Greek Yogurt Market Outlook (2022 to 2032)
The global Greek yogurt market is expected to be valued at US$ 4.18 Bn in 2022, further expected to reach US$ 12 Bn by registering a CAGR of 11.1% by 2032.
Overall, the industry is expected to expand almost 3x throughout the 2022 to 2032 forecast period. Preference for organic Greek yogurt will remain prominent, capturing a revenue share worth 45%.
| Report Attributes |
Details |
| Anticipated Base Year Value (2021) |
US$ 3.77 Billion |
| Expected Market Value (2022) |
US$ 4.18 Billion |
| Projected Forecast Value (2032) |
US$ 12 Billion |
| Global Growth Rate (2022 to 2032) |
11.1% CAGR |
| Expected Market Share of the U.S. Market (2032) |
40% |
| Anticipated Market Value of Europe (2022 to 2032) |
45% |
| Major Greek Yogurt Service Providers |
FAGE USA Dairy Industry Inc.; Chobani; Dannon Yogurt; General Mills Inc.; Nestle S.A; Cabot Creamery; Trader Joe's; Hain Celestial Group; Vivartia Holding S.A; Wallaby Yogurt Company Inc. |
Demand Analysis of Greek Yogurt from 2017 to 2021 Vs Market Projections for 2022 to 2032
The worldwide Greek yogurt market expanded at a CAGR of 8.1% during the historical period 2017 to 2021. Increased consumer popularity due to its excellent nutritional value and use as a basic component in a number of popular dishes was regarded as one of the key elements that fueled expansion.
The global market for Greek yogurt is anticipated to witness impressive growth during the 2022 to 2032 forecast period, expanding at a CAGR of 11.1%. Consumers' growing health consciousness and dietary preferences are prompting a shift toward healthier, more nutrient-dense foods boosting Greek yogurt popularity.
Which are Some Prominent Drivers of Greek Yogurt Market?
Versatile Nature of Greek Yogurt Spurring Sales across Key Regions
Greek yogurt, alternatively known as concentrated or strained yogurt, is made by eliminating the whey and other liquids from normal yogurt. While traditionally meant to be a breakfast snack, Greek yogurt is being increasingly incorporated into other meals. Moreover, it is a favorite of culinary enthusiasts looking to enhance food flavor.
In recent years, Greek yogurt is being deployed across smoothies to impart a protein rich base, thus enhancing nutritional value. Also, it has been found to enhance creaminess of soups and as a savory spread for burgers and patties such as corn basil cakes. As a dessert topping, Greek yogurt is also consumed as popsicles, or as cakes.
Given this highly versatile nature of Greek yogurt, prominent food companies are introducing various formats to be used for multiple applications. For instance, Epigamia, an Indian company, offers Greek yogurt in various flavors, including natural, rose& lychee, vanilla bean, strawberry, wild raspberry, blueberry and mango. These can be either consumed directly or added with other food preparations.
Increasing Nutritional Requirements Spurring Consumption of Greek Yogurt
Worldwide, consumers are shifting towards a nutrition friendly diet. Increasing prevalence of fast-paced lifestyles had to the onset of various unhealthy eating habits, causing rising cases of obesity and other chronic diseases. Hence, emphasis on reducing fat and calorie intake has acquired precedence. This has boded well for the Greek yogurt industry.
According to the U.S Department of Agriculture, for one container (156 grams or 5.5 oz) of plain non-fat Greek yogurt, there are 92 calories, 0.265 grams of fat, 56.2 milligrams of sodium, 5.68 grams of carbohydrates, 5.1 grams of sugar and 111 mg of calcium. Furthermore, Greek yogurt is beneficial in improving bone health, reducing the risk of osteoporosis.
A 2020 study published in Applied Psychology, Nutrition and Metabolism discovered that healthy males aged between 18 to 25 years who consumed fat free plain Greek yogurt for 12 weeks experienced a significantly greater increase in bone formation. Besides, Greek yogurt contain probiotics, facilitating spawning of the gut microbiome, improving overall health.
What are the Challenges Faced by the Greek Yogurt Market?
Indigestion of yogurt due to pasteurized milk restraining market growth
Excessive consumption of Greek yogurt can lead to indigestion of food along with gastrointestinal problems. Moreover, Greek yogurt contains natural hormones.
This leads to hormonal imbalances in certain individuals. The use of pasteurized and homogenized milk for the preparation of Greek yogurt is causing digestion problems. These factors are restraining the growth of Greek yogurt market.
Comparative View of Greek Yogurt Markets
Greek Yogurt Market :
| Attributes |
Greek Yogurt Market |
| CAGR (2022 to 2032) |
11.1% |
| Market Value (2032) |
US$ 12 Billion |
| Growth Factor |
Demand for importing Greek yogurt in other meals along with different flavors is bolstering the demand for Greek yogurt. |
| Opportunity |
Research activities for incorporating flavors is creating lucrative opportunities for Greek yogurt. |
Yogurt Alternative Market :
| Attributes |
Yogurt Alternative Market |
| CAGR (2022 to 2032) |
16% |
| Market Value (2032) |
US$ 8 Billion |
| Growth Factor |
Marvellous consumer demand for nutritional & healthy ingredients is creating lucrative opportunities for yogurt alternative market. |
| Opportunity |
Increasing demand for rising multifunctional protein is fueling the growth of yogurt alternative market. |
Vegan Yogurt Market :
| Attributes |
Vegan Yogurt Market |
| CAGR (2022 to 2032) |
18% |
| Market Value (2032) |
US$ 7 Billion |
| Growth Factor |
Demand for low cholesterol and unsaturated fat content is boosting sales for vegan yogurt market. |
| Opportunity |
Rising lactose intolerance is driving vegan yogurt companies to launch high-quality and nutritious products in the market |
Country-wise Analysis
Fat-Free Yogurt Creating Lucrative Opportunities for Greek Yogurt in Germany?
Innovations in flavored yogurt Influencing positive market growth
The market for Greek yogurt in Germany is expected to develop rapidly by 2032, owing to the rising demand for yogurt-based drinks over sugar-laden variations as a result of increased awareness of lifestyle illnesses such as obesity and diabetes.
Combined with the rising popularity of low-fat Greek yogurt among consumers due to its low calorific value and the health benefits associated with yogurt consumption, is expected to drive market growth over the forecast period.
Furthermore, the higher disposable income, steady GDP, high living standards, and expanding innovations by food and beverage makers such as flavored Greek yogurts, fruit-based Greek yogurts, and so on will drive the expansion of the German Market in the coming years. A CAGR worth 9% is projected for Greek yogurt sales in Germany.
Homegrown Greek Yogurt Manufacturers Influencing Sales across the U.S.?
Organic Greek Yogurt to me most widely preferred
In contrast to ordinary yogurt, Greek yogurt appeals equally to men and women in the U.S, and customers are drawn to the creamy product due to its high protein level, especially since protein is the preeminent subject in food marketing. A CAGR of 9.3% is projected for the U.S market.
Chobani Greek yogurt has seen great development in the United States in recent years, while Danone is one of the market leaders, accounting for 34% of the Greek yogurt industry in the country. Danone operates in four business segments: fresh dairy products, water, early childhood nutrition, and medical nutrition. Chobani Greek yogurt has seen great development in the United States in recent years. Danone is one of the industry's leaders.
Likewise, Stonyfield Organic is another influential Greek yogurt manufacturer, especially specializing in the organic Greek yogurt segment. Some of its products include the Whole Milk Greek Vanilla Bean Yogurt (30 oz), Whole Milk Plain Greek Yogurt (30 oz), 0% Fat Greek Vanilla Bean and 0% Fat Plain Greek Yogurt respectively.
Diversity of Greek Yogurts Bolstering Demand for Greek Yogurts in China?
Variety of flavors increasing sales of Greek yogurt in China
In China, Greek yogurt products need to be more diverse. When more products enter the market, consumers may be more willing to adopt this new category. Currently, the Greek yogurt sector in China is very underdeveloped, with only a few brands on the market, such as LePur and yoGreek produced by Bright Dairy.
Despite the fact that the former is now the most successful Greek yogurt brand in China and the latter is backed by one of China's domestic dairy behemoths, sales volumes of these products are still in the tens of Billions RMB per month, accounting for a negligible portion of the overall yogurt market.
In general, the development of Greek yogurt has been momentarily suspended due to its high protein content (typically greater than 6.2%), and its price is roughly three times that of conventional yogurt. However, as consumers become more protein conscious, manufacturers are finding renewed growth opportunities. As per Fact.MR, the region is likely register a CAGR worth 9.8% until 2032.
Country-wise Forecast CAGRs for the Greek yogurt Industry
| Report Attributes |
Details |
| China |
9.8% |
| U.S. |
9.3% |
| Germany |
9% |
Category-wise Insights
Why is Spoonable Greek Yogurt Making Yogurt Easy to Swallow for All Age Groups?
Smooth and glossy texture increasing sales of spoonable Greek yogurt
By product type, spoonable Greek yogurt is anticipated to remain the top selling product category, expected to account for 3/4th of the global market in the 2022 to 2032 assessment period. Consumption is rising due to its smooth and glossy texture.
Moreover, spoonable yogurt is a highly convenient option for patients suffering from dysphagia and other swallowing disorders. Also, as consumers seek out more alternative dessert cravings, spoonable yogurt is the most preferred go-to option by enthusiasts.
E-commerce Sites Making Online Sales of Greek Yogurt More Feasible?
Internet penetration and attractive discounts increasing sales of Greek yogurt
The availability of Greek yogurt in numerous retail outlets is projected to fuel the global market's demand. Consumers find it convenient to go to supermarkets to buy food items such as Greek yogurt. As Greek yogurt can now be purchased online, the industry's expansion is likely to be fueled by an increase in smartphone and internet penetration.
According to Fact.MR, the online distribution channel will be the fastest-growing segment, registering a CAGR of 13% from 2022 to 2032. This trend has especially gained significance against the backdrop of the COVID-19 pandemic, which led to reduced footfalls across conventional brick & mortar stores.
Start-Ups for Greek Yogurt Market
Key start-up player in the Greek yogurt market is Wellme.
- Wellme, a Shanghai-based startup, is focusing on innovating yogurts. Thus, the company is producing gut-friendly vegan yogurt made of chickpeas.
Market Competition
Manufacturers in the Greek yogurt market will primarily focus on strategic acquisitions, collaborations, and product releases in the following decade.
- Danone North America stated in February 2019 that it would expand its largest production facility in DuBois, Pennsylvania, to increase production of plant-based goods, particularly yogurt, to satisfy rising consumer demand.
- To enhance its cereal offering, General Mills Fiber One introduced 'Fiber One Strawberries' and 'Vanilla Clusters' in January 2019. The new variety seeks to please consumers who are looking for a new fiber-rich alternative in the cereal aisle to help them increase their fiber intake.
- Chobani, a key participant in the Greek yogurt market, introduced a new Savor range of goods in August 2018 as replacements to traditional sauces and sour cream that may be immediately squeezed onto any dish. The new product line comprises two varieties: one prepared with low-fat milk and one created with full milk.
