market Insights 2021 to 2031

Licensed Sports Merchandise Market
  • Apr-2021
  • List of Tables : 100
  • List of Figures : 98
  • 170 Pages
  • Sports

About the Report

The global licensed sports merchandise market is projected to expand at a CAGR of close to 7% over the forecast period of 2021 to 2031, with new advancements rapidly making their way into the market.

Demand for adventure sports merchandise will see a steep rise as compared to others over the coming years.

Licensed sports merchandise are gear, tools, apparel, and materials used in different sports activities. The market is dominated by professional sporting leagues across the globe. With organized and improved marketing and retailing along with brand tie-ups with major vendors, it is expected that this industry will grow significantly over the coming years.

There are various licensed sports merchandise available in the market, but the most popular ones are sports apparel. As consumers spend a lot of money on buying the jerseys of their favorite teams or players, one of the best investments in licensed sports merchandise by manufacturers is towards barding and sponsoring the sporting kits of various teams in popular sporting leagues across the world.

Commercialization of sports events and tournaments has created a stir across the global sports merchandise market. There is little contention about the emergence of new possibilities for popularizing sports merchandise.

Foremost objective of this new report by Fact.MR on licensed sports merchandise is to pitch insights on the market scenario, demand generators, and technological advancements in this industry. The report provides a taxonomy elaborating on key segments.

The report also outlines visionary insights on the dynamics of the market, including the drivers, restraints, opportunities, trends and pricing analysis, along with key success factors. Market trends have been tracked in 20+ high-growth countries, pointing towards countries in North America, Europe, East Asia, and South Asia holding bulk of the market share.

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Historical Trends Vs. Future Market Outlook on Licensed Sports Merchandise Sales

From 2016 to 2020, sales of licensed sports merchandise have been on a steady rise. Sports going global and advancements in sports gear have been very beneficial for licensed sports merchandise manufacturers. Introduction of social media has helped sports athletes get more followers, most of whom buy their favourite jerseys and gear.

In FY2020, the market dipped because of the global COVID-19 pandemic. Many countries declared lockdowns, and with outdoor sports activities being stopped, people didn’t shop for licensed sports merchandise like they used. Most sporting leagues were also cancelled or postponed, thereby affecting the sales of licensed sports merchandise. But with ease in lockdowns, reopening of production sites, and many sporting events restarting, the market for licensed sports merchandise is gradually getting back to normal.

Forecast period assessment could be done by breaking down the period into three assessable period, i.e., Short-run, medium-run, and long-run.

  • Short-run:- Due to COVID-19, the market was affected, but with ease in lockdowns and people starting to going out again and taking parts in sporting events, it is predicted that demand for licensed sports merchandise will rise again.
  • Medium-run:- People are being more active, playing more sports, and doing more exercises to stay fit and maintain their health. Fan base of almost all sports is increasing, and this will help boost sales of licensed sports merchandise as well.
  • Long-run:- Economic cycles, inflation rate, substitutes, and regional demand and supply chain for licensed sports merchandise to impact overall market, which has been discussed in detail in the recently published report by Fact.MR.

licensed sports merchandise market region

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Country-wise Analysis

Why is the United States the Biggest Market for Licensed Sports Merchandise?

The United States has 3 of the top 5 sporting leagues in the world. These leagues are NFL (National Football League), NBA (National Basketball Association), and MLB (Major League Baseball), with each league having followers in millions. In the country, people are very passionate about sports, and they spend a lot on buying the licensed sports merchandise of their favourite teams and players. People are also very cautious about their health, and they indulge in many activities and sports to stay fit. They also buy licensed sports merchandise such as gym equipment and other items to achieve their fitness goals.

What Kind of Licensed Sports Merchandise is More Popular in European Countries?

Football (soccer) is the most followed sports in the world, and it is played in almost all European countries. Countries such as the United Kingdom, France, Germany, Spain, Italy, and others have their own football leagues, and fans are very passionate about their teams and players. They spend a lot to buy the kits and jerseys of their favourite teams and players. Manufacturers spend millions on sponsorships of these teams’ sporting kits, and this eventually helps them sell large amounts of licenced sports merchandise.

To maintain their fitness, people in European countries also indulge in many other sporting activities such as cycling, swimming, and others, and they spend a lot on licensed sports merchandise such as cycling gear and swimming gear for the same.

Is the Market for Licensed Sports Merchandise Growing in India, China, and Japan?

Cricket is most the popular sport in India, and licensed cricketing gear such as helmets, pads, bats, and balls are in huge demand in the country. Online sports such as EA FIFA is also very popular in Asia Pacific.

In China and Japan, sports such as table tennis and badminton are very popular, and licensed sports merchandise for these sports are in huge demand across these countries. In recent years, other sports such as basketball and baseball are also becoming very popular in the region, thereby giving a further boost to the sales of licensed sports merchandise.

Category-Wise Insights

What are the Different Products Available in Licensed Sports Merchandise?

There are various products available in licensed sports merchandise, such as sports apparel, sports footwear, sports accessories & toys, video games and software, domestic & house wear, and others.

Among all these products, sports apparel and sports footwear are very popular. Sports apparel consist of sports jerseys, fitness wear, and sports clothes. People admire and idealize their favorite sportspersons and want to buy their jerseys and support them. Also, as awareness toward self-health care and fitness is rising among people, consumers are investing heavily on gym-based apparel and goods.

Sports footwear also contributes significantly towards licensed sports merchandise sales. With people doing more fitness-based activities and practicing other sports such as running and others, demand for shoes is rising, and this is driving the sports merchandise industry in a positive direction.

Sports accessories & toys, video games & software, and domestic & house wear also contribute towards market growth. Sports accessories such as helmets, pads, and other accessories are very popular. The sports video game market is also very big - some of the biggest sports video games in the world are Madden NFL, NBA 2K, and EA FIFA.

Which Platforms are Licensed Sports Merchandise Available On?

Licensed sports merchandise are available through these platforms - online websites, department stores, specialty stores, and other platforms. With globalization and rise of the Internet, online shopping has become a huge part of licensed sports merchandise. For licensed sports merchandise, consumers can directly shop on manufacturers’ websites or on third-party websites such as Amazon, Walmart, and others.

Department and specialty stores are sell a lot of licensed sports merchandise such as shoes and clothes, as consumers can go to these offline stores and try on shoes and apparel directly and buy perfect-fitting products.

What Steps are Being Taken to Attract More Consumers to Buy Licensed Sports Merchandise?

Manufacturers are producing better licensed sports merchandise with huge investments in particular products. Companies such as Nike, to make a better shoes, are spending a lot money in research, and they are also working with some of the world’s greatest runners to take their feedback.

These companies are also sponsoring athletes, and when these players perform in huge sporting events such as the Olympics and World Championships, manufacturers get brilliant marketing.

licensed sports merchandise market competition

An Adaptive Approach to Modern-day Research Needs

Competitive Landscape

Aforementioned players rely on a blend of organic and inorganic strategies to deepen penetration across lucrative markets. These strategies include product launches, introduction of new goods, partnerships, acquisitions, and strengthening of regional and global distribution networks.

Similarly, recent developments related to companies manufacturing licensed sports merchandise have been tracked by the team at Fact.MR, which is available in the full report.

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Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • the Middle East & Africa

Key Countries Covered

  • U.S.
  • India
  • China
  • France
  • Canada
  • Germany
  • Brazil
  • U.K.
  • France
  • Japan
  • Others

Key Segments Covered

  • Product
  • Distribution Channel
  • Region

Key Companies Profiled

  • Adidas AG
  • Asics Corporation
  • Columbia Sportswear Company
  • DICKS Sporting Good INC
  • G-III Apparel Group LTD.
  • Hanes brand
  • Nike INC
  • Puma INC
  • Shiv Naresh
  • Skechers
  • Under Armour INC
  • Yonex
  • Others

Customization & Pricing

Available upon Request

Key Market Segments Covered

  • Product

    • Licensed Sports Apparel
    • Licensed Sports Footwear
    • Licensed Sports Accessories and Toys
    • Licensed Sports Video Games & Software
    • Licensed Sports Domestic and House Wear
    • Others
  • Distribution Channel

    • Online Licensed Sports Merchandise Sales
    • Licensed Sports Merchandise Sales through Offline Stores
    • Licensed Sports Merchandise Sales through Department Stores
    • Licensed Sports Merchandise Sales through Specialty Stores
    • Others
  • Region

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia & Oceania
    • Middle East & Africa

Licensed Sports Merchandise Market - Scope of Report

A recent study by Fact.MR on the licensed sports merchandise market offers a 10-year forecast for 2021 to 2031. The study analyzes crucial trends that are currently determining the growth of the market.

This report explicates on vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders as well as emerging players associated with the development of licensed sports merchandise.

The study also provides the dynamics that are responsible for influencing the future status of the market over the forecast period. A detailed assessment of value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report.

A list of prominent companies manufacturing licensed sports merchandise, along with their product portfolios, enhances the reliability of this comprehensive research study.

Report Summary

The study offers comprehensive analysis on diverse features, including production capacities, demand, product developments, revenue generation and sales of licensed sports merchandise across the globe.

A comprehensive estimate on the market has been provided through an optimistic scenario as well as a conservative scenario, taking into account the sales of licensed sports merchandise during the forecast period. Price point comparison by region with global average price is also considered in the study.

Analysis on Market Size Evaluation

The market has been analyzed for each market segment in terms of volume and value (US$ Mn).

Market estimates at global and regional levels for licensed sports merchandise are available in terms of “US$ Mn” for value. A Y-o-Y growth contrast on prominent market segments, along with market attractiveness evaluation, has been incorporated in the report. Furthermore, absolute dollar opportunity analysis of all the segments adds prominence to the report.

Absolute dollar opportunity plays a crucial role in assessing the level of opportunity that a manufacturer/distributor can look to achieve, along with identifying potential resources, considering the sales and distribution perspective in the global licensed sports merchandise market.

Inspected Assessment on Regional Segments

Key sections have been elaborated in the report, which have helped deliver projections on regional markets. These chapters include regional macros (political, economic, and business environment outlook), which are expected to have a momentous influence on the growth of the licensed ports merchandise field during the forecast period.

Country-specific valuation on demand for licensed sports merchandise has been offered for each regional market, along with market scope estimates and forecasts, price index, and impact analysis of the dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.

Detailed breakup in terms of value and volume for emerging countries has also been included in the report.

In-depth Analysis on Competitive Landscape

The report sheds light on leading manufacturers of licensed sports merchandise, along with their detailed profiles. Essential and up-to-date data related to market performers who are principally engaged in the production of licensed sports merchandise has been brought with the help of a detailed dashboard view.

Market share analysis and comparison of prominent players provided in the report permits report readers to take preemptive steps in advancing their businesses.

- FAQs -

European countries such as France, the United Kingdom, Spain, Italy, and Germany are favorable places for football-related licensed sports merchandise. 
To increase the market for licensed sports merchandise, manufacturers are introducing special women lines of licensed sports merchandise in many sports, and children licensed sports merchandise as well.
Countries such as India, China, and Japan will see increased sales of licensed sports merchandise over the forecast period.
Nike INC, Adidas AG, Puma, and Under Armour are the some of the biggest licensed sports merchandise manufacturers in the world.

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Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

Is a sample of this report available for evaluation?

Yes, you can request a sample, and it will be sent to you through an email.