Sunflower Oil Market

Sunflower Oil Market Outlook (2023-2033)

The global sunflower oil market stands at a value of US$ 21.4 billion in 2023 and is forecasted to surge to US$ 38.4 billion by the end of 2033. Over the course of the next ten years, worldwide shipments of sunflower oil are predicted to increase at 6% CAGR.

Rising focus on health and fitness has resulted in a high demand for healthy food alternatives and this trend is projected to increase sunflower oil consumption over the coming years owing to its anti-inflammatory properties and high composition of unsaturated fats. Sunflower oil is also used for treating tenia pedis foot infection in men athletes and cardiac diseases as well.

Growing demand for healthy processed foods, increasing adoption of healthy cooking oil, supportive initiatives to promote sunflower production, rising awareness regarding the health benefits associated with sunflower oil consumption, and growing demand for alternative fuels and biodiesel are other aspects that are projected to bolster market development in the future.

• In April 2022, an official from the government of India disclosed that the government was planning to propose new measures to increase sunflower cultivation and reduce the country’s reliance on edible oil imports, which is currently quite high.

Increasing investments in research and development of biodiesel and a growing focus on sustainability are expected to open up new paths for upcoming sunflower oil companies as well as established market players. The growing use of sunflower oil in manufacturing vegan cheese and vegan mayonnaise is also expected to offer rewarding business scope going forward.

The recent Russia-Ukraine conflict severely affected the demand and supply of sunflower oil since these countries controlled around 75% of the world’s supply. Moreover, the increasing availability of substitute cooking oils such as mustard oil, olive oil, coconut oil, canola oil, etc., is also projected to hinder market growth potential going forward.

Report Attributes	Details
Sunflower Oil Market Size (2023)	US$ 21.4 Billion
Projected Market Value (2033F)	US$ 38.4 Billion
Global Market Growth Rate (2023-2033)	6% CAGR
Key Companies Profiled	American Vegetable Oils Inc. Marico Limited Fuji Oil Holdings Inc. Ruchi Soya Industries Limited Grief Inc. (Olympic Oils Limited) Archer Daniels Midland Company Associated British Foods plc. Bunge Limited Adams Group Inc. Cargill Inc. Borges International Group S.L.U ConAgra Foods (Agrotech Foods Ltd.) Louis Dreyfus Company Adani Wilmar Ltd.

What are the Main Trends Driving the Sunflower Oil Market?

“High Demand for Biodiesels and Growing Demand for Healthy & Natural Ingredients”

Growing focus on sustainability and limited availability of fossil fuels has led to increased investments in research and development of alternative fuels, which is expected to open up new doors of opportunities for sunflower oil suppliers. Sunflower oil is being extensively used as a feedstock for biodiesel production owing to its high yield and profitable nature in small and large farm set-ups. Increasing demand for healthy foods with natural ingredients and high consumption of processed foods are other factors that are anticipated to bolster sunflower oil sales going forward.

Sunflower oil for skin and sunflower oil for hair has been gaining popularity in the cosmetics and personal care industry, which is also expected to boost demand for sunflower seed oil in the future. Increasing awareness about the benefits of organic foods is also projected to uplift the consumption of organic sunflower oil across developed economies.

What Opportunities Can New Sunflower Oil Companies Explore?

“New Sunflower Oil Manufacturers Should Focus Gradually Increasing Their Production Capacity”

Start-ups are focusing on utilizing natural ingredients to improve the nutrient profile of their products and this is expected to create new opportunities for upcoming sunflower oil producers. Aspiring sunflower oil manufacturers are also focusing on expanding their production capacity to meet increasing demand across the world.

• In December 2022, Perfect Day, an animal-free dairy product supplier announced that Nestle has started the testing of its animal-free milk product that contains high oleic sunflower oil and oat concentrate. Cowbunga is the first product collaboration between the two companies.
• Show Me HH Farms, a family-owned business based in Hannibal, Missouri is offering cold-pressed sunflower oil in times of shortage as the Ukraine-Russia conflict disrupted the supply of sunflower oil on a global scale.

Find more recent developments and a complete overview of the current and forecasted start-up scenario in this recently revised sunflower oil research study by Fact.MR, a market research and competitive intelligence provider.

Country-wise Insights

Why Should Sunflower Oil Manufacturers Invest in the U.S.?

“High Demand for Processed Foods Driving Sunflower Oil Consumption”

Consumption of processed foods in the United States is high and this is a prime factor that is projected to uplift sales of sunflower oil in this country through 2033. Increasing demand for healthy vegetable oil, rising use of sunflower oil for frying, growing awareness regarding the benefits of consumption of sunflower oil, and rising use in animal feed preparation are other prospects that are estimated to bolster market development in the country over the next ten years.

High incidence of obesity, growing prevalence of cardiovascular disorders, supportive government initiatives to promote sunflower crop cultivation, and growing demand for organic and natural ingredients are other aspects that could potentially push sales of sunflower seed oil.

How Opportune Will the Market Be in Japan?

“Growing Focus on Healthy Food Consumption to Drive Sunflower Oil Shipments”

Several governments of Asian countries are focusing on lowering the consumption of hydrogenated oils and this trend is anticipated to be rife in Japan as well. Sunflower oil is extensively used in the manufacturing of several snacks and bakery products in Japan and this is expected to boost sales of sunflower oil over the coming years. Moreover, changing consumer preferences, increasing penetration of new food retail outlets, and rising per capita disposable income are also expected to bolster demand for sunflower oil in Japan throughout the forecast period.

Similar trends are anticipated to support shipments of sunflower oil in Korea as well and provide a highly attractive growth scope for new as well as established market players. Imports are projected to be a crucial aspect of the sunflower oil business in Korea as well as Japan and other Asian countries.

How Will Sunflower Oil Demand Fare in European Countries?

“Presence of Leading Sunflower Oil Producers Leading to Attractive Business Scope”

Europe is home to Russia and Ukraine, which cumulatively account for the highest supply of sunflower oil in the world and this offers highly rewarding sales opportunities for leading sunflower oil manufacturers. Moreover, the presence of key food manufacturers, rising focus on sustainability, changing consumer preferences, and growing awareness regarding the benefits of sunflower oil consumption are other aspects that govern market potential in most European countries across the world.

The presence of key cosmetic and personal care brands in France is expected to boost demand for sunflower seed oil in the future as awareness of its benefits for skin and hair increases among consumers. Growing demand for healthy processed foods is also projected to bolster sunflower oil demand.

Category-wise Insights

Which Type of Sunflower Oil Accounts for Higher Sales?

“Processed Sunflower Oil Accounts for Dominant Market Share”

Based on product type, the market for sunflower oil is segmented into virgin and processed.

Processed sunflower oil currently accounts for a major market share and is anticipated to maintain a similar stance throughout the forecast period. Better shelf life, neutral taste, and a healthier alternative to most vegetable oils are other properties that are anticipated to drive demand for processed sunflower oil over the next ten years. The growing use of processed sunflower oil in the food service industry is also a major factor that is projected to bolster sales of processed sunflower oil in the future.

In Which Sector is Sunflower Oil Demand the Highest?

“Food Service Industry Accounts for Highest Consumption of Sunflower Oil”

Based on end user, the market is segmented into food service, food processors, and retail.

Food service accounts for a high market share at present owing to the increasing establishment of food service restaurants and the growing popularity of dining out trends across the world. The growing consumption of snacks and processed foods is also anticipated to uplift sunflower oil consumption over the next ten years. Increasing manufacturing of processed foods and changing consumer preferences are also anticipated to bolster demand for sunflower seed oil in the food service industry throughout the forecast period.

Competitive Landscape

Sunflower oil brands are launching new initiatives and campaigns to promote their products and boost consumption of sunflower oil as a healthier alternative to other vegetable oils.

• In November 2022, Sunpure by MK Agrotech Group, a leading provider of physically refined sunflower oil launched a new marketing campaign to recapitulate the brand’s core values. “Makes Your Food Special” is a multilingual campaign planned across digital as well as traditional media for one complete year.
• In August 2022, Gemini Oil, a company providing edible cooking oil in India announced the launch of its new campaign called #AajKyaBannaChahtiHo based on its consumer intel. The campaign stressed the importance of homemakers having time to support and follow their aspirations.

Key Segments of Sunflower Oil Industry Research

• By Product Type :

  • Virgin
  • Processed

• By End User :

  • Food Services
  • Food Processors
  • Retail

• By Distribution Channel :

  • Online Channels
  • Modern Trade
  • Franchise Outlets
  • Specialty Stores

• By Region :

  • North America
  • Latin America
  • Europe
  • APAC
  • MEA