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Surface Cleaning Products Market

Surface Cleaning Products Market By Product Type (Liquid Surface Cleaning Products, Powder Surface Cleaning Products, Surface Cleaning Wipes), By Sales Channel, By Packaging Format - Market Growth during 2021-2031

Analysis of Surface Cleaning Products market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Surface Cleaning Products Market Outlook

This revised analysis on the surface cleaning products market by Fact.MR has estimated demand for surface cleaning and disinfection products to increase at a steady CAGR of nearly 5% over the next ten years. The cleaning products market has gained massive importance due to the onset of the COVID-19 pandemic.

The North America surface cleaning products market is expected to account for approximately 30% of global sales in 2021.

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Key Insights Offered in Surface Cleaning Products Industry Survey:

  • Market Estimates and Forecasts (2016-2031)
  • Production Capacity Analysis of Prominent Manufacturers
  • Surface Cleaning Products Market Size in 2021
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Surface Cleaning Products Market Share in 2021
  • Leading Export - Import Destinations
  • Analysis of Supply Contracts, Avg. Consumption, Potential for Direct & Indirect Sales
  • COVID-19 Impact on Surface Cleaning Product Sales and How to Navigate
  • Recommendation on Key Winning Strategies

Consumption Analysis of Surface Cleaning Products from 2016 to 2020 Vs. Market Outlook for 2021 to 2031

This competitive intelligence study by Fact.MR, a market research and competitive intelligence provider, reveals detailed insights on the current market landscape as well as gives a comprehensive historical account of the surface cleaning products industry.

Demand for surface cleaning products is predicted to rise at a moderate CAGR of around 5% over the next ten years. Growth will mainly be driven by increasing demand in regions such as North America, South Asia, and Europe.

The market for surface cleaning products saw an upshift in 2020 in terms of demand when the COVID-19 outbreak reached at its peak. The industry has been evolving over the past few years as awareness regarding personal hygiene increases across regions.

Even though the global market saw a major shift in demand for surface cleaning products when the pandemic hit in 2020, sales of surface cleaning products are expected to continue to rise over the next ten years as well.

Surface Cleaning Products Market

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Will Increased Consumer Awareness Regarding Hygiene Drive Demand for Surface Cleaning Products?

Over the past decade, the world has seen substantial rise in infectious diseases that are transmitted via contact through various media. The general population has become more aware of the surroundings and has increased preference for basic hygiene so as to prevent diseases and issues caused by an unhygienic environment.

Use of surface cleaning products ensures a certain standard of hygiene wherever people go. Especially with the recent outbreak of COVID-19 that spreads via contact and also transmission through surfaces of objects, the importance of surface cleaning products has drastically increased. Demand for all-purpose surface cleaners is anticipated to increase as this is an efficient solution for all cleaning needs.

Which Chemicals are in Demand for Surface Cleaning Products Preparation?

Some of the popular chemical-based surface cleaning products are:

  • Alcohol-based Surface Cleaning Products
  • Chlorine-based Surface Cleaning Products
  • Hydrogen Peroxide-based Surface Cleaning Products
  • Quaternary Ammonium-based Surface Cleaning Products

Use of alcohol in surface cleaning products and use of quaternary ammonium in surface cleaning products has increased since both have been found to be very effective in combating different disease causing viruses and bacteria.

Rising demand for surface disinfectants has pushed manufacturers to find more effective disinfectants, and hence, research in this area has also accelerated. Use of chlorine in surface cleaning products and also hydrogen peroxide in surface cleaning products is expected to increase over the next ten years as they are key to disinfectant preparations.

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How Will Sustainability and Demand for Green Products Influence Market Expansion?

The sustainability trend is not new to the world, and most industries are adopting and incorporating it into their products and services. This trend is rife in the cleaning space as well, and many manufacturers are taking steps to create more environment-friendly surface cleaning products.

Use of environment-friendly ingredients in surface cleaning products is also being researched and adopted by many manufacturers to keep their products as sustainable as possible. As such, use of safe and natural ingredients has become a popular trend in the market.

Which Segments are Prominent in the Surface Cleaning Products Industry?

The global surface cleaning products market has been segmented on the basis of product type, sales channel, packaging format, and region. Product type is further bifurcated as liquid surface cleaning products, surface cleaning powder, surface cleaning wipes, and others.

The liquid segment is expected to hold a dominant share in terms of value and sales. The wipes segment is expected to account for increase in demand over the next ten years.

Sales channels of surface cleaning products are sub-segmented into modern trade, grocery stores, convenience stores, e-Commerce, and other retail formats. The packaging format segment is further segmented into bottles, pouches, sprays, and others.

Sales of surface cleaning products via e-Commerce channels are anticipated to contribute to majority of market share as the popularity online shopping increases in the pandemic era. Sales of surface cleaning products via grocery stores and convenience stores have seen a drop due to lockdown restrictions during the pandemic.

Which Regions Portray a Positive Outlook for Surface Cleaning Product Sales?

The surface cleaning products industry survey analyzes the market in key regions such as North America, Latin America, Europe, Japan, APEJ, and MEA.

Of these regions, North America is estimated to dominate the global market in terms of value share by accounting for nearly 30% of the global surface cleaning products market share by the end of 2021. The U.S. surface cleaning products market is anticipated to expand at a substantial CAGR over the decade.

Latin America and APEJ regions portray a lucrative setting for market players. Growth can be attributed latest trends in surface cleaning products market such as growing awareness of personal hygiene and increasing popularity of preventive healthcare measures in developing nations, especially across the aforementioned regions.

Surface cleaning products market by Fact.MR

Countrywise Analysis

How are Sales of Surface Cleaning Products Faring in the U.S.?

The U.S. has been identified as a very lucrative market for surface cleaning products in terms of revenue. The nation saw nearly 150% increase in sales of multipurpose cleaners, as recorded in March 2020.

The U.S. saw a major boost in demand due to the COVID-19 pandemic and recorded a huge spike in sales of all cleaning products and disinfectants. Increasing healthcare spending, rising consumer awareness regarding hygiene, and high prevalence of infectious diseases are some of the key factors driving demand in the U.S.

How Did COVID-19 Shape Surface Cleaning Product Demand in China?

The COVID-19 outbreak that originated from Wuhan in China completely changed the world in 2020, and China saw a major change in its regional markets. The surface cleaning products and disinfectants market saw a huge uproar in demand after the pandemic reached its peak.

Sales of disinfectants for Liby Group increased by more than 200% during the outbreak. The market in China is expected to see increased demand for surface cleaning products as consumers now are more concerned regarding hygiene and are increasing their preventive healthcare spending.

How Lucrative is the Indian Market for Surface Cleaning Product Suppliers?

India has been one of the worst hit countries by COVID-19. Massive population of the nation makes it a lucrative market for almost everything, and the same goes for cleaning products as well.

Demand for cleaning products saw steep growth as the nation grappled with the COVID-19 outbreak. Growing consumer awareness regarding hygiene, rising disposable income, and increasing preference for preventive healthcare are some of the major drivers that are anticipated to propel surface cleaning product demand over the next ten years as well.

Category-wise Insights       

Why is Demand Surface Cleaning Sprays High?

Emergence of COVID-19 has completely revolutionized the use of cleaning products, and since sprays are a very effective way to deliver and apply cleaning solutions and disinfectants, their demand has increased substantially over the past year.

Sprays are gaining popularity due to their ability to apply the product to a broader area in a short span of time. The sprays segment is expected to register the highest CAGR over the decade. Increasing need for disinfection and sanitization is expected to majorly drive demand for surface cleaning product sprays globally.

Will Online Sales Channels Drive Sales of Surface Cleaning Products?

e-Commerce, as a sales channel, is anticipated to lead the sales of surface cleaning products. The COVID-19 outbreak has given further impetus to the already popular online shopping trend.

Since 2020, when many nations were forced to go into lockdowns in order to contain the spread of coronavirus, sales through channels such as convenience stores, modern trade, and grocery stores saw a major drop.

However, as lockdown restrictions were removed and life returned to normalcy, there may be some stagnation in sales via e-Commerce, and sales through modern trade and convenience stores will see some growth.

Competition Landscape

In order to maximize their sales and meet growing demand, surface cleaning product manufacturers are opting for both, organic and inorganic growth strategies such as capacity expansion, partnerships, and mergers to help them garner more market share.

  • In the financial year ending Jun 2020, Clorox Company recorded an eight percent hike in its sales revenue as compared to previous year of 2019. The company’s sales amounted to a total of around US$ 6.7 Bn.
  • Reckitt Benckiser rebranded itself as Reckitt in March 2021; this is part of the company’s efforts towards its sustainable growth goals. The company’s rebranding is aimed at its motive to attain a cleaner, healthier world.
  • Unilever, in September 2020, announced plans to eliminate fossil fuels from its cleaning products. The company has plans to source renewable and recycled raw materials for its cleaning products.

Surface Cleaning Products Industry Report Scope     



Forecast Period


Historical Data Available for


Market Analysis

KT for Volume and US$ Mn for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • APEJ
  • MEA

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • China
  • Japan
  • South Korea
  • India
  • Indonesia
  • Malaysia
  • Singapore
  • Australia
  • New Zealand
  • Turkey
  • South Africa
  • and GCC Countries

Key Market Segments Covered

  • Product Type
  • Sales Channel
  • Packaging Format
  • Region

Key Companies Profiled

  • Dainihon Jochugiku
  • Dabur
  • Church & Dwight
  • Bombril
  • Unilever
  • Reckitt Benckiser


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Segmentation of Surface Cleaning Products Industry Research

  • By Product Type

    • Liquid Surface Cleaning Products
    • Powder Surface Cleaning Products&
    • Surface Cleaning Wipes
    • Others
  • By Sales Channel

    • Sales of Surface Cleaning Products Via Modern Trade
    • Sales of Surface Cleaning Products Via Groceries
    • Sales of Surface Cleaning Products Via Conveniences Stores
    • Sales of Surface Cleaning Products Via E-Commerce
    • Other Retail Format
  • By Packaging Format

    • Bottle Packaging for Surface Cleaning Products
    • Pouch Packaging for Surface Cleaning Products
    • Surface Cleaning Product Sprays
    • Others

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Surface Cleaning Products Market

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North America is estimated to account for nearly 30% share in the global market.

Top market players are Dainihon Jochugiku, Dabur, Church & Dwight, Bombril, Unilever, and Reckitt Benckiser.

Manufacturers are researching and developing surface cleaning products with natural ingredients and are trying to minimize the use of raw materials that have a hazardous effect on the environment.

The surface cleaning products industry is anticipated to progress at a moderate CAGR of nearly 5% through 2031.

Rapid urbanization, increasing disposable income, and rising awareness about hygiene are factors that are driving demand for bathroom surface cleaning products and also popularizing the use of surface cleaning products for kitchens.

The e-Commerce channel is expected to account for majority of sales of surface cleaning products.

The e-Commerce channel is expected to account for majority of sales of surface cleaning products.

Increasing awareness among consumers regarding hygiene and rising spending on preventive healthcare are expected to drive market growth globally.

Modern trade sales, grocery store sales, and convenience store sales of surface cleaning products are expected to see steady rise as COVID-19 restrictions are lifted gradually over the next few months and years.

Demand for quaternary ammonium surface cleaning products is anticipated to increase as their effectiveness in combating and inactivating different viruses is high.

Since most cleaning agents are in the liquid form, bottled surface cleaning products and surface cleaning sprays are widely used across regions.

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