Wafer Biscuits Market

Wafer Biscuits Market By Type (Cream-filled, Coated), By Application (Chocolate, Sandwich, Ice Cream), By Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Online Stores, Specialty Food Stores) & By Region – Global Market Insights 2023-2033

Analysis of Wafer Biscuits Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Wafer Biscuits Market Outlook (2023-2033)

The global wafer biscuits market is set for a valuation of US$ 107 billion in 2023. Worldwide sales of wafer cream biscuits are estimated to increase to a market value of US$ 160 billion by 2033-end, increasing at a CAGR of 4.1% through 2033.

A wafer is a flat biscuit that is brittle, delicious, thin, and crunchy. These are used at an increased rate in conjunction with numerous candy bars that include Coffee Crisp or Kit Kat. Wafer biscuits are eaten as light snacks and are believed to be healthier alternatives to biscuits that are available commercially.

Wafer cream biscuits are nutritious on-the-go snacks. The layers of these biscuits are sandwiches that are not loose but crispy, non-greasy, and smooth and snappy in the mouth. They contain low calories, low fat, low sugar, and no preservatives.

Further, these biscuits are created with the use of skim milk and vegetable oil so they are beneficial for people. These cream-filled wafer biscuits are available in different sizes and tastes. Further, the presence of nutritional elements in these biscuits makes them healthy options for snacking.

Wafer biscuits are generally made from grains that distinguish them from the market-available unhealthy food varieties. Further, the growing population of gluten-intolerant people is also resulting in a rising demand for more gluten-free snacking options.

Demand for wafer biscuits is increasing due to the rising demand for convenience foods as well as snacks that can be carried easily. In addition, the long shelf life of these products is also estimated to contribute to their sales.

Wafer biscuits are crisp that have various flavors. Cream-filled biscuits are the most popular type of biscuit. Moreover, some other flavors of biscuits including strawberry flavor or chocolate chip are also gaining traction in the global market.

The packaging of these biscuits is done with multiple packets while making their consumption easier for individuals at any point. The sales of wafer biscuits are high in developed countries due to the busy lifestyle of people. In addition, these biscuits are considered convenient and quick sources of snacks there.

Growing urbanization in developing countries around the world along with the increasing disposable income of people are likely to stimulate per capita consumption of these biscuits. Furthermore, the proliferation of supermarkets has resulted in the rising interest in premium products that have further contributed to the global market.

Increasing popularity of wafer biscuits is also attributed to their diversified flavor chains along with rising preferences among adults and kids. In addition, the growing craving for convenient snacking options is likely to contribute to robust growth opportunities in the market.

Report Attributes


Wafer Biscuits Market Size (2023)

US$ 107 Billion

Estimated Market Value (2033)

US$ 160 Billion

Growth Rate of Coated Wafer Biscuits Segment (2023-2033)

4.5% CAGR

Projected Growth Rate of Market (2023-2033)

4.1% CAGR

Canada Market Growth Rate (2023-2033)

3.5% CAGR

Key Companies Profiled

  • Antonelli Bros
  • Artisan Biscuits
  • Bolero
  • Dukes
  • Mondelez International
  • Kellogg
  • Hershey Company
  • Lago Group
  • Nestle

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Which are the Prominent Factors Driving the Sales of Wafer Biscuits?

“Growing Demand for Convenient Snacking Options Complementing Sales of Wafer Biscuits”

At present time, there is a rising preference for convenient snacking options. Furthermore, easier consumer access to snacks through the advancing retail sector is contributing to their sales. The growing demand for healthy snacking has stimulated various manufacturers to introduce health-efficient biscuits with vitamins, fiber, protein, and active ingredients.

“Use of Innovative Packaging Solutions Might Positively Impact Market Growth”

Vendors in recent years are introducing some innovative packaging with the use of clear printing methods. The research report on the market has identified that rising concentration on innovative packaging can be one of the noticeable factors to put a positive impact on market growth.

In a similar war, the packaging of wafer biscuits ensures protection against radiation. It also maintains the shape and size of the product. These packaging materials are generally manufactured to increase the attractiveness of packaging and enhance the shelf life of any product. Further, the water vapor permeability is also ensured with effective packaging solutions.

Fat, sugar, wheat flour, and other flavoring agents are sensitive to moisture. Further, these ingredients also contain a high level of fat. So, these factors encourage manufacturers to opt for the development of suitable packaging options to protect wafers from any sort of damage.

Which Factors are Estimated to Adversely Impact the Adoption of Coated Wafer Biscuits?

“Increasing Medical Issues among Individuals Can Limit Adoption of Wafer Biscuits”

People, around the world, are encountering various medical issues, especially in industrialized nations. These healthcare issues are likely to constitute a noticeable threat to the growth avenues in the market. So, the manufacturers are further taking efforts to create healthier and new versions of wafer biscuits to appeal to health-conscious people around the world.

Moreover, growth in the market for wafer biscuits is restrained by an increasing count of alternative items that are available in the global market.

Wafer biscuits market forecast by Fact.MR

How can Start-ups Gain Profits in the Market for Wafer Biscuits?

“Product Innovations with Use of Healthy Ingredients Can Drive Market Opportunities”

Wafer biscuits are gaining preference in recent years due to their availability in different flavors such as chocolate flavor, vanilla flavor, and some other colored creams. The market for wafer biscuits is estimated to grow at a rapid pace in the coming four to five years.

There are a lot of industry players who are innovating their services or products in line with the better-for-you snacking category.

For instance,

  • PT Kaldu Sari Nabati in 2021 included the peanut butter variant under its vitamin-fortified wafer- Nabati Vitakrim. It is peanut butter cream that comes with some additional vitamin E. Earlier vitamin C was contained in the raspberry yogurt of Nabati Vitakrim.

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Which Regional Market Accounts for High Sales of Health-Efficient Biscuits?

“Presence of Prominent Vendors in the European Industry”

The Europe market is anticipated to hold the largest share of the global market in the coming years owing to the high standard of living. Further, the regional presence of key vendors has also been predicted to contribute to regional market growth. Product innovations with the use of high-quality ingredients are further estimated to put a noticeable impact on the demand for wafer biscuits.

Innovation in the industry of wafer biscuits across the U.K. market might provide various products with new colors and shapes. In the past few years, there is a noteworthy increase in the demand for wafer biscuits in the U.K. that are a blend of traditional and modern flavors.

For instance,

  • Ferrero in the year 2021 launched the German biscuit brand in stores in the United Kingdom. This biscuit consists of two layers that are of crispy wafer with a center of hazelnut that too with a covering of milk chocolate. It is available in different packs that include a GBP 3 10-pack, GBP 1.80 packs of five, 60p double packs, and 30p single bars.

Country-wise Insights

Why Does Germany Hold a Prominent Position in the European Market?

“Rising Trend to Maintain Good Quality of Living Bolstering Demand for Healthy Snacking Options”

The market in Germany is likely to progress at a CAGR of 3.2% through 2033. This growth in the industry is attributed to the increasing expenditure by people to maintain a good quality of living which can result in the adoption of healthy snacks. In addition, the presence of some key players in the market is also likely to contribute to growth avenues there.

What is the Future of the Wafer Biscuits Industry in the U.S.?

“High Availability of Different Wafer Biscuits Driving Industry Expansion”

The U.S. wafer biscuits industry is likely to hold a significant share of the regional market owing to the availability of various sizes, brands, types, and flavors of these products. The rising shift of people towards healthier food options is estimated to increase sales of dry biscuits.

The market in the U.S. was valued at more than US$ 26 billion in the year 2021. Further, the Canada market is likely to progress at a CAGR of 3.5% through 2033.

Why is Japan Generating Lucrative Opportunities in Asia Pacific?

“Increasing Per Capita Consumption of Wafer Biscuits in Japan

Led by countries such as South Korea, India, China, etc., the market in Asia Pacific is likely to grow at a noticeable speed. The demand for wafer cream biscuits in the Japan market is likely to progress at a CAGR of 2.7% through 2033.

Further, the increased per capita expenditure and rising disposable income of people also contribute to the growing demand for easy snacking options that leads to growing sales of wafer biscuits.

Category-wise Insights

Which Type of Wafer Biscuits are the Most Popular

“Growing Preference for Cream-filled Biscuits by Global Population”

Based on product, the global market is segmented into cream-filled and coated biscuits. Between these two, cream-filled wafer biscuits are generally preferred by the global population. You can easily find these biscuits in a box at the local grocery store.

The outer shell of these biscuits is filled with cream that plays a vital role to increase the taste of the same. The rising shift of people to healthy food options around the world is likely to propel the demand for these cream-filled biscuits in the coming years.

On the other hand, the coated wafer biscuits come with chocolate coating, for example, Oreo Cookies or M&M. These biscuits are available in different flavors and shapes that further ensure a variety of choices for individuals to opt for. The demand for coated wafer biscuits is likely to progress at a CAGR of 4.5% through 2033.

Which is the Preferred Distribution Channel in This Market Space?

“Supermarkets & Hypermarkets Provide Several Varieties of Wafer Biscuits “

Based on distribution channels, the industry is classified into hypermarkets & supermarkets, convenience stores, online stores, and specialty food stores. Among these supermarkets & hypermarkets is a popular stores type where wafers are easily available. Biscuits of different sizes, brands, flavors, shapes, and types are provided by these stores. As per the convenience of customers, these biscuits are stocked or prepackaged on shelves.

In recent years, online stores are also gaining popularity in present society due to the convenience provided to people for shopping while staying in the comfort of their own homes. People can buy biscuits through online platforms that too with new types and flavors. This category is likely to grow at a rapid pace in the forecast period ending in 2033.

Competitive Landscape

Below-mentioned is some strategies that are incorporated by industry players to gain a competitive edge in the market.

  • Jack and Jill Lausanne in the year 2021 launched the first non-coated wafer with a concept of TWO-TONE. This wafer is a perfect blend of two cream flavors that matched the crispy wafer to get a pleasurable bite.
  • Voortman Cookies in the year 2021 announced to expand product offering with the introduction of Mega Wafers. This newly launched product is a super-sized version of Voortman@ wafers and is available in Chocolate, Strawberry, and Vanilla flavors.

Key manufacturers of wafer biscuits are Antonelli Bros, Artisan Biscuits, Bolero, Dukes, Mondelez International, Hershey Company, Lago Group, Nestle, and Kellogg.

Segmentation of Wafer Biscuits Industry Research

  • By Type:

    • Cream-filled
    • Coated
  • By Application:

    • Chocolate
    • Sandwich
    • Ice Cream
  • By Distribution Channel:

    • Hypermarkets & Supermarkets
    • Convenience Stores
    • Online Stores
    • Specialty Food Stores
  • By Region:

    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa

- FAQs -

What is the valuation of the wafer biscuits market in 2023?

The global wafer biscuits industry is set to reach US$ 107 billion in 2023.

What is the projected growth rate for the Germany market?

The market in Germany is likely to progress at a CAGR of 3.2% through 2033.

At what CAGR is the global wafer biscuits industry likely to expand?

Sales of wafer biscuits are likely to increase at a CAGR of 4.1% through 2033.

What is the estimated growth rate for the Canada market?

The Canada market is anticipated to progress at a CAGR of 3.5% through 2033.

What is the projected valuation for the wafer biscuits industry by 2033-end?

Worldwide consumption of wafer biscuits is expected to reach a value of US$ 160 billion by 2033-end.

Which key players are operating in the global market?

Key suppliers of wafer biscuits are Antonelli Bros, Artisan Biscuits, Bolero, Dukes, Mondelez International, Hershey Company, Lago Group, Nestle, and Kellogg.

Wafer Biscuits Market

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