Baby Training Diaper Market

Baby Training Diaper Market Analysis by Super-absorbent Baby Training Diapers and Ultra-absorbent Baby Training Diapers from 2023 to 2033

Analysis of Baby Training Diaper Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Baby Training Diaper Market Outlook (2023 to 2033)

Global demand for baby training diapers currently stands at US$ 25.04 billion and is forecasted to reach a market size of US$ 54.57 billion by the end of 2033. The global baby training diaper market is pegged for expansion at a high-value 8.1% CAGR from 2023 to 2033.

Increasing awareness regarding the health of toddlers and mindfulness about how toilet training is an important aspect of a kids’ development are primarily promulgating the shipments of baby training diapers. Evolving consumer preferences and high per capita disposable income of people around the world are also expected to favour baby training diaper demand over the coming years.

Expanding world population, growing availability of different products, improvement in childcare facilities, and rising preference for baby training diapers over regular diapers are other prospects that could potentially augment market potential over the next ten years. A hike in the working women population and lifestyles becoming increasingly hectic are also expected to catalyze sales of baby training diapers in the future.

Developing economies of India and China are projected to emerge as highly opportune spaces for baby training diaper suppliers owing to changing lifestyle preferences and rising spending capacity on diapers and other childcare products.

  • Baby training diaper shipments in China are anticipated to increase at a high 8.8% CAGR through 2033 while accounting for US$ 11.35 billion in revenue by the end of the forecast period.

Biodegradable baby training diapers and reusable baby training diapers are slated to witness a robust surge in demand as awareness regarding waste reduction increases among people around the world. On the flip side, high prices of premium baby training diapers and side effects associated with the use of diapers such as rash, skin irritations, etc. are expected to impede overall market development throughout the forecast period and beyond.

A comprehensive and in-depth assessment of how local supply, supply chain management, safety regulations, and other factors augment global and regional market growth has been listed in this latest baby training diaper market research report compiled by the experienced research analysts at Fact.MR, a market research and competitive intelligence provider.

Report Attributes


Market Size in 2023

US$ 25.04 Billion

Projected Market Value (2033F)

US$ 54.57 Billion

Global Market Growth Rate (2023 to 2033)

8.1% CAGR

South Korea Market Value (2033F)

US$ 2.18 Billion

Top 3 Companies

Domtar Corp, Kimberly Clark, ABENA

South Korea Market Growth Rate (2023 to 2033)

8.4% CAGR

United Kingdom Market Value (2033F)

US$ 2.67 Billion

Key Companies Profiled

  • Domtar Corporation
  • First Quality Enterprise Inc.
  • Kimberly Clark Corporation
  • Delipap
  • The Procter and Gamble Company
  • Ontex Group NV
  • MEGA
  • Fippi
  • Linette Hellas
  • Europrosan SpA
  • Hygienika

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What’s Piquing the Interest of Start-ups in This Space?

“Rising Inclination towards Sustainable and Biodegradable Diapers”

Sustainability is a trend that is expected to shape the future of all aspects of life in ways we can’t comprehend, which is also true for training diapers. A wave of new diaper companies has been hitting the market as they create products that are sustainable and biodegradable to attract environment-conscious parents.

  • In February 2023, Happy Hues, an inclusivity-centered toddler care company founded by Eunique Jones Gibson, revealed that they were set to launch a new line of training pants called ‘Big-ups’ for kids made from plant-derived materials. The company has taken a unique approach to penetrating the market and seems like it could shed light on some unexplored opportunities in the childcare industry.
  • Kudos, a diaper manufacturing company founded in 2019, is focusing on capitalizing on the sustainability trend by marketing its diapers directly to eco-conscious millennial parents. Kudos provides diapers with liners made from 100% cotton but is still working on eliminating plastic in its diapers.
  • Coterie, a diaper start-up founded in 2018, is taking a unique approach toward sustainability by providing a product that helps toilet-train kids faster than usual. The brand provides a product called ‘Pant’, which is a hybrid between training pants and diapers.

While these start-ups have been stirring up the global landscape, established baby training diaper companies have also started paying attention and launching new eco-friendly products to compete better as the focus on sustainability increases.

Baby Training Diaper Market Size, Trends, Demand and Sales Forecast by Fact.MR

Country-wise Insights

Is the United States a Lucrative Market for Baby Training Diaper Vendors?

“Steady Birth Rates and Rising Focus on Child Care”

The birth rate in the United States has been steady for the past few years and this has created a good bankable space for baby training diaper companies in the country.

  • As per Macrotrends, the birth rate for the United States in 2023 is 12.023 births per 1,000 people, which is a 0.09% increase from the previous year of 2022.

Spending on child care is increasing in the United States and this is also a key factor that could benefit market development in the future. Hectic lifestyles of parents, the growing working women population, and the high availability of baby training diapers are other aspects that could offer remunerative scope for baby training diaper companies.

  • As per the National Diaper Bank Network, 1 in 3 families in the United States have revealed that they need diapers.
  • Rising at 7.5% CAGR throughout the forecast period, baby training diaper sales are estimated to rake in a revenue valuation of US$ 14.9 billion by 2033-end.

How Does this Report Define the Situation for Diaper Suppliers in Japan?

“Presence of Premium Diaper Brands and Plummeting Birth Rates”

Japanese diapers are preferred for their superior quality and comfort as compared to other diapers made across the world, which is projected to benefit market growth in the country going forward. However, plummeting birth rates and a rapidly expanding senescent population are influentially turning the tide in favor of adult diapers and resulting in slow sales of baby diapers in the country.

  • Sales of baby training diapers in Japan are slated to rise at 7.9% CAGR over the next ten years to attain a value of US$ 2.78 billion by 2033-end.

Despite the contradictory nature of the Japanese marketplace, demand for premium baby training diapers by brands such as Merries, KAO, Genki, etc. is high and projected to create sustainable moneymaking opportunities in the future. Japanese diapers are witnessing high demand from parents around the world and this is expected to create lucrative opportunities for Japanese baby training diaper manufacturers across the forecast period as they expand their business scope on a global level.

  • In February 2021, Unicharm, a Japanese manufacturer of hygiene products, revealed its plans to expand its production facilities to India and Africa, where domestic consumption was projected to rise. The company had plans of spending US$ 473 million to ramp up its diaper production capacities in the aforementioned countries and regions.

Which Type of Baby Training Diaper is Preferred in European Countries?

“Voguish Outlook for Reusable and Biodegradable Nappies”

The United Kingdom is slated to be a noteworthy market for baby training diaper suppliers in the European region over the coming years. The paradigm shift of consumer preference toward sustainable baby care products and the increasing working women population are also estimated to be key reasons to attract new investments from established as well as incoming baby training diaper producers going forward.

  • Consumption of baby training diapers in the United Kingdom is projected to increase at 6.9% CAGR over the next ten years and is projected to increase 1.9X in terms of value by 2033-end.

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Category-wise Insights

Where Will Majority of People Buy Baby Training Diapers From?

“e-Commerce – Favorite Channel for Baby Training Diaper Sales in Future”

Huge discounts, the comfort of home, and doorstep delivery are some perks that have made online shopping a preferred way of purchasing many things for the majority of people around the world. An increasing number of baby training diaper brands investing in expanding their online presence and the launch of online stores to promote sales are also expected to favor baby training diaper sales through e-commerce in the future.

  • Baby training diaper shipments via e-commerce channels are projected to exhibit an increase at an impressive 9.4% CAGR over the next ten years.

Which Type of Training Diaper is Most Widely Used?

“Ultra-absorbent Baby Training Diapers – Maintaining Hegemony”

  • Sales of ultra-absorbent baby training diapers are extrapolated to increase at a noteworthy CAGR of 8.6% from 2023 to 2033.

Superior leak guards and longer wetness protection are prime benefits associated with ultra-absorbent training diapers that make them a preferred choice among parents around the world. The unparalleled absorption capabilities of these diapers is a major selling point that all established as well as incoming baby training diaper brands are capitalizing on.

Competitive Landscape

Prime baby training diaper vendors are focusing on expanding their product portfolio by launching attractive new diapers and training pants. Baby training diaper manufacturers are decorating diapers with kids’ favorite cartoon characters to make them more appealing.

  • In January 2023, Pampers, a globally renowned manufacturer of diapers, released new limited-edition training underwear for kids with Peppa Pig prints. The products were made available at Walmart for purchase.

A more detailed and elaborative account of how new developments by top baby training diaper distributors influence factors such as pricing trends and product standards has been mentioned in this latest Fact.MR research analysis.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Key Segments of Baby Training Diaper Industry Research

  • By Product Type :

    • Super-absorbent Baby Training Diapers
    • Ultra-absorbent
    • Others
      • Sustainable Baby Training Diapers
      • Biodegradable
      • Reusable Baby Training Diapers
      • Disposable
      • Washable
      • Baby Training Diapers For Infant Boys
      • Baby Training Diapers For Infant Girls
      • Cloth Baby
      • Flat Cloth
      • Fitted
      • Pre-fold Cloth
      • Patterned
      • Tape Style
      • Pant Style
      • Ultra-thin
      • Woven
      • Non-woven
      • Organic
      • Eco-friendly
      • Regular
      • Low Absorption
      • High Absorption
  • By Age Group :

    • 0 to 6 Months
    • 6 to 18 Months
    • 18 to 48 Months
  • By Sales Channel :

    • Online
      • e-Commerce
    • Offline
      • Hypermarkets/Supermarkets
      • Convenience Stores
      • Pharmacy/Drug Stores
  • By Region:

    • North America
    • Latin America
    • Europe
    • APAC
    • MEA

- FAQs -

What is the baby training diaper market worth?

The global baby training diaper market is valued at US$ 25.04 billion in 2023.

How big will the market be by the end of 2033?

By 2033-end, baby training diaper sales are set to reach a valuation of US$ 54.57 billion.

At what pace will the demand for baby training diaper rise?

Over the next ten years, shipments of baby training diapers are predicted to increase at 8.1% CAGR.

Who is the target market for baby training diapers?

Kids aged between 0 to 3 years are the target segment for baby training diaper manufacturers.

Who are the prime baby training diaper suppliers?

Domtar Corporation, First Quality Enterprise Inc., The Procter and Gamble Company, Ontex Group NV., and ABENA are leading manufacturers of baby training diapers.

Baby Training Diaper Market

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