Vetiver Oil Market

Vetiver Oil Market Outlook (2025 to 2035)

The vetiver oil market is valued at USD 88 million in 2025. As per Fact.MR’s analysis, the industry will grow at a CAGR of 3.8% and reach USD 127 million by 2035. Rising demand from the aromatherapy and personal care industries continues to drive consistent growth across regions. Increasing consumer preference for natural and organic fragrances, coupled with expanding use in high-end perfumery and pharmaceuticals, is pushing manufacturers to invest in extraction efficiency and supply chain expansion.

The industry is experiencing steady momentum due to the oil’s multipurpose benefits, particularly its calming effects and therapeutic properties. These attributes have bolstered its usage in wellness and stress-relief applications, especially post-pandemic, where consumers are prioritizing mental well-being and holistic lifestyles.

In addition, major cosmetic brands are incorporating vetiver oil into skincare and haircare products, citing its anti-inflammatory and moisturizing capabilities. This is further supported by the natural product trend gaining ground in both Western and Asian industries, where regulatory support for organic labeling is expanding the reach of essential oils like vetiver.

Geographically, Asia-Pacific leads the supply landscape due to favorable climatic conditions for vetiver cultivation, while North America and Europe remain the dominant demand centers, driven by consumer wellness trends and premium product lines. Export activity from India, Indonesia, and Haiti is expected to strengthen as buyers seek quality consistency and fair-trade sourcing.

Sustained R&D in oil extraction methods, and the adoption of sustainable harvesting practices are expected to contribute positively to industry competitiveness. Companies that align their production strategies with ethical sourcing and clean-label formulations will likely emerge as key beneficiaries over the next decade.

Key Metrics

Metrics	Values
Estimated Global Size in 2025	USD 88 million
Projected Global Size in 2035	USD 127 million
CAGR (2025-2035)	3.8%

Fact.MR Survey Result for Industry Dynamics Based on Stakeholder Perspectives

The vetiver oil market is changing fast, with quality and sustainability at the forefront. Fact.MR analysis finds that 76% of stakeholders are focused on traceable, certified supply to satisfy increasing demand from consumers for natural and transparent products. Consistency of aroma is also a key consideration, with 71% of perfumery producers highlighting the importance of reducing batch variation due to soil and climatic differences. At the same time, 69% of global distributors are worried about price fluctuation and harvest risk, particularly in countries experiencing monsoon or political upheavals.

Adoption of technology varies geographically. North America dominates CO₂ extraction and direct farmer tie-ups, whereas Europe is looking at blockchain verification and environmentally friendly distillation. Asia-Pacific emphasizes scalability with farmer training and solar-powered infrastructure.

Smaller ones in the region are, however, more conservative because of less ROI on sophisticated infrastructure. Supply chain issues are ubiquitous, with 71% reporting uneven raw material supply. Region-specific problems involve delays in European certifications, storage deficiencies in Asia-Pacific, and North American supplier concentration.

Industry leaders need to adapt strategies to local maturity levels in order to stay competitive. High-impact measures involve compliance with sustainability laws, moving to clean tech, and establishing robust source networks. The vetiver oil market is particularly exposed to climate interference and policy change, and hence long-term planning is crucial. Those organizations that adopt transparency and innovation and develop farmer partnerships will be positioned as high-quality suppliers in the natural fragrance and wellness industry, able to ride out future regulatory and environmental challenges.

Shifts in the Market from 2020 to 2024 and Future Trends 2025 to 2035

From 2020 to 2024, the vetiver oil market grew rapidly due to growing consumer demand for natural and organic products. The oil, which is calming and therapeutic in nature, became popular in the wellness and personal care industries. The growing need for chemical-free, natural, and sustainable alternatives resulted in its widespread use in aromatherapy, perfumery, and skin care.

The wellness culture growth, coupled with the trend towards natural products in health and beauty regimes, further boosted the industry. More awareness about the environmental advantages of vetiver plant cultivation, such as soil conservation and water harvesting, further helped increase its demand. The versatility of the oil for use across several applications, including cosmetics to therapeutic use, placed it at a premium level both as an everyday and a high-end product.

In the prospect of 2025-2035, growth in the vetiver oil market is projected to continue, building on development towards sustainable agricultural farming and rising awareness of organic, ethically harvested products. Eco-friendly being the concern in the ongoing present, eco-conscious consumers are ensuring that sustainable means of the oil production drive demand upwards. Innovations in extraction processes have the potential to yield oil of superior quality, improving yield and minimizing waste.

Additionally, as mental wellness and happiness remain high on the agenda, the application of the oil to induce relaxation and stress relief will continue to drive demand, most significantly in the aromatherapy and personal care industries. The industry is expected to witness greater regional growth, especially in emerging economies where the uptake of natural wellness solutions is increasing.

Comparative Market Shift Analysis (2020-2024 vs. 2025-2035)

2020-2024	2025-2035
Increased demand for natural, organic products in wellness, skincare, and fragrance industries	Increased demand for ethically sourced, sustainably grown oil
Increased awareness of vetiver's therapeutic properties in aromatherapy, relaxation, and stress relief	Increasing role of vetiver in holistic wellness practices and customized well-being solutions
Focus on organic, chemical-free products fueled by evolving consumer attitudes	Enhancement in sustainable agriculture practice and sophisticated extraction methods
Geographical growth, particularly in Europe and North America, with rising need for wellness trends	New market entry, particularly in Asia and Africa, driven by rising popularity of nature-based wellness products
Increased use of vetiver in luxury skincare, high-end cosmetic, and premium perfume applications	Use of the oil in expanded lines of products like eco-friendly household products and health supplements
Increased awareness of vetiver's environmental uses (soil and water retention)	More R&D into the environmental benefits of vetiver, particularly for large-scale commercial agriculture for land rehabilitation

Segment-wise Analysis

By Source Type

By 2025, the vetiver oil market will be segmented by source type, with natural vetiver oil dominating the industry at a percentage of 63.5%, while organic vetiver oil will occupy 36.5% of the share. Natural oil is preferred as the leader due to its low-cost availability, as well as vast applications in perfumery, aromatherapy, and pharmaceuticals. This type of oil is usually collected from vetiver roots cultivated traditionally using conventional steam distillation methods. Such a collection of natural oil makes it cost-effective and scalable to wider applications.

Companies such as AOS Products Pvt. Ltd, Kanta Enterprises, and RK-Essential Oils disseminate large quantities of natural oil as bulk raw materials to the fragrance and cosmetic industries worldwide. It has been known as a preferable base note in fine fragrance blends and incense formulations due to its strong fixative properties and earthy aroma. The vetiver oil is also used in some Ayurveda therapies for the relief of stress and inflammation, thus giving it more importance in traditional wellness applications.

In contrast, organic oil is rapidly gaining ground, with a 36.5% industry share projected in the coming years owing to its uptake in premium personal care and wellness brands. Bringing to mind the sprightly roots of vetiver cultivated without synthetic pesticides and fertilizer sprays on a farm offers the consumer or buyer a growing trend toward clean-label sources.

Examples of such companies include doTERRA and Plant Therapy, which produce organic oil in their aromatherapy and skincare lines but mainly expound on its therapeutic purity and ecologically responsible source. Although higher in price, organic versions have been very popular in North America and Western Europe, areas with ever-increasing demands for certified organic personal care products.

By Form Type

In the 2025 vetiver oil market, segmentation by form type shows that the oil will be dominated with an industry share of 46.2%, while concentrates will account for 34.7% of total sales.

Its aromatic depth has helped the oil remain a leader in the luxury segment. Distinguished by its extraordinary aromatic profile, deep amber coloration, and exceptional fixative strength, it is coveted by luxury perfumeries. Being produced from solvent extraction, this absolute form preserves many more complex aromatic compounds than the standard distillation method.

Thus, it offers a richer, longer-lasting scent that finds the favor of the premium fragrance houses. Leading global perfume manufacturers like Givaudan and Firmenich, as well as niche fragrance brands such as Le Labo, use the vetiver oil absolute as a base note in high-end compositions. Its unusual longevity and ability to mingle with floral, woody, and citrus facets explain its greater use in the development of fine fragrances.

Making up an estimated 34.7% share, typically derived from steam distillation, vetiver concentrates serve more functional and therapeutic purposes. Their affordability and high oil yield are advantages that have also led to their popularity among aromatherapy, skincare, and spa-based product lines.

Companies like Aromatics International and Edens Garden sell the use of vetiver concentrates among their wellness lines. These oils are said to have calming and grounding properties. Aside from that, the concentrates are used for soap making and in formulating massage oils and hair care products targeted against inflammation, stress, and scalp health.

Country-wise analysis

Countries	CAGR (2025-2035)
U.S.	6.1%
U.K.	6.4%
France	6%
Germany	6.2%
Italy	5.8%
South Korea	6.5%
Japan	5.7%
China	6.8%
Australia-NZ	5.9%

U.S.

The U.S. vetiver oil market is expected to expand at 6.1% CAGR during the period of study. The growing interest in natural and organic personal care products has contributed significantly towards the application in the U.S. Consumers are growing more interested in essential oils because of their therapeutic as well as cosmetic uses, and the oil is growing more popular because of its soothing, anti-inflammatory, and skin-rejuvenating properties.

The U.S. industry is also witnessing firm demand from the fragrance, aromatherapy, and cosmetic industries as a main base note in perfumes and luxury skincare products. The wellness revolution, with its emphasis on overall wellness, is also fueling the demand for essential oils.

Moreover, the growing influence of clean beauty brands committed to plant-based, cruelty-free ingredients is causing products to make a greater impact. Manufacturers are using e-commerce platforms to expand their reach and provide customized formulations. Strategic partnerships with organic farms for raw material sourcing and sustainability certifications are increasing value in the vetiver supply chain. As consumer sophistication grows and demand for high-quality, natural solutions increases, the vetiver oil market is expected to grow steadily in the U.S. over the next decade.

U.K.

The U.K. industry is expected to grow at a 6.4% CAGR during the forecast period. The growth in the U.K. vetiver oil market is driven by strong demand in personal care, aromatherapy, and luxury fragrance industries.

Consumers are now putting more value on botanical and therapeutic ingredients, particularly those with stress-relieving and grounding characteristics, rendering the oil a prized ingredient. Demand for essential oils is being fueled by increasing holistic wellness trends and cultural shifts towards mindfulness and self-care.

In perfumery, the vetiver oil is prized for its earthy and woody aroma, and it is a key base in luxury perfumes and niche ranges. British consumers are increasingly interested in product origin and sustainability, with a preference for ethically sourced and eco-certified oils. The growing popularity of wellness boutiques and artisanal brands is also promoting the use of the oil across all segments.

France

The French vetiver oil market is expected to register a 6% CAGR during the study period. France dominates global fragrance and personal care industries, and the oil is an expensive component used in many top-end products. Cultural and traditional demand for natural essences and botanical extracts provides additional industry value.

The oil finds huge application in perfume making as a fixative as well as as an aromatic base, and the strong luxury scent industry of France supports it. Apart from perfumery, application in skincare and aromatherapy increases due to consumer demand for plant-based, organic, and health-focused products. The French trend towards organic and therapeutic-grade oils works in favor of applying vetiver in wellness routines and complementary therapies.

Origin traceability and ethical sourcing are showcased by brands, particularly from countries well-known for quality vetiver production. The French industry, with a penchant for tradition and quality, is poised to keep absorbing the oil both through the B2B and retail channels.

Germany

The German industry is projected to record a 6.2% CAGR during the period of analysis. The German vetiver oil market is expanding, driven by increased consumer spending on herbal wellness and essential oil therapy. Well-established natural and organic consumer products market underpins demand, particularly in aromatherapy, personal and home care, and personal wellness applications.

The oil's calming and balancing properties are especially popular in stress relief and sleep aids, which are in higher demand. Efficacy, safety, and certification are German consumers' top priorities when selecting essential oils, which makes manufacturers prioritize high standards of quality assurance and transparency.

Germany's leadership of the EU natural cosmetics industry is also evidenced by its adoption of the oil in premium formulations. Eco-sourcing and ecologically responsible packaging are high on the agenda for firms to keep up with green-conscious consumer behavior. Expansion is set to continue as a natural way of life, and a holistic health culture will fuel growth in all cores demographic groups.

Italy

The Italian vetiver oil market is set to grow at 5.8% CAGR during the forecast period. Italy's demand for the oil is continuing a growth trajectory based on increasing acceptance across the aromatherapy and natural cosmetics industries.

Italy's trend toward health and wellness, if somewhat more reserved compared with the rest of Europe, is catching on and promoting the consumption of essential oils for their medicinal as well as cosmetic uses. Its distinctive rich earthy fragrance and calming action, are in demand from specialty perfumers and prestige skincare firms. Local producers are introducing blends that include the oil in massage oils, body care, and home fragrances. The Italian fragrance industry, which is artistic and artisanal, is shifting toward the fragrance depth that vetiver provides.

South Korea

South Korea's vetiver oil market is expected to achieve a 6.5% CAGR growth during the forecast period. The South Korean wellness and dynamic beauty industry is leading the demand across several application industries. K-beauty culture, with all its innovation and multi-functionality of active ingredients, is stimulating demand for essential oils like vetiver, particularly in products that address skin calming, anti-aging, and anti-inflammatory action.

The oil is also being added to high-end serums, toners, and facial masks for wellness-oriented consumers. South Korean consumer industry is niche-driven and speed-oriented with rapid acceptance of well-being innovations. The scent profile of the oil is gaining popularity with niche perfumery, diffusers based on well-being, and home scents.

Distribution through online media and influencer advertising supports high visibility and trust among consumers. Additionally, R&D efforts within the country are focusing on developing formulation optimization in order to cater to sensitive skin, which is a common complaint among consumers in Korea.

Japan

Japan is expected to be growing at a 5.7% CAGR between study years. Japan's vetiver oil market is also growing gradually based on cultural fondness towards nature-based wellness practices and inclination towards simple, performance-driven beauty solutions. While the use of essential oils remains associated with Japanese natural treatments, recent consumer preference for plant-based skin and hair care is opening up new paths to opportunity for the oil, specifically for anti-inflammatory and moisturizing effects.

The Japanese industry is extremely concerned about product purity, safety, and fragile scent profiles. Therefore, the oil has been discovered to be ideally suited for use in hypoallergenic spas and skincare products. The wellness tourism industry also drives growth, with spas and retreats including aromatherapy as part of service treatments.

High-end aromatherapy brands are increasingly popular in urban retail spaces as well, driving further demand. With the ongoing evolution of consumer interest in sustainability and natural health, the Japanese industry should experience steady growth.

China

The Chinese vetiver oil market is expected to achieve a 6.8% CAGR during the forecast period. Increasing disposable incomes and shifting consumer trends in China are fueling the demand for premium beauty and wellness products, including natural essential oil-based ingredients such as vetiver. The surging trend toward traditional medicines blended with modern skincare is propelling the growth of the oil in segments such as aromatherapy, luxury skincare, and home fragrance.

In turn, a rapidly growing e-commerce platform and strong digital marketing are helping increase awareness of the benefits of the oil, particularly its relaxing, stress-relieving, and antioxidant properties. Urban consumers are embracing aromatherapy and a clean beauty culture, which are aligned with the characteristics of vetiver oil.

Growing entry by foreign brands into the Chinese industry is guaranteed through partnerships with local distributors and compliance with regulations. The strong demand for wellness coupled with the positive consumption trend positions China as one of the world's fastest-growing industries for vetiver oil.

Australia-New Zealand

The Australia-New Zealand vetiver oil market will increase at a CAGR of 5.9% during the period of study. The Australian and New Zealand industry is benefiting from a high demand for organic, cruelty-free, and natural lifestyle products. The industry for essential oils is expanding as holistic well-being is popular among consumers, and vetiver oil is gaining popularity because it can be used in skincare, mental health, and relaxation routines.

Both countries have vibrant natural health and spa cultures where vetiver oil is commonly used in massage therapy, diffuser blends, and stress relief products. There has also been an increase in artisanal cosmetic and eco-luxury lines. Regulatory support in New Zealand for therapeutic oils and strong export opportunities for organic skincare in Australia are enabling local and global participants to build product lines that include vetiver. Ensuring ingredient transparency, ethical sourcing, and eco-friendly packaging over the long term will likely shape the direction of this industry, ensuring continued growth over the forecast period.

Competitive Outlook

The vetiver oil market in 2025 is defined by artisanal excellence, vertically integrated production models, and increasing standardization in a historically fragmented value chain. As demand grows across aromatherapy, cosmetics, and fine perfumery, competition is less about volume and more about purity, traceability, and terroir-based differentiation. High-value players are leveraging origin certification and sustainability narratives to carve out premium segments, especially in Western and East Asian wellness industries.

Citrus and Allied Essences Ltd., Biolandes, and Bontoux S.A.S lead the industry through refined distillation techniques and long-term cultivation partnerships in regions like Haiti and India. Citrus and Allied Essences integrates in-house agronomy to maintain botanical consistency, while Biolandes emphasizes low-temperature extraction for enhanced olfactive fidelity. Bontoux, with its heritage in perfumery-grade oils, is scaling traceable, low-oxidation vetiver outputs for luxury fragrance houses.

Synthite Industries and Young Living Essential Oils are innovating at the interface of wellness and precision agriculture. Synthite applies supercritical CO₂ extraction and AI-based plant monitoring to optimize yield and purity. Young Living differentiates through its "Seed to Seal" quality assurance, enhancing its appeal in the therapeutic-grade essential oil segment. These firms invest in transparent supply chains, appealing to ethically-driven consumers.

Meanwhile, regional players like Aromaaz International and Greenleaf Extractions focus on niche segments including natural insect repellents and anti-inflammatory balms. Collaborations with local farming cooperatives and investments in zero-waste distillation technologies support their eco-conscious branding. The industry is gradually consolidating, with partnerships forming between Western distributors and South Asian producers to stabilize quality and volume in response to rising export demand.

Market Share Analysis by Company

Company Name	Estimated Market Share (%)
Citrus and Allied Essences Ltd.	16-18%
Biolandes	14-16%
Bontoux S.A.S	12-14%
Synthite Industries Ltd	10-12%
Young Living Essential Oils	8-10%
Other Companies Combined	30-36%

Key Company Insights 

Citrus and Allied Essences Ltd. (16-18%)

Citrus and Allied leads through precision-controlled distillation and farm traceability, maintaining its position as a premium supplier to global perfumers and aromatherapy brands.

Biolandes (14-16%)

Biolandes excels with low-heat extraction processes that safeguard the integrity of sesquiterpenes, enhancing the oil's richness and therapeutic potency for wellness blends.

Bontoux S.A.S (12-14%)

Bontoux leverages a rich heritage in natural perfumery, supplying artisanal vetiver oils supported by fair-trade sourcing and a refined olfactory profile.

Synthite Industries Ltd (10-12%)

Synthite stands out with CO₂-based extraction and AI-monitored cultivation, positioning its vetiver line at the intersection of biotech and plant-based wellness.

Young Living Essential Oils (8-10%)

Young Living integrates vertical farming and quality certification, enabling therapeutic-grade vetiver oils that align with growing demand for holistic and transparent sourcing.

Key Market Players

• Citrus and Allied Essences Ltd.
• Bontoux S.A.S
• Mountain Rose Herbs, Inc.
• Aromaaz International
• Biolandes
• Greenleaf Extractions Private Limited
• Plant Therapy Essential Oils
• Synthite Industries Ltd
• Young Living Essential Oils LC
• Green Fields Oil Factory
• IL Health and Beauty Natural Oils Co., Inc

Segmentation

• By Source Type

  • Natural
  • Organic

• By Form Type

  • Absolute
  • Concentrates
  • Blends

• By Application

  • Therapeutics
  • Aromatherapy
  • Food & Beverages
  • Cosmetics
  • Toiletries
  • Fragrances
  • Cleaning & Home
  • Others

• By Distribution Channel

  • Modern Trade
  • Franchise Outlets
  • Specialty Stores
  • Online

• By Region

  • North America
  • Latin America
  • Europe
  • Japan
  • APEJ
  • MEA