Epilators Market

Epilators Market Analysis By Type (Tweezers, Springs, Wet-use & Rotating Disc Epilators) By Distribution Channel (Commercial Channels (Salons), Retail Pharmacies & Mail Order & Online Channels) By Region – Global Market Insights 2022 to 2032

Analysis of Epilators market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Epilators Market Outlook (2022-2032)

The global epilators market stands at US$ 406.8 million in 2022 and is estimated to reach a market valuation of US$ 695 million by the end of 2032. Worldwide consumption of epilators is predicted to increase at a CAGR of 5.5% between 2022 and 2032.

As aesthetic awareness among people increases, it is expected to drive demand for hair removal devices, since having smooth hairless skin is aseptically pleasing as per modern beauty standards. Electric epilators are expected to be the most popular type of epilators across the world.

Report Attributes


Epilators Market Size (2022E)

US$ 406.8 Million

Forecasted Market Value (2032F)

US$ 695 Million

Global Market Growth Rate (2022-2032)

5.5% CAGR

North America Market Share (2022)


Europe Market Share (2022)


Key Companies Profiled

  • Emjoi Inc.
  • Havells India Ltd.
  • Morphy Richards India
  • Bestron Nederland BV
  • Beurer GmbH
  • Panasonic Corporation
  • Procter & Gamble
  • Conair Corporation
  • Epilady USA Inc.
  • Phillips

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Demand Analysis of Epilators (2017-2021) in Comparison to Market Forecasts (2022-2032)

Epilators for women are anticipated to be highly popular over the coming years as the popularity of home services increases and more women prefer them over salon services. The COVID-19 pandemic propelled the sales of epilators as salons were inaccessible, and this led to more women adopting more DIY and home personal care products.

Increasing awareness about the painless procedure of epilating over the painful and tedious procedures of waxing and shaving is expected to prominently drive epilator shipments over the coming years.

Increasing per capita disposable income, rising working women population, growing aesthetic awareness, rising availability of epilators, and growing consumer acceptance are major factors that will drive epilator sales over the coming years.

Sales of epilators for men are also expected to rise owing to increasing awareness of personal hygiene among men and the rising availability of epilators for men across the world.

However, side effects such as swelling, sore skin, bruising, and redness have been observed in several individuals after using an epilator for hair removal, and this is expected to have a restraining effect on overall epilators market growth through 2032.

Epilator consumption across the world is anticipated to increase at a CAGR of 5.5% from 2022 to 2032.

Epilators market forecast by Fact.MR

What Factors are Shaping Epilators Market Progress?

“Long-lasting Smooth Skin Effect with Epilator Usage”

Epilators pull the hair from the root and hence they provide a smooth hairless skin for up to 4 weeks. This kind of finish is not provided by other alternate hair removal processes such as shaving and waxing and hence this is expected to primarily drive sales of epilators across the forecast period.

The launch of affordable epilators with interchangeable attachments is also expected to drive epilators market growth through 2032. Smooth glide epilators, laser epilators, etc. are anticipated to witness high demand over the years to come. Bikini epilators, eyebrow epilators, threading epilators, and epilators for legs are expected to be popular amongst women throughout the forecast period.

“Painful Aftereffects of Using Epilators”

Epilator works by plucking hair from the root and this can be a painful experience for people with sensitive skin or when epilators are used on sensitive areas. Epilators for facial hair removal have proven to be extremely painful and this is expected to have a hindering effect on the overall epilator demand. Sore skin, swelling, and redness are some of the common painful aftereffects of the use of epilators that prohibit the adoption of epilators among people.

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What Could New Manufacturers of Epilators Do to Stand Out?

“New Market Players Should Focus on Multifunctional Products”

Electric epilators with rechargeable batteries are highly popular amongst the general population and these are being provided by some of the top players in the global epilators industry. Phillips epilators and Braun epilators are highly popular in the global market and are the products to beat at present.

There is a huge influx of products in the market with prime players releasing new and updated models every few months and new entrants need to focus on developing and launching innovative products with competitive pricing to make a mark and gain a notable market share.

The market is consolidated with major players governing a majority of the sales and revenue share.

  • Rowenta, a leading epilator manufacturer for 30 years is also focusing on the launch of truly innovative designs to continue its prominence over the years to come. Its unique head design with micro-mechanisms is designed to remove maximum hair in one stroke, and this is what sets it apart from its competitors.

New entrants should launch multifunctional products with lucrative marketing strategies to maximize their business potential in this consolidated market space.

Why are Sales of Epilators Growing in North America?

“North America Leads Global Consumption of Epilators”

Increasing demand for electric shavers and body groomers in the region of North America is expected to favour epilator shipments in this region. In 2022, this region accounts for a valuation of US$ 124 million and a prominent share of 30.4% in the global epilators industry landscape.

High consumer spending potential and increasing aesthetic awareness are expected to be prominent factors driving sales of epilators in this region. The increasing working women population and availability of affordable epilators are also expected to favour epilators market potential through 2032. The United States and Canada are expected to lead the demand for epilators in this region across the forecast period.

More insights on the global epilators market across regions have been revealed in this detailed market survey by Fact.MR, a market research and competitive intelligence provider.

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Competitive Landscape

Key epilator suppliers are focusing on launching new and advanced products to increase their sales potential and strengthen their foothold in the global epilators market landscape.

  • In January 2021, Braun Corporation, a leading epilator manufacturer, announced the launch of its new line of epilators. This new line is suitable for delicate skin use. Braun Silk-epil 9 and Braun Silk-epil 7-561 wet and dry epilators are a couple of these new epilators that have been launched.

Key Segments Covered in Epilators Industry Research

  • Epilators Market by Type :

    • Tweezers
    • Springs
    • Wet-use
    • Rotating Disc Epilators
  • Epilators Market by Distribution Channel :

    • Commercial Channels (Salons)
    • Retail Pharmacies
    • Mail Order & Online Channels
  • Epilators Market by Region :

    • North America
    • Latin America
    • Europe
    • APAC
    • MEA

- FAQs -

What is epilators market size in 2022?

Currently, the global epilators market stands at US$ 406.8 million.

How big will the epilators market be by 2032?

By 2032, the market is slated to reach US$ 695 million.

How fast will sales of epilators increase?

Demand for epilators is projected to rise at 5.5% CAGR.

How is the European market shaping up?

The Europe epilators market is valued at US$ 112 million.