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Baby Monitor Market

Baby Monitor Market

Baby Monitor Market Analysis By Product Type (Audio Baby Monitor, Video Baby Monitor, Motion Sensor Baby Monitor), By Connectivity (Wired, Wireless/Wi-Fi), By Sales Channel (Retail Stores, Supermarket/Hypermarket, E-Commerce, Specialty Store) - Global Market Insights 2022 - 2032

Baby Monitor Market
FACT626MR
  • Jan-2022
  • List of Tables : 64
  • List of Figures : 96
  • 170 Pages
  • Consumer Goods

Baby Monitor Market Outlook

The baby monitor market is estimated at USD 567 Million in 2022 and is projected to reach USD 1,264 Million by 2032, growing at a CAGR of 8.3% from 2022 to 2032.

Attributes Details

Base Year Value (2021A)

USD 529 Million

Estimated Year Value (2022E)

USD 567 Million

Projected Year Value (2032F)

USD 1,264 Million

Value CAGR (2022-2032)

8.3%

Collective Value Share (US, UK, India): 2022 Top 3 Countries

35%

 Key Companies Profiled

  • Withings Inc.
  • VTech Holdings Limited
  • Angelcare Monitor Inc
  • Dorel Industries Inc.
  • Koninklijke Philips N.V.
  • Lorex Technology Inc.
  • Nest Labs, Inc. (Alphabet Inc.)
  • Samsung Electronics Co. Ltd.
  • ShenZhen Foscam Intelligent Technology Co., Ltd.
  • Summer Infant, Inc.
  • Lenovo Group Limited
  • Hanwha Group
  • Panasonic Corporation
  • Anker Technology (UK) Limited

The baby monitor market accounts for ~10% of global baby care products market in 2022 and is expected to grow due to increased awareness about child safety, rise in birth rate and consumer willingness to spend on baby care products. Baby monitor market is expected to gain an absolute $ opportunity of USD 697 Million during the assessment period (2022-2032).

Baby monitors help to keep an eye on the little one throughout the day to reassure parents about their safety when they are away from their babies for work. It also enables to keep a check on baby sleeping in other room at night. Many baby monitor brands provide advanced features such as temperature control, pulse rate checker, movement tracker, and remote camera control. These features provide added convenience and comfort to parents. Owing to the above-mentioned benefits offered, demand for baby monitor is expected to rise in the coming years.

It is impossible to escort baby during every task of the day, baby monitor allows to keep track of infant from a distance while consumers complete their everyday tasks. It acts like a nanny and keeps track of every movement to convey any irregularities. Alongside, a rise in the number of working women and consumer readiness to rely on electronic devices to ensure proper care of infants is predicted to propel the growth of the market.

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2017-2021 Global Baby Monitors Market Outlook in Comparison to 2022-2032 Growth Forecast

Different types of baby monitors are available in the market. Audio monitors keep track of voice and are inexpensive, highly portable. Video monitors are increasingly preferred by parents as they can monitor baby on the big screen with ability to zoom in whenever they wish to have a close look to double-check babies' health. Baby movement monitor is technologically advanced and use special chips to keep track of babies vitals and movements all day long. Consumers can choose from a wide range of monitors specific to their requirements.

Rise in digitalization has developed the baby monitor devices. Artificial intelligence and image processing aids in detecting the baby’s face while sleeping and keeps a check on the movement. Cry detection audio sensors send alerts on the caregiver’s smartphone distinguishing between ambient noises and crying noise. These advances are expected to open new opportunities in the baby monitor market.

Baby Monitors Gaining Traction in the Industry

Manufacturers are focusing on offering additional functional features in the baby monitors like night-time vision, recorded lullabies for babies, 2-way audio tracking and automatic generation of baby sleep schedule. Key regulatory bodies are in the process of standardizing stringent regulations for manufacturing baby monitors with an aim to avoid any side effects on a baby's health. This, in turn, is expected to positively affect the demand for baby monitors in the market.

An increase in per capita income, change in consumer lifestyle, hike in employment rate and extended working hours which keep parents out of house are expected to push the demand for baby monitors further.

An Adaptive Approach to Modern-day Research Needs

What are the Restraining Factors of Baby Monitors Market?

One of the limiting factors which hinder the growth of baby monitor market is rising concern about radiation from monitors that can have an impact baby's health. Another restraining factor is mounting anxiety in parents as they can keep a watch on their baby 24-7.

What is the Impact of COVID-19 on the Baby Monitors Market?

Covid-19 affected the sale of baby monitor markets adversely. Globally supply chains were disrupted due to closure of electronic manufacturing units. Travel ban restricted free movement of electronic goods across national and international boundaries which resulted in scarcity of products in offline stores.

As the economy revives the sale of electronic goods is expected to bounce back and the market for baby monitors market is predicted to revive steadily. Sale through online channels and e-commerce sites is expected to surge as consumers prefer to buy products online due to ample variety of products in addition to discount offers and schemes. These provide consumers with best possible deals and delivery of products at doorsteps.

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Country-wise Insights

What is the market scenario of baby monitors in US?

North America is predicted to be the market leader in terms of value for baby monitor market. Considering countries such as US, Canada where number of working class parents are willing to spend more on smart baby-care products holds high revenue generating potential. Moreover, few baby monitor being operable through mobile apps offers more convenience to parents, hence are anticipated to multiply US market valuation by 2.3X during upcoming decade.

The demand for baby monitors in US is estimated to be valued at USD 220 Million by 2022 end. The U.S. holds a market share of ~80% in the North American baby monitor market during 2022 and is anticipated to grow steadily at a CAGR of 6.6% for the forecast period. It is expected to surpass market value of USD 420 Million by 2032.

What is driving the Asia-Pacific baby monitors market?

Asia pacific is expected to be a most attractive destination for baby monitor manufacturers. The rising middle-class population and consumer willingness to spend on premium baby care products promises positive growth in baby monitor’s demand. The Indian baby monitor market is prophesied to witness 2X growth owing to an increase in the spending capacity of consumers and rising number of nuclear families with less number of members to look after a baby.

The demand for the baby monitors market in India is estimated to be valued at USD 46 Million by the completion of 2022 whereas it’s anticipated to holds a market share about ~55% of Asia baby monitor market by 2032 end. Moreover, it is anticipated to grow rapidly with a CAGR of 8% during the forecast period and surpass the market value of USD 104 Million in 2031.

Baby monitor market by Fact.MR

Category-wise Insights

Which type of product is consumed maximum in the baby monitor industry?

Motion sensor baby monitors account for maximum share followed by video monitor as it enables parents to observe their baby closely. Added features like real time interaction and ease of connectivity with smart designs is expected to generate around ~55% revenue from aforementioned product type.

Which sales channel contributes maximum to revenue generation during 2022?

Company-owned websites and e-commerce channels accounted for more than 40% of sales in 2022. Consumers were stuck at home and preferred purchasing online from the safety of their home as a result sales through online channels surged and was preferred by consumers due to the availability of varied options and easy access to consumer reviews to make a final choice among brands offering similar products.

Competitive Landscape

Baby Monitor manufacturers are focusing on offering innovative product designs to fulfill changing consumer needs. Key manufacturers are joining hands with reputed brands in order to reach out to a border set of audiences by way of new product launches. For instance,

  • February 2021, Infant monitoring technology brand Owlet declared merger with SPAC a company selling connected wearables and intelligent monitors. They plan to seek FDA approval for new product developments in the future.
  • June 2019, Summer Infants SUMR™ Brands have made certain alterations to its corporate identity and brand strategy based on changing consumer preference and buying patterns. SUMR™ will be positioned as a modern retail company serve latest trending retail products in market.

Global Baby Monitor Market by Category

  • By Product Type :

    • Audio Baby Monitor
    • Video Baby Monitor
    • Motion Sensor Baby Monitor
  •  By Connectivity :

    • Wired
    • Wireless/Wi-Fi
  •  By Sales Channel :

    • Retail Stores
    • Supermarket/Hypermarket
    • E-Commerce
    • Specialty Store

- FAQs -

The global baby monitor market is estimated to be worth over USD 567.5 Million by 2022
The demand is anticipated to surpass USD 1,264 Million by 2032 end.
Global demand for baby monitor rose at a rate of 8.3% from 2022 to 2032
Withings Inc., VTech Holdings Limited, Angelcare Monitor Inc, Dorel Industries Inc., Samsung Electronics Co. Ltd. are the most prominent players in the global market
North America tops the global market for baby monitor. Sales in the North American market is anticipated to account for a share of 35.5 % in the baby monitor market in 2022.
Baby care industry and cosmetic industry combined contribute to maximum share of bringing in 60% of total revenue of consumer wet wipes market.

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