Whole Grain and High Fiber Foods Market

Whole Grain and High Fiber Foods Market Outlook (2022-2032)

The valuation of the global whole grain and high fiber foods market is US$ 44.3 billion in 2022. Projected sales of grains with high fiber are estimated to increase to a market value of US$ 85 billion by 2032-end, with the market expanding at a CAGR of 6.7% through 2032.

Foods high in whole grains and fiber are likely to gain immense popularity over the coming years due to increasing health consciousness among consumers. Bakery products, breakfast cereals, savory snacks, and pasta are some popular eatables that constitute whole grain and high-fiber foods. Wheat, multi-grain, maize, brown rice, quinoa, barley, and oats are some popular sources that are used to acquire these high-fiber meals.

People are constantly taking efforts to upgrade to higher standards of living with an increase in their discretionary income. Food habits are one of the parameters of an upgraded level of living. Obesity is affecting around half of the global population due to irregular sleeping and eating patterns. It further results in the conduction of many awareness campaigns that encourage people to improve their fitness and health. These factors are likely to bolster the demand for food high in whole grains and fiber due to their ability to contain beneficial nutrients.

Rising awareness related to the close association between health and food is turning out to be one of the important social development. In addition, the rising number of diet-conscious people around the world is expected to stimulate the adoption of fiber-rich whole grains.

Whole grain and high-fiber foods are processed into finished products that are generally sourced from rich fiber products such as nuts and seeds. These whole grain fiber foods have wide applications to produce a lot of bakery products that include baking ingredients & mixes, cakes & pastries, bread, and other bakery frozen products.

The market for whole grain & high-fiber foods is growing with increasing demand for insoluble fiber from end-users from key economies. India and China are the key economies that are experiencing an increased demand for whole-grain meals.

Despite these positive prospects, some challenges including stringent trade barriers, shifting consumer preferences, and insufficient security in the supply of raw materials can curtail the growth opportunities in the global market.

Report Attributes	Details
Whole Grain and High Fiber Foods Market Size (2022)	US$ 44.3 Billion
Estimated Market Value (2032)	US$ 85 Billion
Global Market Growth Rate (2022- 2032)	6.7% CAGR
Market Share of Snack Bars (2032)	11%
Germany Market Growth Rate (2022-2032)	5.4% CAGR
Key Companies Profiled	Allied Bakeries BENEO GnBH Cargill Inc. Food for Life Grain Millers, Inc. Pepperidge Farm, Inc. Warburtons, Ltd.

Why are Sales Opportunities in the Whole Grain and High Fiber Foods Market Increasing?

“Rising Disposable Income Leading to Increased Expenditure on Healthy Food Products”

In recent years, there has been a noticeable increase in the disposable income of people from different regions around the world. This rising income stimulates them to upgrade their standard of living in different aspects.

With irregular sleeping and eating habits around half of the global population is encountering health issues, such as obesity. So, increasing count of initiatives from governments and non-government organizations around the world to motivate people about better fitness and healthcare solutions is estimated to increase the sales avenues of whole grain fiber-rich foods.

There is a noticeable increase in the consumption of grains with high fiber content in the past few years. Furthermore, the market is also prophesized to grow at a significant speed due to the rising demand for high-protein and low-carbohydrate diets.

“Food Producers Developing Diverse Products to Boost Consumption”

Owing to changing lifestyles, it is becoming difficult for people to prepare conventional food and handle their hectic work schedules. The manufacturers of whole grain and high-fiber food are constantly taking efforts to create and introduce on-the-go items to provide instant food options.

There are a lot of firms that are concentrating to produce products that can reduce the overall time required for the baking procedure. In addition, the producers of whole grain and high-fiber food items have also established production objectives. These objectives are related to increasing their share in the category of stronger products in response to people’s demand for eatables with high nutritional attributes.

For instance,

• Barilla GER is a popular manufacturer of bakery & confectionery goods that aims to make products that are rich in whole grains and high fiber. The company aims to reach more than 35% of the overall market production by the end of 2032.

Which Factors Can Restrict Adoption of Whole Grain and High Fiber Foods?

“Higher Carbohydrate Content & Flour Intolerance May Limit Product Adoption”

People with flour sensitivity cannot purchase grain-based flour. In addition, people who want to reduce the content of carbs in their diet also skip buying these fibers.

Owing to the reduced intake of carbohydrates, there is a decrease in the demand for wheat flour. An increased preference is given to low-carb and high-protein diets in recent years. Further, the rising demand for gluten-free foods has recently shown growth in the flour industry.

These factors clearly state that an increased preference is given to new ways for the satisfaction of growing demand for fiber food products compared to whole grain goods.

In addition, the rising count of R&D activities in the area of food supplements is resulting in the development of various functional additives that include prebiotic compounds. These products are used to increase the levels of insoluble dietary fiber without any content of gluten in them. Thus, the availability of these products in the market is likely to restrict the adoption of foods high in whole grains and fiber.

How Lucrative is the Whole Grain and High Fiber Foods Industry for Start-ups?

“Uniqueness in Product Development Can Strengthen New Companies’ Position”

Companies that provide solutions for high-fiber foods are taking various initiatives to launch new products to generate leads in the market.

For instance,

• Since its inception in 2018 in Utah, United States, Built is working as a key competitor in the field of protein bars. The company launched around six different product lines and over 50 unique flavors. The company’s ability to produce and launch different flavors of bars every month sets its position apart from competitors.
• Built takes the experience of protein bars consumption to the next level with the launch of various flavors, such as White Chocolate Raspberry, Coconut Brownie Chunks, and many others. The manufacturers from the company give unique and candy-like experiences while launching new flavors.

Which Regional Market Accounts for the Most Demand for High Fiber Food?

“High Fiber Diets Gaining Immense Popularity in the U.S.”

The market of the North American region is led by the United States, followed by Canada. The rising demand for whole grain fiber foods is attributed to increasing awareness about the health benefits of these products. Reduced risk of diabetes mellitus type II and heart disease are some of the important health benefits of the consumption of these products.

The market of Latin America is led by Brazil. Here, the demand for high-fiber whole grains is due to increased consumption of these eatables because of increasing awareness about the advantages of these products.

In Europe, Italy is leading in the market while France closely follows it. Spain, the U.K., and Germany are also contributing to the increased demand for high-fiber foods.

Country-wise Insights

Why is the European Market Being Led by Germany?

“Rising Consumption of High Fiber Foods in Germany”

The Europe market is predicted to grow at a noticeable speed during the forecast period. Germany is expected to progress at a CAGR of 5.4% through 2032. This market growth is attributed to the increasing consumption of whole grain and high-fiber foods due to growing awareness about the health benefits of these products.

Which North American Country is One of the Market Leaders?

“Rising Disposable Income in U.S. Increasing People’s Expenditure on Healthy Foods”

The market of North America is likely to experience tremendous growth in the forecast period. The U.S. market reached more than US$ 13 billion in 2021 owing to rising disposable income, busy lifestyles, and demand for convenience foods.

Further, Canada is likely to grow at a CAGR of 6.2% through 2032 due to health consciousness among people. Manufacturers are also concentrating to include healthy ingredients in products that include whole grains and some other high-fiber ingredients.

Why are Japan and South Korea Strong Markets in Asia Pacific?

“Growing Income & Rising Purchasing Power of Population”

The market in Japan is estimated to progress at a CAGR of 5% through 2032. This growth in the market is due to the increasing consumption of high-fiber diets due to their health benefits. For instance, this diet is effective for the health of the human heart. Further, increasing disposable income leads to the rising capacity of people to spend on different healthy food products.

In addition, the South Korean market is also likely to expand at a noticeable pace during the forecast period.

Category-wise Insights

Why are Protein Bars Gaining Traction in the Global Market?

“High Nutritional Value & Easy Availability of Protein Bars”

Based on product type, the market is divided into bakery products, breakfast cereals, snack bars, and other product types. Prepared frozen foods, baking components & mixtures, pastries & desserts, and baked goods are the sub-categories of bakery products.

Similarly, breakfast cereals are further bifurcated into muesli, granola, and flakes. Out of other market segments, snack bars are likely to hold more than 11% of the share in market revenue by 2032 end. The rising consumption of these protein bars by diet-conscious people due to their ability to help in weight loss, provide energy, their easy availability, and support in pre and post-workout. In addition, these bars are also used as an ideal replacement for meals.

Why Do People Give Preference to Wheat-based High Fiber Foods?

“Availability of Various Nutrients in Wheat Earns its Position in Global Market“

Based on sources, the market for whole grain and high fiber foods is divided into wheat, maize, oats, brown rice, multi-grain, and other sources. Among these segments, wheat-based high-fiber foods are estimated to hold a leading position in the global market. These food products are likely to contribute more than 30% of the total market share by the end of 2032.

This rising use of wheat-based high-fiber foods is attributed to their effectiveness in digestibility. In addition, wheat is rich in iron, vitamins, calcium, and other nutrients which are expected to increase the adoption of whole wheat bread that is rich in fiber.

Will Demand for Organic High Fiber Foods Rise as Expected?

“Health Benefits of Organic Whole-Grain Meals Attracting Larger Consumer Base”

The market for whole grain & high-fiber foods is classified into traditional and organic types based on nature. Between these two, the tradition category holds the largest share of the global market.

On the other hand, the organic category is predicted to grow at a noticeable speed during the forecast period from 2022 to 2032. The rapid demand for organic products is attributed to increasing awareness related to natural food products. In addition, people are making a rapid shift owing to the health benefits of these organic high-fiber foods.

Competitive Landscape

Key industry players are developing new technologies that aim to utilize the by-products of the milling industry to isolate some active ingredients for specific food applications. These techniques are also used to transform these ingredients into forms that are incorporated into food products easily without disturbing their texture and some other characteristics.

Some other technologies that are developed by these players are used to separate the right particle size of food items for baking applications.

Prominent manufacturers of whole grain and high fiber foods are Allied Bakeries, BENEO GnBH, Cargill Inc., Food for Life, Grain Millers, Inc., Pepperidge Farm, Inc., and Warburtons, Ltd.

Segmentation of Whole Grain and High Fiber Foods Industry Research

• By Product:

  • Bakery Products
  • Breakfast Cereals
  • Snack Bars
  • Others Product Types

• By Source:

  • Wheat
  • Maize
  • Oats
  • Brown Rice
  • Multi-Grain
  • Other Sources

• By Nature:

  • Traditional
  • Organic

• By Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa