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Baby Disposable Diaper Market

Baby Disposable Diaper Market By Product (Super-absorbent Baby Disposable Diapers , Ultra-absorbent Baby Disposable Diapers, Others), By Age Group (Disposable Diapers for 0-6 Month Babies, 6-18 Month Babies, 18-48 Month Babies) - Forecast to 2021–2031

Analysis of Baby Disposable Diaper market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Baby Disposable Diaper Market outlook

The global baby disposable diaper market was valued at around US$ 43 Bn in 2020, and is expected to reach a valuation of US$ 60 Bn by 2031, accelerating at a CAGR of 4%.

Market size value in 2020 US$ 43 Billion
Market forecast value in 2031 US$ 60 Billion
Global Growth Rate CAGR 4%
Top 5 Companies' Share 40%

Demand for super-absorbent baby disposable diapers is projected to increase at a CAGR of 3% across the assessment period of 2021 to 2031.

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Sales Analysis of Baby Disposable Diapers from 2016 to 2020 Vs Forecast Analysis for 2021 to 2031

As per Fact.MR, a market research and competitive intelligence provider, the global market for baby disposable diapers was valued at US$ 43 Bn in 2020.

Baby disposable diapers are made up of highly absorbent pads tucked between non-woven fabrics. The most recent advancement in the baby diaper industry is disposable baby diapers.

Constant need for diapers in a child's life up to a certain age makes this market an evergreen one, with lucrative opportunities for market participants. One of the primary reasons for increased use of baby disposable diapers is the desire to eliminate the disadvantages of traditional baby cloth diapers.

Growing sales of disposable baby nappies, frequent use of disposable diapers to maintain a baby’s hygiene, and rising demand for disposable baby diapers for grown-ups have driven market growth.

Furthermore, rising population pyramids, rapid urbanization, and steadily improving living standards have fueled growth of the baby disposable diaper industry.

These factors are expected to drive demand for infant disposable diapers at 4% CAGR from 2021 to 2031.

How are Hypoallergenic Properties of Baby Disposable Diapers Propelling Market Growth?

Aside from ensuring baby safety, baby disposable diapers provide consumers with hypoallergenic properties.

Materials used in standard diapers and their chemical and allergic reaction can harm baby’s skin. As the best course of preventive treatment for common irritants, growing adoption of hypoallergenic diapers driving the market growth over the coming years.

Hypoallergenic properties, multiple benefits of baby disposable diapers because they are quick and easy to change, and increasing awareness of the many advantages of baby disposable diapers, these factors are expected to show strong growth over the forecast period.

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What are the Major Challenges Faced by Baby Disposable Diaper Manufacturers?

Even though the global baby disposable diaper market is expected to grow at a steady pace by 2031, certain challenges are anticipated.

High pricing of products and skin irritations, allergies due to chemicals used in manufacturing the products, and negative impact of baby disposable diapers on environment may hinder the sales of baby disposable diapers.

There is no standard definition for baby disposable diapers but some industries may attempt to make claims for such products, despite the fact that they may still cause a few bad effects.

Consumers are expecting eco-friendly baby diapers in order to protect their children from rashes, keep them dry, and reduce landfill waste.

These are some of the constraints that are impeding market growth.

Which Region is Expected to be Favorable in Terms of Revenue for Baby Disposable Diaper Suppliers?

The baby disposable diaper market in Europe has grown steadily in recent years. Revenue in Europe is expected to rise 1.8X by 2031.

The changing way of life of the individuals, increment within the number of working ladies, the developing online retailing drift, and rising costs on infant care items are the key factors driving the growth of Europe's disposable baby nappies market.

Furthermore, growing female awareness of baby hygiene and rising sales of light incontinence baby disposable diapers is fueling market growth in Europe's developing markets.

Moreover, low birth rates in European countries, as well as environmental concerns about the disposal of baby diapers, act as major impediments to market growth.

Growing breakthroughs in baby diaper technology, such as the production of diapers from organic and biodegradable raw materials, are expected to create enormous opportunities for market growth in the coming years.

Increasing sales of infant disposable diapers in Germany, growing demand for toddler disposable diapers in the U.K, and rising opportunities for manufacturers in France disposable baby nappies market & Spain cloth disposable baby diapers market are all contributing to the global market growth prospects for baby disposable diapers.

Baby disposable diaper market regional analysis by Fact.MR

Country-wise Analysis

What is the Contribution of the U.S. to the Baby Disposable Diaper Market?

The U.S. baby disposable diaper market size is expected to expand 1.5X by 2031.

As per the National Diaper Bank Network, 1 in every 3 U.S. families has reported diaper needs. There are 5 million three-year-olds in the United States.

Rapid urban growth, consistent population, and growing number of modern nuclear families with both parents working will only contribute to India's growing demand for baby disposable diapers.

New technologies and rise of medical advances to treat infertility may also propel growth of the infant disposable diapers market.

Rising sales of toddler disposable diapers and growing demand for heavy incontinence baby disposable diapers in the U.S expected to boost the market growth.

How are Sales of Baby Disposable Diapers Shaping Up across India?

Manufacturers, on the other hand, believe that India will grow to be a larger market than China over the next ten years.

Factors such as the millions of babies born each year, higher disposable incomes, and increased hygiene awareness among mothers all contribute to the country's healthy growth rate.

This potential growth has prompted prominent players to invest heavily in product innovation and development to gain a competitive advantage. The major brands have taken full advantage of television advertising to raise awareness of cloth disposable baby diapers in the country.

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Category-wise Insights

Why is the Popularity of Super-absorbent Baby Disposable Diapers Rising Rapidly?

Sales of super-absorbent baby disposable diapers are expected to grow 1.9X in market size over the coming years.

Spongy material and other bulkier materials are used in decreasing amounts, whereas superabsorbent polymers are used in high concentrations to design extremely absorbent cores that assure the thinness of baby disposable diapers.

Modern design features and leakage prevention that allow the diapers to absorb and lock wetness and last longer, super-absorbent baby disposable diapers are becoming more popular among consumers

Technological advancements in baby disposable diapers market include the rising selection of super-absorbent polymers, soft waist bands. Baby disposable diapers have become much thinner and more absorbent in nature.

These factors are projected to aid the rise in the sales of super-absorbent baby disposable diapers.

What is the Role of Online Sales Channels in the Baby Disposable Diaper Industry?

When compared to cloth diapers, disposable diapers are more convenient to use. They are not only widely available in many specialty stores, but they are also available for purchase online.

With the emergence of online sales of baby disposable diapers, the market for baby disposable diapers may have significant growth opportunities to focus on.

Due to the easy access for online channels for selection of variety of baby disposable diapers and the rising awareness among consumers for specific needs boosting online channels.

Sales of medium incontinence baby disposable diapers and demand for cloth disposable baby diapers may become more efficient as the use of online sales channels grows and online platforms offer more offers and discounts.

What is the Impact of COVID 19 on the Baby Disposable Diaper Market?

COVID-19 has had a significant impact on the global economy and has harmed the sales of baby disposable diapers.

Lockdowns implemented in various countries during the first and second quarters of 2020 resulted in a significant decrease in demand for cotton disposable baby diapers.

The pandemic disrupted the supply chain, causing many employees to lose their jobs as companies downsized, and factory production came to a halt due to a lack of raw materials and skilled labor, completely upsetting the balance.

With governments taking significant steps to combat the crisis effectively and people returning to work, the situation is resuming normalcy and driving the growth of the global baby disposable diaper market in 2021

Baby disposable diaper spending is expected to rise steadily as parents become more concerned about their children's hygiene and comfort.

Rising preference for baby disposable diaper products & leakage prevention disposable baby diapers are projected to improve revenue generation significantly.

Competitive Landscape

Key manufacturers of baby disposable diapers are adopting new strategies to make it at a top position in the global baby diapers market.

Companies are focused on improving the effectiveness of diapers to ensure that baby disposable diaper products have a low environmental impact and provide maximum comfort to consumers.

Global trade and baby disposable diaper manufacturing industries have begun to operate and are expected to increase the revenue potential that the market has to offer.

Baby Disposable Diaper Industry Report Scope

Attribute Details
Forecast Period 2021-2031
Historical Data Available for 2016-2020
Market Analysis Value in US$ Mn, Volume in Cu. M
Key Regions Covered
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East Africa
Key Countries Covered
  • U.S.
  • Canada
  • Mexico
  • Brazil
  • Mexico
  • Argentina
  • Germany
  • Italy
  • France
  • U.K
  • Nordic
  • Spain
  • Japan
  • China
  • India
  • Malaysia
  • Thailand
  • Australia
  • GCC Countries
  • South Africa
  • Turkey
Key Market Segments Covered
  • Product
  • Age Group
  • Sales Channel
  • Region
Key Companies Profiled
  • Kao Corporation
  • MEGA
  • RAD Medical
  • Kimberly-Clark Corporation
  • Ontex International N.V.
  • The Procter & Gamble Company
  • Unicharm Corporation
  • Domtar
  • Fippi
  • Linette HELLAS
  • Delipap Oy
  • Europrosan SpA
  • Futura Line
  • Hygienika
  • TZMO
  • Svenska Cellulosa Aktiebolaget SCA
Pricing Available upon Request

Key Segments in Baby Disposable Diaper Industry Research

  • Product

    • Super-absorbent Baby Disposable Diapers 
    • Ultra-absorbent Baby Disposable Diapers
    • Others
      • Light Incontinence Baby Disposable Diapers
      • Heavy Incontinence Baby Disposable Diapers
      • Medium Incontinence Baby Disposable Diapers
      • High-quality Disposable Baby Diapers
      • Eco-friendly Disposable Baby Diapers
      • Cloth Disposable Baby Diapers
      • Cotton Disposable Baby Diapers
      • Reusable Baby Diapers
      • Washable Baby Diapers
      • Sustainable Baby Diapers
      • Disposable Diapers
  • Age Group

    • Disposable Diapers for 0-6 Month Babies
    • Disposable Diapers for 6-18 Month Babies
    • Disposable Diapers for 18-48 Month Babies
  • Sales Channel

    • Sale of Baby Disposable Diapers in Hypermarkets/Supermarkets
    • Sale of Baby Disposable Diapers in Convenience Stores
    • Sale of Baby Disposable Diapers in Pharmacy/Drug Stores
    • Sale of Baby Disposable Diapers on Online Channels

- FAQs -

The global baby disposable diapers market is currently worth more than US$ 43 Bn.

From 2016-2020, sales of baby disposable diapers registered a CAGR of 2%.

Increased disposable income and growing adoption by consumers are the main factors that are driving sales of baby disposable diapers.

Sales of baby disposable diapers in Canada are forecasted to reach over US$ 7 Bn by 2031.

Key players operating in this space are Kao Corporation, MEGA, RAD Medical, ABENA, and Kimberly-Clark Corporation.

With 40% of global market share, Europe will largely contribute to the growth of baby disposable diaper revenue.

Baby disposable diaper sales in Germany are expected to rise sluggishly at a CAGR of 1.5% over the forecast period of 2021 to 2031.

Super-absorbent baby disposable diapers account for a share of 50% in the market.

The U.S., China, U.K, Germany, and Spain are expected to drive most of the demand for baby disposable diapers.

The global market is anticipated to rise at a CAGR of 4% over the forecast period of 2021 to 2031.

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Baby Disposable Diaper Market

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