Meal Replacement Shake Market

Meal Replacement Shake Market Outlook (2022-2032)

Traditionally, a meal is considered to be well-balanced if it includes a variety of proteins, some greens, and other colorful foods. That meal wouldn't be compared to something in a cup in terms of nutritional value. The drink contains fewer calories and is simpler to create, despite the fact that the nutritional values of the meal and the drink are almost the same.

Meal replacement shakes, as opposed to protein shakes, are designed to offer the nutrition of an entire meal. Some are already prepared and come in a can or bottle, while others are available as a powder that you can mix with milk or water. The majority of meal shakes have 200 – 400 calories, along with a healthy serving of protein, fiber, and vital vitamins and minerals. Such shakes are a practical method to get a wholesome, low-calorie meal on the road because of this. Their components and nutrient contents can, however, differ greatly, with different ratios of protein, carbohydrates, and fat.

Why these shakes are gaining popularity?

The world's population's hectic lifestyles and busy schedules have raised consumers' preference for ready-to-go drinks and predicted the growth of the worldwide meal replacement market. Leading companies are extending the production of meal replacement shakes in response to the rising demand for ready-to-go beverages, as well as putting relevant and efficient marketing methods into practice to draw in additional stakeholders.

Consumers are getting exposed to a variety of different flavors of beverages due to the growing trends of globalization and urbanization in the majority of countries, which piques their interest in trying new flavors. Global demand for meal replacement shakes is being driven by younger customers' aspirational attitudes and rising disposable money.

Obesity continues to be one of the most pressing health issues in the globe, affecting not only wealthy nations but also more and more low- and middle-income nations. Being overweight or obese is stigmatized in many nations and raises one's risk of contracting other illnesses like diabetes, heart disease, and several cancers. According to the World Health Organization (WHO), an adult is considered overweight if their body mass index (BMI) is 25 or higher, and obese if their BMI is 30 or higher.

These are convenient and portable to help one to resist the temptation towards unhealthy fast food options. It's much simpler to grab packaged convenience food or give in to fast food when you're under pressure or pressed for time. Unfortunately, common processed foods can substantially interfere with your attempts to lose weight. Most are deficient in healthy nutrients and loaded with sugar, processed carbohydrates, and artificial additives.

“The majority of consumers are driven by health consciousness”

The producers are investing in increasing the production capacity for these sectors in response to the growing demand for premium ready-to-drink beverages. The global meal replacement shake market is anticipated to be driven by a wide selection of ready-to-drink beverages in consumers' favorite flavors in the approaching years. Manufacturers are creating creative mixes of meal replacement shakes employing different flavors in order to satisfy the growing consumer demand and acquire a competitive advantage.

“Rising penetration of Digital media leading to more awareness and sales”

In both developed and developing nations, the use of online meal replacement shake purchasing is growing along with the use of social media and modern technologies. Online sales of meal replacement shakes have risen in industrialized nations relative to offline sales.

For the e-commerce marketers of ready-to-go beverages, working mothers are a key target demographic. The meal replacement shake deal offered by online retailers gives customers a quick and easy way to choose from a large selection of meal replacement shakes and serves as a price point differentiation for non-premium customers.

“Rise in working women populace propel demand further”

The surge in the number of working mothers is an alternative factor driving the meal replacement shake market growth currently. In 2017, 39.2% of females were recorded in the female labor force. Additionally, as many working mothers join back within a few months post-delivery, they find the meal replacement shake very convenient.

The ease of availability along with high nutritional content will further drive the demand for the meal replacement market. The negative publicity and false promises are increasing the FDA’s challenges in weight management beverages and the lack of consumption of products hampers the growth of this market.

Regional Insights

Due to the existence of numerous small and medium-sized competitors, the developed countries including the U.S., U.K., Canada, Australia, Germany, Switzerland, etc. dominate the global market. In 2021, about 74% of participants in a survey of the united states accepted that they look for including protein in their dinners. Among these, about 46% of respondents stated they try to add protein to their breakfast.

As there has been an increased emphasis on the nutrition-rich profile of the meal replacement shake, which is being produced by major players throughout the world, product introductions have dominated the meal replacement shake industry.

They are :

• Idealshape LLC (The Hut Group)
• Elev8 Brands, Inc
• Abbott Industries
• Harbalife Nutrition
• Damhert Nutrition
• Trinkkost GmbH
• Nouveau Medicament (P) Ltd.
• Perrigo Company Plc.
• Futricio
• Medisys Biotech Pvt. Ltd.
• Nutrition and Santé SAS
• Saturo Food GmbH

This makes US markets more attractive for manufacturers in the forecast period. UK, Germany, and the EU are also some emerging countries in this regard. However, the market in these nations is sluggish, whereas the demand for meal replacement smoothies has grown in Asia and the Middle East & Africa and is anticipated to rise at the fastest rate throughout the projected period. The expansion of the market is anticipated to be driven by the rising middle-class income and population in these nations.

Meal Replacement Shake Market : Segmentation

• By Nature Meals :

  • Organic
  • Conventional

• By Distribution Channel :

  • Supermarket/Hypermarket
  • Convenience Stores
  • Online Retail Channels
  • Specialty Stores
  • Others

• By Region :

  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Chile
    • Peru
    • Rest of Latin America
  • Europe
    • EU-4
    • BENELUX
    • Nordic
    • U.K.
    • Eastern Europe
    • Rest of Europe
  • East Asia
    • China
    • Japan
    • South Korea
  • South Asia
    • India
    • Malaysia
    • Thailand
    • Indonesia
    • Rest of South Asia
  • Oceania
    • Australia
    • New Zealand
  • Middle East and Africa
    • GCC Countries
    • Turkey
    • Iran
    • Israel
    • South Africa
    • Rest of MEA