Marula Oil Market

Marula Oil Market Study by Cold Pressed Oil and Cold Pressed Virgin Oil Forms from 2024 to 2034

Analysis of Marula Oil Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Marula Oil Market Outlook (2024 to 2034)

As per a Fact.MR study, the global marula oil market is estimated to reach a value of US$ 58.3 million in 2024 and is projected to expand at a 6.1% CAGR to reach US$ 105.6 million by the end of 2034.

More consumers are becoming aware of the potential benefits of marula oil for hair and skin. This is projected to increase demand for products containing marula oil. This oil is generally promoted for its anti-aging, hydrating, and skin-renewing properties.

Growing consumer preference for natural and organic products in the beauty and skincare industry is also boosting demand for marula oil owing to its antioxidant and moisturizing properties.

In recent years, the majority of consumers have been becoming concerned about the ethical sourcing and sustainability of ingredients. Marula oil is extracted from the nuts of the marula tree. The growing use of anti-aging products is also forecast to fuel demand for marula oil because of its natural origin. This is projected to influence marula oil market trends owing to its production through socially responsible and environment-friendly practices.

  • East Asia is forecasted to account for a 27% marula oil market share by the end of 2034.
  • Demand for marula oil in China is projected to increase at a CAGR of 6.6% and reach a market valuation of US$ 21.1 million by the end of 2034.
  • Global sales of organic marula oil are projected to increase at a 7% CAGR from 2024 to 2034.

Several economic factors, including the rising disposable income in some regions, are forecast to contribute to the rising demand for products containing natural ingredients. Varied beauty and skincare companies are focusing on ingredient innovation and emphasizing the integration of exotic and novel elements into their formulations. The distinctive properties of marula oil enhance its appeal as an ingredient for product differentiation within the personal care industry.

Report Attributes Details
Marula Oil Market Size (2024E) US$ 58.3 Million
Forecasted Market Value (2034F) US$ 105.6 Million
Global Market Growth Rate (2024 to 2034) 6.1% CAGR
South Korea Market Growth Rate (2024 to 2034) 8.4% CAGR
United States Market Share in North America (2024E) 78.5%
Conventional Marula Oil Sales (2034F) US$ 75 Million
Cosmetics & Personal Care Segment Market Share (2034F) 57.6%
Key Companies Profiled
  • Marula Natural Products (Pty) Ltd.
  • Marula Company
  • Phyto Africa GmbH
  • DLG Naturals
  • Natural Sourcing LLC
  • Gramme Products
  • Kuti Oil
  • Marula Guys
  • African Botanics
  • Gustav Hees
  • SVA Organics
  • Rokit Botanics

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Why is Consumption of Marula Oil Increasing Fast?

“Anti-Microbial Properties of Marula Oil Driving its Preference”

The origin of marula oil is from the nut and kernels of marula fruit. It is used in the manufacturing of cosmetic products owing to its beautifying benefits, light texture, and versatility. A noticeable amount of fatty acids and antioxidants in comparison to other oils are present in marula oil, which contributes to its sun damage prevention and anti-aging properties. Further, it is also used as a massaging oil in physiotherapy.

The antimicrobial properties of marula oil make it a popular choice to repair acne-prone and irritated skin. Reduction of inflammation, irritation, and dryness are some of the key benefits offered by marula oil. Further, it can be directly applied to nails, hair, and the face, or it can also be utilized in nail treatments, skin lotions, moisturizers, hair conditioners, and shampoos. All of these benefits of marula oil are estimated to lead to its adoption in several end-use industrial products.

“Growing Demand for Ingredients with Longer Shelf-life Driving Marula Oil Market Growth”

Increasing awareness among consumers about the benefits and side effects of skincare products is leading them to scrutinize ingredients and label claims while purchasing any product. Therefore, prominent end-use industries across the globe, are looking for ingredients such as marula oil that can be used for a longer period and have extended seasonality.

Manufacturers are investing in R&D activities to offer products with a longer shelf life as it has been taken as one of the popular standard benchmarks by prominent manufacturers from the cosmetics & personal care and food & beverages industries. The extended shelf life of ingredients not only decreases the chances of oxidation of the processed product but also ensures its usability.

What Can Restrain Market Expansion to Some Extent?

“Seasonality of Marula Fruit Limiting Availability of Marula Oil”

One of the key elements restraining the product demand is the seasonality of its source, the marula fruit. The oil is extracted from the kernels of marula fruit. This fruit is generally harvested for about two to three months only. In addition, this fruit is prone to some diseases and natural calamities, which are projected to lead to an imbalance between demand and supply, thus adversely impacting marula oil market growth.

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Which Strategies are Projected to Help Startups Secure Their Position in the Market?

“Increased Focus on Creating Luxury Skincare Products”

Startups trying to enter the market can explore several opportunities and capitalize on them. They can focus on specific demographics, including men’s grooming and luxury skincare products. Customizing products according to niche markets is projected to help new entrants differentiate their brand from established players. In addition, the development of specialty products catering to unique requirements or concerns related to specific hair and skin concerns is projected to help new entrants showcase the versatility of marula oil.

Country-wise Insights

The recently published study by Fact.MR, a market research and competitive intelligence provider, mentions that East Asia is forecast to hold a 27% share of the global market by 2034. The dominance of the region is due to the growing production and use of organic cosmetics & personal care products.

What is Responsible for Rising Demand for Marula Oil in the United States?

“Growing Preference for Natural Ingredients-based Personal Care Products”

Attribute United States
Market Value (2024E) US$ 9.2 Million
Growth Rate (2024 to 2034) 5% CAGR
Projected Value (2034F) US$ 15.1 Million

The United States is projected to hold 75.6% of the North American market by the end of 2034. Increasing demand for cosmetic products containing natural ingredients is projected to contribute to the rising consumption of marula oil. Rising awareness of the benefits of minimally processed ingredients is driving demand for sustainable lifestyle products derived from natural sources. The rising use of marula oil in body and personal care products is contributing to market growth in the country.

Why are Marula Oil Manufacturers Investing Heavily in China?

“Well-established Beauty & Skincare Industry Generating Demand for Marula Oil”

Attribute China
Market Value (2024E) US$ 11.1 Million
Growth Rate (2024 to 2034) 6.6% CAGR
Projected Value (2034F) US$ 21.1 Million

China is forecast to account for 73.9% share of the East Asia market by the end of 2034. The beauty & skincare industry in the country is evolving, and dynamic and noteworthy initiatives are being taken by manufacturers to match changing consumer preferences. The use of marula oil in skincare products and cosmetics is attributed to its unique properties, especially its exceptional antioxidant and moisturizing capabilities. Furthermore, this oil is a rich source of vitamins, antioxidants, and fatty acids, therefore making it one of the most sought-after ingredients in the formulation of cosmetics and skincare products.

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Category-wise Insights

The growing popularity of marula oil in the cosmetics & personal care industries is attributed to the increasing inclination of more consumers toward products containing natural ingredients.

Why is Use of Conventional Marula Oil High?

“Non-Greasy and Light Texture of Conventional Marula Oil Driving Product Sales”

Attribute Conventional Marula Oil
Segment Value (2024E) US$ 43 Million
Growth Rate (2024 to 2034) 5.8% CAGR
Projected Value (2034F) US$ 75 Million

Conventional marula oil is set to account for 71.4% share of global market revenue by 2034. Conventional marula oil is generally preferred for its non-greasy and light texture, making it more suitable for multiple skin types, including oily and sensitive skin. Its quick absorption into human skin without leaving any heavy residue is projected to appeal to more consumers. In addition, this conventional oil is becoming more popular owing to its high antioxidant content and moisturizing properties. It is known for its ability to moisturize and nourish the skin, fostering overall skin well-being while minimizing the appearance of wrinkles and fine lines.

Which End-use Application of Marula Oil is More Rewarding for Manufacturers?

“Role of Marula Oil in Revitalizing Skin Driving Use in Cosmetics & Personal Care Industry”

Attribute Cosmetics & Personal Care
Segment Value (2024E) US$ 34 Million
Growth Rate (2024 to 2034) 5.9% CAGR
Projected Value (2034F) US$ 61 Million

The cosmetics & personal care industry is projected to hold a 57.6% share of global market revenue by 2034. The growing popularity of marula oil as one of the pivotal ingredients in hair care and skin care applications is attributed to its ability to revitalize, nourish, and soften skin. Many manufacturers are coming up with personal care products containing marula oil, which is further projected to contribute to the expanding market size.

Competitive Landscape

Several market players in the marula oil industry are actively involved in the manufacturing of marula oil at a larger scale to maintain a balance between demand and supply. They aim to invest in fortifying systems closely related to quality control, supply chain management, and similar areas to get a competitive advantage.

Key players in the marula oil market are Marula Natural Products (Pty) Ltd., Marula Company, Phyto Africa GmbH, DLG Naturals, Natural Sourcing LLC, Gramme Products, Kuti Oil, Marula Guys, African Botanics, Gustav Hees, SVA Organics, and Rokit Botanics.

Segmentation of Marula Oil Market Research

  • By Nature :

    • Organic
    • Conventional
  • By Form :

    • Cold Pressed Oil
    • Cold Pressed Virgin Oil
  • By End Use :

    • Food Processing
    • Foodservice
    • Cosmetics & Personal Care
    • Retail/Household
  • By Distribution Channel :

    • Business to Business
    • Business to Consumer
      • Hypermarkets/Supermarkets
      • Specialty Stores
      • Online Retail
      • Other Retail Formats
  • By Region :

    • North America
    • Europe
    • East Asia
    • Latin America
    • Middle East & Africa
    • South Asia & Oceania

- FAQs -

How much is the marula oil market worth?

The global marula oil market is estimated at US$ 58.3 million in 2024.

What are the forecasted sales of marula oil for 2034?

Sales of marula oil are forecasted to reach US$ 105.6 million by the end of 2034.

What is the demand growth projection for marula oil from 2024 to 2034?

Global demand for marula oil is projected to increase at 6.1% CAGR from 2024 to 2034.

What is the projected contribution of East Asia to global market revenue?

East Asia is projected to hold 27% share of global market revenue by the end of 2034.

At what rate is the demand for marula oil forecasted to increase in South Korea?

Demand for marula oil in South Korea is projected to rise at 8.4% CAGR from 2024 to 2034.

Why is marula oil becoming more popular than other options?

Marula oil is comparatively rich in antioxidants and contains essential fatty acids, which play a pivotal role in revitalizing and nourishing the skin.

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Marula Oil Market

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