Low Sodium Salt Market

Low Sodium Salt Market Growth Outlook (2023 to 2033)

The global low sodium salt market is set to reach a valuation of US$ 186.3 million in 2023 and further expand at a CAGR of 5.3% to reach US$ 312.3 million by the end of 2033.

The market for low-sodium salt has grown as a result of regional economic expansion and customer desire for a healthy lifestyle. This has given the market an absolute dollar opportunity worth US$ 135.8 million between 2023 and 2033.

Report Attributes	Details
Low Sodium Salt Market Size (2022A)	US$ 176.4 Million
Estimated Market Value (2023E)	US$ 186.3 Million
Forecasted Market Value (2033F)	US$ 312.3 Million
Global Market Growth Rate (2023-2033)	5.3% CAGR
North America Market Share (2023)	26%
Europe Market Growth Rate (2023-2033)	5.3% CAGR
United States Market Growth Rate (2023-2033)	5.2% CAGR
Market Share of Top 5 Companies	25.4%
Key Companies Profiled	Aashirvad Proactive Salt Ankur Chem Foods Pvt Limited Chirai Salts Pvt Limited (TATA Salt Lite) Frontier Co-op. Losalt McCormick & Company Morton Salt, Inc. Sahayamatha Salterns Pvt. Ltd (Sprinkle Active) Salinity Group Salt of The Earth Ltd SaltWorks Shree Ram Brine Chem Industries Super Salts Pvt Limited (Top Health Plus Low Sodium Salt)

Sales Analysis of Low Sodium Salt (2018-2022) Vs. Market Forecast Outlook (2023-2033)

The low sodium salt market is a growing industry that is driven by increasing consumer demand for healthier food products. Low-sodium salts are designed to reduce the amount of sodium in food while maintaining the taste and texture of traditional salt. The increasing prevalence of high blood pressure, heart diseases, and other health issues related to high sodium intake is expected to drive the demand for low sodium salt.

Increasing awareness about the health benefits of low sodium intake is having a significant impact on the low sodium salt market growth.

• Short Term (2023-2026): One of the key short-term growth factors of the low sodium salt market is the increasing demand for healthier food options. Consumers are becoming more health-conscious and are seeking out low sodium options as part of their efforts to reduce their sodium intake and improve their overall health.
• Medium Term (2026-2029): The increasing prevalence of health conditions like high blood pressure, heart disease, and stroke. These conditions are often linked to high sodium intake, and as a result, more consumers are looking for low sodium options to manage their health. This will give momentum to market growth in the medium-term forecast period.
• Long Term (2029-2033): Food labeling regulations are also contributing to the growth of the low sodium salt market. Many countries require food manufacturers to list the sodium content on food labels, making it easier for consumers to identify low sodium options and make informed choices. Such regulations will stimulate long-term growth opportunities for the target market.

Over the 2018-2022 historical period, the global low sodium salt market registered a CAGR of 4.9%, and according to the Fact.MR, a market research and competitive intelligence provider, the market is projected to exhibit growth at 5.3% CAGR between 2023 and 2033.

Market share analysis of transdermal adhesives based on the indirect sales channel and region is provided in a nutshell in the above image. Under the indirect sales channel segment, the online segment dominates with 60.8% market share in 2023.

Market Dynamics Overview

“Government’s Effort Towards Regular Salt Intake Reduction to Boost the Market”

Government efforts to reduce the intake of regular salt are having a significant impact on the super low sodium salt market. By raising awareness about the health risks associated with high sodium intake, the government is encouraging people to switch to low-sodium salt products, including super low sodium salt.

The amount of salt that is used in a certain product is one way that governments of different countries control the usage of normal salt in processed goods. This may encourage producers of food to employ low-sodium salt, even ultra-low sodium salt, in their goods.

All of the aforementioned elements will likely help the industry expand in the upcoming years.

“Awareness Campaign to Promote Low Sodium Salt Consumption’’

The rising prevalence of hypertension cases has created an urgent need for edible salt alternatives. An efficacious campaign and government mandate would increase the uptake of low-sodium salt at the community level. Additionally, a product promotion strategy through social media marketing, advertisement, and public hoardings would increase the household consumption of low-sodium salt.

Overall, an awareness campaign can help promote the consumption of low-sodium salt, increase demand for low-sodium salt products, improve brand perception, encourage collaboration with food manufacturers, and expand the market for low-sodium salt. These factors can contribute to the market growth of low-sodium salt products.

“High Production Costs and Low Awareness among People Affect the Market Growth”

The high production costs of low sodium salt products can make them more expensive than regular salt, which discourages consumers from purchasing them. This can also make it more difficult for low sodium salt manufacturers to compete with regular salt manufacturers who can offer their products at a lower cost.

Low-sodium salt manufacturers should explore ways to reduce production costs, such as by improving production processes, increasing efficiency, and using alternative ingredients.

The lack of awareness regarding the health benefits of low sodium salt or the risks associated with high sodium intake makes it difficult for low sodium salt manufacturers to market their products and convince consumers to switch to low sodium salt. To address this issue, low sodium salt manufacturers can invest in awareness campaigns to educate people about the benefits of low sodium salt and the risks associated with high sodium intake.

Country-wise Insights

How Does Shifting Consumer Preference Towards Healthy Eating Drive Low Sodium Salt Market in the U.S.?

There is growing interest in healthy eating and wellness, and many people are looking for ways to make their diets healthier. This includes reducing sodium intake and choosing foods that are lower in salt. The food industry has responded to this demand by introducing more low sodium products and labeling products with their sodium content. Hence, the growing interest in healthy eating and wellness in the U.S. is likely to provide traction for low sodium salt in upcoming years.

Low sodium salt market in the U.S. is estimated to grow with a CAGR of 5.2% during the forecast period.

Which Growth Prospects Impel Low Sodium Salt Consumption Across Germany?

The growth prospects for low sodium salt sales in Germany are likely to continue to be strong as consumers become more aware of the health benefits of reducing their sodium intake, and as more low sodium products become available in the marketplace.

The German government has been taking steps to reduce the amount of salt in the food supply, including setting targets for salt reduction in various food categories. This has led to increased interest in low sodium alternatives among consumers and food manufacturers.

Hence, low sodium salt market in Germany is anticipated to grow with a CAGR of 6.3% during the forecast period.

Category-wise Insights

How is Online Sales Channel Driving the Market Growth?

Online sales channels have become increasingly important in recent years as more and more consumers prefer the convenience of shopping online. This trend has been especially pronounced in the last three years due to increased internet penetration and changing lifestyles.

It is likely that the availability of low sodium salt products through online sales channels is increasing consumer awareness and demand for these products. Additionally, online channels offer greater opportunities for marketing and promotion of low sodium salt products, which could further contribute to market growth.

Which Application Type Dominate the Low Sodium Salt Market?

Low sodium salt is utilized extensively in a variety of food products to satisfy the growing desire for healthier eating options, making the processed food industry the major application segment for it.

The demand for reduced sodium salt in the processed food industry has also been rising as a result of the growing consumer awareness of health and wellness. The use of low sodium salt in processed meals can assist food makers in satisfying consumer demand for healthier food options. The significant share of the category is a result of all these factors.

Competitive Landscape

Prominent low sodium salt manufacturers are Losalt, Morton Salt, Inc., Frontier Co-op., McCormick & Company, Salinity Group, SaltWorks, ICL Food Specialties, Salt of The Earth Ltd, Cerebos, A&B Ingredients, etc.

With increasing consumer awareness about the health risks associated with a high-sodium diet, demand for low sodium products has been on the rise. Manufacturers have responded by introducing a range of low sodium salt products to meet the growing demand. In addition, manufacturers are also investing in marketing and promotional activities to raise awareness about the benefits of low sodium salt products. This is helping to educate consumers about the health risks associated with a high-sodium diet and the importance of reducing sodium intake.

• In June 2021, aimed at millennial snack consumers, Salt of the Earth announced the release of its all-natural, low sodium sea salt products for lentil bits.

Fact.MR has provided detailed information about the price points of key manufacturers of low sodium salt positioned across regions, sales growth, production capacity, and speculative technological expansion, in the recently published report.

Segmentation of Low Sodium Salt Industry Research

• By Sales Channel :

  • Direct
  • Indirect
    • Offline
      • Supermarkets/Hypermarkets
      • Convenience Stores
      • Others
    • Online

• By Application :

  • Individuals
  • Food Processing Industry
    • Bakery & Confectionery
    • Dairy
    • Processed Food
    • Meat, Poultry & Sea food
    • Beverages
    • Soups, Salads, Sauces & Dressings
    • Others

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & ASEAN
  • Oceania
  • MEA