Organic Chicken Market

Organic Chicken Market Outlook

The global organic chicken Market is expected to grow at a CAGR of 14.5% in terms of value between 2021 and 2031. Furthermore, the report predicts that the consumption of organic chicken will reach US$ 11.1 Bn by the end of 2031. As of 2021, the market is likely to be valued at US$ 2.8 Bn.

Market Size Value in 2021	US$ 2.8 Bn
Projected Market Forecast Value by 2031	US$ 11.1 Bn
Global Growth Rate (2021 to 2031)	14.5%

2016-2020 Organic Chicken Market Analysis VS 2021-2031 Forecast

The organic chicken market reached US$ 2.5 Bn 2020. Increasing awareness about the health benefits of eating organic food is the chief growth enabler. As the birds are raised in a clean environment and fed only organic feed, hygiene was a key driver for the market in the historical period from 2016 to 2020. Other factors that were included were increased consumption of bakery products and high protein diets recommended by gym trainers.

The practice of raising animals and then slaughtering them for food causes animal suffering and endangers human health. According to the Centers for Disease Control and Prevention (CDC), animals are the source of more than 75% of emerging infectious diseases. Factory farm animals are crammed together in filthy and feces-ridden conditions, and they are butchered on killing floors soaked in blood and other bodily fluids, creating a breeding ground for pathogens and viruses. To avoid outbreaks of animal-borne pandemics such as the alleged COVID-19 pandemic, the world could shift to plant-based protein sources, resulting in an increase in plant-based protein consumption.

Demand for organic chicken is expected to grow at a CAGR of 14.5% percent in terms of value between 2021 and 2031. Growing consumer preference for chemical-free foods, willingness to pay more for high-quality foods, and an increase in bird-flu outbreaks are some of the key factors driving the growth of the fresh organic chicken market.

How is Increasing Awareness about Unethical Broiler Chicken Feeding Practices Bolstering Growth Prospects for Organic Chicken?

The broiler chicken segment accounts for more than 93.5 percent of the global poultry market, with the organic chicken segment accounting for the remainder. Broiler chickens are fed harmful chemicals and antibiotics to help them grow faster, which causes early puberty in females and male fertility problems.

Regular consumption of broiler chicken, which contains high levels of unhealthy fats, can lead to obesity, high blood pressure, and heart problems. The majority of broiler chickens have a high level of infection, which causes salmonella dysentery in humans.

With the advent of the internet, consumers have become more knowledgeable and aware of the poultry industry's know-how. This will gradually cause a stir in the global poultry market, and the fresh organic chicken market is expected to grow at a rate 5-7 percent higher than the regular chicken market over the forecast period.

How Will Smart Packaging Generate New Growth Opportunities for Organic Chicken?

At the moment, the food and beverage industry is the largest user of smart packaging, which is widely used in the packaging of meat products such as chicken. Foster Farms, a leading poultry company, has introduced DORI, an active and interactive packaging. Users will be able to access information such as more than 500 fresh chicken recipes and a glossary of poultry labeling terms by scanning a QR code. As a result, such packaging serves as an effective medium for delivering information to consumers.

During the forecast period, an increasing number of vendors are expected to adopt this cutting-edge technology. Vacuum skin packaging, a modern packaging technique, has a high customer satisfaction quotient due to its main benefit – a transparent view of the products within the packaging, creating a fresh appeal to the consumer's eye. These factors are expected to contribute to the organic chicken market's growth in the coming years.

Country-wise Analysis

What Supports Increasing Organic Chicken Sales in the U.S.?

According to the United States Department of Agriculture (USDA), total sales of organic boilers in the United States were more than US$ 749 million, followed by sales of organic turkey of US$ 83 million. In addition, over 19.5 million organic broilers and 15.7 million organic layers were raised in the United States. There is a developing potential that would drive the growth of the organic chicken market as consumer awareness of organic food grows.

Companies operating in the organic poultry market in the U.S are rapidly adopting new market dynamics and focusing primarily on enhancing technologies to address the rising demand for safe and improved poultry services in order to meet the ever-increasing demand for improved and more efficient organic poultry services.

For instance, Pilgrim's is one of the largest poultry producers in the United States, specializing in poultry. Pilgrim's also owns the brands Just BARE Chicken, Gold'n Plump, Pierce Chicken, and Savoro. Their organic chicken products are sold to consumers, restaurants, and food suppliers. Costco (for rotisserie chickens), Kentucky Fried Chicken (KFC), Walmart, Publix, and Wendy's are among their well-known customers. The U.S market is likely to register a CAGR worth 10% until 2031.

What is the Scope of Growth for Organic Chicken Manufacturers in India?

As the consumption of organic chicken grows rapidly around the world, manufacturers of organic chicken will have a better opportunity by producing more organic chicken, which will provide more health benefits after processed meat consumption.

Furthermore, rising meat consumption in emerging markets such as India will allow the manufacturer to produce more organic chicken in specific regions. A CAGR of 5% is projected for the market for organic chicken across India.

For instance, Zorabian, this farm, which includes the breeder farm and hatcheries, is subjected to a thorough inspection by an ISO team, which establishes the requirements for an organic chicken safety management system. Zorabian is an ISO 22000 certified organization, which means that the safety standards maintained at Zorabian are of the highest caliber and are updated on a regular basis in accordance with the ISO framework.

Category-wise insights

Why is there a Heightened Demand for Organic Chicken Wings?

Organic chicken wings are expected to be in high demand during the forecast period 2021-2031. There are no antibiotics or growth hormones added. According to Fact.MR, a market share worth 35% is projected for organic chicken wings.

Organic chicken wings have some nutritional value, little to no processing, a lesser carbon footprint, and a very high water footprint, according to estimates. For instance, Bell & Evans organic wings crisp up better because they are smaller and less fatty than other brands.

Competitive Landscape

• In 2021, Plainville Farms® introduced its range of pre-sliced oven roasted chicken, 99 percent fat-free, makes an Organic and unusually good meal when baked. Their poultry is raised humanely on family farms, fed a vegetarian diet, and is never given antibiotics, growth hormones, or steroids.
• HEALTH VALLEY® released ORGANIC LOW SODIUM CHICKEN NOODLE SOUP 14.5 OZ.CAN in 2021. Meets American Heart Association criteria for heart-healthy foods. While many factors influence heart disease, diets low in saturated fat and cholesterol may help lower the risk.

Organic Chicken Market Report Scope

Attribute	Details
Forecast Period	2021-2031
Historical Data Available for	2016-2020
Market Analysis	US$ Mn for Value & ‘000 Units for Volume
Key Regions Covered	North America Latin America Europe CIS & Russia Japan APEJ Middle East & Africa
Key Countries Covered	U.S Canada Brazil Mexico Germany U.K France Italy Spain Nordics Russia Japan China India ASEAN Australia New Zealand GCC South Africa
Key Segments Covered	Form Buyer Group Packaging Type Sales Channel Region
Key Companies Profiled	Tyson Foods Inc. Pilgrim’s Pride Perdue Farms Inc. Sanderson Farms Inc. Fosters Farms Plainville Farms LLC Inglewood Group Bell & Evans Plukon Food Group Eversfield Organic
Pricing	Available upon Request

Key Segments Covered

• Form

  • Frozen Organic Chicken
  • Raw/Fresh Organic Chicken
  • Processed Organic Chicken

• Product Type

  • Whole Organic Chicken
  • Organic Chicken Breasts
  • Organic Chicken Wings
  • Organic Chicken Legs
  • Other Organic Chicken Types

• Buyer Group

  • Organic Chicken for Food Processors & Manufacturers
  • Organic Chicken for HoReCa
  • Organic Chicken for Households & Residential Buyers

• Packaging Type

  • Vacuum Skin Packaging
  • Modified Atmospheric Packaging
  • Overwrap Packaging
  • Shrink Packaging
  • Vacuum Thermoformed Packaging

• Sales Channel

  • Direct Organic Chicken Sales
  • Organic Chicken Sales via Modern Trade
  • Organic Chicken Sales via Online Stores
  • Organic Chicken Sales via Wet Stores
  • Organic Chicken Sales via Chain Stores
  • Organic Chicken Sales via Other Sales Channels