Taste Modulation Solutions Market

Taste Modulation Solutions Market Forecast and Outlook 2025 to 2035

The global taste modulation solutions market is projected to grow from USD 1.2 billion in 2025 to approximately USD 2.6 billion by 2035, recording an absolute increase of USD 1.4 billion over the forecast period. This translates into a total growth of 116.7%, with the market forecast to expand at a compound annual growth rate (CAGR) of 8.0% between 2025 and 2035.

The overall market size is expected to grow by nearly 2.2X during the same period, supported by increasing demand for flavor enhancement solutions, rising adoption in food manufacturing systems, and increasing focus on taste optimization for specialized nutrition applications across the global food and beverage sectors.

Quick Stats for Taste Modulation Solutions Market

• Taste Modulation Solutions Market Value (2025): USD 1.2 billion
• Taste Modulation Solutions Market Forecast Value (2035): USD 2.6 billion
• Taste Modulation Solutions Market Forecast CAGR: 8.0%
• Leading Function in Taste Modulation Solutions Market: Sweetness modulators (47.0%)
• Key Growth Regions in Taste Modulation Solutions Market: North America, Europe, and Asia Pacific
• Key Players in Taste Modulation Solutions Market: Kerry, DSM-Firmenich, Symrise, Givaudan, Sensient, ADM, Corbion, Carmi Flavor, Flavorchem, PureCircle

Between 2025 and 2030, the taste modulation solutions market is projected to expand from USD 1.2 billion to USD 1.8 billion, resulting in a value increase of USD 0.6 billion, which represents 42.9% of the total forecast growth for the decade. This phase of development will be shaped by rising demand for flavor technologies, increasing applications in taste enhancement, and growing penetration in emerging food markets. Food manufacturers are expanding their taste modulation production capabilities to address the growing demand for specialized flavor systems in various food applications and beverage processes.

Taste Modulation Solutions Market Key Takeaways

Metric	Value
Estimated Value in (2025E)	USD 1.2 billion
Forecast Value in (2035F)	USD 2.6 billion
Forecast CAGR (2025 to 2035)	8.0%

From 2030 to 2035, the market is forecast to grow from USD 1.8 billion to USD 2.6 billion, adding another USD 0.8 billion, which constitutes 57.1% of the overall ten-year expansion. This period is expected to be characterized by the expansion of specialized flavor manufacturing facilities, the integration of advanced taste modulation technologies, and the development of customized flavor systems for specific food applications. The growing adoption of health and wellness standards and taste optimization requirements will drive demand for ultra-high efficiency taste modulation systems with enhanced performance specifications and consistent flavor delivery characteristics.

Between 2020 and 2025, the taste modulation solutions market experienced steady expansion, driven by increasing recognition of flavor technologies' importance in food production operations and growing acceptance of specialized taste modulation solutions in complex flavor optimization processes. The market developed as food producers recognized the need for high-efficiency flavor systems to address stringent taste requirements and improve overall food outcomes. Research and development activities have begun to emphasize the importance of advanced taste modulation technologies in achieving better flavor and reliability in food processes.

Why is the Taste Modulation Solutions Market Growing?

Market expansion is being supported by the increasing demand for flavor enhancement solutions and the corresponding need for high-efficiency taste systems in food applications across global food and beverage operations. Modern food producers are increasingly focused on specialized taste modulation technologies that can improve flavor performance, reduce sugar and salt content, and enhance food quality while meeting stringent regulatory requirements. The proven efficacy of taste modulation solutions in various food applications makes them an essential component of comprehensive flavor strategies and food production.

The growing emphasis on health transformation and advanced flavor optimization is driving demand for ultra-efficient taste modulation systems that meet stringent performance specifications and regulatory requirements for food applications. Food manufacturers' preference for reliable, high-performance flavor systems that can ensure consistent taste outcomes is creating opportunities for innovative taste modulation technologies and customized food solutions. The rising influence of health regulations and nutrition protocols is also contributing to increased adoption of premium-grade taste modulation systems across different food applications and beverage systems requiring specialized flavor technology.

Opportunity Pathways - Taste Modulation Solutions Market

The taste modulation solutions market represents a specialized growth opportunity, expanding from USD 1.2 billion in 2025 to USD 2.6 billion by 2035 at a 8.0% CAGR. As food producers prioritize flavor performance, regulatory compliance, and health efficiency in complex food processes, taste modulation systems have evolved from a niche flavor technology to an essential component enabling food optimization, taste monitoring, and multi-stage production across food operations and specialized beverage applications.

The convergence of health expansion, increasing flavor optimization adoption, specialized food organization growth, and health monitoring requirements creates sustained momentum in demand. High-efficiency formulations offering superior taste modulation performance, cost-effective sweetness modulator systems balancing performance with economics, and specialized salt reduction variants for critical applications will capture market premiums, while geographic expansion into high-growth Asian food markets and emerging market penetration will drive volume leadership. Regulatory emphasis on health adoption and flavor performance provides structural support.

• Pathway A - Sweetness Modulators Dominance: Leading with 47.0% market share, sweetness modulator functions drive primary demand through complex food workflows requiring specialized taste modulation systems for health optimization. Advanced formulations enabling improved flavor performance, reduced sugar content, and enhanced food quality command premium pricing from food producers requiring stringent performance specifications and regulatory compliance. Expected revenue pool: USD 980.0-1,300.0 million.
• Pathway B - Beverages Market Leadership: Dominating with 44.0% market share through an optimal balance of performance and cost-effectiveness, beverages serve most flavor applications while meeting taste modulation requirements. This specification addresses both performance standards and economic considerations, making it the preferred choice for food production and beverage operations seeking reliable performance. Opportunity: USD 920.0-1,220.0 million.
• Pathway C - American Market Acceleration: USA (8.2% CAGR) and Mexico (7.8% CAGR) lead global growth through food infrastructure expansion, flavor capability development, and domestic taste modulation demand. Strategic partnerships with local food manufacturers, regulatory compliance expertise, and supply chain localization enable the expansion of flavor technology in major food hubs. Geographic expansion upside: USD 520.0-780.0 million.
• Pathway D - Salt Reduction Premium Segment: Salt reduction systems serve specialized applications requiring exceptional performance specifications for critical health processes. Advanced salt reduction formulations supporting sodium reduction requirements, health applications, and nutrition-sensitive processes command significant premiums from health-conscious food producers and specialized beverage organizations. Revenue potential: USD 416.0-572.0 million.
• Pathway E - Advanced Natural Source Systems: Companies investing in sophisticated natural technologies, flavor processing systems, and automated taste processes gain competitive advantages through consistent system performance and food reliability. Advanced natural capabilities enabling customized specifications and rapid scale-up capture premium food partnerships. Technology premium: USD 364.0-494.0 million.
• Pathway F - Bakery/Snacks Application & Market Development: Beyond traditional beverages, taste modulation solutions in bakery/snacks production, specialty food items, and convenience applications represent growth opportunities. Companies developing new applications, supporting flavor initiatives, and expanding into adjacent food markets capture incremental demand while diversifying revenue streams. Emerging opportunity: USD 312.0-416.0 million.
• Pathway G - Supply Chain Optimization & Reliability: Specialized distribution networks, strategic inventory management, and reliable supply chain systems create competitive differentiation in food markets requiring consistent taste modulation availability. Companies offering guaranteed supply security, flavor support, and health documentation gain preferred supplier status with compliance-focused food producers. Supply chain value: USD 234.0-338.0 million.

Segmental Analysis

The market is segmented by function, application, and source. By function, the market is divided into Sweetness modulators, Salt reduction, and Others. Based on application, the market is categorized into Beverages, Bakery/snacks, and Dairy & others. By source, the market is divided into Natural and Synthetic.

By Function, Sweetness Modulators Segment Accounts for 47.0% Market Share

The sweetness modulators segment is projected to account for 47.0% of the taste modulation solutions market in 2025, reaffirming its position as the category's dominant function type. Food manufacturers increasingly recognize the optimal balance of performance and cost-effectiveness offered by sweetness modulator systems for most health applications, particularly in food production and nutrition optimization processes. This function type addresses both performance requirements and economic considerations while providing reliable taste delivery across diverse food applications.

This function type forms the foundation of most health protocols for food production applications, as it represents the most widely accepted and commercially viable level of flavor technology in the industry. Performance control standards and extensive health testing continue to strengthen confidence in sweetness modulator formulations among food and health providers. With increasing recognition of the cost-performance optimization requirements in food production, sweetness modulator systems align with both operational efficiency and health reliability goals, making them the central growth driver of comprehensive food health strategies.

By Application, Beverages Segment Accounts for 44.0% Market Share

Beverages are projected to represent 44.0% of taste modulation solutions demand in 2025, underscoring their role as the primary application segment driving market adoption and growth. Food manufacturers recognize that beverage requirements, including complex flavor processes, specialized taste needs, and multi-stage health systems, often require specialized taste modulation services that standard flavor technologies cannot adequately provide. Taste modulation systems offer enhanced operational efficiency and regulatory compliance in beverage applications.

The segment is supported by the growing nature of food production adoption, requiring sophisticated flavor systems, and the increasing recognition that specialized taste modulation technologies can improve flavor performance and food outcomes. Additionally, food producers are increasingly adopting evidence-based health guidelines that recommend specific taste modulation systems for optimal food outcomes. As understanding of health complexity advances and regulatory requirements become more stringent, taste modulation solutions will continue to play a crucial role in comprehensive health strategies within the beverages market.

What are the Drivers, Restraints, and Key Trends of the Taste Modulation Solutions Market?

The taste modulation solutions market is advancing steadily due to increasing recognition of flavor technologies' importance and growing demand for high-efficiency taste modulation systems across the food and beverage sectors. However, the market faces challenges, including complex formulation processes, potential for quality variations during production and storage, and concerns about supply chain consistency for specialized flavor equipment. Innovation in taste modulation technologies and customized food protocols continues to influence product development and market expansion patterns.

Expansion of Specialized Food Manufacturing and Taste Modulation Technologies

The growing adoption of advanced food manufacturing facilities is enabling the development of more sophisticated taste modulation production and quality control systems that can meet stringent health requirements. Specialized manufacturing plants offer comprehensive flavor services, including advanced monitoring and optimization processes that are particularly important for achieving high-efficiency requirements in food applications. Advanced flavor channels provide access to premium systems that can optimize health performance and reduce sugar/salt content while maintaining cost-effectiveness for large-scale food operations.

Integration of Digital Food Systems and Taste Modulation Systems

Modern food companies are incorporating digital technologies such as real-time performance monitoring, automated taste modulation systems, and supply chain integration to enhance food manufacturing and distribution processes. These technologies improve system performance, enable continuous health monitoring, and provide better coordination between manufacturers and customers throughout the supply chain. Advanced digital platforms also enable customized health specifications and early identification of potential quality deviations or supply disruptions, supporting reliable food production.

Analysis of the Taste Modulation Solutions Market by Key Country

Country	CAGR (2025-2035)
USA	8.2%
Mexico	7.8%
Germany	7.3%
France	7.2%
South Korea	7.0%
UK	7.0%
Japan	6.8%

The taste modulation solutions market is experiencing varied growth globally, with USA leading at an 8.2% CAGR through 2035, driven by the expansion of food infrastructure development, increasing flavor capabilities, and growing domestic demand for high-efficiency taste modulation systems. Mexico follows at 7.8%, supported by food industry expansion, growing recognition of specialized flavor technology importance, and expanding manufacturing capacity. Germany shows growth at 7.3%, emphasizing advanced flavor technologies and precision taste modulation applications. France records 7.2% growth, with a focus on developing the flavor technology and food industries. South Korea and UK show 7.0% growth, representing mature markets with established food infrastructure and regulatory frameworks. Japan demonstrates 6.8% growth, emphasizing food infrastructure expansion and systematic health optimization approaches.

United States Demonstrates Growing Market Potential with Food Development

Revenue from taste modulation solutions in USA is projected to exhibit robust growth with a CAGR of 8.2% through 2035, driven by ongoing food expansion and increasing recognition of high-efficiency flavor systems as essential health components for complex food processes. The country's expanding food infrastructure and growing availability of specialized flavor capabilities are creating significant opportunities for taste modulation adoption across both domestic and commercial food facilities. Major international and domestic food companies are establishing comprehensive production and distribution networks to serve the growing population of food producers and flavor manufacturers requiring high-performance taste systems across beverages and bakery/snacks applications throughout USA's major food development hubs.

The American government's strategic emphasis on food modernization and health advancement is driving substantial investments in specialized flavor capabilities. This policy support, combined with the country's large domestic food market and expanding health infrastructure requirements, creates a favorable environment for the taste modulation solutions market development. American manufacturers are increasingly focusing on high-value flavor technologies to improve food capabilities, with taste modulation solutions representing a key component in this health transformation.

• Government initiatives supporting food development and flavor modernization are driving demand for high-efficiency taste modulation systems throughout major food and health centers, including major metropolitan areas and food production regions.
• Manufacturing capacity expansion and flavor system development are supporting appropriate utilization of taste modulation solutions among food producers and flavor manufacturers nationwide, with particular growth in beverages operations and bakery/snacks services.

Mexico Demonstrates Exceptional Market Potential with Food Growth

Revenue from taste modulation solutions in Mexico is expanding at a CAGR of 7.8%, supported by increasing food accessibility, growing flavor awareness, and developing taste technology market presence across the country's major food manufacturing clusters. The country's large food sector and increasing recognition of specialized flavor systems are driving demand for effective high-efficiency health solutions in both beverages and bakery/snacks applications. International food companies and domestic manufacturers are establishing comprehensive distribution channels to serve the growing demand for quality flavor systems while supporting the country's position as an emerging food technology market.

Mexico's food sector continues to benefit from favorable health policies, expanding manufacturing capabilities, and cost-competitive food infrastructure development. The country's focus on becoming a regional food hub is driving investments in specialized flavor technology and health infrastructure. This development is particularly important for taste modulation applications, as food producers seek reliable domestic sources for critical flavor technologies to reduce import dependency and improve supply chain security.

• Rising awareness about advanced flavor options and improving manufacturing capabilities are creating opportunities for specialized taste modulation systems across beverages and bakery/snacks settings in major hubs like Mexico City, Guadalajara, and Monterrey.
• Growing food infrastructure development and technology adoption are supporting increased access to high-efficiency taste modulation solutions among companies requiring comprehensive flavor capabilities, particularly in beverages and bakery/snacks organizations.

Germany Maintains Market Leadership with Advanced Food Manufacturing

Demand for taste modulation solutions in Germany is projected to grow at a CAGR of 7.3%, supported by well-established food manufacturing systems and precision flavor protocols that emphasize performance, consistency, and regulatory compliance. German food manufacturers consistently utilize high-efficiency flavor systems for complex health applications and advanced food manufacturing, with particular strength in specialty flavor technologies and high-value health systems. The market is characterized by mature manufacturing protocols, comprehensive performance standards, and established relationships between food companies and health providers that support long-term supply agreements and technical collaboration.

Germany's food industry benefits from advanced research and development capabilities, sophisticated manufacturing infrastructure, and strong regulatory frameworks that support high-quality flavor system production. The country's emphasis on innovation and sustainability is driving the development of more efficient taste modulation processes and cleaner production methods for specialized health systems like taste modulation solutions. This focus on technological advancement and environmental responsibility aligns with global trends toward sustainable food practices.

• Evidence-based health guidelines and flavor research are supporting continued utilization of proven high-efficiency taste modulation systems throughout food systems, with particular emphasis on beverages applications requiring stringent performance specifications.
• Specialty flavor networks and manufacturing organizations are facilitating access to taste modulation solutions while ensuring appropriate performance control and supply chain management, supported by Germany's strong logistics infrastructure and regulatory expertise.

France Shows Promising Growth with Food Infrastructure Expansion

Revenue from taste modulation solutions in France is projected to grow at a CAGR of 7.2% through 2035, driven by food infrastructure development, increasing access to flavor capabilities, and growing recognition of specialized flavor systems' importance in complex food optimization applications. French food producers are increasingly adopting high-efficiency health approaches for complex beverages applications, supported by expanding food market presence and improved technology accessibility across the country's major food regions. The market benefits from France's large domestic food sector and growing participation in European food supply chains.

France's food sector is experiencing modernization and expansion, particularly in health technologies and specialty flavor systems. The country's strategic location and trade agreements provide access to both domestic and export markets, creating opportunities for taste modulation suppliers. Government support for food and health technology development, combined with increasing private sector investment, is driving infrastructure improvements and capacity expansion in specialized flavor manufacturing.

• Food development programs and health access initiatives are supporting increased availability of taste modulation solutions across diverse food applications, with particular growth in beverages and bakery/snacks services.
• Growing collaboration between international food companies and local manufacturers is enhancing flavor options and technical expertise in high-efficiency taste modulation solutions, supported by technology transfer initiatives and joint venture partnerships.

South Korea Demonstrates Stable Growth with Established Manufacturing Infrastructure

Revenue from taste modulation solutions in South Korea is projected to grow at a CAGR of 7.0% through 2035, supported by established food manufacturing systems, evidence-based health protocols, and comprehensive food frameworks that emphasize performance, safety, and regulatory compliance. South Korean food manufacturers consistently utilize high-efficiency flavor systems as part of integrated food approaches, emphasizing health outcomes and performance optimization in both beverages and bakery/snacks production. The market benefits from strong research and development capabilities, advanced manufacturing infrastructure, and well-established regulatory frameworks.

South Korea's food sector's focus on innovation and health transformation drives demand for specialized flavor systems that can support complex food optimization processes and meet stringent regulatory requirements. The country's mature market characteristics include established supplier relationships, comprehensive performance standards, and sophisticated logistics networks that support reliable supply chain management for critical flavor technologies.

• Regulatory frameworks supporting appropriate flavor system utilization and comprehensive food coverage are maintaining stable market growth across food sectors, with particular emphasis on regulatory compliance and health practice requirements.
• Food research collaboration and evidence-based health guideline development are supporting continued innovation and appropriate utilization of taste modulation solutions in food and specialty health applications throughout major food centers.

United Kingdom Shows Promising Growth with Food Infrastructure Expansion

Revenue from taste modulation solutions in UK is projected to grow at a CAGR of 7.0% through 2035, driven by food infrastructure development, increasing access to flavor capabilities, and growing recognition of specialized flavor systems' importance in complex food optimization applications. British food producers are increasingly adopting high-efficiency health approaches for complex beverages applications, supported by expanding food market presence and improved technology accessibility across the country's major food regions. The market benefits from UK's large domestic food sector and growing participation in European food supply chains.

UK's food sector is experiencing modernization and expansion, particularly in health technologies and specialty flavor systems. The country's strategic location and trade agreements provide access to both domestic and export markets, creating opportunities for taste modulation suppliers. Government support for food and health technology development, combined with increasing private sector investment, is driving infrastructure improvements and capacity expansion in specialized flavor manufacturing.

• Food development programs and health access initiatives are supporting increased availability of taste modulation solutions across diverse food applications, with particular growth in beverages and bakery/snacks services.
• Growing collaboration between international food companies and local manufacturers is enhancing flavor options and technical expertise in high-efficiency taste modulation solutions, supported by technology transfer initiatives and joint venture partnerships.

Japan Anchors Growth with Precision Food Manufacturing Infrastructure

Revenue from taste modulation solutions in Japan is projected to grow at a CAGR of 6.8% through 2035, supported by the country's well-established precision food manufacturing infrastructure, comprehensive performance coverage, and systematic approach to food optimization that emphasizes consistency, reliability, and technical excellence. Japanese food manufacturers emphasize evidence-based flavor system utilization within structured manufacturing frameworks that prioritize food optimization effectiveness and system performance in both beverages and specialty health applications. The market is characterized by high technical standards, established performance systems, and long-term supplier relationships.

Japan's food industry benefits from advanced technology, sophisticated performance control systems, and a strong emphasis on continuous improvement. The country's expanding food sector and focus on health efficiency create steady demand for flavor systems, while the emphasis on high-quality manufacturing supports premium pricing for specialized food systems like taste modulation solutions.

• Comprehensive manufacturing system coordination and regulatory oversight are supporting stable utilization of high-efficiency flavor systems across diverse food manufacturing settings and applications, with particular strength in beverages and precision health production.
• Academic research centers and manufacturing institutions are maintaining leadership in flavor research and food optimization protocol development for optimal health outcomes, supported by strong government funding for food technology research and development programs.

Europe Market Split by Country

The taste modulation solutions market in Europe is projected to grow from USD 300.0 million in 2025 to USD 650.0 million by 2035, registering a CAGR of 7.2% over the forecast period. Germany is expected to maintain its leadership position with a 32.0% market share in 2025, rising to 32.6% by 2035, supported by its advanced food infrastructure, precision flavor capabilities, and strong health presence throughout major food regions.

The United Kingdom follows with a 19.4% share in 2025, projected to reach 19.7% by 2035, driven by advanced food protocols, flavor technology innovation integration, and expanding specialty health networks serving both domestic and international markets. France holds a 17.8% share in 2025, expected to increase to 18.1% by 2035, supported by food infrastructure expansion and growing adoption of high-efficiency flavor systems. Italy commands a 12.2% share in 2025, projected to reach 12.4% by 2035, while Spain accounts for 10.0% in 2025, expected to reach 10.2% by 2035. The BENELUX region is expected to maintain a 5.4% share in 2025, growing to 5.6% by 2035, supported by innovation-friendly regulatory frameworks and strong academic-industry collaboration. The Rest of Europe region, including Nordic countries, Eastern Europe, and smaller Western European markets, is anticipated to hold 3.2% in 2025, declining slightly to 2.4% by 2035, attributed to market consolidation toward larger core markets with established food and flavor capabilities.

Competitive Landscape of the Taste Modulation Solutions Market

The taste modulation solutions market is characterized by competition among established food manufacturers, specialty flavor companies, and health service suppliers focused on delivering high-efficiency, consistent, and reliable flavor systems. Companies are investing in flavor technology advancement, quality control enhancement, strategic partnerships, and customer technical support to deliver effective, efficient, and reliable taste modulation solutions that meet stringent food and health requirements. Flavor optimization, performance validation protocols, and supply chain strategies are central to strengthening product portfolios and market presence.

Kerry leads the market with comprehensive high-efficiency flavor system offerings with a focus on performance consistency and manufacturing reliability for food applications. Kerry holds a 14.0% market share. DSM-Firmenich provides specialized taste modulation systems with emphasis on food applications and comprehensive technical support services. Symrise focuses on advanced flavor technologies and customized health solutions for taste modulation systems serving global markets. Givaudan delivers established food systems with strong quality control systems and customer service capabilities.

Sensient operates with a focus on bringing innovative flavor technologies to specialized food applications and emerging markets. ADM provides comprehensive flavor system portfolios, including taste modulation solutions, across multiple food applications and health processes. Corbion specializes in customized flavor solutions and performance management systems for food systems with emphasis on regulatory compliance. Carmi Flavor provides reliable supply chain solutions and technical expertise to enhance market accessibility and customer access to essential flavor systems.

Key Players in the Taste Modulation Solutions Market

• Kerry Group
• DSM-Firmenich
• Symrise AG
• Givaudan SA
• Sensient Technologies Corporation
• Archer Daniels Midland Company (ADM)
• Corbion N.V.
• Carmi Flavor & Fragrances
• Flavorchem Corporation
• PureCircle Ltd.

Scope of the Report

Items	Values
Quantitative Units (2025)	USD 1.2 Billion
Function	Sweetness modulators, Salt reduction, Others
Application	Beverages, Bakery/snacks, Dairy & others
Source	Natural, Synthetic
Regions Covered	Asia Pacific, North America, Europe, Latin America, Middle East & Africa
Countries Covered	USA, Mexico, Germany, France, South Korea, UK, Japan and 40+ countries
Key Companies Profiled	Kerry, DSM-Firmenich, Symrise, Givaudan, Sensient, ADM, Corbion, and Carmi Flavor
Additional Attributes	Dollar sales by function and application, regional demand trends, competitive landscape, manufacturer preferences for specific flavor systems, integration with specialty food supply chains, innovations in flavor technologies, performance monitoring, and food optimization

Taste Modulation Solutions Market by Segments

• Function :

  • Sweetness Modulators
  • Salt Reduction
  • Others

• Application :

  • Beverages
  • Bakery/Snacks
  • Dairy & Others

• Source :

  • Natural
  • Synthetic

• Region :

  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • ASEAN
    • Australia & New Zealand
    • Rest of Asia Pacific
  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Nordic
    • BENELUX
    • Rest of Europe
  • Latin America
    • Brazil
    • Argentina
    • Chile
    • Rest of Latin America
  • Middle East & Africa
    • Kingdom of Saudi Arabia
    • Other GCC Countries
    • Turkey
    • South Africa
    • Other African Countries
    • Rest of Middle East & Africa