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Packaged Fresh Fruits Market

Packaged Fresh Fruits Market By Variety (Apples, Bananas, Peaches, Grapefruit, Mangoes, Oranges, Kiwi, Lemons), By Nature (Organic Packaged Fresh Fruits, Natural Packaged Fresh Fruits, Conventional Packaged Fresh Fruits) - Forecast to 2021–2031

Analysis of Packaged Fresh Fruits market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Packaged Fresh Fruits Market Outlook

The global packaged fresh fruits market accounted for US$ 11.6 Bn in 2021, and is expected to witness a prominent growth rate at a CAGR of 5.5% through 2031. Since pineapples have a wide variety of uses, packaged pineapples hold a high market share of more than 21%. Overall, the packaged fresh fruits market is set to expand 1.7X over the next ten years.

Market Size Value in 2020 US$ 11.1 Bn
Market Forecast Value for 2031 US$ 19.8 Bn
Global Growth Rate 5.5% CAGR
Share of Top 10 Suppliers 5% to 15%

Historical Outlook (2016-2020) Vs Future Market Projections (2021-2031) for Packaged Fresh Fruits

As per Fact.MR, a market research and competitive intelligence provider, over the past half-decade, global market value for packaged fresh fruits increased at a CAGR of around 3.8%, especially due to rising demand for packaged fresh apples, packaged fresh bananas, and other packaged fresh fruits across North America and Europe.

Sales of packaged fresh fruits are projected to further grow at a significant CAGR of around 5.5% over the forecast period of 2021 to 2031, mainly driven by the versatility offered by packaged fresh fruits for different uses.

Regular consumption of packaged fresh fruits can aid immunity development, which may lower the rate of disease prevalence and spread. Increased awareness about the nutritional properties of fresh fruits is driving demand for packaged fresh fruits across regions.

Packaged fresh fruits market share by nature by Fact.MR

Consumers today are looking for ingredients that can provide them with a sense of creativity. Packaged fresh fruits are among the most versatile products available to consumers. They can be eaten raw, ground, or chopped, and can be used to flavor milk and other beverages. They also go well with other food products. This is what consumers are increasingly looking forward to these days: foods that are readily available and can go with anything.

People are becoming more accustomed to snacking at fixed intervals as their work-centric lifestyles evolve. Millennials are the ones who lead such a lifestyle, and as awareness grows, so does demand for healthy snacking. As a result, millennials prefer edibles that not only provide energy at regular intervals but also address the diverse functional needs of the body.

As a result, there has been an increase in the consumption of fresh fruits in the form of healthy snacks, and these are replacing conventional snacks. With increase in the millennial population, healthy snacking patterns are expected to increase, which may benefit the market for packaged fresh fruits.

According to U.S. Census data, millennials were the largest generation group in the United States in 2019, with a population of over 70 million.

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How are Global Initiatives Aiding Market Expansion of Packaged Fresh Fruits?

International Fruit Day, observed on July 1st each year, began in 2007 as a strategy to raise awareness about the healthy nutrients provided by fresh fruits, such as vitamins, antioxidants, and minerals. Fresh fruit bites and fresh fruit cakes are traditionally distributed to young people on this day to increase their understanding of the importance of eating fruits on a regular basis.

Furthermore, the United Nations designated 2021 as the "International Year of Fruits and Vegetables", in an effort to reduce losses and waste in food systems around the world. Such initiatives are proving to be beneficial to market development as a whole.

Will the Growing Food Service Industry Drive Demand for Packaged Fresh Fruits?

The COVID-19 pandemic resulted in a decrease in the market value of the food service sector worldwide as a result of preventive measures. However, it is still a massive industry that necessitates a steady supply of raw materials and ingredients for the production of various edibles.

As the situation improves, the foodservice industry has resumed operations, and with more people interacting, demand for versatile edibles such as fresh fruits is expected to rise, creating a lucrative business opportunity for packaged fresh fruit suppliers.

Furthermore, demand for packaged fresh fruits in hotels, restaurants and catering (HoReCa) has increased, with restaurants and cafes increasingly interested in presenting ethically produced ingredients.

According to the Economic Research Service of the United States Department of Agriculture (USDA), the foodservice and food retailing industry supplied approximately US$ 1.79 Tn worth of food in 2019, with foodservice facilities supplying a total of US$ 978.2 Bn.

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Which Region Offers Lucrative Opportunity for Sales of Packaged Fresh Fruits?

In 2021, sales of packaged fresh fruits in Europe are expected to be valued at close to US$ 4 Bn, accounting for roughly 34% of global sales.

Increased usage of fresh fruits in bakery & confectionary applications is driving the growth of Europe’s market. Fruits are used in bakery and confectionary products to add an appealing touch to the products. This is also done to add healthy nutrients to baked products, which are notorious for having high carbohydrate content.

Fresh fruits are used to increase the concentration of a variety of nutrients, including minerals, vitamins, fibres, healthy fats, and, in some cases, protein. Growing use of fresh fruits to achieve these goals as well as for creative purposes is generating numerous market growth opportunities for producers of packaged fresh fruits.

Country-wise Analysis

What’s Driving Sales of Packaged Fresh Fruits in the U.S.?

North America is anticipated to witness a steady CAGR of 4.8% over the forecast period, owing to increased demand for packaged fresh fruits from restaurants.

The U.S. packaged fresh fruits market is dominating North America with a share of around 86.4% in 2021. However, demand for packaged fresh fruits in Canada is expected to witness a high growth rate of 5.8% through 2031.

Consumers in the U.S are becoming more interested in providing their bodies with the most natural supplements available. As a result, consumers prefer fruits to provide their bodies with essential vitamins, salts, and minerals. Fruits are one of the most natural and direct sources of nutritious food, and they are also easily accessible, providing consumers with both, nutrition and a sense of convenience.

This is a significant market driver for packaged fresh fruits, and if marketed with this sense of natural supplementation, it has the potential to act as a demand accelerator.

Herbal dietary supplements continued to see strong sales growth in the United States in 2019. According to data published by the Nutrition Business Journal (NBJ), total sales have increased approximately 9% from 2018.

Why is China Dominating the East Asia Market for Packaged Fresh Fruits

Market size of packaged fresh fruits in China is estimated to account for a value of just over US$ 1 Bn in 2021, but consumption of packaged fresh fruits in Japan is expected to be higher at 6.3% CAGR over the forecast period.

Plant-based products are experiencing a boom in demand in East Asian countries, particularly following the spread of COVID-19, due to sudden increase in consumer consciousness of how positively plant-based diets impact body immunity. The pandemic has had a significant impact on consumer needs and purchasing patterns.

Furthermore, plant-based edibles such as fresh fruits aid in vital body functions such as blood pressure regulation, heart health, type-2 diabetes prevention, weight loss, increased life expectancy, cancer prevention, cholesterol management, stroke risk reduction, and brain health regulation.

How are Sales of Packaged Fresh Fruits Shaping Up in India?  

In 2021, India held a market share of 42.2% in South Asia, while demand for packaged fresh oranges and packaged fresh mangoes in Malaysia is expected to witness a CAGR of 9.7% over the forecast period. Increased trade of packaged fresh fruits such as packaged fresh grapefruit, packaged fresh peaches, packaged fresh kiwi, and packaged fresh lemon within South Asian countries is fuelling the growth of the Indian market.

In the last decade, global fresh fruit trade grew by about 7% per year, with imports from developing regions such as Africa, Asia, and South America growing especially quickly due to strong consumer interest in products such as avocados and mangoes, as well as retailer demand for year-round availability.

Bananas are the most traded and popular fruit on a global scale. The banana industry employs thousands of rural households in India, Ecuador, Colombia, Costa Rica, the Dominican Republic, and many other developing countries around the world. Thus, increased trade of various fresh fruits from India to different regions is driving demand for packaged fresh fruit market from India.

Why is Demand for Packaged Fresh Fruits High in the U.K.?

According to Fact.MR, sales of packaged fresh fruits in the U.K. is estimated to account for 21% of the overall Europe market in 2021, but demand for organic packaged fresh fruits in Poland is anticipated to drive regional market growth.

Organic packaged fresh fruit demand in the European market has been driven by increased awareness about organic food products. The growing 'move to organic' trend in the U.K. is having a significant impact on various industries in the food & beverage sector. Thus, organically producing packaged fresh fruits with the least amount of chemicals and making consumers aware of the same through proper labelling and advertisements are boosting demand growth of organic packaged fresh fruits in the U.K.

What Makes Brazil a Lucrative Market for Packaged Fresh Fruit Suppliers?

According to the most recent estimate by Fact.MR, the Brazil packaged fresh fruits market size in 2021 is US$ 310 Mn. Increased exports of packaged fresh lemons from Brazil are fueling growth of this market.

Despite growing concerns and a slew of anti-plastic measures being implemented around the world, demand for plastic packaging continues to rise, fueled primarily by Brazil. As it is typically inexpensive, strong, and adaptable, it is frequently the preferred packaging material for fruits and vegetables.

The share of fresh fruits sold in packaging has increased over the last decade, currently ranging from 3% in Brazil to 21% in the U.S., 48% in the U.K., and 57% in Germany. Trends such as healthy and convenience snacking are driving demand for packaged fresh fruits.

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Category-wise Insights

Why are Organic Packaged Fresh Fruits Gaining Traction in the Global Market?

According to Fact.MR, organic packaged fresh fruits are anticipated to witness a lucrative growth rate at a CAGR of 7.5% over the forecast period, owing to increased awareness about the beneficial properties of organic fresh fruits.

Organic products are becoming more popular among consumers around the world due to the numerous benefits they provide. Organically labelled products have the potential to reduce public health risks not only for consumers but also for growers. This is due to the fact that the use of non-toxic and persistent chemicals, as well as other inorganic fertilizers, is negligible when growing organic fruits, and, as a result, consumer mind-set is more optimistic.

According to research, when compared to conventionally grown products, organically grown products are higher in several essential nutrients such as vitamins, minerals, fibre, and more.

Natural packaged fresh fruits are projected to witness a CAGR of 6.1% over the forecast period of 2021 to 2031, due to increased demand for natural food products from consumer across the globe.

Which Variety of Packaged Fresh Fruits Hold Sway?

In 2021, packaged fresh pineapples accounted for approximately 21.2% of the global market, but demand for packaged fresh lemons is expected to rise at a CAGR of 10.5% through 2031.

Increased demand for packaged fresh pineapple from hotels, restaurants, and cafes is propelling market expansion. Fresh or packaged pineapple imports also have increased significantly over time, owing to increased production that promotes economies of scale as a result of reasonable prices. The United States, Netherlands, Japan, Belgium, U.K. and Canada are the biggest importers of fresh pineapples.  

Which Distribution Channel Drives Most Sales of Packaged Fresh Fruits?

Based on distribution channel, retail sales of packaged fresh fruits are estimated to value US$ 9.4 Bn in 2021; however, HoReCa is expected to witness a CAGR of 6.2% over the forecast period.

Under retail sales, sales of packaged fresh fruits via supermarkets/hypermarkets is dominating the global market with a share of 34.7% in 2021, but sales of packaged fresh fruits via online retail is anticipated to witness a higher growth rate over the forecast period.

Competition Landscape: Top Packaged Fresh Fruits Companies

Top producers of packaged fresh fruits are focusing on offering products with various claims. Modern consumers are more likely to want to know where their products come from. Rapid urbanization and literacy have resulted in a more informed consumer than ever before.

The need to understand each product processing step and every additive used to provide the claimed quality is a direct result of the rising rate of disease prevalence among consumers and how they are attempting to prevent such occurrences. All of this is motivated by modern consumers' desire for transparency and traceability in the foods that they consume.

  • In 2021, In July 2021, Dole Packaged Foods LLC launched two functional product lines: DOLE Essentials and DOLE Fruitify. Adding to the brand's popular portfolio of Fruit Bowls, DOLE Essentials delivers a highly sophisticated and functional snack option for consumers, such as pineapples, mandarin oranges, and mixed fruits.
  • In August 2021, Del Monte Foods, Inc. announced a new snacking innovation - Del Monte Fruit Infusions. This new line of products incorporates delicious fruit chunks infused with antioxidants. These snacks offer a smart and convenient snacking solution.

Similarly, recent developments related to companies offering packaged fresh fruits have been tracked by the team at Fact.MR, which are available in the full report.

Packaged Fresh Fruits Industry Report Scope

Attribute Details
Forecast Period 2021-2031
Historical Data Available for 2016-2020
Market Analysis MT for Volume and US$ Million for Value
Key Regions Covered
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA
Key Countries Covered
  • United States
  • Canada
  • Brazil
  • Mexico
  • Rest of LATAM
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Russia
  • Rest of Europe
  • ChinaJapan
  • South Korea
  • India
  • Indonesia
  • Malaysia
  • Singapore
  • Rest of South Asia
  • Australia
  • New Zealand
  • South Africa
  • GCC Countries
  • Rest of South Africa
Key Market Segments Covered
  • Variety
  • Nature
  • Distribution Channel
  • Region
Key Companies Profiled
  • Great Value
  • Dole Foods
  • Del Monte
  • Kirkland Signature
  • Kroger
  • Simple Truth
  • Crunch Pak
  • Chiquita Bites
  • Kitchen 22
  • POM
  • Sundia True Fruit
  • Juicy Gems
  • Others
Pricing Available upon Request

Segments Covered in Packaged Fresh Fruits Industry Survey

  • By Variety

    • Apples
    • Bananas
    • Peaches
    • Grapefruit
    • Mangoes
    • Oranges
    • Kiwi
    • Lemons
    • Pineapples
    • Pomegranates
  • By Nature

    • Organic Packaged Fresh Fruits
    • Natural Packaged Fresh Fruits
    • Conventional Packaged Fresh Fruits
  • By Distribution Channel

    • HoReCa
    • Retail Sales
      • Hypermarkets/Supermarkets
      • Specialty Stores
      • Wholesale Stores
      • Grocery Stores
      • Discount Stores
      • Online Retail
      • Others

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Currently, the global packaged fresh fruits market is worth around US$ 11.6 Bn.

Packaged fresh fruit consumption is expected to rise at a CAGR of around 5.5% over the period of 2021-2031.

In terms of revenue, demand for packaged fresh fruits increased at a CAGR of around 3.8% during 2016-2020.

Need for organic, saying no to GMO, increasing demand for plant-based or plant-derived edibles, and rising need for low-carbon footprint edibles are the latest trends being observed in the market.

Market players are focusing on merger and acquisition strategies, strengthening distribution channels, and new product launches to remain prominent in the global market.

Top 5 producers of packaged fresh fruits hold around 5%-15% of the global market share.

The U.S., U.K., China, Canada, and India are driving most of the demand for packaged fresh fruits.

East Asia holds around 11.6% of global packaged fresh fruits revenue share.

The market in the U.S. is projected to expand at around 4.6% CAGR over the next ten years.

The report presents detailed cost analysis of packaged fresh fruits based on variety, i.e. apples, bananas, peaches, grapefruit, mangoes, oranges, kiwi, lemons, pineapples, and pomegranates.

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