Non-alcoholic Beverage Market
Non-alcoholic Beverage Market Analysis by Carbonated Soft Drinks, RTD Coffee & Tea, Bottled Water, and Fruit Beverages from 2024 to 2034
Analysis of Non-alcoholic Beverage Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Non-alcoholic Beverage Market Outlook (2024 to 2034)
The global non-alcoholic beverage market is estimated to account for a revenue value of US$ 987.3 billion in 2024 and reach a size of US$ 1,889.42 billion by the end of 2034, with the market expanding at a 6.7% CAGR over the next 10 years (2024 to 2024).
As the name suggests, non-alcoholic beverages are simply beverages that do not contain alcohol in any form. Evolving consumer preferences and changing consumer spending habits are projected to augment sales of non-alcoholic beverages over the coming years. Sales of non-alcoholic beer and non-alcoholic wine contribute significantly to the global market share.
Rising awareness regarding the importance of hydration and the growing popularity of nutritional non-alcoholic beverages among health-conscious consumers around the world are also estimated to boost market growth going forward. People’s engagement in hectic and busy lifestyles all over the world is projected to bolster demand for ready-to-drink (RTD) beverages in the future.
Growing consumption of sports drinks, high demand for non-alcoholic refreshments, rising awareness regarding the ill effects of alcohol consumption, the increasing popularity of functional beverages, and a growing number of people participating in outdoor activities are other factors that can influence the growth of the non-alcoholic beverage market.
- In October 2023, Zayn Malik, a popular musician and previous member of the band One Direction, announced the launch of a non-alcoholic beverage with Mixoloshe, a renowned alcohol-free drink provider. Zayn Malik also announced his association with the brand in the capacity of co-owner and chief creative officer.
On the flip side, fluctuations in the availability and pricing of natural raw materials required to make non-alcoholic beverages are projected to impede the product demand across the study period and beyond. The expanding vegan population and rising adoption of plant-based diets are also projected to create new opportunities for non-alcoholic beverage brands in the long run.
| Report Attributes | Details |
|---|---|
| Non-alcoholic Beverage Market Size (2024) | US$ 987.3 Billion |
| Projected Market Value (2034F) | US$ 1889.42 Billion |
| Global Market Growth Rate (2024 to 2034) | 6.7% CAGR |
| North America Market Value (2024E) | US$ 214.25 Billion |
| Demand Growth in South Korea (2024 to 2034) | 7.3% CAGR |
| Sales of Fruit Beverages (2024E) | US$ 217.21 Billion |
| Key Companies Profiled |
|
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Why are More Start-ups Entering the Market for Non-alcoholic Beverages?
“Rising Adoption of Healthy Lifestyles Creating Opportunities for Non-alcoholic Beverage Producers”
Consumer preferences have been changing drastically around the world in recent years, and this is why new non-alcoholic beverage companies are coming up in the global marketplace. Growing health consciousness and an increasing willingness to spend on nutritional beverages attract new non-alcoholic beverage companies to invest in this marketplace.
The global market is highly competitive, and this is why incoming non-alcoholic beverage suppliers should collaborate with established market players or join start-up accelerator programs to magnify their business potential.
- In July 2023, PepsiCo Inc., a renowned American supplier of food and beverages, announced that it had chosen 10 food & beverage start-ups to participate in an accelerator program aimed at supporting Hispanic businesses. CHUZA Inc., Katrina Brewing Co., Pisqueya, and TRUE SPIRIT BEVERAGE COMPANY were among the 10 companies chosen.
Start-ups can gain a detailed understanding of factors such as local supply, pricing trends, product standards, safety regulations, and new developments in the market.
Which Regions Should Non-alcoholic Beverage Suppliers Target?
“Markets in East Asia and South Asia & Oceania Benefitting from Growing Emphasis on Fitness”
Demand for non-alcoholic beverages in East Asia is projected to account for a market valuation of US$ 455.35 billion by 2034-end. Sales of non-alcoholic beverages in Japan are forecasted to increase at a 7.6% CAGR over the next 10 years.
Consumer preferences in the East Asia, South Asia, and Oceania regions have been changing drastically in recent years, and this has made these regions profitable markets for non-alcoholic beverage manufacturers and suppliers alike. The growing focus on health and fitness is pushing people in these regions to opt for physical activities, which in turn is driving up the demand for hydration products.
The rising popularity of veganism, the increasing availability of different types of non-alcoholic beverages, and expanding disposable income are other factors that could potentially promote non-alcoholic beverage consumption in the aforementioned regions across the study period and beyond. China, India, Australia, Japan, Thailand, and South Korea are projected to emerge as some of the most attractive markets for non-alcoholic beverage distributors in the world through 2034.
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Country-wise Insights
Apart from the obvious choice of targeting consumer-oriented Asian countries, non-alcoholic beverage distributors can focus on countries such as the United States, France, the United Kingdom, Canada, and Spain to boost their global market share in the long run.
How Investment-worthy is the United States Market?
“Presence of Robust Retail Infrastructure and High Demand for Energy Drinks”
| Attribute | United States |
|---|---|
| Market Value (2024E) | US$ 152.54 Billion |
| Growth Rate (2024 to 2034) | 6.1% CAGR |
| Projected Value (2034F) | US$ 274.55 Billion |
Energy drinks are very popular among the people of the United States, and this is what makes it a highly remunerative market for non-alcoholic beverage companies as well. Rising adoption of plant-based diets and increasing focus on the consumption of organic food and beverages are estimated to aid companies in growing their market share in the United States going forward.
The country is home to some of the most well-organized retail infrastructure in the world, and this allows non-alcoholic beverage suppliers to sell their products comfortably no matter what. Modernization of the retail infrastructure in the country and growing e-commerce activity are also promoting the sales of non-alcoholic beverages.
Which Trends Govern Non-alcoholic Beverage Sales in European Countries?
“Expanding Vegan Population and High Demand for Clean Label Products”
Europeans are some of the most health-conscious people on the planet, and this is why the region is home to some of the most prominent health-oriented food and beverage trends in the world. Veganism is rapidly spreading in this region, and this is driving up the demand for clean-label ingredients in the food & beverages industry. Both of the aforementioned factors are projected to favor non-alcoholic beverage market growth in the European region over the coming years.
Non-alcoholic beverages are highly popular among Europeans as they opt for healthier lifestyles and engage more in physical activities as well as outdoor sports. Sports drinks, prebiotic drinks, RTD beverages, and other functional beverages are projected to be in high demand in European countries such as France, the United Kingdom, Spain, and Germany through 2034.
Category-wise Insights
Non-alcoholic beverage manufacturers are focusing on maximizing their profits by selling carbonated soft drinks through hypermarkets and supermarkets around the world.
Which Non-alcoholic Beverage Type is Most Popular among Consumers?
“Preference for Carbonated Soft Drinks in Unique Flavors Due to Their Affordable Pricing”
| Attribute | Carbonated Soft Drinks |
|---|---|
| Segment Value (2024E) | US$ 367.29 Billion |
| Growth Rate (2024 to 2034) | 6.4% CAGR |
| Projected Value (2034F) | US$ 683.97 Billion |
Carbonated soft drinks are the most sought-after type of non-alcoholic beverage in the world, owing to their thirst-quenching and refreshing properties. The growing availability of carbonated soft drinks in new flavors at affordable pricing is what allows them to hold a prominent chunk of the global non-alcoholic beverage market share. India and China are highly lucrative markets for established as well as aspiring suppliers.
Where Do Most People Buy Non-alcoholic Beverages From?
“High Sales of Non-alcoholic Drinks in Hypermarkets/Supermarkets Due to Easy Accessibility”
| Attribute | Hypermarkets/Supermarkets |
|---|---|
| Segment Value (2024E) | US$ 330.76 Billion |
| Growth Rate (2024 to 2034) | 6.6% CAGR |
| Projected Value (2034F) | US$ 627.28 Billion |
The convenience that hypermarkets and supermarkets offer is unparalleled, and therefore most consumers get their non-alcoholic beverages from these establishments. The availability of huge discounts, a huge variety of products to choose from, and increasing investments in the development of advanced retail technologies to improve the consumer shopping experience are other prospects that allow hypermarkets and supermarkets to account for a major chunk of the global non-alcoholic beverage sales revenue.
Know thy Competitors
Competitive landscape highlights only certain players
Complete list available upon request
Competitive Landscape
Leading non-alcoholic beverage brands are focusing on launching new beverages with innovative flavors to attract consumers and boost sales potential.
- In October 2023, Lewis Hamilton, a seven-time Formula 1 world champion, along with Ivan Saldana, announced the launch of the world’s first and only non-alcoholic spirit drink created using real blue agave. The non-alcoholic beverage is made with the same steps that are followed for making tequila except for the fermentation part, which is skipped for Almave.
Key Segments of Non-alcoholic Beverage Market Research
-
By Product Type :
- Carbonated Soft Drinks
- RTD Coffee & Tea
- Bottled Water
- Fruit Beverages
-
By Source :
- Fruits
- Vegetables
- Cereals
- Tea
- Coffee
- Milk
- Cocoa/Chocolate
- Nuts
- Plant Extracts/Herbal Extracts
- Water
- Floral Extracts
- Others
-
By Packaging :
- Bottles
- Metal Cans
- Liquid Cartons
- Pouches
- Tetra Packs
- Sachets
- Takeaway Cups & Tumblers
- Plastic Containers
- Others
-
By Sales Channel :
- Supermarkets/Hypermarkets
- Foodservice Sector
- Convenience Stores
- Online Retailing
-
By Region :
- North America
- Latin America
- Europe
- East Asia
- South Asia & Oceania
- Middle East & Africa
- FAQs -
How big is the non-alcoholic beverage market projected to be in 2024?
The global non-alcoholic beverage market is estimated at US$ 987.3 billion in 2024.
How much are the sales of non-alcoholic beverages in the United States?
Sales of non-alcoholic beverages in the United States are predicted to reach US$ 152.54 billion in 2024.
What is the demand growth projection for non-alcoholic beverages?
Worldwide demand for non-alcoholic beverages is forecasted to increase at 6.7% CAGR over the next 10 years.
What is the projected sales value for non-alcoholic beverages by 2034?
Sales of non-alcoholic beverages are forecasted to reach US$ 1,889.42 billion by 2034-end.
At what rate is the demand for non-alcoholic beverages projected to rise in China?
The market in China is projected to rise at 7.2% CAGR between 2024 and 2034.
Who are the leaders in the non-alcoholic beverage market?
PepsiCo Inc., Refresco Group NV, Tata Global Beverages Ltd., The Coca-Cola Co., and Dr. Pepper Snapple Group Inc. are top manufacturers of non-alcoholic beverages.
Non-alcoholic Beverage Market