Automotive Seat Market

Automotive Seat Market Outlook (2024 to 2034)

Global revenue from the sales of automotive seats is projected to reach US$ 105.61 billion by the end of 2034, up from from US$ 68.47 billion in 2024. The market has been studied in detail and is forecasted to expand at a CAGR of 4.4% through 2034.

Rapid technological advancements in seat production and design influenced by consumer preferences toward more comfortable and safe sitting solutions are driving market growth. In accordance with this, the development of chairs with improved ergonomics, adjustable lumbar support, massage features, and memory settings is taking the market forward.

Use of innovative materials such as lightweight composites to lower overall vehicle weight is leading to market expansion. The introduction of smart chairs equipped with sensors for monitoring the occupant's health and alertness and automatically adjusting for maximum comfort is projected to fuel market expansion.

• In 2021, Faurecia, a leading automotive supplier, in partnership with a steel manufacturing and processing company, SSAB, developed new ultra-low CO2 seat structures. Faurecia aimed to test and commercialize these seats owing to the increasing focus on sustainability across the world.

Key market players are investing heavily in research and development to expand their product lines, which is contributing to the expansion of the automotive seat market size. Market players are also pursuing a variety of strategic measures to expand their global footprint such as new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other companies.

To expand and survive in an increasingly competitive and rising market climate, automotive seat manufacturers need to focus on providing cost-effective products. The automotive seat producers are striving to expand their market presence to untapped regions worldwide.

Report Attributes	Details
Automotive Market Size (2024E)	US$ 68.47 Billion
Projected Market Value (2034F)	US$ 105.61 Billion
Global Market Growth Rate (2024 to 2034)	4.4% CAGR
China Market Value (2034F)	US$ 24.12 Billion
Canada Market Growth Rate (2024 to 2034)	3.6% CAGR
North America Market Share (2024E)	18.5%
East Asia Market Value (2034F)	US$ 35.59 Billion
Key Companies Profiled	Fisher and Company; Recaro Automotive; TM Automotive Seating Systems Private Limited; Lear Corporation; Tata Autocomp Systems Limited; Faurecia; Grammar Seating Systems; Toyota Boshoku Corporation

What are Key Market Drivers Influencing Automotive Seat Market Growth?

“Rise in Demand for Modular Automotive Seats”

Modular automotive seats provide a smart seating system for the driver and passengers. The modular seats in vehicles provide safety, comfort, safety, and other features such as climate-controlled, heated, and memory seats. These seats are equipped with systems such as active health monitoring and pneumatic seats. Production of vehicles in the automotive sector with modular seats is growing because of the increase in demand for advanced safety features by consumers. These are some major reasons that are projected to drive the growth of the market.

Manufacturers in the automotive sector are investing in research to bring in innovations and enhance their product offerings. Manufacturers mainly focus on producing smart modular seats for smart cars that enhance the seat's comfort. Innovations in vehicle seats are boosting demand for modular automotive seats in the market. In developing countries, automotive manufacturers aim to improve fuel efficiency and develop lightweight interior parts which creates profitable opportunities for them. Increased automobile production is also supporting market growth.

What are Automotive Seat Manufacturers Striving to Overcome?

“High Production Costs Associated with Automotive Seats”

Low production costs are not in line with enabling the factors that create an enhanced perception of comfort for the customer, leading to an imbalance in the costs taken to achieve a high-level customer perceived value. This is expected to be one of the major restraints in the growth of the automotive seating market.

High manufacturing costs of automotive seats are another factor that is projected to limit the growth of the market over the forecasted period. Approximately 5% of the total vehicle cost is allocated to seats. There are a few types of modular seats such as ventilated, powered, heated, massage, and climate-controlled seats, which provide convenience and better comfort than conventional seats.

Country-wise Insights

Fact.MR, a market research and competitive intelligence provider, through its newly published analysis, asserts that North America is projected to hold 17.6% of the global market by 2034. Manufacturers of automotive seats are expanding their presence across regions, including Southeast Asia, Central and South America, and Australia. This expansion helps them diversify their supply networks and decreases reliance on a single supplier.

What is Leading to Growing Demand for Automotive Seats in the United States?

“Increased Vehicle Production and Demand for Comfort and Elegant Interiors”

Attribute	United States
Market Value (2024E)	US$ 8.6 Billion
Growth Rate (2024 to 2034)	4% CAGR
Projected Value (2034F)	US$ 12.77 Billion

Growing demand for automotive seats in the United States is due to the rise in vehicle production across the nation. As the number of vehicles sold in North America picked up the pace, the demand for automotive seats also increased. Another significant factor is the growing consumer trend toward comfort and elegant vehicle interiors. This automotive seat market trend is leading to an increased demand for leather seats.

Introduction of new technologies such as heated-ventilated seats, memory seats, and massage seats in luxury vehicles is creating lucrative opportunities for manufacturers. The push for electric mobility by the United States government is projected to be a primary driver for the growth of the market during the forecast period.

Which Key Developments are Contributing to Market Growth in China?

“Demand for Technologically Advanced Features in Automobiles”

Attribute	China
Market Value (2024E)	US$ 14.67 Billion
Growth Rate (2024 to 2034)	5.1% CAGR
Projected Value (2034F)	US$ 24.11 Billion

According to Fact.MR, the market in the East Asia region is projected to expand at a CAGR of 5.4% from 2024 to 2034. Demand for powered and heated seats is projected to grow at a moderate pace in China, owing to the increasing demand for technologically advanced features by customers. China, being the global automotive manufacturing hub, has the presence of several industry participants wherein most of the foreign market players have joint ventures with the local manufacturers.

• For instance, in March 2021, Adient entered into definitive agreements with Yanfeng Automotive Trim Systems Ltd. to conclude its Yanfeng Adient Seating Co., Ltd. joint venture in China as part of its strategic transition in China.

Category-wise Insights

The automotive seat market is segmented into genuine leather, synthetic leather, and fabrics. Out of these five segments, leatherette/vinyl is estimated to account for a leading automotive seat market share of 24.1% in 2024.

Which is the Most Sought-After Automotive Seat Material?

“Affordability and Durability of Leatherette/Vinyl Seats”

Attribute	Leatherette/Vinyl
Segment Value (2024E)	US$ 16.49 Billion
Growth Rate (2024 to 2034)	5% CAGR
Projected Value (2034F)	US$ 26.79 Billion

Leatherette, also known as vinyl is currently the most sought-after material in the automotive seat market. This synthetic material is designed to mimic the look and feel of leather, offering a blend of luxury and durability. It is highly favored for its resistance to wear and its ease of cleaning. Despite not being as breathable as genuine leather, its durability and lower cost make it an attractive choice for many consumers.

Since it is free from chemical irritants or allergens, leatherette is ideal for individuals with allergies or sensitive skin. The combination of affordability, durability, and aesthetic appeal has led to leatherette/vinyl becoming the most sought-after material in the market.

Which Vehicle Category Accounts for a Leading Market Share?

“Passenger Vehicles Hold Leading Share Due to Higher Emphasis on Comfort and Convenience”

Attribute	Passenger Vehicles
Segment Value (2024E)	US$ 48.83 Billion
Growth Rate (2024 to 2034)	4.8% CAGR
Projected Value (2034F)	US$ 78.08 Billion

Passenger vehicles hold a significant share of the automotive seat market, driven by various factors. Their increasing ownership compared to commercial vehicles is one of the significant automotive seat market trends. The emphasis on comfort and convenience among passenger vehicle consumers is fueling demand for seats with ergonomic designs and advanced features.

Desire for customization options, including material choices and additional features, is also fueling demand for automotive seats. As passenger vehicles age, the need for seat replacements and upgrades is creating a constant demand. In addition, ongoing technological advancements, such as heated seats and massage functions, further enhance the appeal of passenger vehicle seats, driving their popularity in the market.

Competitive Landscape

Key players in the automotive seat market are Fisher and Company, Recaro Automotive, TM Automotive Seating Systems Private Limited, Lear Corporation, Tata Autocomp Systems Limited, Faurecia, Grammar Seating Systems, and Toyota Boshoku Corporation.

• In 2022, Toyota Boshaku Corporation, a Japanese automotive component manufacturer, developed seats with an electric retraction mechanism and other interior components for LEXUS NX. The seats also feature improved cushioning that distributes body pressure in the buttocks area for better comfort.
• In 2020, Toyota Boshoku Corporation announced the development of a seat with a supporting and practical feature named Drivers Easy Return Seta for Toyota Yaris.

Key Segments of Automotive Seat Market Research

• By Vehicle:

  • Commercial Vehicles
  • Passenger Vehicles

• By Technology:

  • Powered Seats
  • Ventilated Seats
  • Heated Seats
  • Standard Seats
  • Memory Seats
  • Massage Seats

• By Material:

  • Ultrasuede/Alcantra
  • Leather
  • Leatherette/Vinyl
  • Polyester
  • Nylon
  • Others

• By Seat Type:

  • Bench
  • Bucket
  • Folding
  • Split Bench

• By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Middle East & Africa