Analysis of Yellow Pea Protein Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Worldwide demand for yellow pea protein is forecasted to increase at a CAGR of 6% from 2023 to 2033. The global yellow pea protein market stands at a valuation of US$ 2 billion in 2023 and is estimated to reach US$ 3.6 billion by the end of 2033.
Food and beverage producers are using pea protein isolates as nutritious supplements in meat products, energy drinks, and fruit mixes because they contain healthful and nutritional content. The fortification of pea protein isolates is also anticipated to rise over the coming years owing to the rapid expansion of the sports nutrition industry.
The food & beverage industry is increasingly using yellow pea protein, a supplement that is mainly produced from yellow peas, to boost the protein level of shakes and smoothies. Veganism, clean labels, and chemical-free eating are just a few of the global food trends that have consistently developed over the past 10 years.
As a result, the demand for yellow pea protein is steadily increasing, and this trend is anticipated to continue during the projection period. Another important feature that has drawn a lot of interest from food makers is the yellow pea protein's potential health advantages.
Increased interest in plant-based nutrition, rising health and wellness trends, expansion of the plant-based food industry, growing consumer awareness of the nutritional advantages of peas and pea-based products, and increased research and development of novel pea protein ingredients by key players are all contributing factors to market growth.
The market for meat substitutes is expanding as a result of the rising veganism trend. Influencers on social media with a large following are also fueling the growing trend in meat alternatives. The influential individuals driving the performance advantages and meat-reduction advantages of plant-based protein diets are athletes.
Conversations about animal ethics are being replaced by mainstream discussions of sustainability and health advantages thanks to cultural influencers. New influencers maintain their composure in discussion and attract fans. Alternative protein discussions are picking up steam and expanding into a mainstream market, and plant-based protein producers stand to gain because their marketing plans center on these powerful individuals.
A diet high in protein has become increasingly popular over the past several years as consumers' understanding of their health has expanded globally. Consumers turn to packaged food materials for nutrients because their increasingly hectic lifestyles prevent them from routinely consuming a comprehensive meal that is nutritionally dense.
As a result, producers of packaged foods are adding wholesome elements, such as protein compounds, to food products. The main causes influencing the adoption of a protein-rich diet are the rising prevalence of chronic illnesses caused by altered lifestyles and expanding exercise trends, especially among the millennial population.
Yellow Pea Protein Market Size (2023)
US$ 2 Billion
Projected Market Value (2033)
US$ 3.6 Billion
Global Market Growth Rate (2023-2033)
Market Share of Pea Protein Isolates
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“Surging Popularity of Veganism Due to Environmental & Health Concerns”
Plant-based lifestyle changes happen gradually, but in recent years, an increasing number of consumers have begun to lead vegan, partially vegan, or flexitarian lives. Furthermore, the high levels of fat and cholesterol in meat are related to major health issues, including cancer and heart disease, which is why more people are switching to a vegan diet.
Among the few additional variables influencing the increase in the vegan community are animal cruelty, the rise in vegan meat substitutes, and the impact of veganism on social media. To appeal to the growing vegan population, processed food producers are increasingly using components derived from plants, which is anticipated to support market growth.
“High Cost of Yellow Peace Protein and Presence of Low-cost Substitutes”
Market expansion is hampered by the high cost of yellow peace protein in comparison to substitutes, including lentils, common beans, and chickpeas. The market for pea protein supplements will have slow development throughout the projection period due to the presence of low-cost alternatives and side effects. Vegetarians eat pea protein, however, allergies in consumers such as lactose intolerance, will act as a restraint and hinder market growth.
“Start-ups Focused on Introducing Unique Yellow Pea Protein Products Employing Natural Components”
Aspiring market players are investing in R&D to create new and unique yellow pea protein products. New entrants are attempting to enhance their operational and innovative capabilities.
Traditional snacks such as potato chips or corn chips flavored artificially rarely have any positive health benefits. Instead, because of the composition of their ingredients, they cause diseases, including obesity and digestive problems. New companies are making healthier snacks by employing natural components such as plant protein instead of artificial flavors, sugars, and trans fats.
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“Growing Interest in Plant-based Protein Products in North America”
North America accounts for 50% share of the global market due to the large population of vegans and flexitarians as a result of the improvement in animal welfare. Consumers are becoming more aware of and interested in plant-based protein products such as yellow pea protein. Rising urbanization, increased investment in the production of natural components, and growing public awareness of the value of high-protein diets are driving market growth.
“Rapid Expansion of Food & Beverage Industry in the U.S.”
Growing emphasis on wellness and health, the expanding food & beverage industry, and the rising number of yellow pea protein-based product launches all contribute to market growth in the U.S.
Various items made with alternative protein are produced and offered for sale to customers in supermarkets and grocery stores. The market is anticipated to be driven by high demand for gluten-free products, and rising concern about cardiovascular diseases (CVDs) caused by red meat consumption.
“Surging Yellow Pea Protein Demand in Dietary Supplements”
Manufacturers of yellow pea protein are anticipated to get funding from a range of food businesses, venture capitalists, and other investors. The market in Germany is anticipated to expand at a high rate over the forecast period due to the rising popularity of energy bars & cold cereals and strong growth in the sports nutrition sector.
Demand for protein components is increased by new product debuts by key businesses that focus on consumer demands for beverages with reduced saturated fat and no cholesterol. Several factors, including the trend toward preventive healthcare, and the rising demand for plant protein ingredients are expected to contribute to market growth over the forecast period. The market for dietary supplements and nutritional-enriched powders has grown quickly in Germany as a result of rising domestic consumption.
“Wide Availability of Raw Materials in Japan”
Since yellow pea protein products have a lower fat and calorie content than animal-based protein, they are becoming increasingly popular with gym-goers in Japan. High consumption of functional food products fortified with nutrients and huge demand for allergen-friendly sports and fitness supplements are the factors projected to support market expansion.
An adequate supply of raw materials for manufacturers is produced in Japan as a result of favorable regulatory dispositions directed toward the development of the agriculture industry. It is anticipated that the developing hotel and restaurant sector as well as the rising number of retail chains, mostly supermarkets, will contribute to market expansion.
“Pea Protein Isolates Gaining Traction Owing to Their Excellent Emulsification & Stability Features”
By product, the market is segmented into pea protein concentrates, pea protein isolates, textured pea protein, and hydrolyzed pea protein. Pea protein isolates account for 50% share of the global market owing to their high protein content and excellent emulsification & stability features. The rising demand for yellow pea protein isolates is also a result of its numerous applications in high-performance nutrition and snack goods. The use of pea protein isolates is increasing due to huge demand from producers of plant-based products.
The process of making pea protein isolate involves removing the pea's shell and turning it into flour, which is a common step in the food manufacturing process. After that, a filtration procedure is used to extract the remaining components of the pea, such as fiber and starch. Pea protein is refined into a white precipitate to create protein powder.
The difference between pea protein isolate and pea protein is that pea protein isolate is created through a chemical process from peas. Due to this characteristic, pea protein isolate is considered a processed food. In contrast, because pea protein isolate has undergone minimal processing from its original state, it is less likely to induce adverse reactions than other kinds of processed foods that are high in fillers and preservatives such as sugar and sodium.
“Growing Consumer Concerns about Meat Allergies Driving Demand for Yellow Pea Protein in Meat Substitutes”
The market is classified into meat substitutes, bakery products, dietary supplements, beverages, and others based on the application. Meat substitutes hold 40% of the global market. This can be attributed to the functional properties of yellow pea protein, which aid in the manufacturing of meat substitutes, including burger patties and minced meat.
Relatively low production costs as well as convenient storage options of yellow pea protein have facilitated the growth in its demand in the meat industry. Further steps are being taken by companies to accelerate investment in plant-based alternatives against animal-based protein.
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Key yellow pea protein manufacturers are entering into direct contracts with farmers to reduce the supplier power balance by offering products at competitive prices to gain cost advantage and brand recognition. Top yellow pea protein producers are introducing a range of new items, from plant-based burgers to chicken nuggets, and acquiring brands to get quality products in the alternative protein space. To increase supply chain strength and ensure easy access to raw materials, multinational corporations producing yellow pea protein are focusing on purchasing local and regional businesses.
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The use of yellow pea protein is anticipated to increase at a CAGR of 6% through 2033.
Worldwide consumption of yellow pea protein is set to reach US$ 3.6 billion by 2033.
The U.S., Japan, and Germany are major countries driving high demand for yellow pea protein.
Meat substitutes account for 40% share of the global yellow pea protein market.
Ingredion Incorporated, The Emsland Group, and Axiom Foods, Inc. are the top yellow pea protein suppliers.
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