Pea Fiber Industry Analysis in North America

Pea Fiber Sales Outlook for North America (2024 to 2034)

Pea fiber sales in North America are projected to reach US$ 8.8 billion in 2024 and increase at a high-value CAGR of 8.6% to climb to US$ 20.08 billion by the end of 2034.

Pea fiber is a natural dietary fiber derived from peas, specifically the hulls of yellow peas. It is a byproduct of pea processing, where peas are de-hulled and then milled to extract the fiber. The resulting pea fiber is rich in insoluble fiber, providing various health benefits.

Rising trend of health consciousness is boosting the demand for natural and plant-based ingredients in the region. Pea fiber fits this trend perfectly, as it is a clean and natural source of dietary fiber. It also serves as a plant-based alternative to traditional sources of fiber.

• Inner hull pea fiber demand is forecasted to increase at a CAGR of 8.9% and reach a market value of US$ 10.09 billion by 2034-end.

Inner hull pea fiber contains a mix of soluble and insoluble fibers, providing a range of nutritional benefits. Soluble fiber can help lower cholesterol levels and regulate blood sugar, while insoluble fiber supports digestive health by adding bulk to the stool. This nutritional profile contributes to the rising demand for inner hull pea fiber as consumers become more aware of the importance of fiber in their diets.

Report Attributes	Details
Pea Fiber Sales in North America (2024E)	US$ 8.8 Billion
Forecasted Sales (2034F)	US$ 20.08 Billion
Demand Growth (2024 to 2034)	8.6% CAGR
Inner Hull Pea Fiber Sales (2024E)	US$ 4.3 Billion
Conventional Pea Fiber Sales Growth (2024 to 2034)	8.7% CAGR
Organic Pea Fiber Sales (2024E)	US$ 1.48 Billion
Key Companies Profiled	AGT Foods & Ingredients COSUCRA Quadra Chemicals PURIS Vestkorn Milling AS AM Nutrition Emsland Group

Why is Consumption of Pea Fiber Products Increasing Rapidly in North America?

“Growing Popularity of Plant-based and Vegan Diets”

As per the detailed study by Fact.MR, a market research and competitive intelligence provider, the surge in the popularity of plant-based and vegan diets is significantly driving the demand for pea fiber. As consumers increasingly adopt these dietary lifestyles, there is a growing demand for sustainable and cruelty-free ingredients, with pea fiber emerging as a prominent choice.

Fundamental tenets of plant-based and vegan diets center around choosing foods derived from plants while avoiding animal products. Pea fiber perfectly aligns with these values as it is exclusively derived from the outer hulls of yellow peas, making it inherently plant-based. This alignment positions pea fiber as an appealing option for individuals committed to reducing their ecological footprint and making ethical choices in their dietary habits.

Versatility of pea fiber further enhances its appeal in the context of plant-based and vegan diets. It can be seamlessly integrated into a variety of plant-based products, ranging from meat alternatives to dairy-free items and beyond.

“Pea Fiber Gaining Traction as Clean-Label Functional Food Ingredient”

More consumers today seek assurance that the products they choose are made with minimal processing, free from artificial additives, and sourced from recognizable, natural ingredients. Clean-label products are perceived as healthier, more authentic, and in harmony with a holistic approach to wellness. As a result, there's a growing demand for food and beverage items that boast clear, comprehensible ingredient lists.

Pea fiber shines in the field of clean labeling due to its inherent characteristics. Derived from the outer hulls of yellow peas, pea fiber is minimally processed, and its production involves limited intervention. This natural and straightforward sourcing contributes to its status as a clean-label champion.

Pea fiber's composition, free from common allergens and artificial additives, also contributes to its clean-label appeal. Products featuring pea fiber can proudly declare their simplicity, meeting the expectations of consumers who scrutinize labels for unnecessary additives and preservatives.

Thus, surge in the clean-label movement is directly translating into high demand for products incorporating clean and natural ingredients including pea fiber. The clean-label association adds a premium value to pea fiber, making it not just a functional ingredient but a symbol of the broader shift towards mindful and health-conscious consumerism.

Country-wise Analysis

Why is Demand for Natural Pea Fiber Products Increasing in the United States?

“Health and Wellness Trends Boosting Demand for Plant-Based Food Products”

Attribute	United States
Market Value (2024E)	US$ 7.94 Billion
Growth Rate (2024 to 2034)	8.9% CAGR
Projected Value (2034F)	US$ 18.63 Billion

Consumers in the United States are increasingly prioritizing health and wellness, driving the demand for functional foods. Pea fiber, with its digestive health benefits and rich nutritional profile, aligns with this trend.

Growing adoption of plant-based diets, whether for health, environmental, or ethical reasons, is also a major growth driver for pea fiber sales. Pea fiber, being a plant-derived ingredient, is sought after as a key component in various plant-based products.

How are Functional Food Properties of Pea Fiber Driving Sales in Canada?

“Dietary Diversity and Innovation in Functional Foods Driving Sales of Pea Fiber Products”

Attribute	Canada
Market Value (2024E)	US$ 864.8 Million
Growth Rate (2024 to 2034)	6.3% CAGR
Projected Value (2034F)	US$ 1.59 Billion

Canada's diverse population includes individuals with various dietary preferences and restrictions. Pea fiber, as a gluten-free and allergen-free option, caters to the dietary inclusivity trend, driving sales among a broad consumer base.

The Canadian food industry is witnessing an influx of functional food innovations. Pea fiber's functional properties make it a valuable ingredient in the development of new and improved functional food products, boosting its sales.

Category-wise Analysis

Why is Use of Pea Fiber High in Bakery Items?

“Pea Fiber Facilitating Crafting of Healthy Bakery Products”

Attribute	Bakery
Segment Value (2024E)	US$ 1.38 Billion
Growth Rate (2024 to 2034)	10.7% CAGR
Projected Value (2034F)	US$ 3.81 Billion

Pea fiber has excellent water absorption capabilities, which helps improve the texture and moisture retention in bakery products. In items such as bread, muffins, and cakes, pea fiber contributes to a softer and more desirable crumb texture.

Bakery items often lack sufficient fiber, but pea fiber is a rich source of both soluble and insoluble fiber. Adding pea fiber to bakery formulations allows manufacturers to boost the fiber content, meeting the growing consumer demand for healthier and more nutritionally balanced products.

Thus, growing demand for healthier and more functional baked goods is increasing the application of pea fiber as a valuable ingredient in the bakery industry.

Competitive Landscape

North American pea fiber producers are expanding their product portfolios to offer a diverse range of pea fiber products catering to different industries. This includes both conventional pea fiber and specialized formulations for specific applications, such as bakery, snacks, and meat alternatives.

Collaborations and partnerships with food manufacturers and other stakeholders in the supply chain are enabling pea fiber producers to tap into new markets and stay abreast of industry trends.

• In November 2022, Global Food and Ingredients Ltd. introduced the Pulsera ingredients brand, featuring a product line primarily composed of 85% pea protein isolate. This aligns with the company's objective to diversify its portfolio by incorporating functional ingredients with high plant-based protein and fiber content.

Segmentation of Pea Fiber Study in North America

• By Type :

  • Inner Hull Fiber
  • Outer Hull Fiber

• By Source :

  • Organic
  • Conventional

• By Grade :

  • Food Grade
  • Feed Grade

• By Application :

  • Bakery
  • Vegan Meat Substitutes
  • Soups & Sauces
  • Beverages
  • Animal Foods

• By Country :

  • United States
  • Canada