Self-Tanning Products Market

Self-Tanning Products Market Analysis By Product (Self-Tanning Lotions, Self-Tanning Gels), By Application (Self-Tanning Products for Men, Women), By Distribution Channel & By Region - Global Market Insights 2022-2032

Analysis of Self-Tanning Products market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Self-Tanning Products Market Outlook (2022-2032)

The global sales of self-tanning products is forecast to garner a market value of US$ 875 Mn in 2022, and is expected to register a CAGR of 4.81% by accumulating a market value of US$ 1.4 Bn through the assessment period 2022-2032

Report Attributes


Market Size Value in 2022

US$ 875 Mn

Project Market Forecast Value in 2032

US$ 1.4 Bn

Global Growth Rate (2022-2032)


Market Share of Europe


Key Companies Profiled

  • The Estée Lauder Companies Inc.
  • L’Oréal
  • Shiseido Co., Ltd.
  • St. Tropez
  • Unilever
  • Kao Corporation
  • Beiersdorf AG
  • Johnson & Johnson Services, Inc.
  • Avon Products, Inc.
  • Clarins

Increase in the widespread of UVA and UVB exposure is a threat to the human skin and can cause skin cancer. Moreover, increasing inclination towards self-care and skin care routines is playing a vital role in driving the adoption of self-tanning products.

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Demand Analysis of Self-tanning Products from 2015 to 2021 Vs Market Projections for 2022 to 2032

As per Fact.MR’s report, from 2015 to 2021, the global sales of self-tanning products expanded at a CAGR of 4%, amid rising focus on maintaining good skin health. Increasing temperatures globally is leading to rising incidences of skin disorders amid excessive exposure to UV radiation, prompting consumers to invest in advanced skincare products.

Sales temporarily declined during the peak of the COVID-19 pandemic, as the imposition of lockdowns globally led to a decrease in outdoor activity. Restrictions on gatherings in public spaces also meant that individuals were less exposed to direct sunlight, preventing penetration by harmful ultraviolet radiation. However, as the curbs have eased since 2021, people are beginning to step outdoors, causing a spike in self-tanning product sales.

Manufacturers of self-tanning products are focusing on integrating natural and organic ingredients into gels and lotions. In addition, companies are investing in research and development to understand skin types in order to prevent penetration of harmful sun rays by providing suitable products for skin types.  Thus, the sales of self-tanning products are expected to exceed US$ 1.4 Bn by registering a CAGR of 4.81% in the forecast period 2022-2032.

Extensive Sun Exposure Augmenting Demand for Self-tanning Products?

Rising cases of skin diseases and other health risks associated with sun exposure are a cause of worry for people across the globe. Moreover, demand for lotions and gels has increased as they are products that are used on a regular basis. Not only do self-tanning products offer instant hydration to the skin but they also help in reducing breakouts.

Furthermore, the easy to use design of lotions and gels is helping in combating dry skin. These products are commonly known as sunless tanners. In addition, companies are offering self-tanning products made of natural ingredients that do not harm the skin. Thus, the demand for self-tanning products is expected to increase in the upcoming years.

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Vital Natural Ingredients Escalating Sales of Self-tanning Products?

Manufacturers of self-tanning products are focusing on including vital ingredients such as vitamins, essential oils, fruit extracts, and antioxidants. This, in turn, has increased their popularity, especially among health-conscious consumers. Furthermore, health organizations, too, are supporting the use of self-tan products over other variants.

Moreover, companies are offering self-tanning products for different skin types. As consumers are exhibiting interest in safer cosmetic and beauty offerings, manufacturers are launching innovative and advanced self-tanning products to provide a realistic tanning experience. Moreover, these compositions include ingredients that hydrate and nourish the skin in order to look healthier and rejuvenated.

Country-wise Analysis

Demand for Organic Products Influencing Sales of Self-tanning Products in Europe?

Increasing regulations on DHA in self-tan products, owing to the awareness regarding its side effects on the skin is shifting the focus toward organic and natural lotions. Thus, manufacturers of tanning lotions are adding natural ingredients like aloe vera that would not harm any skin type.

Furthermore, the demand for organic tanning lotions from countries like U.K. and Germany are positively influencing the demand for self-tanning products across Europe. Thus, Europe is expected to possess more than 30% revenue for self-tanning products in the forecast period.

Generation Z and Millennials Spurring Growth for Self-tanning Products in Asia Pacific?

Growing demand for skin care and cosmetic products in China and India, owing to new product launches and increasing concerns about skin health are driving the demand for self-tanning products. In addition, harmful effects of UV rays, & skin conditions are creating lucrative opportunities for self-tanning products.

Furthermore, preference towards gels and lotions by generation Z and millennials of the region is escalating the demand for self-tanning products. Thus, Asia Pacific is expected to hold more than 25% market share for self-tanning products in the assessment period.

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Category-Wise Insights

Oil-Free Quality of Lotions Making it Popular?

Rising cases of skin malignancies and disorders due to exposure to UV rays is expected to propel the demand for lotions. Moreover, in comparison to creams, lotions contain less oil and are sometimes completely oil-free.

In addition, lotions use alcohols to prevent the oil and water components from separating. This, in turn, results in a silky feel when the product is applied. Thus, lotions are expected to possess more than 50% market share for self-tanning products market.

College Going Girls Bolstering the Demand for Self-tanning Products?

By applications, self-tanning products have been categorized into men and women. Women have shown a growing inclination towards investing in grooming products to their daily routines. In addition, daily skincare routines are playing a major role in increasing the demand for self-tanning products as they include lotions and gels.

In addition, college going girls and women working in the fashion and corporate industry are investing in self care and skin routines. Thus, by application, women are expected to hold more than 60% sales of self-tanning products.

Competitive Landscape

Prominent self-tanning product manufacturers are emphasizing on introducing sustainable products, as a part and parcel of their endeavour to reduce their environmental footprint. Moreover, players are also focusing on introducing specific products for a certain set of consumers. Some notable developments are as follows:

  • In January 2022, Kao Corporation announced that the company will be launched on the “Go Ethical” platform. The company is focusing on waste reduction through the online shopping site LOHACO.
  • St. Tropez, a key player in the self-tanning products market offers a wide range and types of self-tanners. The company is focusing on offering limited edition self-tanning products to attract consumers and to generate revenue.

Key Segments Covered in the Self-Tanning Products Market Report

  • By Product

    • Lotions
    • Gels
    • Others
  • By Application

    • Men
    • Women
  • By Distribution Channel

    • Supermarkets & Hypermarkets
    • Online Channels
    • Convenience Stores

- FAQs -

How much is the self-tanning products industry expected to be worth in 2022?

As of 2022, the market for self-tanning products is likely to reach US$ 875 Mn

What was the last 6 years value CAGR for self-tanning products sales?

From 2015 to 2021, sales of self-tanning products flourished at a CAGR of 4%, as per Fact.MR

At what rate will the self-tanning products industry grow from 2022-2032?

The self-tanning products industry is expected to surpass a CAGR of 4.81% from 2022-2032.

How much is the self-tanning products market like to be valued by 2032?

The self-tanning products market is expected to reach nearly US$ 1.4 Bn by 2032

What are the key trends driving self-tanning products sales?

Rising exposure to solar radiation amid increasing temperatures and the consequent adverse impact on skin health is prompting consumers to seek out self-tanning products

Who are the prominent self-tanning products market players?

The Estée Lauder Companies Inc., L’Oréal, Shiseido Co., Ltd., St. Tropez, Unilever, Kao Corporation, Beiersdorf AG, Johnson & Johnson Services, Inc., Avon Products Inc. and Clarins are prominent self-tanning products market players.

Which type of product is expected to hold the highest share for sales?

Lotions are expected to possess more than 50% market share for self-tanning products market

Which type of application is expected to hold the highest share for sales?

Women are expected to hold more than 60% market share for self-tanning products.

How much is the Europe self-tanning products industry worth?

The self-tanning products industry is expected to possess more than 30% market share throughout Europe.

How much is the Asia Pacific self-tanning products industry worth?

The self-tanning products industry is expected to possess nearly 25% market share throughout Asia Pacific.

Self-Tanning Products Market