Analysis of Maternal Nutrition Products market covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Expanding at a CAGR of 5.2%, the global maternal nutrition products market is predicted to increase from a valuation of US$ 21 billion in 2023 to US$ 35 billion by the end of 2033.
Demand for maternal nutrition products in capsule form is predicted to rise the fastest through 2033 owing to the functionalities they provide. Consumers are increasingly choosing maternal nutrition products in capsule form since they are convenient to take and guarantee that a specified dose is consumed by the body at regular intervals.
Maternal nutrition focuses on women for nutritional growth during pregnancy. Maternal nutrition products are available in various forms, such as powder, tablets, and other easy consumable forms. As part of nutritional supplements, these products focus on pregnant women’s care in all stages, from the beginning to the end of the gestation period.
Maternal nutrition is an intravenous feeding technique used to provide nutrition to the body. To nourish their children, breastfeeding mothers should maintain a healthy, balanced diet. A pre-pregnancy diet helps give the nutrients for optimal health, therefore women should continue eating that way.
The nutritional blends market is expanding as a result of many government-funded maternal nutrition programs and rising birth rates, which continue to present opportunities for manufacturers. Further boosting the total market demand for maternal nutrition is the growing health consciousness and need for supplements.
Often, food intake does not help with nutrient intake, and maternal nutrition products are required in addition to the diet for women during their gestation period. Focusing on the demand and supply outlook of maternal nutrition products, key regions with the highest healthcare spending and subsidies have a higher consumption of these products per capita.
The global birth rate has predominantly increased over the past half-decade. Nutritional absorption value in humans has been reducing over a period. Major factors affecting nutrition absorption into cells from the diet are reduced leisure time and high-stress hours for pregnant women.
Of all the nutritional supplements, rampant growth has been observed in maternal nutrition products. Rising interest in giving pregnant women important nutrients and growing demand for supplements are additional aspects that will boost market growth.
Doctor recommendations for specific items continue to be the most prevalent method of product popularity. The market for maternal nutrition products is rising strongly due to the increasing number of millennial mothers around the world, many of whom favor goods with a scientific basis for reliable nutrition. Many pregnant women have low calcium levels; therefore, as maternal nutrition products ensure enough calcium consumption, their popularity is predicted to rise.
From the moment of conception on, a healthy diet is required; having the right balance of nutrients is crucial for giving birth to a healthy child. Almost all obstetricians now advise maternal nutrition products to enhance healthy development and decrease birth defects in expectant women.
Pregnant women's hectic and sedentary lifestyles have contributed to a rise in their vitamin and mineral deficiencies. Various market-driving variables include the baby's inadequate nutrition, the growth in other birth abnormalities, and growing public knowledge of the benefits of maternity vitamins and supplements.
Compared to ordinary adult multivitamins, prenatal vitamin supplements contain vitamins, calcium, iron, folic acid, and other minerals. Babies' brain and spinal cord abnormalities can be prevented by folic acids. Iron helps the infant grow and develop and is efficient at preventing anemia. These prenatal vitamin pills also aid in a baby's safe delivery. They are not intended to replace food, but rather to supplement it with extra nourishment and fill in any nutritional gaps that may exist in a typical diet.
Maternal Nutrition Products Market Size (2023)
US$ 21 Billion
Projected Market Value (2033)
US$ 35 Billion
Global Market Growth Rate (2023-2033)
Market Share of Multivitamins
Key Companies Profiled
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“Increasing Nutritional Needs of Pregnant Women”
Producers of maternal nutrition products are increasingly using artificial intelligence (AI) technology to lower the prevalence of neural-tube defects, which is driving the market expansion. The demand for maternal nutrition products is anticipated to increase due to increased awareness of the advantages of eating a nutrient-rich diet while pregnant. Different products, such as smoothies and energy bars, are being developed by manufacturers to meet the nutritional needs of pregnant women. The market demand is anticipated to increase due to the easy accessibility of products that contain essential nutrients, including vitamins and proteins.
Maternal nutrition product sales are anticipated to increase, a sign that various groups are working hard to inform women about the care and measures that should be taken to reduce maternal and child mortality. To prevent abnormalities in the developing fetal brain and spinal cord, this is anticipated to increase sales of prenatal vitamin supplements that include folic acid. It has iron in it, which helps the embryo and placenta develop and gives them oxygen.
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“Strict Regulatory Standards for Supplement Approval and High Price of Premium Products”
Maternal nutrition products’ high price as premium products is one of the key barriers to market expansion. Market growth is hampered by the dearth of reliable studies that establish the effectiveness of these supplements as well as worries about constipation and stomach pain. Strict regulatory standards for supplement approval provide a significant barrier to market expansion.
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“Start-ups Focusing on R&D to Introduce New Variations of Maternal Nutrition Products’”
Aspiring market players are concentrating on research and development to provide various efficient formulations. To enter unexplored areas and broaden their sales channel, new companies are collaborating and creating new product lines.
“Rise in Government Initiatives to Increase Awareness of Pregnant Women's Health in North America”
North America holds 50% share of the global market due to growing awareness of maternal nutrition products among pregnant women. The market in North America is anticipated to be further stimulated by the decline in the prevalence of teen pregnancy and rising internet usage. The early availability and uptake of advanced medical technology are principally responsible for market expansion.
Government organizations are giving financial support to families who are below the poverty line and also launching several initiatives to increase awareness of pregnant women's health.
“Easy Availability of Many Brands through Online Platforms”
The U.S. spends the most on healthcare per person in the world and holds the largest share of the global market. Considering that local consumers have larger healthcare budgets than consumers in other countries. As a result, the United States might be seen as the backbone of the market.
The easy availability of many brands through online platforms at various price points and pack sizes is boosting the demand for maternal nutrition products.
“Growing Demand for Dietary Supplements across Germany”
Demand for prenatal vitamin supplements in Germany is fueled by increased dietary supplement use and the accessibility of high-quality goods. The market is expanding as a result of growing awareness of maternal care and health.
“Wide Availability of Raw Materials for Product Manufacturing”
Multivitamin is a flourishing product floating in Japan, due to various channeling strategies by manufacturers. Moreover, the growing population and pregnancy rates in Japan will provide a positive stance to the maternal nutrition products market over the coming years.
The wide availability of raw materials for product manufacturing is strengthening the supply of maternal nutrition products. These dynamics have shifted the overall demand curve, reducing the price of the product, owing to economies of density and transportation coupled with favorable policy factors such as subsidies and incentives.
“Multivitamins Widely Used as Dietary Supplements Due to Their Health Advantages”
Based on type, the market is segmented into multivitamins, essential fatty acids, minerals, and others. At present, multivitamins account for 50% share of the global market due to increased consumer awareness of their advantages. The necessity for specific vitamins to be consumed is expanding, which will increase the demand for maternal nutrition products globally.
The high demand for multivitamins is attributed to their importance as a source of nutrition for the skin, eyes, and overall health. In addition to their health advantages, multivitamins and their derivatives are used as dietary supplements and preventative measures for several diseases. Market players, especially those selling nutraceutical supplements, positioned across the globe channeling multivitamins would gain higher opportunities in the maternal nutrition space.
“Capsules Popular Owing to Their Quicker Dissolvability in Stomach Fluids”
The market is classified into tablets, capsules, powder, and gummies based on the form. Currently, capsules hold for 40% share of the global market due to their longer shelf life and quicker dissolvability in stomach fluids.
Capsules are simple to take because they may be dissolved in easily accessible liquids such as water or juice. These vitamins are packaged in capsule form to prevent spilling and interaction with outside particles that might change their characteristics.
“Online Channels More Preferred Owing to Their Operational Flexibility”
By distribution channel, the market is divided into modern trade, specialty stores, online retailers, pharmacies, and others. Companies are depending on online channels to reach a wider customer base and increase their regional presence. Low setup cost, operational flexibility, and less time-intensive are factors that influence companies in selecting online sales channels.
Companies can sell their products over these online sales channels and use indirect communication channels such as social media, network ads, and blogging to specifically target potential customers. Online sales channels help companies in tracking consumer buying patterns and behaviors, which can be used efficiently to take data-driven decisions.
These channels can help companies reach consumers around the globe with lower investments. Prices influence most of the purchasing decisions in emerging markets, and reaching out through online sales channels can help in reducing the cost of the product, making it more attractive to a wider consumer base.
Manufacturers of maternal nutrition products are looking into innovative technologies to meet the growing consumer demand for nutritious foods. Leading maternal nutrition product producers are creating new variations of supplements without any chemical additives.
Key market participants are stepping up their online visibility. Effective marketing strategies and a strong social media presence are proving to be helpful instruments for generating revenue.
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Sales of maternal nutrition products are estimated to reach US$ 35 billion by 2033.
Demand for maternal nutrition products is projected to rise at a CAGR of 5.2% through 2033.
North America accounts for around 50% share of the global maternal nutrition products market.
Danone, Matsun Nutrition, and Pharmavite are key maternal nutrition product providers.
Currently, multivitamins hold 50% share of the global market.
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