Kids Nutrition Market

Kids Nutrition Market Outlook (2023 to 2034)

Based on a recent industry analysis by Fact.MR, the global kids nutrition market is expected to reach US$ 55.1 billion in 2024 and is forecast to expand at a CAGR of 5.5% to climb to a value of US$ 94.5 billion by the end of 2034.

• According to UNICEF, globally, almost 200 million children under the age of five endure the harsh realities of stunting, wasting, or both, while an additional 340 million grapple with the struggle of vitamin and mineral deficiencies.

• In addition, 40 million young children find themselves battling the burdens of being overweight, a number that continues to soar despite socioeconomic disparities.

These distressing numbers reveal the scale of malnutrition, threatening not only the well-being and development of children but also the resilience and prosperity of entire nations. Rising awareness of the importance of healthy eating habits for children's nutrition has led to a focus on food for promoting health and preventing chronic diseases in their kids. To ensure that kids gain all the essential nutrients, every parent seeks to purchase nutrition-rich food.

• Sales of snacks for kids, as an application, are estimated at US$ 22 billion in 2024. The segment is set to account for 40.01% of the overall kids nutrition market share in 2024.

Report Attributes	Details
Kids Nutrition Market Size (2019A)	US$ 41.9 Billion
Estimated Market Value (2024E)	US$ 55.1 Billion
Forecasted Market Value (2034F)	US$ 94.5 Billion
Global Market Growth Rate (2024 to 2034)	5.5% CAGR
East Asia Market Share (2024E)	23.9%
China Market Growth Rate (2024 to 2034)	5.9% CAGR
Key Companies Profiled	Abbott My Lunch Buddy Good Wolf Mead Johnson & Company LLC Danone Nestle Perrigo Company Plc Arla Foods Amba Yamo AG Nutribed Foods Else Nutrition Other Key Players

Demand Analysis of Kids’ Nutrition (2019 to 2024) vs. Future Market Pathway (2024 to 2034)

Child feeding practices have evolved throughout human history, aiming to safeguard children from scarcity. However, any delay in addressing nutritional deficiencies can lead to long-term effects. Consequently, every parent is deeply concerned about ensuring their children receive healthy and nutritious food. In rural areas, many children have historically faced malnutrition challenges. As a response, nutrition product manufacturing companies have continuously emerged, focusing on the development of children's health by providing nutrition-based products.

• Short Term (2024 to 2027): Demand for quick, nutritious food solutions among parents will rise amid busy lifestyles and growing awareness of the importance of nutrition. All of these factors are prompting the adoption of healthier snacking alternatives and are projected to contribute to the kids nutrition market growth in the short term.
• Medium Term (2027 to 2030): In the medium term, the market is forecasted to be influenced by innovation in the form of food fortification. Market players are projected to focus on maintaining the balance between nutrition and taste and offering personalized nutrition.
• Long Term (2030 to 2034): Rising environmental concerns are projected to prompt a shift towards sustainable packaging in the long term. Mobile apps and tailor-made nutrition options are projected to gain prominence.

As per projections, the global pediatric nutrition market size is forecast to expand at a CAGR of 5.5% from 2024 to 2034, according to Fact.MR, a market research and competitive intelligence provider.

What are the Noteworthy Kids Nutrition Market Trends?

“Growing Emphasis on Fitness Driving Sales of Health and Wellness Products for Kids”

The focus on fitness and changing lifestyles has raised concerns about the benefits of health and wellness products. Children are now drawn to nutritious food flavors, influencing parents to buy nutrition products for every child. Parents are prioritizing their children's mental and physical health to ensure they are well-rounded and compatible with their peers.

Providing essential ingredients like fruits, vegetables, grains, and dairy through nutrition products is crucial for children's growth, leading to increased sales. The easy availability of nutrition products in stores, both online and offline, is further driving kids nutrition sales.

What are the Challenges Encountered by Manufacturers of Nutrition Products for Kids?

“Concerns about Potential Harm from Additives”

Nutrition products for children are more expensive than conventional products. This makes it difficult for some parents to afford them. The variation in the prices of products from different companies contributes to the overall high cost, posing a challenge for those with limited resources.

Concerns about potential harm from additives in children's nutrition products often lead to decreased usage. The presence of counterfeit products in the market can also have an adverse effect on children's health and hinder the consumption of kids nutrition products over the coming years.

Country-wise Insights

Which Factors are Driving Demand for Kids’ Nutrition Products in China?

“Government Initiatives Supporting Production of Kids’ Nutrition Products”

The market in China is estimated to be valued at US$ 9.4 billion in 2024 and is projected to expand at a CAGR of 5.9% through 2034. With increasing demand for nutrition-related products worldwide, China is one of the major countries focusing on kids' nutrition plans. Intake of micronutrients is greater in higher-income households, while that of animal-based products, including dairy products, is pronounced in rural areas and lower-income households.

China as a developing country has established various nutrition development policies that support the growth of every child in the country. The government introduces successful nutrition initiatives involving collaboration among various sectors as well as government and NGO support.

• For instance, the Healthy China 2030 Blueprint, introduced by the State Council in 2016, emphasized the need for guidance on nutrition and health programs in primary and secondary schools in the country.

How are Kids' Nutrition Manufacturers Placed in the United States?

“Rising Health Consciousness Driving Demand for Natural and Organic Kids’ Nutrition Solutions”

The market in the United States is estimated at US$ 9.2 billion in 2024 and is projected to expand at a CAGR of 4.7% through 2034. Growing demand for kids’ nutrition products in the country is not only a reflection of changing dietary habits but also mirrors broader societal shifts.

Urbanization has not only altered food preferences but has also increased the demand for convenient yet nutritious options, aligning with busy lifestyles. The emergence of digital media and online platforms has allowed parents to gather information on child nutrition, thus impacting their buying choices.

Increasing health consciousness among consumers has led to a preference for natural and organic ingredients in children's food products. These trends suggest a nuanced understanding among parents, not just of the importance of nutrition, but also of the quality and sourcing of ingredients, driving further innovation and diversification in the kids nutrition market.

Category-wise Insights

Why Do Retail Stores Account for Higher Sales of Nutrition Products?

“Concerns among Parents about Receiving Expired Products from Online Platforms”

Sales of pediatric nutrition products through retail stores are projected to increase at a CAGR of 5.8% from 2024 to 2034. Retail stores offer parents a convenient option to purchase nutrition products by visiting the store in person. This saves time compared to online shopping.

Parents lack trust in online platforms for their children's health, due to concerns about expired or damaged products. Retail stores focus on visually appealing displays to attract parents and children, leading to an increase in sales of kids' nutrition products.

Will Snacks Emerge as Popular Kids’ Nutrition Products?

“Snacks Offering Tradeoff between Nutrition and Taste for Kids”

Demand for kids’ snacks is set to reach US$ 22 billion in 2024 and is projected to rise at a CAGR of 5.2% through 2034. On-the-go lifestyles have generated the need for kids’ nutrition solutions that are easy to grab and consume. Snacks pack nutrients such as vitamins and minerals as well as flavor in convenient packaging with appealing colors and designs. They are convenient to pack into lunch boxes and are thus an ideal option for busy parents.

Competitive Landscape

Key players in the kids nutrition industry include Abbott, My Lunch Buddy, Good Wolf, Mead Johnson & Company LLC, Danone, Nestlé, Perrigo Company Plc, Arla Foods Amba, Yamo AG, Nutribed Foods, and Else Nutrition. Manufacturers are constantly innovating their product offerings to meet the demands of the market. They are investing in research and development to improve the quality of the nutrition products. They are also focusing on customizing ingredients according to kids’ taste patterns.

• In Jan 2024, Danone partnered with the digital oncology company Resilience to improve nutritional care for cancer patients.
• In July 2020, Arla Foods, the largest farmer-owned dairy co-operative in the United Kingdom, collaborated with the charity Magic Breakfast to address hunger-related challenges among children in the United Kingdom.

Fact.MR has provided detailed information about the price points of key manufacturers of kids’ nutrition positioned across regions, sales growth, production capacity, and speculative technological expansion, in the recently published report.

Segmentation of Kids Nutrition Market Research

• By Distribution channel :

  • Online
  • Retail Sales

• By Application :

  • Snacks
  • Infant Milk
  • Protein Drinks & Bars
  • Others

• By Region :

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa