About the Report
Maternal nutrition focuses on women for nutritional growth during pregnancy. Maternal nutrition products in the market are available in various forms, such as powder, tablets, and other easy consumable forms. As part of nutritional supplements, these products focus on pregnant women care in all stages, from the beginning to the end of the gestation period. Often, food intake does not help with nutrient intake, and maternal nutrition products are required in addition to the diet for women during their gestation period.
Focusing on the demand and supply outlook of maternal nutrition products, key regions with the highest healthcare spending and subsidies have higher consumption of these products per capita. In a recently published report by Fact.MR, deep insights on consumerism and supply routes have been analyzed from multiple market lenses. These insights have been provided under the historical (2015-2019) and forecast period (2020-2030). The maternal nutrition products market has been tracked in 20+ high-growth countries, where North America and Asia lead the way, with multivitamins being most sought-after.
Historical & Future Projections
Global birth rate has predominantly increased over the past half-decade. Nutritional absorption value in humans has been reducing over a period of time. Major factors affecting nutrition absorption into cells from the diet are reduced leisure time and high stress hours for pregnant women. Therefore, the need for nutritional supplements has taken pace over the past half-decade. Of all the nutritional supplements, rampant growth has been observed in maternal nutrition products.
Rise in pregnancy rates has been observed over the period Q3 and Q4 of FY2020. As such, demand for maternal nutrition products spiked over the same period. COVID-19 boosted demand for these products, but on the other side of the coin, supply restrictions led to slight repercussions in demand growth over the same period
Assessing the forecast period, the market over the long term is set to grow at a slower pace of around 5% CAGR while comparing it with the rapid pace in the medium term (2020-2025).
Why Do Things Look Bright in India for Maternal Nutrition Products?
Compared to other emerging economies positioned across the globe, South Asia markets recorded remarkable growth in the demand graph. Multivitamin is flourishing product floating in the market, due to various channeling strategies by manufacturers. Emerging economies such as India marked its footprint and occupied a significant space in the demand bubble.
Production zones and availability of raw materials for manufacturing are strengthening the supply of maternal nutrition products. These dynamics have shifted the overall demand curve, reducing the price of the product, owing to economies of density and transportation coupled with favorable policy factors such as subsidies and incentives.
Moreover, growing population and pregnancy rates in India will provide a positive stance to the maternal nutrition products market over the coming years.
Should Maternal Nutrition Product Manufacturers Target the U.S.?
The United States has one of the largest per capita healthcare spending, and the country holds a majority of the share in the maternal nutrition products. These two effects could be highly correlated, as consumers positioned in country have strong budgets assigned to healthcare as compared to other countries. Therefore, the U.S. can be comprehended as a spine of the maternal nutrition products landscape.
Why Do Multivitamins Hold Great Potential?
Over the past half-decade, high demand for multivitamins has significantly boosted the growth of the maternal nutrition products market, owing to higher consumer consciousness regarding their benefits. Moreover, growing need for the intake of certain vitamins will bolster demand for maternal nutrition products across regions. Market players, especially those selling nutraceuticals, positioned across the globe channeling multivitamins would gain higher $ opportunity in the maternal nutrition space.
Adoption of strategies ranging from collaboration to enhancing distribution network by players in the multivitamins domain will of manufactures, coupled with enhanced consumer reach, heighten the overall financial portfolio of firms over the medium- and long-term forecast period.
Maternal Nutrition Products - Use Case Scenario
Increasing consumption of nutritional products during all stages of pregnancy is set bolster demand over the coming years. Multiple nutritional needs of pregnant women, such as calcium, niacin, riboflavin, ascorbic acid, vitamin D, protein, iron, and others, lead to higher requisite for maternal nutrition products. Lower absorption of nutrients from the diet is also bolstering demand for external supplements, which is set to cascade the effect to the maternal nutrition products market. All in all, increasing adoption across all stages of pregnancy is set to burgeon demand for maternal nutrition products across regions.
What is the Best Route to Channel Maternal Nutrition Products?
Statistics on online sales channels are impressive, as many experts predict that e-Commerce sales would reach US$ 4.5 trillion by 2021. Companies are depending on these online channels to reach a wider customer base and increase regional presence. Low setup cost, operational flexibility, and less time-intensive are factors that influence companies in selecting online sales channels.
Companies can sell their products over these online sales channels and use indirect communication channels such as social media, network ads, blogging, etc., to specifically target potential customers. Online sales channels help companies in tracking consumer buying patterns and behaviors, which can be used efficiently to take data-driven decisions.
These channels can help companies reach consumers around the globe with lower investments. Prices influence most of the purchasing decisions in emerging markets, and reaching out through online sales channels can help in reducing the cost of the product, making it more attractive to a wider consumer base.
What are the Key Marketing Strategies of Maternal Nutrition Product Manufacturers?
Targeted marketing strategy should be employed by market players, as this market focuses on a small group of consumers. Advertisements and promotional campaigns need to be designed keeping this target segment in mind. There are companies such as DSM and Klaire Labs who have customized their products according to the stages of pregnancy.
Companies also need to be very careful in their advertisements and should create an emotional connect with customers. Trust and value play important roles in the market, as parents want the best for their infants and themselves during pregnancy. Products can be categorized as per specifics such as vitamin A, B, C, etc., as per the needs of expectant women, so that a company can capture a portion of market share that is dominated by pharmaceutical companies. Spending and expansion plans need to be in accordance with birth rates in respective regions.
Fact.MR has profiled the following prominent maternal nutrition products manufacturers in its report:
- Koninklijke DSM N.V.
- Arla Food Ingredients Group
- GlaxoSmithKline plc
- Nestle SA
- Roquette Frères
Historical Data Available for
US$ Mn for Value & Tons for Volume
Key Regions Covered
Key Countries Covered
Key Segments Covered
Key Companies Profiled
Customization & Pricing
Key Questions Answered in Report
- Which nutrition type accounts for the highest demand?
By considering all nutrition types, multivitamins have captured a major chunk in the maternal nutrition products market. Availability of multiple vitamins in a single product form is set to attract consumers even more.
- How dosugar-free maternal nutrition products change the market dynamics?
Health maintenance during pregnancy is important to deliver a healthy child and reduce maternal mortality. Maternal nutrition products with high sugar and fat content lead to increased cases of metabolic syndrome, cardiovascular diseases, and diabetes. Therefore, low sugar or sugar-free maternal nutrition products are preferred by pregnant ladies.
- How has consumer preference changed regarding the choice of maternal nutrition products?
There is shift in consumer preference towards better nutrition products that have optimum calories and balance of fats & sugars. This has led to consumer movement towards sugar-free and natural products.
- How do birth rates affect demand for maternal nutrition products?
Birthrate is an issue that concerns most governments around the world. Some governments have policies on the number of children, and on the other hand, other governments provide support and financial incentives to support new mothers. These regional trends play a huge role in determining demand for maternal nutrition products.
- Which countries are expected to witness short-term boost in demand for maternal nutrition products?
Countries such as Italy and Malaysia are trying to increase birthrates as the population is growing older. They have taken various steps such as financial incentives, support services, paid maternal leaves, baby bonuses, and tax incentives. These measures will indirectly bolster demand for maternal nutrition products.
- How does lack of nutrition absorption from diet bolster demand for maternal nutrition products?
Female participation in the labor workforce was one of the remarkable economic developments that the last century witnessed. But on the other hand, extensive stress and lack of leisure time have reduced focus on self-care. Therefore, the need for the provision for intake of maternal nutrition supplements arises, providing a domino effect to the maternal nutrition products market.
How did COVID-19 impact the demand for maternal nutrition products?
COVID-19 has overturned markets, but in the perspective of pregnancy rates, higher growth rate has been observed across regions. Growth in pregnancy rates has had a proportional effect on the demand for maternal nutrition products.
Enquiry before Buying
- Is the maternal nutrition market research conducted by Fact.MR?
Yes, the maternal nutrition market report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.
- What research methodology is followed by Fact.MR?
Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.
- Who are the respondents for primary research?
Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.
- What are the sources of secondary research?
Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.
- Is a sample of this report available for evaluation?
Yes, you can request a sample, and it will be sent to you through an email.
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Key Segments Covered of Maternal Nutrition Products Market
- Vitamin B
- Vitamin D
- Omega 3/6/9
- Iron Nutrition / Supplement
- Folate Nutrition
- Whey Powder
- Packaged Food
- Food Preconception (Before Pregnancy)
- Postpartum (After Pregnancy)
- Packaged Food
- Modern Trade
- Specialty Stores
- Online Retailers
- Drug / Pharmacy Stores
- Other Sales Channels
- North America
- Latin America
- East Asia
- South Asia & Oceania
- Middle East & Africa
Maternal Nutrition Products Market- Scope of Report
A recent study by Fact.MR on the maternal nutrition products market offers a 10-year forecast for 2020 to 2030. The study analyzes crucial trends that are currently determining the growth of the market. This report explicates on vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders as well as emerging players associated with the manufacturing of maternal nutrition products. The study also provides the dynamics that are responsible for influencing the future status of the maternal nutrition products market over the forecast period.
A detailed assessment of value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report. A list of prominent companies operating in the maternal nutrition products market, along with their product portfolios, enhances the reliability of this comprehensive research study.
The study offers comprehensive analysis on diverse features, including production capacities, demand, product developments, revenue generation, and sales in the maternal nutrition products market across the globe.
A comprehensive estimate on the market has been provided through an optimistic scenario as well as a conservative scenario, taking into account the sales of maternal nutrition products during the forecast period. Price point comparison by region with global average price is also considered in the study.
Fact.MR has studied the maternal nutrition products market with detailed segmentation on the basis of nutrition, use case, form, distribution channel, and region.
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Analysis on Market Size Evaluation
The maternal nutrition products market has been analyzed for each market segment in terms of value (US$ Mn).
Market estimates at global and regional levels for maternal nutrition products are available in terms of “US$ Mn” for value. A Y-o-Y growth contrast on prominent market segments, along with market attractiveness evaluation, has been incorporated in the report. Furthermore, absolute dollar opportunity analysis of all the segments adds prominence to the report. Absolute dollar opportunity plays a crucial role in assessing the level of opportunity that a manufacturer/distributor can look to achieve, along with identifying potential resources, considering the sales and distribution perspective in the global maternal nutrition products market.
Inspected Assessment on Regional Segments
Key sections have been elaborated in the report, which have helped deliver projections on regional markets. These chapters include regional macros (political, economic, and business environment outlook), which are expected to have a momentous influence on the growth of maternal nutrition products market during the forecast period.
Country-specific valuation on demand for maternal nutrition products has been offered for each regional market, along with market scope estimates and forecasts, price index, and impact analysis of dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.
Detailed breakup in terms of value & volume for emerging countries has also been included in the report.
In-depth Analysis on Competitive Landscape
The report sheds light on the leading manufacturers of maternal nutrition products, along with their detailed profiles. Essential and up-to-date data related to market performers who are principally engaged in the production of maternal nutrition products has been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permits report readers to take preemptive steps in advancing their businesses.
Company profiles have been included in the report, which include essentials such as product portfolio and key strategies, along with all-inclusive SWOT analysis on each player. Company presence is mapped and presented through a matrix for all the prominent players, thus providing readers with actionable insights, which helps in thoughtfully presenting the market status, and predicting the competition level in the maternal nutrition products market. Prominent companies operating in the market include Abbott, Koninklijke DSM N.V, Arla Food Ingredients Group, GlaxoSmithKline plc, Nestle SA, Roquette Frères, Ausnutria, Stepan Company, and others.
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