Baby Monitor Market

Baby Monitor Market Analysis by Product Type (Audio Baby Monitor, Video Baby Monitor, Motion Sensor Baby Monitor), by Connectivity (Wired, Wireless/Wi-Fi), by Sales Channel (Retail Stores, Supermarket/ Hypermarket, E-Commerce, Specialty Store) and Region - Global Insights 2022-2032

Analysis of Baby Monitor Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Baby Monitor Market Snapshot (2022-2032)

The global baby monitor market is expected to reach US$ 567 Million in 2022. Sales of baby monitor tests are projected to accelerate at a CAGR of 8.3% which will reach US$ 1,264 Million by 2032.

With the advancement of technology, children's tools and methods have always increased along with it. The Internet of things has been playing a significant role in expanding the range of products available as well as broadening the market for these products. A cost-efficient wireless sensor-based system for motion detection and monitoring of babies is being presented by various manufacturers in the market.

Models are created using low-cost algorithms that analyze motion. A great deal of importance is placed on monitoring movements in childcare. With the assistance of sensors, parents can detect any irregularities that may exist.

Work-on-the-go parents can ensure the security and safety of their children without spending a lot of money on cameras or devices. Child abuse can be prevented by a number of measures. Grownups can also benefit from the application in terms of security and care.

As a result of the rising birth rate, awareness of child safety, and consumer willingness to spend on baby care products, baby monitors are expected to account for 10% of the global baby care products market by 2022. Baby monitors are projected to gain USD 697 million in absolute opportunities during the assessment period (2022-2032).

Monitoring the baby at work helps parents feel confident about their children's safety while they are away from them. Also allows checking on the baby sleeping in another room. Some baby monitors can control the temperature, check pulse rate, track movement, and even control the camera remotely. These features make parenting easier and more comfortable for parents. Accordingly, in the near future, the demand for baby monitors is expected to increase due to the benefits of the baby monitors.

Report Attributes


Expected Market Value (2022)

US$ 567 Million

Projected Forecast Value (2032)

US$ 1,264 Million

Global Growth Rate (2022-2032)

8.3% CAGR

Expected Market Share of the U.S. Market (2032)


Anticipated Market Value of U.K.(2022-2032)



Key Players Profiled 

  • Withings Inc.
  • VTech Holdings Limited
  • Angelcare Monitor Inc.
  • Dorel Industries Inc.
  • Koninklijke Philips N.V.
  • Lorex Technology Inc.
  • Nest Labs, Inc. (Alphabet Inc.)
  • Samsung Electronics Co. Ltd.
  • ShenZhen Foscam Intelligent Technology Co., Ltd.
  • Summer Infant, Inc.
  • Lenovo Group Limited
  • Hanwha Group
  • Panasonic Corporation
  • Anker Technology (UK) Limited

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Revenue Analysis of Baby Monitors from 2017 to 2021 vs Market Outlook from 2022 to 2032

Based on Fact.MR's global baby monitor industry research, from 2017 to 2021, the global market for baby monitor will grow at a 7.5% CAGR, with a base year value of US$ 529 Million in 2021.

Increasing digitalization has resulted in the development of devices that monitor the health of babies. By using artificial intelligence and image processing techniques, it can detect the face of the baby in the middle of their sleep and monitor their movements. An audio sensor detects crying and sends alerts to the caregiver's smartphone. As a result of these advancements, the market for baby monitors is expected to open up new opportunities.

The market is also expected to grow as a result of an increased number of working women and consumers' willingness to adopt electronic means for infant care, which is expected to propel the market's growth. With modern baby movement monitors, parents can keep track of their baby's vitals and movements all day.

These monitors use special chips that can detect a baby's movements throughout the day. In order to meet the requirements of individual consumers, there is a wide selection of monitors to choose from on the market.

Which are the Major Factors driving the Baby Monitor Market?

Child safety awareness and demand for Nanny services are expected to contribute to the Market's Growth

Manufacturers of baby monitors are primarily focusing on introducing new functions in these products like a night-vision function, pre-recorded lullabies, two-way audio tracking functions, and sleep schedule generation software.

As part of their efforts to prevent any adverse effects on a baby's health, key regulatory bodies are working to standardize stringent regulations for the manufacture of baby monitors. Consequently, the market demand for baby monitors is expected to increase.

Baby monitors for both infants and caregivers are expected to grow in popularity in the coming years as more working professionals and caretaker services are in demand in various regions. As per capita income increases, lifestyles change, employment rates rise, and parents are required to work longer to take care of their children, the demand for baby monitors is likely to be driven yet higher.

Innovations in Technology will lead to growth in the Smart Baby Monitor Market

As technological advancements and product innovations continue, monitoring systems are becoming more sophisticated in the market. Growing demand for baby monitors that are AI-powered and feature sensors and inbuilt cameras is expected to grow the market for these monitors in the future. As a result of the features such as monitoring a baby's sleep, breathing, and room temperature and records, coupled with wireless connectivity, monitoring systems are expected to continue to grow.

Baby monitors are available now in a selection of smartphone versions that can be used with iOS and Android operating systems, which makes them a convenient and easy way to monitor your child. Due to the growing number of working parents and technological advancements, it is anticipated that the global market will grow significantly in the years to come due to the increase in working parents.

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What is limiting the growth of Baby Monitors Sales?

Baby monitor sales are expected to be impacted by strict regulatory approvals in various regions

The high price of cameras and sensors, especially in developing regions, will hold back the market's growth. A decline in birth rates due to sedentary lifestyles and high-stress levels will hinder market growth in many developed countries.

As cyber security risks and safety concerns continue to rise, this market will continue to face challenges in the coming years. Regulatory restrictions on technologies used and sensors in the monitors will further impede growth. Rising concerns about radiation from monitors affecting babies' health are one of the factors hindering the growth of the baby monitor market.

Comparative View of Baby Monitor Markets

Baby Monitor Market :


Baby Monitor Market

CAGR (2022-2032)


Market Value (2032)

US$ 1264 million

Growth Factor

As nuclear families are increasing and working parents are becoming more common, the market for baby monitors is expected to grow.


As artificial intelligence and smartphones become increasingly available, there will be a number of opportunities for business in this field.

Wireless Baby Monitor Market :


Wireless Baby Monitor Market

CAGR (2022-2032)


Market Value (2032)

US$ 3.6 million

Growth Factor

With the growth of technology information, internet speed, and demand for digital gadgets, it is expected that this market will continue, to grow.


The development of 5G networks and Wi-Fi baby monitors that can be accessed from anywhere will offer further opportunities to market players.

Audio Baby Monitor Market :


Audio Baby Monitor Market

CAGR (2022-2032)


Market Value (2032)

US$ 2.58 million

Growth Factor

With low-cost compact devices and zero background noise, it's expected to grow the market.


As innovations and voice command features from smartphones continue to grow and become available in the coming years, the market opportunities are expected to expand further.

Which regional market is expected to be most profitable for baby monitor suppliers?

American regions such as the U.S., Canada, and Mexico are expected to play a significant role in the growth of the baby monitor market in the North American region in the coming years. In terms of market share, the Asia-Pacific region holds the largest share of baby monitors in the market.

Even though the Japanese baby monitor market has been experiencing a low birth rate in recent years, childcare services continue to grow. This has resulted in the development of various baby monitor programs to analyze the pattern of a baby’s cry. This has significantly grown the market for baby monitors in this region.

Due to the existence of several types of baby monitors in Europe, such as video, audio, and motion sensors, the market for these monitors is expected to grow substantially over the next several years. Furthermore, baby monitors boasting advanced safety features are becoming increasingly popular, presenting opportunities for market players.

Country-wise Analysis

What makes the U.S. a Growth Center for Baby Monitors?

An Increasing Number of Nuclear Families to propel Demand

According to estimates, the US baby monitor market will be worth US$ 220 Million by 2022. U.S. markets account for 80% of the North American baby monitor market in 2022. For the forecast period, the market is projected to grow with a compound annual growth rate of 6.6%. As a result, the market is expected to achieve a market value of US$ 420 Million by the end of the forecast period.

The U.S. is expected to dominate the overall market for baby monitors and is expected to continue to dominate the market for the foreseeable future as well. Several factors contribute to this growth, including nuclear families becoming more common, an increase in purchasing power, and an increase in general awareness of the benefits of these devices.

Additionally, advancements in these devices and growing personal equity investments in developed markets like the US are driving the growth of baby monitors in the market. In addition, there is also an expectation that the market in the region will witness an increase in parents' awareness regarding childcare, as well as a strong retail sector, which will boost its growth in the coming years.

How will Baby Monitor Sales fare across India?

Economic growth and demand for digital devices are expected to drive market growth

According to estimates, the Indian baby monitor market is expected to be valued at US$ 46 Million by the end of 2022, while the market is predicted to hold a market share of approximately 55% of the Asian baby monitor market by the end of 2032.

A CAGR of 8% is projected to be recorded during the forecast period, which implies that by 2031, the market value will exceed US$ 104 Million, which would represent a rapid expansion for baby monitors in the market. A significant increase in consumer spending capacities as well as a rise in disposable incomes has resulted in a two-fold growth in the Indian baby monitor market.

The increasing demand for technological gadgets and digital systems to manage both work and home for millennials is expected to further enhance market demand for baby monitors over the next few years. It is predicted that the market will continue to grow because of the growing birth rate and economic growth of the consumer.

Manufacturers of baby monitors are expected to find India to be the most attractive market in the coming years. As middle-class populations continue to expand, along with increasing spending on high-end baby care products, positive growth is anticipated in the market for baby monitors.

Country-wise Forecast CAGRs for the Baby Monitor Industry

Country CAGR









Category-wise Insights

What is the most commonly consumed product category in the baby monitor industry?

Baby monitors with safety trackers are expected to drive demand for motion sensors

Baby monitors with motion sensors account for the largest share followed by video monitors, which allow parents to watch their baby closely. From the aforementioned product types, it is expected that features like seamless interaction, easy connection, and smart design will generate about 55% of the total revenue.

For instance, Taiwanese tech startup Cubo Ai has introduced the AI Sleep Sensor Pad as an enhancement to its Cubo Ai Plus Smart Baby Monitor, which helps parents keep their newborn babies safe and secure. In the new addition, a motion sensor is designed to monitor the movement of the baby's breath. An exhibit of the company's products will be held at the 2022 CES show in Las Vegas.

There is a growing concern among parents about the safety and security of their child, which in turn will result in further growth of the market for motion sensor baby monitors in the coming years.

Which sales channel is going to generate the most revenue in 2022?

Increasing Demand for Potentially Powerful Flu Tests will Result in Growth for the Segment

E-commerce channels and company-owned websites are expected to account for more than 40% of sales in 2022. Due to consumers remaining at home and preferring to purchase products online from the comfort of their homes, online sales soared in the market.

Consumers prefer most of these brands as they are able to choose from a variety of options and can quickly access consumer reviews for a clearer picture of what other consumers think of similar items in different brands.

Increasing incomes and expanding needs have contributed to the growth of the global population from rural to urban areas. The changing lifestyles of people and the increasing desire for online discounts on these products are expected to contribute to the growth of the baby monitor market. Increasing demand for local and international brands is supporting the growth of the global market.

Market Competition

New product launches and expansion of credit lines to improve production processes are two of the key strategies used by baby monitor manufacturers. The company also relies on approaches such as mergers and acquisitions, collaborations, and partnerships with existing players and research institutes.

  • Introducing its newest innovation, bonoch is an emerging brand offering childcare products designed to support multi-child families. With the new Video Baby Monitor from Bonoch, users can monitor multiple angles simultaneously with two HD cameras. This brand was launched in 2021 and focuses on building innovative products to help first-time parents. Additionally, the Baby Monitor can play soothing lullabies and provide real-time room temperature readings in addition to a two-way voice system to help children rest before sleeping.
  • A new AI baby monitor has been launched by Pxierra. In order to keep track of their newborn's vital signs, parents can use this new device to measure heart rate and breathing rate without having to touch him or her. In order to help parents care for their newborns, Pxierra provides them with the latest technology. A new era of neonatal nursing technology has been ushered in by the constant evolution of AI algorithms. Pxierra, a Chinese tech startup, has recently developed a baby monitor that applies artificial intelligence algorithms. A visual perception system based on edge computing is integrated into the Pxierra AI monitor. To aid parents in understanding their baby's sleep patterns and overall health, the monitor incorporates both a sleep tracker and an activity monitor.

Global Baby Monitor Market by Category

  • By Product Type:

    • Audio Baby Monitor
    • Video Baby Monitor
    • Motion Sensor Baby Monitor
  • By Connectivity:

    • Wired
    • Wireless/Wi-Fi
  • By Sales Channel:

    • Retail Stores
    • Supermarket/Hypermarket
    • E-Commerce
    • Specialty Store
  • By Region :

    • North America
    • Latin America
    • Europe
    • Asia Pacific
    • MEA

- FAQs -

At what value is the baby monitor industry likely to close by 2022?

Fact.MR foresees baby monitor demand to reach USD 567 million in 2022.

Which industry is predicted to contribute the highest revenue share to baby monitor market sales?

Baby care and cosmetic industries together account for 60% of the overall revenue from wet wipes available to consumers.

What is the projected growth rate of the baby monitor market until 2032?

From 2022-2032, Fact.MR expects baby monitor revenue to flourish at a 8.3% CAGR.

What is the expected market value for baby monitors in 2032?

In 2032, the baby monitor market worth is poised to reach US$ 1264 million.

What is the growth outlook for baby monitors in U.S.?

The global market for baby monitors is dominated by North America. The U.S. baby monitor market is expected to account for 6.6% of market sales in 2022.

What is the growth potential of baby monitors in the Asia Pacific region?

Asia Pacific is expected to possess an 8.3% market share for baby monitors in 2022.

What was the market worth for baby monitor in 2021?

As of 2021, the baby monitor market was worth USD 529 million.

Which sales channel will generate the most revenue in the baby monitor market?

A majority of the baby monitor market revenues are expected to come from the E-commerce sector.

Who are the leading baby monitor manufacturers on the market?

Withings Inc., VTech Holdings Limited, Angelcare Monitor Inc, Dorel Industries Inc., and Samsung Electronics Co. Ltd. are the most prominent players in the global market.

Baby Monitor Market

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