Baby Cloth Diaper Market

Baby Cloth Diaper Market Analysis by Cloth Diapers and Disposable Baby Cloth Diapers from 2023 to 2033

Analysis of Baby Cloth Diaper Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Baby Cloth Diaper Market Outlook (2023 to 2033)

The global baby cloth diaper market is estimated at US$ 5.98 billion in 2023. Worldwide demand for baby cloth diapers is forecasted to rise at 5.1% CAGR and reach a market value of US$ 9.83 billion by the end of 2033.

Rising world population along with the increasing standard of living is predicted to have a significant impact on the demand for baby cloth diapers. Several people are spending a significant amount on products or services that can make their life easier. Increasing inclination to use baby-training diapers is one such trend.

  • Baby cloth diapers are a noteworthy segment in the baby care products market as they are convenient to use for people with busy lifestyles.
  • Sales of baby cloth diapers through hypermarkets/supermarkets are estimated to rise at a CAGR of 4.6% and reach US$ 4.37 billion by the end of 2033.
  • The United Kingdom market is predicted to progress at a CAGR of 6.1% and reach a value of US$ 422.8 million by 2033-end.

Use of baby cloth diapers is increasing as people are becoming aware of the adverse impacts of disposable diapers and the issues related to their disposal. The rise in environmental concerns has led to a shift towards cloth diapers, which are considered to be on par with plastic diapers in terms of quality. Decreased infant mortality rates are expected to create promising opportunities for companies operating in this industry.

To reduce parenting expenses, many parents have begun to adopt cotton nappies over traditional disposable options. Cloth nappies are designed with adjustable waterproofing properties and skin-sensitive materials and are available in a variety of styles such as fitted, pre-fold, pocket, and flat. In response to growing demand, manufacturers are focusing on offering sustainable personal care products to consumers.

For instance :

  • In June 2021, Modibodi, a brief and underwear products maker, launched a wide variety of biodegradable and innovative cloth diapers in Australia.

Fact.MR, a provider of market research and competitive intelligence, offers a thorough analysis of the target industry in its recently published research report. Key trends, new developments, sales analysis of baby cloth diapers, regional overview, and numerous other aspects are also included in this research report.

Report Attributes


Baby Cloth Diaper Market Size (2023)

US$ 5.98 Billion

Forecasted Market Value (2033)

US$ 9.83 Billion

Global Market Growth Rate (2023 to 2033)

5.1% CAGR

China Market Value (2023 to 2033)

US$ 1.93 Billion

United Kingdom Market Growth Rate (2023 to 2033)

6.1% CAGR

Japan Market Growth Rate (2023 to 2033)

5.7% CAGR

Sales Growth Projection for Baby Cloth Diapers for Infants (0 to 6 Months) (2023 to 2033)

5.6% CAGR

Key Companies Profiled

  • Procter & Gamble
  • Kimberly Clarke
  • MEGA
  • Ontex
  • RAD Medical
  • Domtar
  • Linette HELLAS
  • Futura Line
  • Europrosan S.p.A.
  • Hygienika
  • Fippi
  • Dilpap Oy

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What are the Factors Influencing the Demand for Baby Cloth Diapers Across the Globe?

“Increasing Need to Reduce Childcare Expenses Leading to Preference for Reusable Cloth Diapers over Disposable Nappies”

In recent years, well-informed parents are opting for alternative solutions to disposable hygiene products to cut down on childcare expenses, which is expected to impact market growth opportunities.

  • In April 2022, the European Union (EU) and PacWastePlus, an organization focused on Pacific waste management, released a report titled “Assessment of Alternatives to Single-use Disposable Diapers.” The report revealed that expenditure on modern, reusable cloth nappies had significantly increased in the same year.

“More Government Initiatives Supporting Free Supply of Cloth Diapers”

Government agencies as well as non-profit organizations, in recent years, are concentrating on an adequate supply of cotton nappies to avoid a shortage of diapers.

For instance :

  • Idaho Diaper Bank is a United States-based non-profit warehouse for diaper products. In September 2022, the organization supplied 65,000 nappies for toddlers in Idaho.

Such efforts by government organizations are predicted to boost the consumption of baby cloth diapers around the world. Rising awareness about these products among middle-income people is estimated to contribute to market growth.

What Can Affect the Demand Growth for Baby Cloth Diapers?

“Lesser Absorption Capacity of Cloth Diapers and Wide Availability of Eco-friendly Disposable Diapers”

The potential challenges in the target industry may impede its growth opportunities. While disposable baby diapers offer convenience, cloth diapers are less absorbent than plastic diapers, requiring more frequent changes.

The market offers a wide range of disposable diapers, including greener options, which pose a threat to the growth opportunities of cloth diapers.

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What are the Opportunities on offer for Start-ups?

“Investments in Innovation Boosting Demand for Cloth Diapers”

Disposable diapers ensure convenience in use and are more absorbent compared to cloth diapers. Increasing demand for bio-degradable baby cloth diapers is estimated to open up lucrative opportunities for startups. New companies need to invest a significant amount to provide a wide variety of diapers to attract consumers.

Baby Cloth Diaper Market Size, Share, Trends, Growth, Demand and Sales Forecast Report by Fact.MR

Country-wise Insights

Why is the United States a Key Market for Baby Cloth Diaper Suppliers?

“Lack of Government Funding for Diaper Purchases Driving Demand for Reusable and Cost-effective Cloth Diapers”

The United States baby cloth diaper market is projected to progress at a CAGR of 5.2% and reach a value of US$ 3.14 billion by the end of 2033. Increasing awareness about health along with a stable birth rate is estimated to aid market growth.

  • As per the National Diaper Bank Network, 1 in 3 families in the United States reported requirements for diapers.

Manufacturers of cloth diapers are expected to benefit from the significant cost associated with disposable diapers, creating opportunities in the target market. No federal or state safety-net programs have allocated funds to purchase diapers, which is predicted to increase monthly expenditure on disposable diapers. People are thus showing a preference for cloth diapers due to their reusability.

How is the Demand for Baby Cloth Diapers Shaping Up in the United Kingdom?

“Government Campaigns Supporting Use of Reusable Diapers to Reduce Waste Generation”

Demand for baby cloth diapers in the United Kingdom is expected to progress at a CAGR of 6.1% and reach a market value of US$ 422.80 million by the end of 2033. Demand for skin-friendly diapers in the United Kingdom is predicted to increase further.

Water supply management and governmental agencies are concentrating to conduct awareness campaigns about reusable diapers to reduce waste generation. These initiatives are projected to stimulate consumers to purchase reusable cotton nappies.

For instance :

  • In April 2021, Mama Bamboo, a manufacturer of bamboo-based nappies, reported that approximately three billion disposable nappies are discarded each year in the United Kingdom.

Why are Sales of Baby Cloth Diapers Increasing in South Korea?

“Increasing Awareness about Harm Caused by Disposable Diapers”

Sales of baby cloth diapers in South Korea are forecasted to advance at a CAGR of 6.1% and reach US$ 432.63 million by the end of 2033. Public awareness about the harm, which is caused to the environment due to disposable diapers is predicted to boost demand for baby cloth diapers. Various parents, which are concerned about the environment are adopting reusable and organic cloth diapers.

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Category-wise Insights

Which Age Group is Expected to Account for a Significant Market Share?

“Baby Cloth Diapers for Infants (0 to 6 Months) Accounting for Significant Market Share”

Sales of baby cloth diapers for infants (0 to 6 months) are anticipated to advance at a CAGR of 5.6% and reach a value of US$ 4.59 billion by the end of 2033. Diapers for this age group held 43% of the global market in 2022. Increased need for diapers among children from this age group is attributed to the lack of potty training, which is estimated to boost product demand.

Which Distribution Channel is Extensively Utilized for the Delivery of Diapers?

“Hypermarkets/Supermarkets’ Improved Delivery Mechanisms Boosting Sales of Diapers”

Manufacturers of baby cloth diapers are using hypermarkets/supermarkets, convenience stores, online sales channels, and pharmacies/drug stores for product delivery. Among these supermarkets/hypermarkets held 46% of the global market. Sales of baby cloth diapers delivered through supermarkets are predicted to advance at a CAGR of 4.6% and reach a market value of US$ 4.37 billion by the end of 2033.

Increased penetration of supermarkets along with resultant improvements in product delivery to consumers, even across rural settings is contributing to high diaper sales through this channel. Manufacturers’ strong supply chains are also estimated to impact sales of baby cloth diapers through these channels.

Key Market Players

The market is moderately fragmented due to the presence of various regional players. They are investing in strengthening their supply chain management system. Delivery of quality products while ensuring minimal environmental impacts are some key motives of industry players.

Increasing consumer awareness campaigns are also predicted to aid the growth of the target market.

For instance :

  • In September 2020, Bdiapers introduced its patented hybrid cloth diapers in India, which combine chemical-free disposable nappy pads with cloth diaper covers, with the aim of reducing diaper waste.
  • Johnson’s Baby launched a range of baby care products in September 2020, including cotton touch diapers designed to minimize the risk of skin irritation, infused with natural cotton.
  • Cotton Babies Inc., a manufacturer of reusable cloth diapers based in St. Louis, announced the launch of its cloth diaper bank initiative in February 2020, providing free cloth diapers to underprivileged families and potentially saving them thousands of dollars annually.

Leading suppliers of baby cloth diapers include Procter & Gamble, Kimberly Clarke, MEGA, Ontex, Dilpap Oy, ABENA, RAD Medical, Domtar, Linette HELLAS, Futura Line, Europrosan S.p.A., Hygienika, and Fippi.

Segmentation of Baby Cloth Diaper Industry Research

  • By Type :

    • Cloth Diapers
    • Disposable Baby Cloth Diapers
  • By Size :

    • Small & Extra Small (S & XS)
    • Medium (M)
    • Large (L)
    • Extra Large (XL)
  • By Age Group :

    • Baby Cloth Diapers for Infants (0 to 6 Months)
    • Baby Cloth Diapers for 6 to 18 Months
    • Baby Cloth Diapers for 18 to 24 Months
    • Children Above 2 Years
  • By Distribution Channel :

    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Online Sales Channels
    • Pharmacies/Drug Stores
  • By Region :

    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa

- FAQs -

What is the present valuation of the baby cloth diaper market?

The global baby cloth diaper market stands at US$ 5.98 billion in 2023.

What is the expected growth rate of the global market from 2023 to 2033?

The market for baby cloth diapers is forecasted to advance at a CAGR of 5.1% from 2023 to 2033.

What is the demand projection for baby cloth diapers in Japan?

Demand for baby cloth diapers in Japan is predicted to rise at 5.7% CAGR from 2023 to 2033.

What is the demand outlook for cloth diapers in China?

Sales of cloth diapers in China are estimated to increase at 5.5% CAGR.

At what rate are the sales of baby cloth diapers expected to grow through supermarkets?

Sales of baby cloth diapers through supermarkets are predicted to expand at 4.6% CAGR through 2033.

What is the expected valuation of the baby cloth diaper market for 2033?

The baby cloth diaper market is projected to reach US$ 9.83 billion by 2033.

Who are the key manufacturers of baby cloth diapers?

Procter & Gamble, Kimberly Clarke, MEGA, and Ontex are prominent suppliers of baby cloth diapers.

Baby Cloth Diaper Market

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