Mental Health App Market

Mental Health App Market Outlook (2024 to 2034)

The global mental health app market has been calculated at a value of US$ 7.19 billion in 2024 and is forecasted to increase at a CAGR of 7.4% to reach US$ 14.72 billion by the end of 2034.

Stressful lifestyle of individuals in this fast-paced day and age and growing awareness of mHealth apps are key factors expected to boost global mental health app market growth during the forecast period (2024 to 2034). Mental health apps promote well-being and productivity among users, especially working professionals.

Increasing shift from conventional methods to patient-centric and personalized care methods is driving the adoption of mental fitness apps. Various mental health software solutions such as mental fitness, mindful meditation, depression, and anxiety management apps are helping users to mitigate stress and promote a better lifestyle.

• The World Health Organization reveals that depression can lead to suicide.
• It also estimates that women are prime victims of depression than men.

People who are suffering from very difficult time or have a very adverse past are the prime victims of depression. Various psychological, social, and biological factors such as bereavement, unemployment, and traumatic events develop depression. Depression also affects physical health leading to physical inactivity or harmful consumption of alcoholic substances. Prevention programmes are expected to help these victims to come out of depression. Mental health apps are playing vital role in treating depression patients.

The COVID-19 pandemic pushed up unemployment levels, which somewhere gave rise to the cases related to mental disorders. The health awareness initiatives by several public and private organizations promoted the use of mental fitness apps during that period, and still such initiatives are aiding the market growth.

• The North American mental health app market size is projected to reach US$ 6.07 billion by 2034.
• Western Europe is estimated to account for 22.5% of the global mental health application market share in 2024.

Report Attribute	Detail
Mental Health App Market Size (2024E)	US$ 7.19 Billion
Forecasted Market Value (2034F)	US$ 14.72 Billion
Global Market Growth Rate (2024 to 2034)	7.4% CAGR
South Korea Market Value (2034F)	US$ 590.3 Million
Android-based Mental Health App Demand Growth (2024 to 2034)	7.5% CAGR
Key Companies Profiled	Happify Inc. Calm Headspace Inc. Flow and Youper Inc. Sanvello Health MoodTools Talkspace MoodMission Pty Ltd. Ustwo Fampany Ltd.

How are Mounting Stress Levels Paving the Way for Mental Health App Usage?

“mHealth Apps offering Virtual Therapy for Mental Health”

Over the past century, experts and business leaders have been continuously stressing the importance of mental health and well-being for employees of various industries. Schools and institutes are partnering with app developers to help students cope with stress while studying. Additionally, mobile phone penetration is increasing swiftly across the globe.

• According to an article by published by explodingtopics.com in March 2024, currently there are around 4.32 billion active mobile phone internet users.

Busy and fast-paced lifestyles are contributing to the increasing demand for virtual therapy. In addition, mobile phones are becoming tools for many professionals and are increasing their efficiencies. The rising prevalence of mental health concerns particularly among young generations is leading to the increasing adoption of online mental health treatment resources.

Several studies show that people with mental illnesses are more open to digital technologies. As a result, these mental health apps are gaining increasing popularity to help individuals cope with the limitations of personal treatment as most of the individuals deter to share their mental health information with others. Some of the other factors encouraging the adoption of mental health applications are increase in stress levels due to drug addiction, rising incidence of mental health conditions, and international awareness programs being promoted by the World Health Organization (WHO).

Companies nowadays offer employee’s insurance benefits that usually include subscriptions to top mental health apps. Millennials and young generations have an increasing level of stress, which is leading to high demand for mental health apps.

What Challenges are Faced Mental Health App Producers?

“No Clinical Validation and Data Privacy Issues”

Data privacy issues and unexpected app failure are expected to hinder the adoption of mental health apps. The cyber attackers or hackers can easily access to one’s health details and other personal information, which is expected to lower the usage of mobile health (mHealth) apps. No clinical validation about the efficiency of app and its features is also creating challenges for the adoption of these digital tools among users.

Without doctor’s consultation individuals are considering themselves as patient of depression or any mental issue. This is very negative and harmful approach towards self-health.

Start-up Ecosystem

• Kintsugi is a California-based start-up that offers voice-controlled apps to combat mental health issues.
• A United States-based start-up Mightier offers gaming platform to kids to understand big emotions.
• Plutonic located in the United States offers a gamified meatverse for individuals experiencing mental health issues. The start-up’s solution offers peer-to-peer support, effective therapies, virtual safe space, and talk therapy learning.

Country-wise Analysis

Which Aspects are Driving Adoption of Mental Health Apps in the United States?

“Rising Cases of Mental Disorders among Both Children and Adults”

Attribute	United States
Market Value (2024E)	US$ 2.18 Billion
Growth Rate (2024 to 2034)	8.8% CAGR
Projected Value (2034F)	US$ 5.08 Billion

Increasing awareness of assessments, treatment, and screening for mental disorders such as bipolar and anxiety disorders are boosting the adoption of mental fitness apps in the United States. The United States ranks among the top three countries for cases of depression, anxiety, and alcohol & drug use. The United States is positioned in one of the top list for illegal drug use. This is further increasing the number of people having bipolar disorders.

• According to the study by Johns Hopkins Bloomberg School of Public Health around 21.8 percent of children ages 3 to 17 in the United States have at least one mental, emotional, or behavioural health condition.

The United States is also experiencing a crisis in children's mental health. Thus, all above mentioned aspects are set to boost the adoption of mental health and fitness apps in the United States

Will South Korea Be a Profitable Market for New Mental Health App Producers?

“AI-based Mental Health Fitness Apps Gaining Traction”

Attribute	South Korea
Market Value (2024E)	US$ 274.2 Million
Growth Rate (2024 to 2034)	8% CAGR
Projected Value (2034F)	US$ 590.3 Million

Digital literacy is gaining traction all across East Asia including South Korea. As a result, the usage of smart tools such as mobile phones, laptops, and tablets is increasing. In South Korea the development of AI-based apps is rising swiftly. Rising cases of depression and increasing working hours are prime reasons for the increasing adoption of mental health apps in South Korea.

• For instance, In February 2022, Atommerce, a South Korean start-up that provides mental health services to people via its mobile application MiNDCAFE, plans to boost its mental health service with a US$ 16.7 million Series B. Within two months, the product was subscribed over three times. The firm planned on using the funding money to add artificial intelligence and machine learning to its platform and invest in digital therapies for people with mental health problems.

Category-wise Analysis

Through Which Platform are More Mental Health Apps Used?

“iOS Mental Health Apps Set to Witness High Adoption Rates”

Attribute	iOS Mental Health Apps
Segment Value (2024E)	US$ 4.08 Billion
Growth Rate (2024 to 2034)	7.4% CAGR
Projected Value (2034F)	US$ 8.36 Billion

iOS mental health apps are set to hold major global market share by 2034. A combination of rising health expenditures and increasing popularity of advanced smart phones is encouraging the development of mental health wellbeing apps for iOS. Several iOS users are using apps that incorporate proven techniques such as cognitive-behavioral therapy (CBT) and acceptance commitment therapy (ACT) for treating depression, anxiety, and obsessive-compulsive disorders. The popularity of these apps is creating lucrative opportunities for iOS mental health app providers.

Why is Depression and Anxiety Management Key Factor for Mental Health App Usage?

“Stressful Lifestyles Leading Individuals toward Depression and Anxiety”

Attribute	Depression and Anxiety Management
Segment Value (2024E)	US$ 2.69 Billion
Growth Rate (2024 to 2034)	8% CAGR
Projected Value (2034F)	US$ 5.83 Billion

Depression and anxiety mental health apps are widely adopted due to the increasing reliance on AI-based smart technologies used in developing wellness apps across key industry verticals. Apps for mental health treatment on smartphones present a unique opportunity to expand accessibility and quality of treatment. The use of mHealth applications that focus on depression and anxiety is booming driven by their rising prevalence.

Competitive Landscape

By means of collaborative efforts, partnerships, acquisitions, and mergers, key players in the mental health app market are striving to expand their reach globally. Majority of medical service providers are integrating the latest virtual technologies to enhance advanced mobile applications, due to the increasing penetration of technological advancements in the healthcare sector. Besides, extensive R&D activities, new AI-based developments constitute other expansion strategies of industry leaders.

• In April 2021, Offshore Titans, an online platform aimed at promoting mental health in the oil and gas industry, teamed up with the developer of a mobile app that reduces workplace stress. By using the app, workers are enabling the opportunity to inform their employer of any issues or concerns in real-time, anonymously.
• In August 2021, K Health, a digital primary care platform providing high-quality, individualized healthcare to millions of adults and children, announced the acquisition of Trusst, an app that connects consumers and providers of on-demand text-based therapy. This acquisition will expand K Health's mental health services.

Key Segments of Mental Health App Market Research

• By Platform Type :

  • Android
  • iOS
  • Others

• By Application :

  • Depression & Anxiety Management
  • Stress Management
  • Meditation Management
  • Wellness Management
  • Others

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Middle East & Africa