Cheese Shreds Industry Analysis in the USA
Cheese Shreds Industry Analysis in the USA Size and Share Forecast Outlook 2025 to 2035
Cheese shreds industry analysis in the USA is projected to grow from USD 1.7 billion in 2025 to USD 2.4 billion by 2035, at a CAGR of 3.9%. Mozarella will dominate with a 47.2% market share, while retail pre-shredded will lead the packaging type segment with a 63.5% share.
Cheese Shreds Industry Analysis in the USA 2025 to 2035
Demand for cheese shreds in the USA is projected to grow from USD 1.66 billion in 2025 to approximately USD 2.42 billion by 2035, recording an absolute increase of USD 760.0 million over the forecast period. This translates into a total growth of 45.78%, with demand forecast to expand at a compound annual growth rate (CAGR) of 3.90% between 2025 and 2035.
The overall demand size is expected to grow by nearly 1.46X during the same period, supported by increasing convenience food consumption, rising foodservice industry expansion, and growing consumer preference for ready-to-use cheese products across diverse retail, commercial kitchen, and food manufacturing applications throughout the USA.
Quick Stats for USA Cheese Shreds Industry
- USA Cheese Shreds Sales Value (2025): USD 1.66 billion
- USA Cheese Shreds Forecast Value (2035): USD 2.42 billion
- USA Cheese Shreds Forecast CAGR: 3.90%
- Leading Application in USA Cheese Shreds Industry: Mozzarella Shreds (47.20%)
- Key Growth Regions in USA Cheese Shreds Industry: West, Northeast, South, Midwest
- Regional Leadership: West holds the leading position in demand
- Key Players in USA Cheese Shreds Industry: Groupe Lactalis S.A., The Kraft Heinz Company, Dairy Farmers of America Inc., Schreiber Foods Inc., Leprino Foods Company, Arla Foods amba, Fromageries Bel S.A., Savencia Fromage & Dairy S.A., Saputo Inc.

The mozzarella shreds segment is projected to account for 47.20% of USA cheese shreds demand in 2025. Mozzarella applications are widely used in the USA for pizza production, Italian cuisine preparation, and melting-focused cooking applications where superior stretch characteristics, consistent melting performance, and reliable flavor profiles remain essential for foodservice operations and home cooking installations.
The retail pre-shredded segment is expected to represent 63.50% of USA cheese shreds demand in 2025. Retail pre-shredded formats are fundamental to the cheese shreds industry because they provide the superior convenience, comprehensive portion control capabilities, and operational specifications required for large-scale consumer adoption and home cooking applications.
Between 2025 and 2030, demand for cheese shreds in the USA is projected to expand from USD 1.66 billion to USD 2.03 billion, resulting in a value increase of USD 370.0 million, which represents 48.68% of the total forecast growth for the decade. This phase of growth will be shaped by increasing convenience food development, rising pizza consumption adoption, and growing quality requirements across USA regions, particularly in areas where foodservice expansion and quick-service restaurant optimization initiatives are accelerating cheese shreds adoption. Increasing integration of advanced shredding technologies in food processing applications and growing adoption of freshness preservation systems continue to drive demand.
Food manufacturers and retail operators are expanding their production capabilities to address the growing complexity of modern meal preparation requirements and convenience ingredient standards, with USA operations leading investments in processing technology and quality verification systems.
From 2030 to 2035, demand is forecast to grow from USD 2.03 billion to USD 2.42 billion, adding another USD 390.0 million, which constitutes 51.32% of the overall ten-year expansion. This period is expected to be characterized by expansion of premium specialty varieties, development of enhanced shelf-life technologies, and implementation of comprehensive quality monitoring programs across different foodservice and retail sectors. The growing adoption of packaging innovations and clean-label formulations, particularly in major metropolitan centers and retail operations, will drive demand for more sophisticated cheese solutions and validated freshness systems.
Between 2020 and 2025, cheese shreds demand in the USA experienced steady expansion, driven by increasing convenience volumes in home cooking channels and growing awareness of time-saving benefits for meal preparation efficiency and consistent quality formulations. The sector developed as retail facilities and foodservice operators, especially in major processing centers, recognized the need for proven ready-to-use systems and effective convenience solutions to achieve operational objectives while meeting quality standards and consumer preferences. Food manufacturers and ingredient distributors began emphasizing supply chain optimization and performance verification to maintain competitive advantages and commercial viability.
usa Cheese Shreds Industry Key Takeaways
| Metric | Value |
|---|---|
| usa Cheese Shreds Sales Value (2025) | USD 1.66 billion |
| usa Cheese Shreds Forecast Value (2035) | USD 2.42 billion |
| usa Cheese Shreds Forecast CAGR (2025-2035) | 3.90% |
Why is the USA Cheese Shreds Industry Growing?
Demand expansion is being supported by the accelerating emphasis on convenience food optimization and meal preparation transformation nationwide, with the USA maintaining its position as a foodservice and retail leadership region, and the corresponding need for effective ready-to-use systems for cooking applications, quality compliance, and operational integration. Modern retail facilities and foodservice operators rely on cheese shreds technologies to ensure product performance, quality requirement fulfillment, and optimal pathway achievement toward comprehensive convenience ingredient environments.
Advanced foodservice requirements necessitate comprehensive cheese solutions including specialized melting capabilities, freshness preservation processing, and quality enhancement infrastructure to address diverse application needs and preparation specifications.
Retail facilities and foodservice operators are increasingly investing in cheese shreds sourcing and integrated convenience solutions to enhance product profiles, access operational optimization trends, and demonstrate culinary leadership in competitive processing environments. Quality standards and consumer preferences are establishing standardized preparation pathways that require cheese shreds systems and performance verification, with USA operations often pioneering large-scale implementation of advanced convenience food technologies.
The USA cheese shreds sector operates as a sophisticated, logistics-oriented component of the broader dairy industry, where product consistency and food safety are paramount. This segment must comply with the FDA's rigorous Grade A Pasteurized Milk Ordinance for hygiene and composition, in addition to meeting proprietary customer specifications for functional performance. These functional requirements include specific metrics for melt characteristics, clump resistance, and free-flowing behavior. Technical validation, such as that from the USDA's dairy research initiatives, confirms the efficacy of modern application technologies. These technologies, which utilize anti-caking agents, are essential for maintaining product integrity through automated packaging systems and distribution cycles.
Segmental Analysis
The industry is segmented by cheese type, packaging, and region. By cheese type, the industry is divided into mozzarella shreds, cheddar & blends, and specialty shreds categories. In terms of packaging, the industry is segmented into retail pre-shredded and foodservice bulk shreds, with mozzarella shreds representing a key growth and innovation hub for convenience technologies. Regionally, the industry is divided into West, Northeast, South, and Midwest.
By Cheese Type, Mozzarella Shreds Segment Accounts for 47.20% Share

The mozzarella shreds segment is projected to account for 47.20% of USA cheese shreds demand in 2025, making it the leading cheese type category across the sector. This dominance reflects the melting performance requirements and culinary versatility needs of pizza systems for existing foodservice facilities and home cooking applications where product performance is optimized through standardized quality capabilities and integrated preparation architecture.
In the USA, where substantial pizza infrastructure requires cheese integration without complete facility redesign, mozzarella platforms provide practical pathways for culinary enhancement while maintaining operational continuity. Continuous innovations are improving melting performance, stretch characteristics, and flavor integration parameters, enabling pizza operators to achieve high quality standards while maximizing product effectiveness.
The segment's strong position is reinforced by the extensive existing pizza infrastructure requiring advanced cheese adoption and growing availability of mozzarella suppliers with proven quality experience.
- Cooking compatibility and existing facility integration make mozzarella platforms the preferred cheese type for enhancing operating pizza facilities and foodservice operations.
- Melting reliability and performance demonstration track records are enhancing operator confidence and culinary viability across large-scale adoption initiatives.
By Packaging, Retail Pre-Shredded Segment Accounts for 63.50% Share

Retail pre-shredded packaging applications are expected to represent 63.50% of USA cheese shreds demand in 2025, highlighting the critical importance of consumer-oriented formats requiring comprehensive convenience processing solutions. Retail pre-shredded products including grocery retailers, supermarket chains, and warehouse club operators generate consistent demand for cheese shreds systems that are technically and economically favorable for mainstream applications.
The segment benefits from convenience characteristics that often provide superior consumer appeal compared to alternative formats, reducing preparation complexity and time. Retail pre-shredded applications also access enhanced efficiency optimization through proven performance that improves household cooking and operational cost benefits.
In the USA, where major retail operations represent substantial portions of food distribution infrastructure, consumer satisfaction requires retail pre-shredded integration across diverse shopping environments. In West and Northeast regions, where retail infrastructure concentrations are significant, cheese shreds demand is elevated by emphasis on maintaining convenience excellence while achieving consumer value targets.
- Convenience optimization and favorable consumer economics make this the largest packaging segment for cheese shreds technologies.
- Shopping versatility and mainstream adoption demands drive consistent demand across major grocery retailers, supermarket operators, and warehouse facility managers.
What are the Drivers, Restraints, and Key Trends in the USA Cheese Shreds Demand?
USA cheese shreds demand is advancing steadily due to increasing convenience requirements and growing recognition of time-saving necessity for meal preparation compliance, with West region serving as a key driver of innovation and application development. The sector faces challenges including competition from block cheese alternatives, need for specialized freshness infrastructure development, and ongoing concerns regarding price premiums and packaging considerations.
Pizza industry expansion initiatives and foodservice development programs, particularly convenience trends in West and Northeast regions, continue to influence cheese shreds selection and purchasing timelines.
Expansion of Pizza Industry Development and Quick-Service Restaurant Programs
The enhancement of foodservice standards, gaining particular significance through convenience trends and pizza facility expansion campaigns, is enabling cheese shreds suppliers to achieve differentiation without prohibitive processing costs, providing predictable demand patterns through operator requirements and culinary preferences. Enhanced preparation standards offering substantial opportunities for cheese shreds systems and integrated applications provide foundational dynamics while allowing suppliers to secure foodservice facility agreements and retail partnerships.
These trends are particularly valuable for first-mover suppliers and premium quality development that require substantial processing investments without immediate cost advantages.
Integration of Freshness Preservation Technologies and Packaging Systems
Modern cheese shreds suppliers and food operators are establishing advanced quality control networks and centralized processing facilities that improve operational efficiency through system standardization and performance analytics. Integration of monitoring systems, high-precision preservation technology, and coordinated freshness management enables more efficient cheese production across multiple processing regions.
Advanced packaging concepts also support next-generation convenience applications including specialized shelf-life performance tracking, operator efficiency optimization, and regional distribution networks that optimize system-level economics while enabling comprehensive freshness monitoring across retail regions, with USA developments increasingly adopting collaborative processing models to reduce individual operator costs and accelerate adoption.
Development of Advanced Processing Methods and Specialty Varieties
The expansion of advanced processing technologies, specialty innovation, and high-performance cheese solutions is driving demand for cheese shreds with enhanced melting performance and specialized application capabilities. These advanced applications require innovative processing platforms with precise texture control and exceptional flavor reliability that exceed traditional cheese requirements, creating premium segments with differentiated performance propositions. Suppliers are investing in processing capabilities and variety advancement to serve emerging culinary applications while supporting innovation in advanced cheese shreds production and foodservice sectors.
Analysis of USA Cheese Shreds Demand by Key Region

| Region | CAGR (2025-2035) |
|---|---|
| West | 4.10% |
| Northeast | 3.90% |
| South | 3.80% |
| Midwest | 3.70% |
The USA cheese shreds demand is witnessing robust growth, supported by rising convenience food requirements, expanding pizza consumption initiatives, and the deployment of advanced processing technologies across regions. West leads the nation with a 4.10% CAGR, reflecting strong foodservice base, substantial pizza infrastructure, and established food processing facilities.
Northeast follows with a 3.90% CAGR, driven by extensive retail facilities, favorable convenience conditions, and concentration of foodservice operations that enhance application development. South grows at 3.80%, as quick-service restaurant expansion and operational efficiency opportunities increasingly drive cheese shreds deployment. Midwest demonstrates growth at 3.70%, supported by expanding grocery facilities and regional food processing initiatives.
West Leads National Growth with Foodservice and Pizza Applications

Demand for cheese shreds in West is projected to exhibit exceptional growth with a CAGR of 4.10% through 2035, driven by strong foodservice base, substantial pizza infrastructure creating premium convenience opportunities, and concentration of culinary innovation advancement across California, Oregon, Washington and surrounding states.
As the dominant region with extensive foodservice infrastructure and convenience policies, West's emphasis on comprehensive culinary utilization excellence and operational leadership is creating significant demand for cheese shreds systems with proven performance and reliable melting potential. Major pizza operators and food suppliers are establishing comprehensive processing development programs to support infrastructure advancement and premium cheese deployment across diverse applications.
- Foodservice base and operational convenience capabilities are requiring comprehensive quality management strategies and processing solutions, driving demand for cheese shreds systems with demonstrated melting performance capabilities and permanent freshness assurance throughout diverse pizza operations.
- Culinary ecosystem strength and retail capital availability are supporting deployment of next-generation processing technologies and novel application pathways that enhance preparation viability, reduce operational costs, and create new opportunities across high-performance and specialty applications, positioning West as a national cheese shreds leadership region.
Northeast Demonstrates Strong Potential with Retail Infrastructure
Demand for cheese shreds in Northeast is expanding at a CAGR of 3.90%, supported by extensive retail facilities including supermarket chains, grocery systems, and convenience operations generating concentrated demand favorable for cheese systems. The region's operational characteristics, featuring substantial foodservice infrastructure and premium requirements ideal for convenience integration, provide operational advantages.
Culinary expertise concentrated in New York and regional food corridors facilitates application development and quality management. Cheese shreds suppliers and operators are implementing comprehensive efficiency strategies to serve expanding retail-focused requirements throughout Northeast.
- Retail concentration and favorable application economics are creating opportunities for specialized cheese shreds suppliers that can integrate convenience systems with existing grocery operations.
- Premium positioning and quality awareness are building regional competitive advantages in convenience food applications, enabling comprehensive efficiency development and operator cluster enhancement that meets preparation targets while accessing performance pricing opportunities.
South Maintains Strong Growth with Quick-Service Expansion
Demand for cheese shreds in South is growing at a CAGR of 3.80%, driven by expanding quick-service operations from restaurant facilities, foodservice operations, and regional processing operations requiring convenience pathways.
The region's foodservice base, supporting critical restaurant operations, is increasingly adopting cheese technologies to maintain competitiveness while meeting quality expectations. Operators and cheese shreds suppliers are investing in processing systems and regional supply infrastructure to address growing quality management requirements.
- Quick-service modernization imperatives and operational competitiveness concerns are facilitating adoption of cheese shreds technologies that enable continued operations while achieving quality enhancement across restaurant operations, food processing, and foodservice facilities.
- Foodservice diversification opportunities including regional convenience development and facility utilization for enhanced preparation environments are creating unique regional advantages and diversified application types throughout South foodservice operations.
Midwest Shows Progressive Adoption with Grocery Infrastructure
Demand for cheese shreds in Midwest is advancing at a CAGR of 3.70%, supported by expanding grocery facilities, regional food processing development including dairy and cheese operations, and growing emphasis on convenience solutions across the region.
Grocery infrastructure expansion and retail facility growth are driving consideration of cheese shreds systems as quality enhancement pathways. Food operators and cheese suppliers are developing regional capabilities to support emerging convenience deployment requirements.
- Grocery infrastructure expansion and operational diversification are creating economic drivers for convenience technologies and cheese shreds deployment across retail and food facilities seeking competitive differentiation pathways.
- Regional food cooperation and coordinated grocery development are establishing consistent quality environments and shared operational infrastructure that support multi-state convenience projects throughout Midwest food operations.
Competitive Landscape of USA Cheese Shreds Demand

USA cheese shreds demand is defined by competition among established dairy processors, food companies, and specialized solution providers, with major cheese manufacturers maintaining significant influence through processing resources and application development capabilities. Companies are investing in cheese shreds advancement, shredding infrastructure optimization, freshness preservation network structures, and comprehensive processing services to deliver effective, reliable, and scalable convenience solutions across USA foodservice and retail applications.
Strategic partnerships, processing innovation development, and first-mover application execution are central to strengthening competitive positioning and presence across high-performance, advanced-quality, and specialty cheese applications.
Groupe Lactalis S.A. leads with 7.20% share, offering comprehensive advanced cheese shreds solutions including processing, packaging, and distribution services with focus on foodservice applications, melting reliability, and quality optimization across USA operations. The Kraft Heinz Company, operating with extensive USA presence, provides integrated convenience solutions leveraging cheese shreds expertise, high-performance development, and freshness management capabilities.
Dairy Farmers of America Inc. delivers full-service cheese shreds processing including product development, quality optimization, and system integration serving USA and regional foodservice projects. Schreiber Foods Inc. emphasizes comprehensive cheese solutions with integrated processing capabilities, packaging technology, and quality features leveraging foodservice sector expertise. Leprino Foods Company offers cheese shreds application development and mozzarella optimization operations for pizza and foodservice applications across USA operations.
Key Players in USA Cheese Shreds Industry
- Groupe Lactalis S.A.
- The Kraft Heinz Company
- Dairy Farmers of America Inc.
- Schreiber Foods Inc.
- Leprino Foods Company
- Arla Foods amba
- Fromageries Bel S.A.
- Savencia Fromage & Dairy S.A.
- Saputo Inc.
Scope of the Report
| Item | Value |
|---|---|
| Quantitative Units | USD 2.42 Billion |
| Cheese Type | Mozzarella Shreds, Cheddar & Blends, Specialty Shreds |
| Packaging | Retail Pre-Shredded, Foodservice Bulk Shreds |
| Regions Covered | West, Northeast, South, Midwest |
| Key Companies Profiled | Groupe Lactalis S.A., The Kraft Heinz Company, Dairy Farmers of America Inc., Schreiber Foods Inc., Leprino Foods Company, Arla Foods amba, Fromageries Bel S.A., Savencia Fromage & Dairy S.A., Saputo Inc. |
| Additional Attributes | Sales by cheese type and packaging segment, regional demand trends across West, Northeast, South, and Midwest, competitive landscape with established cheese shreds processors and specialized convenience technology developers, operator preferences for retail pre-shredded versus foodservice bulk products, integration with convenience programs and preparation optimization policies particularly advanced in West region |
usa Cheese Shreds Industry by Segments
-
Cheese Type :
- Mozzarella Shreds
- Cheddar & Blends
- Specialty Shreds
-
Packaging :
- Retail Pre-Shredded
- Foodservice Bulk Shreds
-
Region :
- West
- Northeast
- South
- Midwest
Table of Content
- Executive Summary
- USA Market Outlook
- Demand to side Trends
- Supply to side Trends
- Technology Roadmap Analysis
- Analysis and Recommendations
- Market Overview
- Market Coverage / Taxonomy
- Market Definition / Scope / Limitations
- Market Background
- Market Dynamics
- Drivers
- Restraints
- Opportunity
- Trends
- Scenario Forecast
- Demand in Optimistic Scenario
- Demand in Likely Scenario
- Demand in Conservative Scenario
- Opportunity Map Analysis
- Product Life Cycle Analysis
- Supply Chain Analysis
- Investment Feasibility Matrix
- Value Chain Analysis
- PESTLE and Porter’s Analysis
- Regulatory Landscape
- Regional Parent Market Outlook
- Production and Consumption Statistics
- Import and Export Statistics
- Market Dynamics
- USA Market Analysis 2020 to 2024 and Forecast, 2025 to 2035
- Historical Market Size Value (USD Million) Analysis, 2020 to 2024
- Current and Future Market Size Value (USD Million) Projections, 2025 to 2035
- Y to o to Y Growth Trend Analysis
- Absolute $ Opportunity Analysis
- USA Market Pricing Analysis 2020 to 2024 and Forecast 2025 to 2035
- USA Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Others
- Introduction / Key Findings
- Historical Market Size Value (USD Million) Analysis By Others, 2020 to 2024
- Current and Future Market Size Value (USD Million) Analysis and Forecast By Others, 2025 to 2035
- Y to o to Y Growth Trend Analysis By Others, 2020 to 2024
- Absolute $ Opportunity Analysis By Others, 2025 to 2035
- USA Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Cosmetics
- Introduction / Key Findings
- Historical Market Size Value (USD Million) Analysis By Cosmetics, 2020 to 2024
- Current and Future Market Size Value (USD Million) Analysis and Forecast By Cosmetics, 2025 to 2035
- Y to o to Y Growth Trend Analysis By Cosmetics, 2020 to 2024
- Absolute $ Opportunity Analysis By Cosmetics, 2025 to 2035
- USA Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Region
- Introduction
- Historical Market Size Value (USD Million) Analysis By Region, 2020 to 2024
- Current Market Size Value (USD Million) Analysis and Forecast By Region, 2025 to 2035
- USA
- Market Attractiveness Analysis By Region
- USA Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Country
- Historical Market Size Value (USD Million) Trend Analysis By Market Taxonomy, 2020 to 2024
- Market Size Value (USD Million) Forecast By Market Taxonomy, 2025 to 2035
- By Country
- By Others
- By Cosmetics
- Market Attractiveness Analysis
- By Country
- By Others
- By Cosmetics
- Key Takeaways
- Market Structure Analysis
- Competition Dashboard
- Competition Benchmarking
- Market Share Analysis of Top Players
- By Regional
- By Others
- By Cosmetics
- Competition Analysis
- Competition Deep Dive
- Assumptions & Acronyms Used
- Research Methodology
List Of Table
- Table 1: USA Market Value (USD Million) Forecast by Region, 2020 to 2035
- Table 2: USA Market Value (USD Million) Forecast by Others, 2020 to 2035
- Table 3: USA Market Value (USD Million) Forecast by Cosmetics, 2020 to 2035
- Table 4: USA Market Value (USD Million) Forecast by Country, 2020 to 2035
- Table 5: USA Market Value (USD Million) Forecast by Others, 2020 to 2035
- Table 6: USA Market Value (USD Million) Forecast by Cosmetics, 2020 to 2035
List Of Figures
- Figure 1: USA Market Pricing Analysis
- Figure 2: USA Market Value (USD Million) Forecast 2020 to 2035
- Figure 3: USA Market Value Share and BPS Analysis by Others, 2025 and 2035
- Figure 4: USA Market Y to o to Y Growth Comparison by Others, 2025 to 2035
- Figure 5: USA Market Attractiveness Analysis by Others
- Figure 6: USA Market Value Share and BPS Analysis by Cosmetics, 2025 and 2035
- Figure 7: USA Market Y to o to Y Growth Comparison by Cosmetics, 2025 to 2035
- Figure 8: USA Market Attractiveness Analysis by Cosmetics
- Figure 9: USA Market Value (USD Million) Share and BPS Analysis by Region, 2025 and 2035
- Figure 10: USA Market Y to o to Y Growth Comparison by Region, 2025 to 2035
- Figure 11: USA Market Attractiveness Analysis by Region
- Figure 12: USA Market Incremental Dollar Opportunity, 2025 to 2035
- Figure 13: USA Market Value Share and BPS Analysis by Country, 2025 and 2035
- Figure 14: USA Market Value Share and BPS Analysis by Others, 2025 and 2035
- Figure 15: USA Market Y to o to Y Growth Comparison by Others, 2025 to 2035
- Figure 16: USA Market Attractiveness Analysis by Others
- Figure 17: USA Market Value Share and BPS Analysis by Cosmetics, 2025 and 2035
- Figure 18: USA Market Y to o to Y Growth Comparison by Cosmetics, 2025 to 2035
- Figure 19: USA Market Attractiveness Analysis by Cosmetics
- Figure 20: USA Market - Tier Structure Analysis
- Figure 21: USA Market - Company Share Analysis
- FAQs -
How big is the cheese shreds industry analysis in the USA in 2025?
The global cheese shreds industry analysis in the USA is estimated to be valued at USD 1.7 billion in 2025.
What will be the size of cheese shreds industry analysis in the USA in 2035?
The market size for the cheese shreds industry analysis in the USA is projected to reach USD 2.4 billion by 2035.
How much will be the cheese shreds industry analysis in the USA growth between 2025 and 2035?
The cheese shreds industry analysis in the USA is expected to grow at a 3.9% CAGR between 2025 and 2035.
What are the key product types in the cheese shreds industry analysis in the USA?
The key product types in cheese shreds industry analysis in the USA are mozarella, cheddar & blends and specialty shreds.
Which packaging type segment to contribute significant share in the cheese shreds industry analysis in the USA in 2025?
In terms of packaging type, retail pre-shredded segment to command 63.5% share in the cheese shreds industry analysis in the USA in 2025.