Vitamin Shots Market

Vitamin Shots Market Analysis By Product Type (Vitamin A, Vitamin B, Vitamin D, Vitamin C, Vitamin K, Vitamin E & Vitamin Mix) By Nature (Synthetic & Natural) By Delivery Medium (Injectable & Oral) By Consumption Type and By Region – Global Market Insights 2022 to 2032

Analysis of Vitamin Shots market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Vitamin Shots Market Outlook (2022-2032)

The global vitamin shots market is valued at US$ 577.2 million in 2022 and is predicted to expand at a CAGR of 4.9% to reach US$ 934.2 million by the end of 2032.

Sales of vitamin shots accounted for nearly 20% of the global vitamins market at the end of 2021.

Report Attributes


Vitamin Shots Market Size (2021A)

US$ 553.8 Million

Estimated Market Value (2022E)

US$ 577.2 Million

Forecasted Market Value (2032F)

US$ 934.2 Million

Global Market Growth Rate (2022-2032)

4.9% CAGR

North America Market Share (2021)


Europe Market Growth Rate (2022-2032)

~4.4% CAGR

United States Market Growth Rate (2022-2032)

~4.6% CAGR

Market Share of Top 5 Companies


Key Companies Profiled

  • AdvaCare Pharma
  • Pfizer
  • Vitana X
  • Vitalounge
  • House of Bratz
  • Reviv
  • Sriya
  • Zeon biotech
  • SKG Caring health
  • SwisscheM
  • Empower Pharmacy
  • Kexing Pharma
  • American Regent

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Sales Analysis of Vitamin Shots (2017-2021) Vs. Market Outlook (2022-2032)

Although vitamins are an essential component in the body, the global population is observing a huge problem regarding vitamin deficiency and related health problems, which opens the door for the vitamin shots market.

Vitamin shots are well known for their faster delivery of the required vitamins into the body within minutes. Changing lifestyles and eating habits have encouraged people to switch from vitamin pills to vitamin shots, either injections or oral vitamin shots (oral syrups).

Busy lifestyle, as well as consumption of unhealthy foodstuff by the population, have given rise to vitamin deficiency and related diseases such as anemia, rickets, scurvy, etc.

This factor garnered market growth at a CAGR of 3.6% during the 2017 to 2021 period.

Additionally, the cosmetics industry is also driving the sales of vitamin shots. Overall, the vitamin energy shots market value is expected to reach US$ 934.2 million by 2032.

  • Short Term (2022 Q2 to 2025): Increasing health risks due to vitamin deficiency, but less awareness about vitamin shots, will lead to slow market growth with an incremental $ opportunity of US$ 109.0 million.
  • Medium Term (2025-2028): Rising awareness among the global population regarding vitamin shots will generate growth in the medium term with an absolute $ opportunity of US$ 140.2 million.
  • Long Term (2028-2032): Changing eating habits and rising per capita income will spur market growth at a CAGR of 4.9%.

Over the past four years, the global vitamin shots market registered a CAGR of 3.6%, according to Fact.MR, a market research and competitive intelligence provider. Looking forward, worldwide consumption of vitamin shots is expected to increase at 4.9% CAGR between 2022 and 2032.

Vitamin shots market forecast by Fact.MR

Market share analysis of vitamin shots based on product type and region is provided in the above image. Under the product type segment, the vitamin B shots sub-segment dominates with 37.4% market share in 2022.

Why is the Popularity of Vitamin Shots Rising Rapidly?

“Insufficient Intake of Vitamins from Normal Diet and Rising Cases of Diseases Related to Vitamin Deficiency Generates Need for Vitamin Shots”

In the 21st century, the world population has moved towards a busy lifestyle, which has led to changes in their eating habits. This includes high consumption of fast food/ junk food, which is an incapable source of vitamins that can give rise to vitamin deficiency, thereby paving the path for vitamin shots in the vitamins market.

Additionally, the accumulation of fertilizers in vegetable farming has led to the reduction of vitamin content, which makes it difficult for the vegan population to fulfill their vitamin needs, and vitamin energy shots are the best choice for them, such as vitamin C injectable shots.

For instance, the vegan population is facing B12 deficiency, with its high occurrence in animal sources. As such, vitamin shots are the best choice to overcome this problem.

Moreover, various vitamin deficiencies occur due to genetic and autoimmune diseases that widen up the space for vitamin shots. For example, vitamin K deficiency bleeding (VKDB) in infants can be fatal, thereby driving the need for vitamin injections for the immune system of babies.

  • The American Academy of Pediatrics (AAP) endorses that a vitamin K shot must be given to infants as an intramuscular dose to avoid VKDB disorder.

Also, females can be given maternity vitamins during pregnancy, though only with a doctor’s prescription, which will also complement market expansion.

These factors are anticipated to spur the growth of the vitamin shots market, especially the vitamin E market, over the coming years.

“Wide Application of Vitamin Shots”

Vitamins are an essential nutrient for the overall body; however, they are also used in terms of aesthetics. Vitamin shots, especially vitamin C injectable shots, are popular for skin care and also useful to minimize stress concerning weight gain, thereby driving the demand for skin and hair care across regions.

Nowadays, due to unhealthy diets and lack of exercise, the global population is suffering from weight gain; vitamin shots for weight loss are touted as the best option for weight management. Also, growing concerns regarding beauty and several side effects of cosmetic products have increased the demand for vitamin shots across the world.

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How is Market Expansion Being Restrained to Some Extent?

“Side Effects Due to Overdependence Limiting Use among Consumers”

Higher intake of vitamin supplements among sportspersons as well as revealing side effects of vitamin booster shots is limiting their use among the global population.

  • For instance, Canadians spend millions on vitamin shots; however, a study found that approximately two-thirds of Ontario seniors who received vitamin B12 shots did not indicate a B12 deficiency.

This overdependence will dent the popularity of vitamin shots and ultimately limit their use to a certain extent.

Furthermore, rising health consciousness among individuals has increased their vitamin uptake through natural remedies. To avoid the side effects of vitamin shots, people are turning towards natural remedies. This may hinder the growth of the vitamin booster shots market over the coming years.

Country-wise Insights

Will Rising Vitamin Deficiency in the U.S. Drive Demand for Vitamin Shots?

The United States vitamin shots market is currently valued at US$ 143.3 million and is anticipated to reach US$ 224.2 million by 2032.

The United States enjoys a high per capita healthcare spending owing to high awareness regarding diseases and disorders. This also positively impacts the growth of the vitamin shots market in the country.

Due to high per capita healthcare spending, manufacturers as well as the government support investments in R&D for product quality improvements. As such, the United States holds significant potential for vitamin shot sales over the coming years.

Why is the India Vitamin Shots Market Expected to Expand Rapidly?

Although India accounts for a lower market share, the country is moving towards rising health awareness. Government initiatives for healthcare expenditure will also accelerate the production of vitamin shots in the country.

Also, growing urbanization in India has led to higher consumption of junk food owing to busy lifestyles, which will boost the demand for vitamin shots over coming years.

It is anticipated that the India vitamin shots market will reach US$ 34.8 million by 2032 with a high CAGR of 7.4%.

Category-wise Insights

Why are Vitamin B Shots Most Widely Used?

Vitamin B is an essential nutrient for the body as it is important to make sure that the body’s cells are functioning properly, for proper metabolism, to create new blood cells, and to maintain healthy skin as well as brain cells.

Vitamin B deficiency can cause several diseases, which creates the need for vitamin B shots. The vitamin B shots segment is anticipated to expand at a CAGR of 4.2% and reach a market valuation of US$ 327.5 million by 2032.

Additionally, among vitamin B, vitamin B12 shots are widely used owing to their high availability in animal sources and rising trend of veganism as well as intensifying vegan population that needs to fulfill their vitamin deficiency.

Vitamin B12 injections are offered by several suppliers and manufacturers across the world. Thus, the use of vitamin B12 injections has steadily increased in recent years, reaching a market size of US$ 164.7 million at the end of 2021.

Why is These Rising Acceptance of Injectable Vitamin Shots?

In the case of vitamin deficiency, patients require 100% nutrients with faster action, which can be possible by vitamin shots injections. Because injectable vitamin shots bypass the digestive process, nutrients directly pass through the bloodstream without any loss.

Hence, higher acceptance for injectable vitamin shots for faster delivery of action with fewer side effects is anticipated to create an absolute $ opportunity of US$ 257.1 million by the end of the assessment period.

Competitive Landscape

Prominent vitamin shots manufacturers are House of Vitalounge, Bratz, Reviv, AdvaCare Pharma, Sriya, Zeon biotech, SKG Caring health, SwisscheM, Pfizer, Empower Pharmacy, Kexing Pharma, American Regent, McGuff Pharmaceuticals Inc.'s, Merck Animal Health, Boca Vitamin, Vitana X, and Bee & You.

Key manufacturers of vitamin shots are focusing on R&D investments to enhance the quality and safety of their products. Market participants are trying to build up relationships with healthcare as well as aesthetic professionals to enhance their consumer base across the world.

Also, market players are focusing on increasing awareness related to vitamin shots to elevate their sales growth.

  • In February 2021, VitanaX, an international wellness company, enhanced its product line by launching vitamin shot drinks.
  • In June 2022, BEE & YOU, an expert company in natural bee products, launched a vitamin C injectable shot, which is produced using organic certified bee products.

Fact.MR has provided detailed information about the price points of key manufacturers of vitamin shots positioned across regions, sales growth, production capacity, and speculative technological expansion, in the recently published report.

Segmentation of Vitamin Shots Industry Research

  • By Product Type :

    • Vitamin A Injection
    • Vitamin B
      • Vitamin B12
      • Vitamin B complex
    • Vitamin D Injection
    • Vitamin C Injection
    • Vitamin K Injection
    • Vitamin E Injection
    • Vitamin Mix Injection
  • By Nature :

    • Synthetic
    • Natural
  • By Delivery Medium :

    • Injectable Vitamin Shots
    • Oral Vitamin Shots
  • By Consumption Type :

    • Prescribed
    • OTC
      • Weight Management
      • Health and Immunity Booster
      • Skin and Hair Care
      • Bone Support
  • By Region :

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia & ASEAN
    • Oceania
    • MEA

- FAQs -

How big is the global vitamin shots market?

The global vitamin shots market is valued at US$ 577.2 million in 2022.

How is the market expected to fare over the coming years?

Worldwide demand for vitamin shots is anticipated to reach US$ 934.2 million by 2032.

How fast did sales of vitamin shots increase over the past four years?

From 2017 to 2021, demand for vitamin shots increased at 3.6% CAGR.

Which region accounts for a leading market share?

North America leads the global vitamin shots market with 31.7% share.

Which type of vitamin shot is most widely consumed?

Vitamin B shots account for 37.4% of the global market share.

Vitamin Shots Market

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