Baby Prams and Strollers Market

Global Baby Prams and Strollers Market Outlook

The global baby prams and strollers market is estimated at US$ 4,661 Mn in 2022 and is projected to reach US$ 8,307 Mn by 2032, at a CAGR of 5.9% from 2022 to 2032.

Base Year Value (2021A)	US$ 4,422.36 Mn
Estimated Year Value (2022E)	US$ 4,661.16 Mn
Projected Year Value (2032F)	US$ 8,307.84 Mn
Value CAGR (2022-2032)	5.9%
Collective Value Share (US, UK, Germany) 2022: Top 3 Countries	29.2%
Key Companies Profiled	Artsana S.p.A Baby Trend Evenflo Company, Inc. Graco Children’s Products Inc. Bugaboo International B.V. Combi USA, Inc. Baby Jogger, LLC INGLESINA USA, INC. Pigeon Stroller Nuna Intl BV BREVI MILANO S.P.A

The baby prams and strollers market is projected to have an absolute $ opportunity of US$ 3,646 Mn. Baby prams and strollers market acquires approximately 20% of the baby transport market.

The demand for baby prams and strollers is boosting multiple times as customers are getting inclined towards multi-functionality of strollers. Availability of product in varied shapes, sizes and features is providing comfort and ease of movement of transport to parents. This efficient way to travel with children, without the need of carrying them all the time is fuelling market growth in a positive direction.

2017-2021 Global Baby Prams and Strollers Market Outlook in Comparison to 2022-2032 Growth Forecast

Nuclear families and single parents are contributing to nearly one-third of baby prams and strollers market demand growth. Fast-paced lifestyle, baby-care consciousness etc. is triggering customer spending on prams and stroller. 

There has been commendable progress in baby prams and strollers market, along with the sophistication of product over the past decade. The product has undergone significant changes in design and development to be offered in an advanced version to the customers.

Baby prams and strollers manufacturers are striving to offer products which are best in design, quality and are in tandem with government regulations. For instance, the Consumer Product Safety Commission (CPSC), of United States, introduced safety standards for carriages and strollers to minimize issues with lock mechanism failure, parking brake failure, hinge issues, and broken and detached wheels etc.

Incorporation of additional features from manufacturer’s side is poised to attract more customers towards the product, thus, triggering market demand in coming years.

Standard strollers and multi-optional system strollers are contributing more than half of the total segmental market share under product type segment. Both of them are predicted to grow at a CAGR of 6.9% and 11.6% respectively, during the forecast years.

Under different sales segments, sales via modern trade accounted for approximately one-third of market share and is expected to grow at a CAGR of 8.1%.

Europe baby prams and strollers market is the dominant player with approximately 27.2% of the global market share. The growth is attributed to the presence of key players in the region. Additionally, offering products with smart technology such as self-aligning wheels, slip-resistant handles, and adjustable canopies is driving demand in the region.

Fact.MR projects the market to witness growth, exhibiting growth at 5.9% CAGR between 2022 and 2032 in comparison to the CAGR of 4.1% posted between 2017 and 2021.

Baby Prams and Strollers Gaining Traction in the Industry

Consumers are always in need of advanced and innovative products from time to time. Manufacturers are investing in research and developmental activities to offer technologically advanced baby prams and strollers products to clientele to keep themselves up with the market trend.

Additionally, consumers’ consciousness of the safety standards laid down by government is convincing manufacturers to introduce quality products meeting safety protocols at affordable prices which is expected to result in expanding the market for baby prams and strollers.

Restraining Factors of Baby Prams and Strollers Market

Although usage of baby prams and strollers has many benefits to customers, the market growth is restricted by many factors. For instance, COVID-19 gave negative blow to the demand and supply of the product. Lockdowns initiated by the government, restricted users to make a purchase. However, global economic recovery is likely to boost market demand in coming years.

What is the Impact of COVID-19 on the Market?

COVID-19 pandemic adversely affected the global baby prams and strollers market like several other industries which were hit due to the closure of manufacturing and assembling companies. Lack of availability of products in the market further affected the sale of the baby prams and strollers. In-store sales came to a standstill as shops were forced to close down to restrict spread of virus.

Additionally, the outbreak hugely impacted consumer preferences as customers were locked inside their homes, leading to low or no demand at all for baby prams and strollers. But, as the world economy is reopening, the market is slowly gaining impetus. Market demand is expected to boost in wake of positive demand outlook.

Country-wise Insights

Which is the dominant region for the baby prams and strollers market?

Europe is the dominant region exhibiting nearly 27.2% of the global market share. And in Europe, Germany exhibits more than one-fourth of overall market share. This is attributed to the country being technologically advanced, increased per capita expenditure by clienteles in the country.

What is the market scenario in the Asia-Pacific?

East Asia and South Asia accounts for approximately one-fourth market share in baby prams and strollers market globally. Along with it, an increased infant and toddler population in emerging economies like India, China, and Thailand etc. is expected to open doors for many untapped opportunities in these regions. Customers are becoming aware of added benefits of baby prams and strollers products, which in turn is boosting market demand for the baby prams and strollers.

Category-wise Insights

Which product type of baby prams and strollers is projected to show maximum consumption?

Baby prams and strollers are available in several product types under which standard strollers is likely to dominate the market consumption, contributing to one-third market demand amongst all other product types.

Numerous factors such as longer durability, padded seat, additional storage space, along with a canopy are the chief reasons for contributing to additional growth from this segment.

Which age group segment is driving demand for the baby prams and strollers market?

Customers in the age group of 6-12 months has acquired the maximum share in the age group segment. They hold approximately 37.9% of global market share and is projected to grow at a CAGR of 8.3% during the forecast period.

Competitive Landscape

The global baby prams and strollers market is highly fragmented and competitive in nature owing to the existence of many domestic and regional players. Various marketing strategies are adopted by key players such as mergers, expansions, acquisitions, and partnerships. Also, new product development as strategic approach is adopted by the leading companies to upscale their market presence among consumers and create a large customer base.

For instance, Baby Jogger, Bugaboo introduced strollers having slip resistant rubber handle, adjustable footrest and self-aligning wheels along with adjustable canopy to provide protection to infants from UV rays.

Global Baby Prams and Strollers Market by Category

• By Product Type, Global Baby Prams and Strollers Market is segmented as:

  • Lightweight Strollers
  • Jogging Strollers
  • Standard Strollers
  • Double / Triple Strollers
  • Multi-Optional System Strollers

• By Age, Global Baby Prams and Strollers Market is segmented as:

  • 0 - 6 months
  • 6 - 12 months
  • 12 - 36 months

• By Sales Channel, Global Baby Prams and Strollers Market is segmented as:

  • Baby Boutiques
  • Specialty Stores
  • Modern Trade
  • Departmental Stores
  • Mono-brand Stores
  • Online retailers
  • Other Sales Channel

• By Region, Global Baby Prams and Strollers Market is segmented as:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA