Analysis of Vetiver Oil Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Worldwide demand for vetiver oil is predicted to evolve at a CAGR of 3.8% from 2023 to 2033. The global vetiver oil market currently stands at US$ 82 million and is estimated to reach a market value of US$ 120 million by 2033.
Demand for organic vetiver oil is increasing due to advancements in production technology and ease of use over conventional products. The main reason organic vetiver oil is becoming more well-known worldwide is because of its many advantages.
Vetiver oil is obtained from the vetiver plant and is also referred to as 'khus'. It emits a heavy fragrance, more likely an earthy one, and has several advantages. It belongs to the Poaceae family and is a perennial plant. Typically, it is cultivated in all tropical regions on a wide scale.
Vetiver oil is a natural insect repellent with a woodsy, earthy aroma that is used in perfumes, cosmetics, lotions, and other topical skincare items. To stop collagen fibers from cross-linking when exposed to UV light, one can avoid aging signs including wrinkles and fine lines on the face, hands, and neck that are brought on by a lack of elasticity. Only the epidermis layer can be protected by vetiver oil, shielding the dermis layers from UV radiation damage.
Market expansion is anticipated to be driven by the expanding use of vetiver oil in medicinal applications. The benefits of vetiver oil include a calming and cooling impact that reduces inflammation of all kinds. It treats the discomfort caused by dehydration and sunstroke because it reduces inflammation in the circulatory and neurological systems. Patients with rheumatism, gout, arthritis, and muscular aches benefit from vetiver oil.
Demand for personal care products is growing significantly as a result of rising disposable income and growing public awareness of the need of keeping a proper personal care routine. Due to vetiver oil's advantages, including its calming, fragrant, and soother qualities, it is mostly utilized in personal care products. Additionally, it works well to reduce wrinkles and stretch marks. Additionally, it helps in the management of skin conditions. The usage of vetiver oil in specific foods and beverages that follow may ultimately help the industry flourish.
Consuming organic food is a new trend that is spreading quickly across the world. Additionally, vetiver oil's appeal in the pharmaceutical industry due to qualities such as its ability to support the central nervous system may be a key factor in bolstering market growth. Additionally helpful for lowering tension, anxiety, and insomnia is vetiver oil. Because of this, spas and salons utilize it a lot. All of these elements can operate as market growth drivers for vetiver oil.
Due to vetiver oil's antibacterial properties, the need for personal and household cleaning products has expanded throughout this time, which in turn boosts demand for the market. Market expansion is anticipated to be fueled by rising demand for vetiver oil from the food and beverage industry as well as rising demand for taste fragrances in the spa and relaxation industry.
Vetiver Oil Market Size (2023)
US$ 82 Million
Projected Market Value (2033)
US$ 120 Million
Global Market Growth Rate (2023-2033)
Market Share of Organic Vetiver Oil
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“Growing Preference for Personal Grooming Products & Innovative Scents”
Vetiver oil is widely utilized in the creation of aromas and odors because of its calming qualities, and it mixes nicely with perfumes. It serves as the main component of all perfume goods, particularly those marketed to men. A broad client base's growing interest in personal grooming and innovative scents, as well as an increase in spending on expensive perfumes, all contribute to the rise in demand for vetiver oil.
Due to its earthy and smokey scent, vetiver oil is becoming more popular among producers of fragrances. The product's chemical makeup and solubility in alcohol are intended to improve its miscibility, making it a distinctive component in perfumes. Products including lotions, cosmetics, fragrances, and deodorants are made with vetiver oil. Additionally, it is used to create aromatic products such as potpourri, which is a blend of dried flower petals and spices stored in a jar for scent.
The potential of the vetiver oil market will be further paved by an increase in R&D spending on product innovation and growing new markets. The demand for vetiver oil as an essential massage oil for aromatherapy is fueled by the contemporary lifestyle of the metropolitan population and the expanding media effect. The oil is also used to flavor sherbets, a type of cold Indian beverage. Consumer demand for flavored drinks is rising as a result of the bad weather and increased humidity.
“Premature Crop Harvesting and Some Side Effects of Vetiver Oil Products”
Improper and premature crop harvesting as well as the high cost of vetiver oil products would restrain market expansion. Pregnant women who use vetiver oil may miscarry, which may further hinder market growth.
Natural disasters, disease outbreaks, shifting farming techniques, and political unrest all have a significant impact on the raw materials needed to make vetiver oil and its derivative scents. Vetiver must be obtained from actual plant material because it cannot be artificially produced in labs.
Furthermore, the supply of raw materials for the manufacturing of vetiver oil has been reduced due to restrictions placed on farming activities and the significant environmental impact these operations have on the environment.
“Start-ups Investing in R&D Operations to Introduce New Vetiver Oil Products”
Emerging market players are making investments in R&D operations to develop unique formulations and introduce new vetiver oil products.
Start-ups should follow such key developments to gain a competitive edge in the market. Innovative formulations and technological advancements serve as stepping stones for market expansion.
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“Rapid Expansion of Pharmaceutical & Perfume Industries in North America”
Europe holds 50% market share of the global market. Europe remains the benchmark of consumption of vetiver oil owing to the growth of the pharmaceutical & perfume industries in the region. Moreover, rising disposable income and luxury lifestyles in Europe contribute to the higher adoption of beauty oils in cosmetic products. The end-use industry grows strong in Europe thereby increasing the use of vetiver oil in different applications.
“Large Consumer Base for Skincare Industry in the U.S.”
It is anticipated that the market in the U.S. would have increased growth potential due to the increased awareness of the advantages of vetiver oil as a result of successful marketing campaigns and advertising techniques. Vetiver oil is used to treat a variety of illnesses, including cramping, rheumatism, and respiratory disorders. The large consumer base for the skincare industry and the presence of top vetiver oil producers are boosting market value in the U.S.
“Growing Popularity of Aromatherapy among Consumers in Germany”
More people are using vetiver oil for its pleasant perfume and antioxidant capabilities, this need will be amplified by the growing popularity of aromatherapy among consumers. Increasing need for cleaning and home care goods with antimicrobial qualities driving the demand for vetiver oil in Germany.
“Shift in Consumer Preferences towards Wholesome Foods & Drinks”
The market in Japan is projected to expand rapidly during the forecast period due to favorable weather for farming, low-cost labor, and the wide availability of raw resources. In the food and beverage industry, vetiver oil is extensively utilized as a flavoring component, particularly in khus syrups. It is also used as a component for flavoring yogurt, ice cream, and milkshakes.
Growing preference for natural and practical alternatives to allopathic goods is the primary driver of the rising demand for therapeutic oils in the country. Shifting consumer preferences toward wholesome foods and drinks are driving market value.
“Organic Vetiver Oil Extensively Used in Several End-use Products Owing to Its Antibacterial Properties”
Based on source, the market is segmented into organic and conventional. Organic vetiver oil accounts for 50% share of the global market.
A highly concentrated aromatic liquid called organic vetiver oil is produced by steam distilling the roots and rhizomes. A significant amount of clear to pale yellow oil with a reviving woody-earthy aroma used as a perfume ingredient is produced by steam reforming dried rootstock and hydro distilling the result for many hours. In end-use products, including perfumes, toiletries, cosmetics, and many others, organic vetiver oil is widely used due to its antibacterial and antimicrobial properties.
“High Footfall in Spas & Relaxation Centers for Aromatherapy to Rejuvenate Physically, Emotionally, and Mentally”
Based on application, the market is divided into therapeutics, spa & relaxation, food & beverages, cleaning & home, and others. The use of vetiver oil in spa & relaxation centers is projected to rise at the highest CAGR over the forecast period.
Due to their hectic schedules, customers' lifestyles are changing, which has led to a significant increase in the demand for stress-relieving treatments, increased spa and relaxation visits, and an increase in vetiver oil sales. Due to its calming and balancing aroma, vetiver oil is widely used to create aromas for body perfumes, oils, room fresheners, and soap.
The spa and relaxation industry is expected to be driven by aromatherapy during the forecast period because it is most widely used in spa and leisure services and is also present in personal care and cosmetics goods. Using an aromatherapy diffuser to inhale the scent of pure vetiver oil has many positive health effects.
Due to its capacity to reduce pain, improve sleep quality, lessen stress and anxiety, lessen headaches and migraines, improve digestion, lessen the negative effects of chemotherapy, and promote immunity, aromatherapy is gaining significant appeal around the world.
Top vetiver oil suppliers are working on projects that focus on differentiating their products by introducing distinct grades and folds. To meet the rising demand for vetiver oil products, these businesses are also increasing their infrastructure and production capacity.
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Worldwide consumption of vetiver oil is expected to rise at a CAGR of 3.8% through 2033.
Mounting demand for flavor and fragrances by end-use industries is supporting market growth.
At present, organic vetiver oil holds 50% share of the global market.
Demand for vetiver oil is projected to reach US$ 120 million by 2033.
Europe is estimated to account for 50% share of the global vetiver oil market.
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