Baby Bassinets Market

Baby Bassinets Market Outlook (2022-2032)

Baby carriers are compact sleeping areas for new borns and young infants. These are designed primarily for newborns who are between the ages of birth and six months. Baby cribs are made to keep babies safe and comfortable.

Baby bouncers make it possible to transport sleeping infants from one location to another. Lightweight and portable bassinets are more effective and in greater demand than heavier and non-portable bassinets, which are the two types of bassinets that are available.

The altering lifestyle habits and increasing emphasis on the safety of the child is the prime factor that drives this market. Escalating workforce participation of women is another reason that is likely to bring demand in this market in the set forecast period. The increased spending on child safety is attributed to growing disposable income which amplifies the demand for infant bassinets in the market.

The global market for baby bassinets is valued at USD 315.69 Million in 2022. The market is anticipated to surpass a value of USD 587.05 Million by end of 2032. The growth rate anticipated for this sector is a CAGR of 6.4% in the forecast period.

Report Attributes	Details
Market size (2022 A)	USD 315.69 Million
Base Year for Estimation	2022
Forecast duration for this research	2022-2032
Forecasted Market value (2032 F)	USD 587.05 Million
Global Market Growth rate (2022-2032 E)	CAGR of 6.4%
Key Companies Profiled	Delta Children’s Products Corp Babybjorn AB SwaddleMe Graco Children’s Products Inc. MiClassic HALO Innovations Inc. Arm’s Reach Concepts Inc. Artsana USA Inc. DockATot

What are impelling factors of market growth in this sector?

There has been a historic shift from treating bassinets as a luxurious need to becoming a regular necessity this product has made it gain the attention of parents. Also increasing expenditure is attributed to excelled disposable incomes which are expected to grow the market share of these bassinets in the forecast period. The critical factor influencing the global baby bassinet market is the changing lifestyles and adapting modern lifestyle, which has prompted consumers across the world to actively seek safe and convenient products for babies. The principal objective of the government to keep children safe is encouraging manufacturers to develop more reliable and comfortable baby bassinets.

Government regulatory bodies such as ASTM and ACCC have enforced standards & regulations to ensure the safety of babies from the known safety hazards that may cause harm to the babies. The quality of bassinets and their adherence to the standards have improved with time, and parents are showcasing greater reliance upon such types of baby bassinets, thereby aiding in market expansion. The factors, which may negatively impact the growth of baby carriers include the lack of awareness of the consumers regarding such products and the steep prices of baby bassinets.

The ever-expanding reach of technology has aided baby cribs’ improvisation. Smart baby cribs are successfully gaining customer attention. Baby monitoring sensors are integrated with the new baby bouncers to keep baby safe propelling demand for these in the forecast period. The affordability of parents having a dual income is a major driver in demand for smart baby bassinets. Compact designs and convertibility features are add-ons that are likely to gain growth in the forecast period. 3 and 4 in-one conversion features are expected to create product demand further. These advancements are expected to propel the demand for these bassinets in the future.

Regional Outlook

The regional demand for baby bassinets varies across the world. The is expected to witness profitable growth during the forecast period. The Europe region is expected to drive the growth of the market as the manufacturers are highly focused on offering a product that is efficient enough for babies. The rising standard of living has been attributed to growth in demand from this region. Manufacturers are expected to gain a plethora of opportunities in this region owing to the proclivity of parents to buy baby carriers.

The European regulations drafted for baby care products are that the product should be multipurpose, comfortable, and along with the safety measures associated with the baby. APEJ region is expected to register high growth in the global baby equipment market during the forecast period as the economy is still developing. Japan is expected to observe sluggish growth in the next few years, owing to the use of various technologies and alternatives. The Middle East and African market for baby bassinets are expected to observe average growth.

Segment wise Insights

On the basis of the distribution channel, the supermarket segment is leading in terms of market share as it accounts for more than 50% of the share in baby bassinet sales. The stores are being preferred by parents over online channels. Visiting stores parents can buy from a range of accessible options after demonstrating bassinets. Another advantage of buying offline is the availability of store experts to assist in the decision to choose one among all varieties as per needs. However, digital media penetration has improvised parents’ reach to vendors’ websites for shopping. The vendors are attracting customers by providing product promotional videos that are sufficient to satisfy the curiosity of self-driven customers. Owing to this online segment is anticipated to gain a moderate to high rate of growth in the forecast years.

On the basis of material type, the metal bassinets are expected to gain the fastest CAGR in the upcoming period owing to robust structural support and due to being eco-friendly. Unlike earlier times manufacturers now have started to focus on eco-friendly production which is anticipated to bring good sales in the metal bassinet segment in the forecast period.

The portable bassinets are expected to gain major market share in the forecast period owing to suitability for carrying while traveling. Also, the 3-in-1 convertible bassinet is widely being demand due to optimized use of space and effective handling.

On the basis of age, young infants belonging to ages 2 to 12 months are contributing to the major demand for bassinets. Infants of this age need special care and setup to ensure proper sleep than that toddlers.

Competitive Landscape

With numerous players competing to bag a large share, the market is likely to remain fragmented over the forecast period. As bassinets are evolved recently in terms of metal and other material types there is still scope for improvisation in terms of designs and comfort. With the assistance of advanced technologies, market players further get an edge to project their products in the best light. As a result, product innovation is the default move of new players to compete with established players.

All-in-all, new players ride on the waves of technology to strengthen their market hold and catapult towards advancement, while the established players seek to extend their services with the government and bring their products into the market on a large scale. The price and quality of bassinets are key factors of differentiation among these competitors.

Segmentation

• By Type :

  • In-bed
  • Bedside

• By Portability :

  • Portable
  • Non-portable

• By Materials :

  • Wood
  • Plastics
  • Others

• By Baby Age :

  • Young Infants (2 months to 12 months old)
  • Toddlers (18 months to 36 months old)

• By Price :

  • Low
  • Medium
  • High

• On the basis of distribution channels :

  • Online distribution channel
  • Retail shops and supermarkets

• By Region :

  • North America
  • Latin America
  • Europe
  • CIS & Russia
  • Japan
  • APEJ
  • MEA