Snack Subscription Market

Global Snack Subscription Market Outlook (2023 to 2033)

Newly-released snack subscription market analysis report by Fact.MR reveals that global sales of the snack subscription market in 2022 were held at US$ 107.5 million. With a CAGR of 13.9% from 2023 to 2033, the market is expected to reach a valuation of US$ 699 million by the end of the forecast period. Snack subscription revenue through monthly subscriptions is expected to generate significant revenue in the market, projected to grow at a CAGR of over 13.5% from 2023 to 2033.

Attributes	Details
Global Snack Subscription Market Size (2022)	US$ 107.5 million
Global Snack Subscription Market Size (2033)	US$ 699 million
Global Snack Subscription Market CAGR (2023 to 2033)	13.9%
U.S. Snack Subscription Market CAGR (2023 to 2033)	12.6%
Key Companies Covered	Universal Yums LLC MunchPak Thrive Market Urthbox fitsnack Vegancuts The Cravory Bokksu KetoKrate Variety Fun

Revenue of Snack Subscription Market from 2018 to 2022 Compared to Demand Outlook for 2023 to 2033

As per the research of the Snack Subscription Market by Fact.MR - a market research and competitive intelligence provider, historically, from 2018 to 2022, the market value increased at around 80.2% CAGR. With an absolute dollar opportunity of US$ 508 million, the market is projected to reach a valuation of US$ 699 million by 2033.

What are the Key Drivers Influencing the Market Expansion?

Snack subscription is a service where consumers can sign up to receive regular deliveries of snacks directly to their doorstep regularly, typically monthly or quarterly. Snack subscription services typically offer a curated selection of snacks that are packaged and shipped to subscribers on a predetermined schedule. This may also offer customization options, allowing subscribers to choose snacks based on their preferences, dietary requirements, or health goals.

In 2018, the global snack food market was valued at around US$ 400 billion, while in 2020 the market increased from around US$ 450 billion to US$ 500 billion. The demand for snacks is rising due to a combination of changing lifestyles, evolving consumer preferences, innovation, and convenience channels. This has led to the rapid growth of the snack market, making it one of the fastest-growing segments in the food industry. Consumers are looking for easy ways to access a variety of snacks regularly without the need to go to physical stores. The growing need for snacks is expected to help the market grow in the future.

According to data from the European Snacks Association (ESA), in 2018, the total consumption of savory snacks in Europe was estimated to be around 3.7 million tonnes while the per capita consumption of snacks in the region ranged from 4 kg to 15 kg per person per year, varying by country. Global per capita consumption of snacks varies by region, country, and product category. Snack consumption patterns are influenced by factors such as cultural preferences, dietary habits, economic conditions, and lifestyle choices. The increased demand for snacks is expected to influence market growth in the upcoming years.

According to the Glanbia Nutritional Survey of Healthy Snacking Trends, in 2022, the five recent trends in the snacks market were the reduction of sugar, increment in protein, new formats, clean snacking, and focus on functional nutrition. The same survey claims that people have been munching to relieve the stress in their personal and professional lives. In the UK, 26% of men and 46% of women eat snacks to ease their frustration. The bachelors working away from home may not know how to prepare for themselves; they may turn to healthy snacking options regularly, which helps the market growth.

Region-Wise Analysis

Which Region is projected to Garner Significant growth in the Market?

North America is a prominent shareholder in the market with a market size of US$ 41.8 million in 2022. The market in the country is estimated to reach US$ 74.2 million in 2023. It is projected that the region will have a market worth US$ 271.9 million by 2033.

In 2018, the total value of snack food product manufacturing in Canada was around US$ 4.06 billion which increased to reach US$ 4.65 billion in 2020. The Canadian snack production industry experienced significant growth due to the trend towards healthier and more sustainable snack options, reflecting changing consumer preferences and market dynamics. The growing consumption and production of snacks in Canada help the market growth.

Country-Wise Analysis:

United States Snack Subscription Market Analysis :

The market in the United States is expected to grow to be worth US$ 212.1 million by 2033, with an absolute dollar growth of US$ 147.6 million from 2023 to 2033. The market in the United States has grown at a CAGR of 77.7% from 2018 to 2022 and is expected to grow at a CAGR of 12.6% from 2023 to 2033.

In 2018, the United States is one of the largest snack markets in the world where per capita snack consumption is generally higher than in the rest of the world. According to data from the U.S. Department of Agriculture (USDA), the per capita consumption of salty snacks in the U.S. was estimated to be around 20 pounds per person. The increased demand for snacks in the United States helps the market grow.

United Kingdom Snack Subscription Market Analysis :

The market in the United Kingdom is expected to grow to be worth US$ 36.1 million by 2033, with an absolute dollar growth of US$ 25.4 million. The market in the country has grown at a CAGR of 78.2% from 2018 to 2022 and is expected to grow at a CAGR of 13% from 2023 to 2033.

The United Kingdom is both an importer and an exporter of snack foods. The import and export of snack foods can include various types of products, such as savory snacks, sweet biscuits, confectionery, and other snack items. For instance, in 2018, the UK's total imports of snack foods were valued at around US$ 1.62 billion, while the total exports were valued at about US$ 2.24 billion. The per capita consumption of snacks in the United Kingdom was around 5.5 kilograms in the same year. This indicates that the surge in demand for the consumption and production of snacks in the United Kingdom influences the market growth in the upcoming years.

China Snack Subscription Market Analysis:

In China, the market is expected to grow to be worth US$ 60.3 million with an absolute dollar growth of US$ 45.3 million. The market in China has grown at a CAGR of 82.7% from 2018 to 2022 and is expected to grow at a CAGR of 14.9% from 2023 to 2033.

In 2018, the sales of confectionery snacks in China were valued at around US$ 28.12 billion, while in 2020, they reached a value of around US$ 30.15 billion. The growth of confectionery snack sales in China can be attributed to factors such as increasing disposable incomes, changing consumer preferences, and urbanization, which resulted in greater demand for convenient and indulgent snack options. The growing demand for confectionery snacks in China helps with the market growth.

Japan Snack Subscription Market Analysis :

In Japan, the market is expected to grow to be worth US$ 51 million with an absolute dollar growth of US$ 36.3 million. The market in Japan has grown at a CAGR of 78.9% from 2018 to 2022 and is expected to grow at a CAGR of 13.3% from 2023 to 2033.

In 2020, food subscription sales in Japan were valued at around US$ 151 million, with a projected CAGR of 8% during the forecast period. Food subscriptions in Japan cover a wide range of product categories, including meal kits, ready-to-eat meals, snacks, desserts, beverages, and more. Japanese consumers are known for their diverse culinary interests and appreciation for regional and international cuisines, and food subscriptions offer a convenient way to explore different food options. The growing trend of subscription-based services in Japan influences market growth.

South Korea Snack Subscription Market Analysis :

The market in South Korea is expected to grow to be worth US$ 28.4 million by 2033, with an absolute dollar growth of US$ 20.9 million. The market in South Korea has grown at a CAGR of 81.4% from 2018 to 2022 and is expected to grow at a CAGR of 14.3% from 2023 to 2033.

The total retail value of savory snack sales in South Korea increased from around US$ 1.95 billion in 2016 to about US$ 2.48 billion in 2020, representing a CAGR of around 6% during the forecast period. The growing demand for savory snacks is expected to help the market grow in the upcoming years.

Category-Wise Insights

Which Subscription Frequency of Snack Subscription is Projected to Witness the Fastest Growth?

Monthly Subscription is projected to witness significant growth with a CAGR of 79.2% from 2018 to 2022 and is projected to grow at a CAGR of 13.5% from 2023 to 2033.

Monthly subscriptions allow consumers to subscribe and pay every month, which can be more affordable and manageable for some compared to prepaid or longer-term subscriptions. This flexibility can attract a wider range of customers who prefer a shorter commitment or have varying snacking needs.

Through Which Subscription Type Is the Market Projected to Witness Significant Growth?

The market through prepaid subscriptions is projected to witness significant growth with a CAGR of 78% from 2018 to 2022 and is expected to grow at a CAGR of 13.1% from 2023 to 2033.

Prepaid subscription models offer convenience and flexibility to consumers as they can pay upfront for a fixed duration, typically for several months or even a year, and receive snacks regularly without worrying about monthly payments. This eliminates the need for frequent billing and payment transactions, making it a convenient option for consumers.

Prepaid subscription is projected to witness significant growth due to several factors such as convenience and flexibility to consumers, cost savings compared to monthly or quarterly billing models, increased retention and loyalty, and improved cash flow for businesses.

Competitive Analysis

Key players in the market are Universal Yums LLC, MunchPak, Thrive Market, Urthbox, fitsnack, Vegancuts, The Cravory, Bokksu, KetoKrate, and Variety Fun.

A few of the recent developments in the market are :

• In September 2021, Universal Yums announced the launch of a new subscription box featuring snacks from the United Kingdom, called the "Universal Yums UK Box." This expansion allowed subscribers to explore the flavors and treats of the UK through their subscription service.
• In July 2021, MunchPak unveiled a new partnership with Pringles, offering Pringles snacks as part of their monthly subscription boxes. This collaboration allowed subscribers to enjoy popular Pringles flavors from different countries as part of their MunchPak subscription.

Segmentation of the Snack Subscription Market

• By Subscription Frequency :

  • Monthly
  • Quarterly
  • Half Yearly
  • Annually

• By Subscription Type :

  • Prepaid
  • Postpaid

• By Consumer Group :

  • Kids
  • Adults

• By Region :

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa