Pea Fiber Industry Analysis in East Asia

Pea Fiber Sales Outlook for East Asia (2024 to 2034)

As per this latest market study by Fact.MR, sales of pea fiber in East Asia are estimated at US$ 3.51 billion in 2024. This regional market is predicted to expand at 7.3% CAGR and reach a valuation of US$ 7.11 billion by the end of 2034. More consumers in East Asia are seeking food products for wellness and health, which is the main factor pushing the demand for pea fiber in several parts of the region.

Pea fiber is rich in dietary fiber and protein. It is perceived as a natural and healthier alternative in various food & beverage products. A lot of people are looking for clean-label products or adopting plant-based diets. As a plant-derived ingredient, pea fiber is used in numerous food applications, including beverages, snacks, and bakery products to enhance their nutritional profile.

In recent years, there has been a noteworthy increase in the demand for functional food products beyond their basic nutrition. Pea fiber owing to its fiber content can improve digestive health and can be incorporated into functional foods. Moreover, pea fiber is allergen-free and gluten-free therefore making it more suitable for people with dietary restrictions. The increasing awareness about this product is estimated to contribute to the growing demand for pea fiber.

Government initiatives and regulations are also supporting the adoption of some ingredients and promoting healthier food choices. These policies are forecasted to encourage the use of plant-based ingredients in food products across many parts of East Asia.

Report Attributes	Details
Pea Fiber Sales in East Asia (2024E)	US$ 3.51 Billion
Projected Sales (2034F)	US$ 7.11 Billion
Demand Growth (2024 to 2034)	7.3% CAGR
Use in Bakery Products (2024E)	2,093.8 Million Metric Tons
Volume Sales in Japan (2024E)	676.3 Million Metric Tons
Organic Pea Fiber Sales (2024)	US$ 486.6 Million
Market Share of Conventional Pea Fiber (2024E)	>86%
Key Companies Profiled	Vestkorn A&B Ingredients Cosucra Shandong Joanyuan Bioengineering PURIS NutriPea AGT Food and Ingredients Harbin Nutrition Biotechnology Co., Ltd. Inner Mongolia Baolige Food Science and Technology Co. Ltd. Liaoning Province Shuangta Food Co. Ltd.

What is Responsible for Rising Sales of Pea Fiber in East Asia?

“Increasing Popularity of Health and Wellness Trends”

Concentration on health and wellness is predicted to become one of the key aspects of consumer behavior in the region and is leading to the increasing inclination to a more health-conscious lifestyle. Many people are becoming aware of the connection between well-being and diet. Therefore, an increase in the demand for food & beverages is experienced that aligns with health considerations.

Pea fiber is a natural source of protein and fiber and is positioned to resonate with people looking for healthier alternatives. Its crucial role in promoting digestive health results in a feeling of fullness and aid in weight management. In addition, this dietary fiber fits well into natural diets and addresses issues related to health.

The nutritional profile of pea fiber can be enhanced with the inclusion of protein. Further, protein is adopted as a pivotal micronutrient for overall body function and muscle development. Consumers are giving preference to well-rounded nutrition, which is resulting in the incorporation of pea fiber thus contributing to market growth. The natural origin of pea fiber is estimated to result in its increased adoption as a healthier alternative. In addition, it aligns with the preference for clean-label and minimally processed products.

Country-wise Insights

What Has Made Pea Fiber a Popular Food Ingredient in China?

“Growing Demand for Functional Food Ingredients and Plant-based Food Products”

Attribute	China
Market Value (2024E)	US$ 3.06 Billion
Growth Rate (2024 to 2034)	7.5% CAGR
Projected Value (2034F)	US$ 6.31 Billion

Pea fiber is a plant-based and natural ingredient that aligns with changing consumer preference for more natural and healthier food options. Many people from China are becoming more health-conscious, which is further contributing to the growing demand for functional ingredients, including pea fiber to provide nutritional benefits.

Rising inclination to vegetarian/vegan lifestyles and plant-based diets is estimated to stimulate demand for pea fiber as a cruelty-free and sustainable alternative to animal-based ingredients. It is used significantly in many plant-based food products to improve nutritional profiles, provide fiber, and enhance texture.

What is the Future of Pea Fiber in Japan?

“Rising Popularity of Pea Fiber as Clean-label Ingredient”

Attribute	Japan
Market Value (2024E)	US$ 290.6 Million
Growth Rate (2024 to 2034)	6.2% CAGR
Projected Value (2034F)	US$ 530.5 Million

Pie fiber is becoming popular as a clean-label ingredient, which means it is perceived as a minimally processed and natural component. Many people in Japan are looking for products with recognizable and transparent ingredients therefore the inclination to clean-label options is increasing.

Increasing awareness about the importance of dietary fiber in well-being and digestive health is leading to the adoption of pea fiber. It can be incorporated into food products to increase fiber content to cater to the rising preferences of health-conscious consumers.

Category-wise Insights

Why is Conventional Pea Fiber Ruling This Regional Market?

“Growing Use of Conventional Pea Fiber to Promote Digestive Health”

Attribute	Conventional Pea Fiber
Segment Value (2024E)	US$ 3.02 Billion
Growth Rate (2024 to 2034)	7.3% CAGR
Projected Value (2034F)	US$ 6.11 Billion

In recent years, there has been increasing awareness about the importance of dietary fiber to promote the digestive health of individuals. Convention pea fiber is included in many food products owing to its profile of dietary fiber. It can cater to consumer requirements for fiber-rich food options.

The food industry is constantly innovating to match the demand for interesting and new products. Conventional pea fiber is used in numerous food applications to produce healthier and innovative food options.

Why is Pea Fiber-based Animal Food Becoming an Increasingly Popular Choice among Pet Owners?

“Rising Use of Pea Fiber to Improve Texture and Palatability of Pet Food”

Attribute	Animal Foods
Segment Value (2024E)	US$ 1.03 Billion
Growth Rate (2024 to 2034)	5.2% CAGR
Projected Value (2034F)	US$ 1.71 Billion

Pea fiber is produced from peas, which are a rich source of natural/plant-based protein. It serves the dual purpose of offering protein and fiber in animal diets with growing interest in alternative protein sources for animals. Moreover, pea fiber is used to enhance the texture of numerous pet food products and make them more palatable. The fibrous nature of this fiber contributes to the overall sensory and mouthfeel experience of products while making them more appealing to pets.

Competition Landscape

Manufacturers of pea fiber in East Asia are investing to strengthen their supply chain management system, new development, quality control of products, etc. Prominent suppliers of pea fiber in East Asia include Vestkorn, A&B Ingredients, Cosucra, Shandong Joanyuan Bioengineering, PURIS, NutriPea, AGT Food and Ingredients, Harbin Nutrition Biotechnology Co., Ltd., Inner Mongolia Baolige Food Science and Technology Co. Ltd., and Liaoning Province Shuangta Food Co. Ltd.

Segmentation of Pea Fiber Study in East Asia

• By Type :

  • Inner Hull Fiber
  • Outer Hull Fiber

• By Source :

  • Organic
  • Conventional

• By Grade :

  • Food Grade
  • Feed Grade

• By Application :

  • Bakery
  • Vegan Meat Substitutes
  • Soups & Sauces
  • Beverages
  • Animal Foods

• By Country :

  • China
  • Japan
  • South Korea