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Baby Disposable Diaper Market

Super-absorbent Baby Disposable Diapers to Account for Half of Global Revenue: Fact.MR Study

Published : 18 Oct 2021 Industry: Consumer Goods

As per Fact.MR, a market research and competitive intelligence provider, the global baby disposable diaper market is anticipated to top US$ 60 Bn by 2031, progressing at a CAGR of 4% over the period.

Baby disposable diapers are a huge convenience in today's world. They are made up of an absorbent pad placed in two sheets of nonwoven fabric. The pad used in diapers is designed to soak up body fluids. In addition to preventing leaks, the two layers give the diaper a relaxed shape.

In comparison to cloth diapers, which must be soaked and washed, the element of convenience is that baby disposable diapers can be thrown away into the trash after removing them. Owing to increased upgrading of cloth-like aesthetics, softness, and other attributes in high-end products, the global baby disposable diaper market is expected to grow steadily over the next ten years.

Growing concerns about babies’ hygiene, rising adoption of baby disposable diapers, and increased disposable income have fueled market growth.

Key Takeaways from Market Study

  • Global baby disposable diaper market to top US$ 60 Bn by 2031.
  • Super-absorbent baby disposable diapers expected to reach around US$ 15 Bn valuation by 2031.
  • Ultra-absorbent baby disposable diapers projected to record above 2% CAGR over next 10 years.
  • Market in Europe holds share of more than 40%.
  • Market in South Korea expected to reach valuation of US$ 7 Bn by 2031.
  • Market in Japan to record 1.8% CAGR over forecast period of 2021- 2031.

 “Increasing birth rate, rising awareness about hygiene & sanitation, and continuous advancements in fabric with special user-friendly features are factors anticipated to generate lucrative opportunities for manufacturers of baby disposable diapers,” according to a Fact.MR analyst

Market Competition

Manufacturers are increasing their production capabilities of baby disposable diapers and creating awareness about the advantages of these diapers such as high absorbency & performance and convenience. Companies have made significant investments in R&D to launch advanced products into the market and capitalize on consumers' ongoing interest.

Diaper manufacturers are focusing on producing baby disposable diapers that are less harmful to the environment. Market participants are attempting to achieve this through various sales and marketing strategies, as well as mergers and collaborations with other players in the industry.

More Insights Available

Fact.MR, in its new offering, presents an unbiased analysis of the baby disposable diaper market, presenting historical demand data (2016-2020) and forecast statistics for the period of 2021-2031.

The study divulges essential insights on the market on the basis of product (super-absorbent baby disposable diapers, ultra-absorbent baby disposable diapers, and others), age group (0-6 months, 6-18 months, and 18-48 months), and sales channel (hypermarkets/supermarkets, convenience stores, pharmacies/drug stores, and online channels), across seven major regions of the world (North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa).

About the Retail & Consumer Goods Division at Fact.MR

Retail and consumer goods analysts at Fact.MR have been categorically tracking the broader sub-industries to keep themselves abreast of the recent happenings in the market. Our practical approach to product design and pricing strategy contributes to the growth of businesses that are struggling to hit the ‘move-the-needle’ bottom line. With unmatched analytical diligence, the team at Fact.MR helps organizations design product differentiation strategies and introduce exclusive product(s) to their existing portfolio.

For more information, refer to our market research report or contact the PR author.

Shambhu Nath Jha


Sr. Consultant – Retail & Consumer Goods


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Baby Disposable Diaper Market Growth to Spur Owing to Rising Sales of Super-absorbent Baby Disposable Diapers during 2021-2031