Unique British Cheese enters the French and Chinese Cheese Markets
Food from different culture has always incited our taste-buds. Millions of dollars reaped from food exports across all parts of the world indicate how unique & tastier products have a universal appeal. Concurring to this notion, native players are bravely entering new markets to explore untapped opportunities for boosting overall sale of their branded products. Similarly, cheese made in the middle of the Irish Sea is expected to be served across France and China. French cuisines, which continue to splurge their dairy content, are expected to witness the entry of new brand of cheese.
Recent reports reveal that European cheesemaker, the Isle of Man Creamery has announced its planes to enter other parts of Europe, and even extend their reach across Asian grocery store shelves. Speaking of how it aims to enter French cheese market, Tim Sayers, the sales & marketing manager of the Isle of Man Creamery reveals that the company also hopes to export products to China.
One of the popular British isle located across the Irish waters, the Isle of Man continues to be a proud nation of just over 80,000 inhabitants promoting their creamed legacy. The Isle of Man Creamery is popular in the UK cheese market that is known for being price-sensitive and highly competitive. Sayers discussed how catering to the changing cheese demands in the UK has always been a change for local companies. The Creamery, however, is planning to jump beyond the UK borders and explore other parts of Europe; France in particular.
Currently, the Isle of Man Creamery exports its cheese in the Middle East & Africa region, and has witnessed wholesome consignments from countries like Qatar and Dubai. North America is also a key export destination for cheese made at the Creamery, which also known as Manx cheese. Over 400 tons of this Manx cheese gets exported to the US, Canada, Mexico, as well as other parts of Latin America.
The company recently announced that UK supermarket chains such as Morrisons and Asda have high stocks of Manx cheese, but also expressed that their product may not retain their on-shelf availability due to aggressive brand-swapping that takes place across such modern trade outlets.
The Creamery’s decision to enter French supermarkets is influenced by France’s prominence in the global market for cheddar cheese. The country is one of the world’s biggest cheddar cheese consumer. Sayers also exerted how stocking enter product lines – a practice undertaken by UK-based supermarkets is dropping the value of brands. Considering how these retail giants change their on-shelf product offerings regularly, the Creamery continues to export around 50 tons of cheese across the continental Europe, and also manages to supply another 40 tons to Canada every year. Manx cheese has become a supermarket luxury brand in Canada, and the Creamery aims to resonate such success across China and France. The Creamery is also expected to focus of exporting cheese as competing in the volatile UK cheese markets continues to remain dicey.
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