Surfactant Cleansers and Adjuvants Market

Surfactant Cleansers and Adjuvants Market Outlook (2023 to 2033)

The global surfactant cleansers and adjuvants market is estimated at US$ 23.30 billion in 2023 and is projected to reach US$ 33.19 billion by 2033-end. Worldwide demand for surfactant cleansers and adjuvants is forecasted to expand at a CAGR of 3.6% over the next 10 years.

Surfactants are chemical compounds that reduce the surface tension between different substances, such as gas and liquid, liquid and solid, or two liquid particles. The increasing use of surfactants in various industries, such as home and personal care, textiles, and food and beverage, is expected to positively influence the surfactant cleansers and adjuvants market growth during the projected period.

Surfactants play a crucial role in cleaning applications and are added to cleaning agents, such as detergents, due to their unique properties that allow them to act as dispersing agents, wetting agents, emulsifiers, and cleansers.

They are also used as an ingredient in lubricants, such as shaving creams, for easy hair removal. Additionally, growing awareness about personal hygiene and changing lifestyles is driving demand for surfactant cleansers and adjuvants.

Anionic surfactants, non-ionic surfactants, cationic surfactants, and amphoteric surfactants are some of the types of surfactant cleansers and adjuvants. Sales of anionic surfactants are predicted to increase at a CAGR of 4.6% from 2023 to 2033.

Anionic surfactants are a type of surface-active agent characterized by a negatively charged head on their macromolecule. This property enables them to bind with suspended particles and impurities in liquids. Anionic surfactants are expected to experience high demand due to an increasing focus on environmental regulations.

Surfactants find widespread use in household and industrial cleaning as well as in pesticide formulations. Among anionic surfactants, linear alkylbenzenesulfonates (LAS) are the most commonly used, and they are biodegradable. LAS can often be found in wastewater systems and river water.

To get rid of greasy stains, filth, and clay, anionic surfactants are effective agents. This is accomplished through ionization, in which surfactants are added to water to become negatively charged. Effective removal of particulate soils is achieved by the negatively charged surfactants' attraction and binding to positively charged particles such as clay.

Sulfonic acid salts, phosphoric acid esters, alkylbenzene sulfonates, alcohol sulphates, and carboxylic acid salts are some of the most often utilized forms of anionic surfactants because of their cleaning abilities.

Anionic surfactants are experiencing a surge in demand for use in personal care products, particularly in skincare and hair care applications. This is due to their exceptional properties, which include thickening, solubilizing, foaming, cleansing, emulsifying, antimicrobial effects, penetration enhancement, and other special effects. As a result, the market for anionic surfactants is expected to witness healthy growth.

Report Attributes	Details
Surfactant Cleansers and Adjuvants Market Size (2023E)	US$ 23.30 Billion
Forecasted Market Value (2033F)	US$ 33.19 Billion
Global Market Growth Rate (2023 to 2033)	3.6% CAGR
United Kingdom Market Value (2033)	US$ 2.75 Billion
United States Market Value (2033)	US$ 8.73 Billion
China Market Growth Rate (2023 to 2033)	4.6% CAGR
Japan Market Growth Rate (2023 to 2033)	5% CAGR
South Korea Market Growth Rate (2023 to 2033)	5.4% CAGR
Key Companies Profiled	BASF SE; Akzo Nobel N.V.; Kao Corporation; Stepan Company; Solvay; Clariant; Evonik Industries; Croda International Plc

How is Demand for Surfactant Cleansers and Adjuvants Expected to Grow in the Next 10 Years?

“Importance of Hygiene Pushing Demand for Surfactant Cleansers and Adjuvants”

Surfactant cleansers and adjuvants are essential chemicals used in various industries such as agriculture, cosmetics, home care, and others. The growing preference for home care detergents and cleaning agents for maintaining cleanliness and hygiene is expected to drive the demand for surfactant cleansers and adjuvants during the next 10 years.

One of the major drivers boosting the sales of surfactant cleansers and adjuvants is the increasing awareness among consumers about the importance of maintaining hygiene.

Use of surfactants offers excellent protection from infections and helps to prevent the spread of disease. The rising demand for sanitizers, cleaning products, detergents, shampoo, and hand wash is expected to boost the demand for surfactant cleansers and adjuvants during the forecast period.

Moreover, in industrial cleaning, surfactants are used along with other chemical ingredients to clean various types of soils and by-products generated during the manufacturing process. This is another factor expected to contribute to the growth of the market for surfactant cleansers and adjuvants.

“Versatility of Bio-surfactants - Perfect Fit for Several Industries”

Adoption of alternatives to petroleum-based synthetic products is expected to be driven by the growing demand for sustainable technologies in the coming decade. With their potential as emulsifying agents, biocides for sulfate-reducing bacteria, and anticorrosives, bio-surfactants are gaining popularity. They are perfect for usage in a variety of industries, including food and beverage production, industrial cleaning, and others because of their adaptability and efficiency.

Bio-based agents are anticipated to develop into multipurpose substances produced from carbon sources of the oily/hydrocarbon type, miscible hydrophilic, and microorganism substrates in the culture medium.

The creation of environmentally benign bio-based solutions that can take the place of petroleum-based ones is greatly aided by biotechnology. Growing environmental and resource preservation concerns are also boosting demand for bio-surfactant products.

Manufacturers of surfactant cleansers are investing heavily in research and development activities to provide sustainable products to their customers. In this pursuit, they are producing and promoting bio-surfactants, which are expected to have high demand than synthetic surfactants. By prioritizing sustainability, surfactant cleanser manufacturers are adapting to the changing needs of their customers and the environment.

Which Aspects are Dampening the Sales Growth of Surfactant Cleansers and Adjuvants?

“Volatility of Raw Material Prices”

Raw material prices in the surfactant cleansers and adjuvants market are subject to volatility due to environmental concerns and fluctuations in crude oil prices. The negative environmental impact of surfactants, including issues related to degradability and toxicity, directly affects the pricing of raw materials.

“Stringent Environmental Regulations”

Respective governments of various regions have implemented regulations aimed at protecting the environment and conserving resources in their jurisdiction. These regulations may have an impact on the growth of the market for surfactant cleansers and adjuvants, influencing manufacturing processes and driving the demand for more sustainable alternatives.

What Will Aid New Manufacturers Achieve a Decent Market Position?

“Sustainable Solutions, Start-up Style: Eco-friendly Surfactant Cleansers and Adjuvants from Emerging Companies”

The surfactant cleansers and adjuvants market is expected to present several opportunities for start-up companies to enter and establish their presence. These emerging companies are expected to bring innovation, agility, and fresh perspectives to the market, driving competition and fostering advancements in the industry during the next 10 years.

Start-up companies often employ cutting-edge technologies and research to develop novel surfactant cleansers and adjuvants. They focus on creating sustainable, eco-friendly, and efficient products to meet the evolving demands of consumers and regulatory requirements.

New manufacturers can carve a niche for themselves by specializing in specific applications or addressing unique market needs. By offering tailored solutions or focusing on specific industries, they can differentiate themselves and gain a competitive edge.

• Solugen, established in 2016, is known for developing bio-based specialty chemicals, including surfactants, using an enzymatic process. Their products have applications in personal care, household cleaning, and industrial sectors.

Country-wise Analysis

Why is Consumption of Surfactant Cleansers and Adjuvants High in South Korea?

“High Preference for High-quality Home Care Products”

• Sales of surfactant cleansers and adjuvants are predicted to increase at a CAGR of 5.4% during the forecast period.

The market for surfactant cleansers and adjuvants in South Korea is growing swiftly, driven by factors such as increasing awareness about personal hygiene, rising demand for eco-friendly products, and increasing spending power of individuals on expensive home care products.

South Korea has a thriving cosmetic industry, which is a major consumer of surfactant cleansers and adjuvants. The use of surfactant cleansers and adjuvants is also high in the food and beverage, and agriculture sectors. Also, the presence of manufacturers of surfactant cleansers and adjuvants such as Miwon Commercial, AK Chemtech Co., Ltd, and others is boosting the market growth.

Will the United States be a Profitable Market for Producers of Surfactant Cleansers and Adjuvants?

“High Trade of Skincare Products Driving Consumption of Surfactant Cleansers and Adjuvants”

Rapid industrialization is increasing the consumption of surfactant cleansers and adjuvants in the United States. The market for surfactant cleansers and adjuvants in the United States is projected to reach US$ 8.73 billion by 2033. The demand for skincare products, including creams, lotions, and more, is high among consumers in the United States.

Anionic surfactants play a crucial role as a key raw material in the manufacturing of personal care and hygiene products. Furthermore, a significant number of consumers in the country prioritize the use of skin-friendly personal care items, prompting companies to emphasize the utilization of bio-based raw materials for producing eco-friendly products.

These factors are anticipated to drive the demand for surfactant cleansers and adjuvants in the United States during the forecast period.

What is Aiding Surfactant Cleanser & Adjuvant Sales Growth in the United Kingdom?

“Evolution of Personal Care Products with Surfactant Cleansers & Adjuvants”

Demand for surfactant cleansers and adjuvants in the United Kingdom is expected to expand at a CAGR of 3.4% from 2023 to 2033 and reach US$ 2.75 billion by 2033.

The cosmetics and personal care industry in the United Kingdom is constantly evolving, with manufacturers introducing innovative products that incorporate surfactant cleansers and adjuvants. These ingredients play a crucial role in enhancing the performance and efficacy of personal care products.

Category-wise Analysis

Which Forms of Surfactant Cleansers and Adjuvants are Widely Popular?

“Liquid Form, Infinite Possibilities: Easy Integration in Formulations and Manufacturing”

• According to market research by Fact.MR, demand for liquid-based surfactant cleansers and adjuvants is anticipated to evolve at a CAGR of 4% during the projected period.

Liquid and dry are two forms of surfactant cleansers and adjuvants. Liquid surfactant cleansers and adjuvants are easy to handle and dispense. They can be conveniently poured or sprayed onto surfaces, making them user-friendly and practical for various applications.

Liquid surfactants offer versatility in terms of application. They can be used in a wide range of products such as liquid soaps, shampoos, household cleaners, and industrial cleaning solutions. The liquid form allows for easy integration into different formulations and manufacturing processes.

Surfactant cleansers and adjuvants in liquid form tend to have better solubility in water and other solvents. This characteristic enables them to disperse and dissolve more effectively, leading to improved cleaning performance and greater efficiency.

Competitive Landscape

Innovation plays a crucial role in the competitive landscape, with companies investing in research and development activities to introduce novel surfactant cleansers and adjuvants with improved properties. This includes the development of bio-based and environmentally friendly solutions to meet the growing demand for sustainable products.

Collaborations and partnerships are also common among market players to expand their product offerings and market reach. This allows them to leverage each other's expertise and resources to deliver innovative solutions and gain a competitive advantage.

• BASF introduced Plantopon Soy, an anionic surfactant derived from non-GMO soybean, in March 2022. This biosurfactant is produced from renewable resources, specifically coconut oil, offering an eco-friendly alternative for various applications.
• Rewooferm RL 100, a rhamnolipid biosurfactant, was introduced by Evonik in March 2022. This was produced at a Slovakian factory and is biodegradable.

Surfactant Cleansers and Adjuvants Industry Research Segments

• By Product Type :

  • Anionic Surfactants
  • Non-ionic Surfactants
  • Cationic Surfactants
  • Amphoteric Surfactants

• By Application :

  • Skincare Products
  • Hair Care Products
  • Fabric Care Products
  • Home Care Products
  • Industrial & Institutional Cleansers

• By Form :

  • Dry
  • Liquid

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • MEA