Halloumi Cheese Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2019 to 2029

Published on : Sep-2019 | List of Tables : 144 | List of Figures : 120 | No. of Pages : 170 | Report Code : FACT1753MR | Format :

Halloumi Cheese to Garner High Growth in Non-Traditional Markets

The recent approval for export of dairy and dairy derived products to China from the Cyprus government is likely to exponentially increase the demand for halloumi cheese in the Asian region thus opening newer avenues for key market players. The inception of the halloumi cheese has been observed to be positive. With its growing popularity in the United States the growing adoption of halloumi cheese by multinational food chains like McDonald's and Burger King the halloumi cheese market is showing a positive growth trajectory over the forecast period. The positive growth for the demand for halloumi cheese in these foreign market is likely to open up a plethora of untapped opportunities for the current halloumi cheese manufacturers. The emerging players in the market are likely to benefit from the high existing demand for halloumi cheese in the local and foreign markets.

Green Line Regulations to Delay the PDO Status of Halloumi Cheese

The production of halloumi cheese has been limited to the Cyprus Island. The Cyprus Government has been working towards the Protected Designation of Origin (PDO) registration of halloumi cheese. The demand has already exceeded the supply of halloumi cheese. However, frequent reports about proliferation of ‘counterfeit halloumi cheese’ that uses high amount of cow milk as an ingredient have dented the consumers’ confidence. These have led producers, distributors, and other stakeholders in the supply chain to request for tougher regulations. The demand for granting ‘PDO Status’ to halloumi cheese has reached a crescendo, but the conclusion has been delayed due to the green line regulations in Cyprus. The Green Line Regulations regarding trade have been impeding the progress of the PDO status in European Union. The likelihood of some progress was evident in the recent past till the agreements between the Greek and Turkish Cypriots fell through. Strict regulations will be one of the major factor affecting and impeding the growth of the halloumi cheese market.

halloumi cheese market 01

For in-depth insights on the value chain assessment of the halloumi cheese market, request for a free report sample here.

Increased Focus on Production Capacities to Alleviate Supply-Demand Fluctuations

The demand for halloumi cheese is rising and the popularity is not likely to decline in the coming years. Producers in Cyprus are aiming towards increasing the total production, whereas key players are investing in R&D to keep up with this overwhelming demand. Genetic improvement of local goat and sheep breeds has been perceived to be one of the most efficient ways to meet the ever-increasing demand for halloumi cheese. The Edinburgh University scientists are on the forefront of research that aims at increasing the production capacities of milk from goat and sheep. Furthermore, upgrading the quality and production of the animal feed is gaining the attention of producers. Market players are also relying on science to alleviate challenges posed by supply-demand fluctuations. These breeding programs will be solely based on genetic dissimilarities linked to increased milk production and are likely to fuel the growth of the halloumi cheese market.

Organic Halloumi Cheese to Satisfy the Fitness-Oriented Consumer

The demand for varietal cheese has been increasing rapidly as per the FAO March 2019 Dairy Market Review. This popularity of conventional halloumi cheese can be attributed to multiple factors including easy availability and cost convenience. However, the inviting prospects of organic halloumi cheese has been gaining recognition in the European market. The increasing popularity of organic halloumi cheese can be attributed to broader trends pertaining to organic preferences of consumers. Additionally, growing awareness among consumers about the health benefits of organic halloumi, especially the rich concentration of polyunsaturated fatty acids (PUFA), is also believed to boost its widespread adoption. The production of organic halloumi cheese using organic milk complements its nutritional affluence, thereby, elevating its demand among the health-conscious consumers.

Animal Welfare Commitments to Influence Buying Behavior

In addition to ingredient origin, animal-related claims have also evolved as a sought-after premise on the basis of which consumers purchase halloumi cheese. Sensing this trend, key stakeholders of the halloumi cheese market are voluntarily overseeing welfare of livestock involved in the production framework. Prominent stakeholders in the halloumi cheese market have started identifying high standards of animal welfare that are achievable for their supply bases. Moreover, the industry stakeholders are also joining various animal welfare programs such as Red Tractor, Global G.A.P Aquaculture, and the responsible use of medicines in agriculture to positively ensure animal welfare.

Exotic Snacks from Halloumi Cheese is Being Witnessed as a Prime Opportunity for Manufacturers

The higher-than-normal melting point of halloumi cheese makes it a great option for grilling and frying, and it has emerged as one of the favorite cheeses for versatile snacking options. The demand for halloumi cheese is escalating at a rapid pace, by virtue of the fact that it is extremely unique from other types. Food enthusiasts are getting to explore enticing variants like halloumi chips, thereby, boosting the demand for halloumi cheese by a notable margin. This trend is projected to stand out as a prime opportunity for manufacturers of halloumi cheese. The experimental snacking habits of the consumers will augment the prospects of the new and exotic snacks involving halloumi cheese.

halloumi cheese market 02

For an in-depth analysis on the competition landscape of the halloumi cheese market, request for a free report sample here

Inadequate Marketing Strategies of Unorganized Traditional Players

A significant percentage of halloumi cheese manufacturers in Europe are family-based businesses who rely on traditional approaches to market their products. Many unorganized players in the market do not have an online presence, and there is a clear lack of effective marketing strategies, especially in the Tier 3 category. Although the increasing popularity of halloumi cheese and its shortage in UK markets brought international media attention to Halloumi, the penetration of online marketing channels is relatively lower in the halloumi cheese market.

CSR, Exhibitions, Organic Halloumi and Fundraising Dictates the Competitive Landscape

The competitive landscape of the halloumi cheese market features some of the key players operating in the industry based on their market shares, key differential moves and strategies, marketing approaches, product portfolios, and many more. Some of the key players featured in the report include Petrou Bros Dairy Products, Zita Dairies Ltd, Hadjipieris Ltd, Galaktokomio A.D.S Dafni Ltd, Nordex Food A/S, Achnagal Dairies Industry, Akgöl Dairy,Food and Packing Industries Ltd, Lefkonitziatis Dairy Products Ltd, Olympus Cheese,  Arla Foods Amba, Almarai, Sussex High Weald Dairy Ltd, Charalambides Christis Ltd, Uhrenholt A/S, Pandelyssi, La Montanara Melkery (Pty) Ltd, Pathos Continental Foods, CowBoy Farm Ltd, and Lemnos Foods.

Petrou Bros Dairy Products, a Cyprus-based cheese manufacturing brand, has been offering different varieties such as organic halloumi cheese, halloumi cheese with chili, halloumi cheese with basil, and many more. The company has organized multiple outreach events to increase the awareness of their brand name products. In October, 2018, the company showcased its product in SIAL exhibition through the brand name ALAMBRA. The company has also launched corporate service responsibility programs for increasing market penetration. In March, 2019 the company launched a fundraiser to support Saint Nektarios Charity Foundation in ALPHAMEGA hypermarkets. The part of sales between March 26 to April 11 went through to the charity. Similar outreach programs were carried out by Nordex Food A/S. Nordex Food A/S showcased their products in Gulfood 2019 at Dubai. Gulfood 2019 was conducted between 17 - 21 February, 2019. The company also entered the PLMA 2019, a trade fair in Amsterdam between 21 - 22 May, 2019. Olympus Cheese, showcased its products at CheeseFest + Ferment in October, 2018. The company offered the cooked versions of the product offerings.

The key manufacturers of halloumi cheese are eying to adopt effective marketing strategies with attractive pricing discounts. Most of the halloumi cheese manufacturers highly concentrate on exporting their products, which is adversely impacting the prosperity of domestic channels.

Request research methodology of this report.

The global halloumi cheese market is envisioned to observe an impressive rise over the forecast period of 2019 to 2029, according to the Fact.MR's new study. The study offers the key trends that are currently shaping the growth of the halloumi cheese market. This newly published and insightful report shed lights on key dynamics, which are expected to create flourishing avenues for prominent companies as well as emerging players associated with the manufacturing of halloumi cheese.

The halloumi cheese market study is a sinuous market intelligence on key drivers, challenges, industry trends, and opportunities, which will eventually influence the growth trajectory of the halloumi cheese market. The report initially imparts an overview of the halloumi cheese market, considering current and future prospects, to unveil attractive features pertaining to the adoption of halloumi cheese across key regional markets.

An in-depth assessment on few of the halloumi cheese manufacturers offered in the report enables the reader to gain detailed insights that are derived from manufacturers across the regional markets incorporated in the report. A list of key companies operating in the halloumi cheese market adds to the credibility of this exhaustive research study.

Halloumi Cheese Market: Report Summary and Scope

The study offers a detailed analysis on different factors influencing the demand, sales, and revenue generation in the halloumi cheese market across the globe. The opportunity analysis included in the report is beneficial for readers to better understand opportunities in the food and beverages industry, which in turn, increase the adoption of halloumi cheese. An elaborated cost structure analysis provides the report with an innate completeness, and analysis offered on the cost structure involves all the regional markets incorporated.

A detailed forecast on the halloumi cheese market has also been offered by the analysts, who have categorized the market forecast in terms of likely scenario, conservative scenario, and an optimistic scenario regarding production and sales of halloumi cheese during the period of forecast. The study also exerts details on aspects impacting the pricing strategies of manufacturers of halloumi cheese. Segmentation based on the most attractive sites of the halloumi cheese market has been provided in the form of a segmentation table in the report.

Region

Nature

Flavor

Product Form

End Use

Distribution Channel

North America

Organic

Plain

Slices

B2B

Direct Sales

Latin America

Conventional

Flavored

Blocks

Food Service

Hypermarkets/ Supermarkets

Europe

 

Mint

 

Industrial

Convenience Stores

Asia-Pacific

 

Chili

 

B2C

Discount Stores

Middle East and Africa

 

Others

 

 

Dairy Stores

 

 

 

 

 

Online Retail

 

 

 

 

 

Others

Halloumi Cheese Market: Analysis on Market Size Evaluation

The current and future prospects of the halloumi cheese market including current as well as future projected values and volumes forecast and analysis on region-wise demand trends have been incorporated in the report. Assessment offered on the aforementioned factors is comprehensive, and weighted chapters have been delivered on the same.

Market value and volume at the global and regional scale for halloumi cheese is offered in terms of “(US$ Mn)” and “(Tonnes)”. A Y-o-Y growth comparison on key halloumi cheese market segments, along with the market attractiveness assessment are delivered in the report. Aforementioned metrics are also tracked based on halloumi cheese nature, flavor, product form, end use, distribution channel, and region where halloumi cheese witnessed consistent demand.

Halloumi Cheese Market: Assessment on Regional Segment

Weighted chapters have been included in the report on the halloumi cheese market, which imparts forecast of the regional markets. These chapters illuminate the regional macros (business, economic, and political environment outlook), which are most likely to have a significant impact on the growth of the halloumi cheese market in the near future.

Country-specific assessment on demand for halloumi cheese has been provided for each regional market, along with the market size valuation and forecast, and impact analysis of key regional and country-wise dynamics. Y-o-Y growth projections in all regional markets have also been incorporated in the report.

Halloumi Cheese Market: In-depth Analysis on Competitive Landscape

The report concludes with a competitive landscape of the halloumi cheese market, which profiles key companies contributing to the market growth. Up-to-date and important data as well as knowledge related to the market players, who predominantly engage in the production and distribution of the halloumi cheese, have been delivered with the help of a dashboard view. Market share comparison and analysis on these market players offered in the report can enable readers to devise strategic steps forward for their businesses.

Company profiles are also incorporated in the report, which exert details such as manufacturing of halloumi cheese, along with comprehensive product offerings by each player identified. The intensity mapping of the market players operating in the halloumi cheese market provides readers with actionable intelligence, which helps in understanding the current market status and prospects determining competition levels in the halloumi cheese market.

1. Global Halloumi Cheese Market - Executive Summary
    1.1. Global Market Overview
    1.2. Key Market Statistics
    1.3. Key market characteristics
2. Global Halloumi Cheese Market Data – Introduction
    2.1. Market Coverage / Taxonomy
    2.2. Market Introduction and Definition
    2.3. Key Trends impacting the market
3. Market Dynamics
    3.1. Drivers
        3.1.1. Growth in Sheep and Goat Milk Production
        3.1.2. Surge in Specialty Cheese Consumption
        3.1.3. Increase in European Tourist Arrivals
        3.1.4. Trade Agreement for Export to China
    3.2. Restraints
        3.2.1. Low Demand in Few Large Economies
        3.2.2. Less Focus of Manufacturers on Halloumi Cheese Advertisement
        3.2.3. PDO Status of Halloumi Cheese
    3.3. Opportunities
        3.3.1. Shutdown of a Major Producer of Halloumi Cheese 
        3.3.2. No Trademark Regulations in United Kingdom
4. Global Halloumi Cheese Market – Associated Industry Assessment
    4.1. Global Cheese Market Outlook
    4.2. Global Halloumi Cheese Market - Forecast Factors
    4.3. Value Chain Analysis and Operating Margins 
        4.3.1. List of Manufacturers
        4.3.2. Operating Margins
    4.4. Porters' Five Forces Analysis
5. Global Halloumi Cheese Market Analysis 2014-2018 and Forecast 2019-2029 by Nature
    5.1. Introduction / Key Findings
    5.2. Market Value (US$ Mn) and Volume (Tonnes) Analysis By Nature, 2014 - 2029
        5.2.1. Organic
        5.2.2. Conventional
    5.3. Global Halloumi Cheese Market Y-O-Y growth by Nature
6. Global Halloumi Cheese Market Analysis 2014-2018 and Forecast 2019-2029, by Flavor
    6.1. Introduction / Key Findings
    6.2. Market Value (US$ Mn) and Volume (Tonnes) Analysis By Flavor, 2014 - 2029
        6.2.1. Plain
        6.2.2. Flavored
            6.2.2.1. Mint
            6.2.2.2. Chili
            6.2.2.3. Others
    6.3. Global Halloumi Cheese Market Y-O-Y growth by Flavor
7. Global Halloumi Cheese Market Analysis 2014-2018 and Forecast 2019-2029, by Product Form
    7.1. Introduction / Key Findings
    7.2. Market Value (US$ Mn) and Volume (Tonnes) Analysis By Product Form, 2014 - 2029
        7.2.1. Slices
        7.2.2. Blocks
    7.3. Global Halloumi Cheese Market Y-O-Y growth by Product Form
8. Global Halloumi Cheese Market Analysis 2014-2018 and Forecast 2019-2029, by End-Use
    8.1. Introduction / Key Findings
    8.2. Market Value (US$ Mn) and Volume (Tonnes) Analysis By End-Use, 2014 - 2029
        8.2.1. B2B
            8.2.1.1. Food Service
            8.2.1.2. Industrial
        8.2.2. B2C
    8.3. Global Halloumi Cheese Market Y-O-Y growth by End-Use
9. Global Halloumi Cheese Market Analysis 2014-2018 and Forecast 2019-2029, by Distribution Channel
    9.1. Introduction / Key Findings
    9.2. Market Value (US$ Mn) and Volume (Tonnes) Analysis By Distribution Channel, 2014 - 2029
        9.2.1. Direct Sales 
        9.2.2. Hypermarkets/ Supermarkets 
        9.2.3. Convenience Stores
        9.2.4. Discount Stores
        9.2.5. Dairy Stores
        9.2.6. Online Retail
        9.2.7. Others
    9.3. Global Halloumi Cheese Market Y-O-Y growth by Distribution Channel
10. North America Halloumi Cheese Market Analysis 2014-2018 and Forecast 2019-2029
    10.1. Introduction
    10.2. Market Value (US$ ‘000) and Volume (Tonnes) Analysis By Market Taxonomy, 2019 - 2029
        10.2.1. By Country
            10.2.1.1. U.S.
            10.2.1.2. Canada
        10.2.2. By Nature
        10.2.3. By Flavor
        10.2.4. By Product Form
        10.2.5. By End-Use
        10.2.6. By Distribution Channel
    10.3. Market Y-O-Y growth Analysis
        10.3.1. By Country
        10.3.2. By Nature
        10.3.3. By Flavor
        10.3.4. By Product Form
        10.3.5. By End-Use
        10.3.6. By Distribution Channel
11. Latin America Halloumi Cheese Market Analysis 2014-2018 and Forecast 2019-2029
    11.1. Introduction
    11.2. Market  Value (US$ ‘000) and Volume (Tonnes) Analysis By Market Taxonomy, 2019 - 2029
        11.2.1. By Country
            11.2.1.1. Brazil
            11.2.1.2. Mexico
            11.2.1.3. Argentina
            11.2.1.4. Rest of Latin America
        11.2.2. By Nature
        11.2.3. By Flavor
        11.2.4. By Product Form
        11.2.5. By End-Use
        11.2.6. By Distribution Channel
    11.3. Market Y-O-Y growth Analysis
        11.3.1. By Nature
        11.3.2. By Flavor
        11.3.3. By Product Form
        11.3.4. By End-Use
        11.3.5. By Distribution Channel
12. Europe Halloumi Cheese Market Analysis 2014-2018 and Forecast 2019-2029
    12.1. Introduction
    12.2. Market Value (US$ ‘000) and Volume (Tonnes) Analysis By Market Taxonomy, 2019 - 2029
        12.2.1. By Country
            12.2.1.1. UK
            12.2.1.2. Cyprus
            12.2.1.3. Greece
            12.2.1.4. Germany
            12.2.1.5. Nordic
            12.2.1.6. France
            12.2.1.7. BENELUX
            12.2.1.8. Italy
            12.2.1.9. Rest of Europe
        12.2.2. By Nature
        12.2.3. By Flavor
        12.2.4. By Product Form
        12.2.5. By End-Use
        12.2.6. By Distribution Channel
    12.3. Market Y-O-Y growth Analysis
        12.3.1. By Country
        12.3.2. By Nature
        12.3.3. By Flavor
        12.3.4. By Product Form
        12.3.5. By End-Use
        12.3.6. By Distribution Channel
13. APAC Halloumi Cheese Market Analysis 2014-2018 and Forecast 2019-2029
    13.1. Introduction
    13.2. Market Value (US$ ‘000) and Volume (Tonnes) Analysis By Market Taxonomy, 2019 - 2029
        13.2.1. By Country
            13.2.1.1. China
            13.2.1.2. Oceania
            13.2.1.3. India
            13.2.1.4. Japan
            13.2.1.5. Rest of APAC
        13.2.2. By Nature
        13.2.3. By Flavor
        13.2.4. By Product Form
        13.2.5. By End-Use
        13.2.6. By Distribution Channel
    13.3. Market Y-O-Y growth Analysis
        13.3.1. By Country
        13.3.2. By Nature
        13.3.3. By Flavor
        13.3.4. By Product Form
        13.3.5. By End-Use
        13.3.6. By Distribution Channel
14. Middle East and Africa Halloumi Cheese Market Analysis 2014-2018 and Forecast 2019-2029
    14.1. Introduction
    14.2. Market Value (US$ ‘000) and Volume (Tonnes) Analysis By Market Taxonomy, 2019 - 2029
        14.2.1. By Country
            14.2.1.1. GCC Countries
            14.2.1.2. South Africa
            14.2.1.3. North Africa
            14.2.1.4. Rest of MEA
        14.2.2. By Nature
        14.2.3. By Flavor
        14.2.4. By Product Form
        14.2.5. By End-Use
        14.2.6. By Distribution Channel
    14.3. Market Y-O-Y growth Analysis
        14.3.1. By Country
        14.3.2. By Nature
        14.3.3. By Flavor
        14.3.4. By Product Form
        14.3.5. By End-Use
        14.3.6. By Distribution Channel
15. Market Structure Analysis
    15.1. Market Analysis by Tier of Companies 
    15.2. A Dashboard view of Players
    15.3. Market Share Analysis, by Company
    15.4. Market Presence Analysis
16. Company Profiles
    16.1. Petrou Bros Dairy Products
        16.1.1. Company Overview
        16.1.2. Key Offerings 
        16.1.3. Sales Footprint, Strategy Overview and Key Developments 
    16.2. Zita Dairies Ltd
        16.2.1. Company Overview
        16.2.2. Key Offerings 
        16.2.3. Sales Footprint, Strategy Overview and Key Developments 
    16.3. Hadjipieris Ltd
        16.3.1. Company Overview
        16.3.2. Key Offerings 
        16.3.3. Sales Footprint, and Strategy Overview 
    16.4. Galaktokomio A.D.S Dafni Ltd
        16.4.1. Company Overview
        16.4.2. Key Offerings 
        16.4.3. Sales Footprint, and Strategy Overview 
    16.5. Nordex Food A / S
        16.5.1. Company Overview
        16.5.2. Key Offerings 
        16.5.3. Sales Footprint, and Strategy Overview 
    16.6. Achnagal Dairies Industry
        16.6.1. Company Overview
        16.6.2. Key Offerings 
        16.6.3. Sales Footprint, and Strategy Overview 
    16.7. Akgöl Dairy,Food and Packing Industries Ltd
        16.7.1. Company Overview
        16.7.2. Key Offerings 
        16.7.3. Sales Footprint, and Strategy Overview 
    16.8. Lefkonitziatis Dairy Products Ltd
        16.8.1. Company Overview
        16.8.2. Key Offerings 
        16.8.3. Sales Footprint, and Strategy Overview 
    16.9. Olympus Cheese
        16.9.1. Company Overview
        16.9.2. Key Offerings 
        16.9.3. Sales Footprint, and Strategy Overview 
    16.10. Arla Foods Amba
        16.10.1. Company Overview
        16.10.2. Key Offerings 
        16.10.3. Sales Footprint, and Strategy Overview 
    16.11. Almarai
        16.11.1. Company Overview
        16.11.2. Key Offerings 
        16.11.3. Sales Footprint, and Strategy Overview 
    16.12. Sussex High Weald Dairy Ltd
        16.12.1. Company Overview
        16.12.2. Key Offerings 
        16.12.3. Sales Footprint, and Strategy Overview 
    16.13. Charalambides Christis Ltd
        16.13.1. Company Overview
        16.13.2. Key Offerings 
        16.13.3. Sales Footprint, and Strategy Overview 
    16.14. Uhrenholt A/S
        16.14.1. Company Overview
        16.14.2. Key Offerings 
        16.14.3. Sales Footprint, and Strategy Overview 
    16.15. Pandelyssi
        16.15.1. Company Overview
        16.15.2. Key Offerings 
        16.15.3. Sales Footprint, and Strategy Overview 
    16.16. La Montanara Melkery (Pty) Ltd
        16.16.1. Key Offerings and Strategy Overview
    16.17. Pathos Continental Foods
        16.17.1. Key Offerings and Strategy Overview
        16.17.2. Sales Footprint and Strategy Overview
    16.18. G.&I. KESES Dairy Products Ltd.
        16.18.1. Key Offerings and Strategy Overview 
    16.19. CowBoy Farm Ltd
        16.19.1. Key Offerings and Strategy Overview 
    16.20. Lemnos Foods
        16.20.1. Key Offerings and Strategy Overview
17. Appendix
18. Disclaimer & Contact Information

Fact.MR offers custom research services that help clients to get specific research solutions

We are committed towards customer satisfaction and quality service.


Our Clients

Malaysian Cocoa Board
Dunlop International Europe Ltd
Roland Berger
Superior Essex
Commscope
Deloitte

Fact.MR in Media

Halloumi Cheese Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2019 to 2029