Location Intelligence Market

Location Intelligence Market Outlook (2023 to 2033)

Worldwide demand for location intelligence solutions is extrapolated to surge at 15.3% CAGR from 2023 to 2033. The global location intelligence market currently stands at a valuation of US$ 19.2 billion and is estimated to amass a revenue of US$ 79.8 billion by the end of 2033.

Location intelligence has found an expansive scope of application in various industries and services and this is projected to offer lucrative business scope for location intelligence service providers in the future. Increasing number of ‘near me’ queries on search engines only cement the ballooning demand for advanced location intelligence solutions and services across the forecast period.

Increasing use of (Internet of Things) IoT devices and smartphones across the world has bolstered the importance of location intelligence as data from these devices can help retailers and businesses understand the demographic trends in a particular region and fine-tune their business and marketing strategies. The use of location analytics to track consumer behavior and deploy location-based advertising is also projected to favor market development over the coming years.

Growing adoption of technologies such as artificial intelligence, machine learning, and predictive analytics is also anticipated to uplift the demand for location intelligence data in the long run. Rapid digitization, increasing urbanization, high demand for better customer service experience, rising investments in IT infrastructure development, and growing adoption of advanced location intelligence technologies are other prospects that may benefit market growth going forward.

The transportation and logistics industry is predicted to emerge as the most lucrative end-use sector for location intelligence providers over the next ten years and currently accounts for a lion’s share in the global marketplace. Location intelligence data helps optimize routes for transportation and logistics companies, which helps them save time and reduce costs. Retail location intelligence helps in the optimization of several aspects such as site selection, area evaluation, sales prediction, etc., and this is forecasted to create new opportunities for location intelligence companies in the future.

Location intelligence data is expected to play a crucial role in sales and marketing optimization across the forecast period as the technology offers very specific trends associated with the consumers. The use of location intelligence tools reduces the overall costs of marketing and sales operations and optimizes the business workflow for maximum productivity and profits when integrated with other advanced technologies. Using data from location intelligence platforms, businesses can create specific marketing campaigns targeted toward a specific group of customers to improve business potential.

On the flip side, the lack of awareness and skepticism regarding the safety of data among people is expected to hurt location intelligence demand in the long run. The increasing prevalence of cyberattacks, high costs of implementation, and other operational challenges are also anticipated to hinder market development throughout the forecast period.

This latest location intelligence market research survey by Fact.MR, a market research and competitive intelligence provider, details a comprehensive account of trends such as global demand, new developments, drivers, restraints, opportunities, etc., that will influence market growth over the forecast period.

Report Attributes	Details
Location Intelligence Market Size (2023)	US$ 19.2 Billion
Projected Market Value (2033F)	US$ 79.8 Billion
Global Market Growth Rate (2023 to 2033)	15.3% CAGR
North America Market Share (2022)	32%
System Integration Segment Market Share (2022)	45%
Consulting Segment Market Growth Rate (2023 to 2033)	16% CAGR
Key Companies Profiled	Tibco Software Inc. ESRI MDA Corporation Trueposition Inc. Bosch Software Innovations GmbH Qualcomm Technologies Inc. Wireless Logic HERE Technologies Trimble Inc. Supermap Software Co. Ltd. Navizon Inc. Pitney Bowes Inc. Autodesk Inc.

Will New Companies Transform Location Intelligence Technology?

“Location Intelligence Start-ups Focusing on Raising Capital to Back Innovation”

New location intelligence companies are focusing on raising new finance to expand their business potential and fund research for the development of novel and innovative technologies.

• In February 2022, DataSutram a location intelligence start-up based in India announced that it had raised US$ 2.07 million in a funding round led by Yatra Angel Network and Varanium Capital along with other investors. The company had plans to use the raised capital to expand its operations in South-East Asian and Gulf regions.
• In May 2022, GeoIQ, a new location intelligence organization announced that it had gained US$ 2.25 million in funding from Lenskart, a leading eyewear retailer in India. The company was expected to use the funds to fuel global expansion plans and develop its unique data stack.
• In November 2022, Mytraffic, a France-based location intelligence start-up announced that it had raised around US$ 32 million in a Series B funding round that was led by AXA Venture Partners (AVP). The firm had the intention of utilizing this capital to support the development of its location analytics platform across Europe.

More new developments by start-ups and their impact on pricing trends have been discussed exclusively in this newly revised Fact.MR research report.

Country-wise Insights

Why Should Location Intelligence Providers Invest in Asia Pacific?

“Growing Digitization & Urbanization to Offer Lucrative Business Scope”

Increasing disposable income has led to the growing adoption of smartphones and this has supplemented digitization in the Asia Pacific region, which is projected to bolster demand for location intelligence over the coming years. Supportive digital transformation initiatives by governments in countries such as Japan, India, China, and Korea are also projected to uplift market potential in the Asia Pacific region across the forecast period.

Rising investments in network infrastructure development and growing use of technology in the transportation industry are other prospects that could bolster demand for location analytics, and other location-based technologies in the aforementioned Asian countries through 2033.

Which European Countries Account for High Location Intelligence Demand?

“United Kingdom & Germany to Spearhead Market Development in Europe”

Demand for location intelligence in European countries is anticipated to be driven by the growing adoption of automation and intelligent technologies in businesses in this region. Implementation of business location intelligence solutions by SMEs (small and medium enterprises) and large enterprises in countries such as Germany and the United Kingdom is projected to create an opportune market scenario for location intelligence providers in Europe.

Increasing adoption of digital technologies by people, growing smartphone penetration, and the rising popularity of IoT (Internet of Things) devices are other factors that could bolster sales of location intelligence platforms in European countries over the next ten years.

What is the Demand Outlook for Location Intelligence Solutions in the United States?

“High Smartphone Proliferation to Bolster Market Growth”

The United States is the most lucrative market for location intelligence providers in the North American region owing to the rising proliferation of smartphones and growing adoption of advanced technologies. The presence of prime location intelligence providers in the country is also a crucial aspect that is anticipated to uplift location intelligence demand over the coming years.

A rising focus on security and risk management is also expected to uncover new possibilities for location intelligence service providers in the country across the forecast period. The growing use of advanced technologies by small and medium businesses (SMBs) and the implementation of location intelligence solutions in industries such as BFSI and transportation are also projected to supplement market development in the United States.

Category-wise Insights

Which Location Intelligence Service Accounts for Significant Market Share?

“System Integration Enjoys Authoritative Stance in Marketplace”

Based on service, the market for location intelligence is segmented into system integration, consulting, and others.

Growing penetration and adoption of new technologies result in the addition of new data sources to location-based systems and this is projected to primarily drive the demand for system integration over the next ten years. An increasing number of businesses focusing on integrating location intelligence with other advanced technologies and systems are also slated to bolster the need for system integration in the future.

The system integration segment held a dominant share of around 45% of the global industry landscape in 2022. Meanwhile, demand for consulting services is predicted to expand at a prolific 16% CAGR across the forecast period.

Competitive Landscape

Prime location intelligence companies are focusing on creating innovative new location solutions to bolster revenue generation and gain a competitive advantage over other market players.

• In January 2023, Incognia, a location identity organization announced the launch of a new feature called ‘Suspicious Locations’. The new feature combines precise location signals with devices to identify suspicious locations. The company defines a suspicious location as a place where risky devices gather.
• In September 2022, AirSage Inc., an American telecommunications company specializing in the collection and analysis of location data announced the launch of its new offerings tailored to meet the needs of location intelligence of different businesses irrespective of their industry vertical and size. Tailored Solutions was a customizable suite of solutions that will be helpful for all organizations in the marketplace

Key Segments of Location Intelligence Industry Research

• By Application :

  • Workforce Management
  • Asset Management
  • Facility Management
  • Risk Management
  • Remote Monitoring
  • Sales & Marketing Optimization
  • Customer Management
  • Others

• By Service :

  • Consulting
  • System Integration
  • Others

• By End Use :

  • Retail & Consumer Goods
  • Government & Defense
  • Manufacturing & Industrial
  • Transportation & Logistics
  • BFSI
  • IT & Telecom
  • Utilities & Energy
  • Media & Entertainment

• By Region :

  • North America
  • Latin America
  • Europe
  • APAC
  • MEA