Sports Nutrition Ingredient Market

Sports Nutrition Ingredient Market Study by Proteins, Carbohydrates, and Vitamins & Minerals for Sports & Energy Beverages, Protein Powders, and Energy & Nutrition Bars from 2024 to 2034)

Analysis of Sports Nutrition Ingredient Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Sports Nutrition Ingredient Market Outlook (2024 to 2034)

The global sports nutrition ingredient market is projected to increase from a valuation of US$ 6.98 billion in 2024 to US$ 18.12 billion by the end of 2034. Worldwide sales of sports nutrition ingredients have been evaluated to rise at a CAGR of 10% from 2024 to 2034.

In recent years, interest in the sports nutrition sector has surged. Today, health-conscious consumers of fitness and lifestyle products, not just athletes, are part of this market. People are increasingly adopting healthy habits like going to the gym, practicing yoga, and eating nutritious foods.

Demand for sports nutrition products is projected to rise at a significant pace during the forecast period due to rising health consciousness worldwide. Alongside fruits, vegetables, and animal products, protein supplements such as whey protein have become especially popular among athletes and gym enthusiasts as an efficient and effective energy source. This popularity has grown as protein has become a key component in the sports nutrition market. Proteins enhance weight management and boost energy levels.

Key Market Growth Drivers

  • The rising popularity of active lifestyles includes participation in sports, exercise, and outdoor activities. More people are prioritizing outdoor adventure sports and switching to sports nutrition meals.
  • Beyond professional athletes, many ordinary individuals are now engaging in various sports outside of work. This trend has steadily expanded the customer base for sports nutrition ingredient suppliers.
  • The proliferation of e-commerce websites has made it easier for customers to choose their favorite nutrition ingredients from many options. More people are becoming aware of these websites, leading to increased sales.
  • Social media influencers are also promoting healthy lifestyles, encouraging the masses to engage in sports and adventure activities, which is subsequently driving sports nutrition ingredient market growth.
Report Attribute Detail
Sports Nutrition Ingredient Market Size (2024E) US$ 6.98 Billion
Forecasted Market Value (2034F) US$ 18.12 Billion
Global Market Growth Rate (2024 to 2034) 10% CAGR
Canada Market Growth Rate (2024 to 2034) 10.5% CAGR
China Market Value (2034F) US$ 1.99 Billion
North America Market Share (2024E) 23.9%
East Asia Market Share (2034F) 23.1%
Key Companies Profiled The Simply Good Food Co; Iovate Health Sciences International Inc.; Herbalife Nutrition, Inc.; True Nutrition; Keurig Dr. Pepper, IncPremier Nutrition Corporation; INC Sports Nutrition; Nestlé S.A.; Vitaco Health.

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What Opportunities are Suppliers of Sports Nutrition Ingredients Exploiting?

“Growing Number of Online Shopping Platforms Attracting Large Number of Consumers”

With online shopping, suppliers of products containing components for sports nutrition can access a significantly broader audience and promote their goods globally. Moreover, due to easier access to these items, customers reap the benefits of the growing e-commerce presence in the supply chain. Enhanced accessibility allows consumers to make informed decisions by comparing products and prices on a unified platform. Consequently, these factors are contributing to the expansion of the sports nutrition ingredient market size.

“Rising Demand for Non-GMO Food Products”

Because of the ongoing uncertainty surrounding the long-term health implications of genetically modified organisms (GMOs) on humans, there is controversy among both consumers and scientists regarding these organisms. Concerns persist regarding the production and environmental impacts of these crops.

With an increasing demand for non-GMO products among modern consumers, despite limited investment opportunities and methods in this field, manufacturers of food and beverages, as well as retailers, may face significant impacts from this consumer trend.

To effectively market their products, manufacturers should consider consumer preferences when developing new items or modifying labels for existing ones. Producers may opt to voluntarily label their products as non-GMO, as consumers often associate non-GMO products with "healthiness" or "quality."

“Proliferation Health Clubs and Fitness Centers Contributing to Sales of Sports Nutrition Products”

Products comprising components for sports nutrition exhibit promising prospects and substantial development potential. This industry is not solely reliant on athletes; a significant portion of its consumer base comprises individuals from different walks of life, from professionals and students to sports enthusiasts and fitness aficionados. Notably, health clubs and fitness centers target the latter demographic when recruiting new members. To bolster revenue streams, many of these establishments retail protein supplements, nutrition bars, energy drinks, and other sports nutrition products to their members.

“Increase in Female Participation in Sports and Fitness Activities”

Growing consumer concerns regarding product ingredients have boosted the utilization of organic substances in the production of sports nutrition items. Furthermore, market growth is fueled by an escalating demand for physical activities that focus on overall fitness rather than solely muscle-building. The increase in female participation and the proliferation of fitness centers are key sports nutrition ingredient market trends. Increasing urbanization, coupled with the enhanced accessibility of protein supplements, is projected to create fresh growth opportunities for suppliers in the near future.

What’s Acting as Roadblocks to Global Market Growth?

“Lack of Stringent Safety Regulations and Presence of Contaminated or Mislabeled Products”

Suppliers of sports nutrition ingredients face several challenges. The lack of stringent regulations and the presence of contaminated or mislabeled products raise concerns about product safety. Customers are misled by exaggerated claims of effectiveness and inflated marketing promises. Many athletes and fitness enthusiasts face limited access to high-quality sports nutrition products due to their high costs.

Unsustainable sourcing methods and excessive packaging waste are contributing to environmental challenges. Furthermore, the market struggles with maintaining quality control, traceability, and transparency throughout the supply chain. Addressing these drawbacks requires strict regulations, consumer awareness initiatives, and environmentally conscious business practices to ensure the responsible growth of this market.

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Country-wise Evaluation

The South Korea market is forecast to expand at a noteworthy CAGR of 10.8% from 2024 to 2034. The country is projected to occupy a sports nutrition ingredient market share of 23.1% in the East Asia region by 2034.

Which Business Conditions are Conducive to Market Growth in the United States?

“Rising Health Awareness and Increasing Prevalence of Obesity and Diabetes”

Attribute United States
Market Value (2024E) US$ 742.9 Million
Growth Rate (2024 to 2034) 10.5% CAGR
Projected Value (2034F) US$ 2 Billion

Rising health and fitness awareness has had a significant influence on the use of sports nutrition products in the United States. The rising incidence of lifestyle-related illnesses like obesity and diabetes, the proliferation of fitness centers, and the embrace of healthier diets are additional factors fueling sports nutrition ingredient sales in the United States. In addition, the increasing trend of athleticism is projected to elevate demand for various nutritional products, including electrolyte blends, whey protein supplements for muscle gain, cycling energy gels, advanced sports nutrition supplements, and other athlete-specific supplements.

How Has Globalization Influenced Dietary Patterns in Japan?

“Adoption of Western Dietary Habits Driving Increased Interest in Sports Nutrition Ingredients”

Attribute Japan
Market Value (2024E) US$ 452.2 Million
Growth Rate (2024 to 2034) 10.5% CAGR
Projected Value (2034F) US$ 1.23 Billion

Because of its large aging population, demand for nutritional items such as dietary supplements is projected to increase at a significant pace in Japan during the forecast period. Examples include energy gels, protein supplements, and nutraceuticals. In addition, globalization and the influence of Western culture have impacted Japanese consumer patterns and are projected to boost sales of sports nutrition products in the years to come. Moreover, increased health and fitness consciousness is another important factor driving the consumption of sports nutrition ingredients in the country.

Category-wise Insights

Based on end use, the protein powder segment is projected to expand at a CAGR of 9.3% from 2024 to 2034.

Why Do many Athletes Rely on Nutrition Bars Rich in Carbohydrates?

“Vital Role of Carbohydrates in Enhancing Endurance and Stamina”

Attribute Carbohydrates
Segment Value (2024E) US$ 2.96 Billion
Growth Rate (2024 to 2034) 8.8% CAGR
Projected Value (2034F) US$ 6.87 Billion

Carbohydrates serve as the primary energy source for athletic endeavors. Many athletes rely on carbohydrate-rich nutrition bars to enhance performance. Observing this trend, the general public increasingly incorporates carbohydrates into their healthy lifestyles, thus boosting worldwide sales.

Why are Fitness Enthusiasts Crazy About Sports and Energy Beverages?

“Sports and Energy Beverages Offering Fatigue Reduction and Post-Exercise Recovery Support”

Attribute Sports & Energy Beverages
Segment Value (2024E) US$ 2.36 Billion
Growth Rate (2024 to 2034) 9.7% CAGR
Projected Value (2034F) US$ 5.96 Billion

Sports and energy beverages provide several advantages, such as hydration, electrolyte replenishment, and energy boost from carbohydrates and functional ingredients. They enhance endurance, alleviate fatigue, and aid post-exercise recovery, appealing to athletes and fitness enthusiasts.

Know thy Competitors

Competitive landscape highlights only certain players
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Business Competition

Key players in the sports nutrition ingredient industry are constantly introducing new and improved formulations tailored to meet evolving consumer preferences and performance needs. They are also investing in robust branding and marketing campaigns to increase brand visibility, loyalty, and consumer trust and focus on diversification.

  • GSK successfully divested brands like Horlicks and its other consumer healthcare nutrition businesses to Unilever in India in April 2020. This includes the combination of its Indian business, which is expected to be a key driver for the company's expansion.
  • Ajinomoto Co., Inc. unveiled its exclusive Nutrient Profiling System in April 2020 for its line of goods. This system was created as a way to objectively evaluate the nutritional worth and content of goods like frozen meals and powdered soups.

Fact.MR provides detailed information about the price points of key sports nutrition ingredient suppliers positioned across the world, sales growth, production capacity, and speculative technological expansion, in this new market report.

Key Segments of Sports Nutrition Ingredient Market Research

  • By Ingredient :

    • Proteins
    • Carbohydrates
    • Vitamins & Minerals
    • Others
  • By End Use :

    • Sports & Energy Beverages
    • Protein Powders
    • Energy & Nutrition Bars
    • Others
  • By Region :

    • North America
    • Latin America
    • Eastern Europe
    • Western Europe
    • East Asia
    • South Asia & Pacific
    • Middle East & Africa

- FAQs -

How big is the sports nutrition ingredient market in 2024?

The global sports nutrition ingredient market is estimated at US$ 6.98 billion in 2024.

What are the projected sales of sports nutrition ingredients by 2034?

Worldwide sales of sports nutrition ingredients are forecasted to reach US$ 18.12 billion by 2034.

What is the demand growth outlook for sports nutrition ingredients for sports?

Demand for sports nutrition ingredients is calculated to increase at a CAGR of 10% from 2024 to 2034.

Which is a key market for sports nutrition ingredient suppliers?

China is expected to reach a market value of US$ 1.99 billion in 2024.

What is the scenario of the market in Japan?

The market in Japan is forecasted to reach US$ 452.2 million in 2024.

Which ingredient accounts for a leading market share?

Carbohydrates are set to hold a market share of 42.4% with the segment valued at US$ 2.96 billion in 2024.

Who are the top producers of sports nutrition ingredients?

Vitaco health, Herbalife Nutrition Inc., True Nutrition, and the Simply Good Food Co. are some of the leading players in this market.

- Also of Interest -

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