The potato flakes market is likely to benefit from expansion of retail chains, both digital and physical, in combination with increasing product lines and product portfolios of established players. The retail sector witnessing a robust rise worldwide across various domains of consumer products, and potato flakes are no exception. While focusing on the production of high-quality, light-weight potato flakes, leading companies are strengthening their online presence to extend their market reach and gain higher shares.
Rapid urbanization and growing GHDI of consumers has enhanced their expenditure on ready-to-eat and processed food products, which partly offers relaxation in their increasingly hectic regime. Rising demand for such food is further rubbing off on growth of the potato flakes market, and the status quo is likely to prevail between the period 2018 and 2028, according to a recently published report of Fact.MR. The report opines that demand for potato flakes, which are rich in carbohydrate and contain imperative minerals, will ride the coattails of shifting consumer preferences toward consumption of nutrition-rich food & beverages.
The report foretells that the potato flakes market will register an impressive growth at 7.0% CAGR through 2028. Incessant growth of retail sales in the baby food industry, coupled with the imperativeness index of potato flakes as a key ingredient in several baby food products, will further impact growth of the potato flakes market in the near future.
Organic Potato Flakes Sales Proliferate, Yet Conventional Counterparts Continue to Hold Bulk Market Shares
Pace of technology penetration in the food sector has been observed to be robust recently, compelling manufacturers to enhance their R&D efforts. Widening range of applications has led enormous commercial vendors to develop a variety of potato flakes in their purest forms, pointing at discovery possibilities in the market in tandem with increased research activities. Efforts of key players toward realizing innovative, new product developments, and unique product offerings to gain a competitive edge and greater brand positioning, will remain key demand determinants for conventional potato flakes
Conventional potato flakes continue to subjugate the market in terms of revenues. Over 95% shares of the market are held by conventional potato flakes currently, and the status quo is expected to prevail in the foreseeable future. Organic potato flakes, which are still at their infancy, are likely to fast gain ground, with growing consumer preference for natural products that involve the use of fewer additives and chemicals. Although revenues from the conventional variant remain substantial, sales growth of organic food products is projected to be faster than the former through 2028. A wide variety of organic potato flakes have permeated the market that fall in line with surging consumer demand for higher nutrient value and non-GMO-labelled products.
The concept of organic farming has brought significant changes in the overall farming practices employed across agriculture-based regions worldwide. This has further prompted land owners and farmers in opting for organic fertilizers, in a bid to maintain the soil fertility and sustainability. According to the U.S. Department of Agriculture, total available arable land for organic farming has been increasing rapidly in the U.S. This will further impact developments and demand for potato flakes.
Potato Flakes Market: Online Stores to Aid Product Transparency and Boost Sales Growth
Growth of ecommerce, internet proliferation, and increase in online stores, in comparison with review sites, are key transformations that have facilitated consumers to compare price levels of potato flakes product variants. Greater availability of inherent intelligence on products, and other relevant details such as details of producer and the crop’s origin, has resulted in greater product transparency in the potato flakes market, thereby favoring its growth. Additionally competitive pricing of potato flakes products, coupled with various profitable coupons or offers, as well as schemes, involved in online purchases are expected to bode well for future growth of the potato flakes market.
Asia-Pacific excluding Japan (APEJ) continues to remain the mainstay for potato flakes manufacturers, as the region is home to world’s leading food producers, exporters and importers. Future growth opportunities for the potato flakes market in APEJ are immense, on account of huge demand for nutrition-rich processed food from growing middle-class population. Heightened pace of activities among players who seek entering or consolidating their position, in tandem with massive alterations in consumer lifestyle made by ripple effects of urbanization, are key factors impacting growth of APEJ’s potato flakes market.
Growth of the potato flakes market will also be impacted by stagnant GDP growth in most prominent economies, and disparate recovery and growth estimated for the same in the foreseeable future. Emerging and developing nations are expected to significantly contribute to expansion of the potato flakes market, on account of their improving consumer lifestyles and lucrative opportunities paved by the rise in FMCG sector in these countries. Overall, prospects of the potato flakes market continue to remain promising in the forthcoming years.
This report provides forecast and analysis of the potato flakes market. It provides historical data of 2013 along with estimated data for 2018, and forecast data up to 2028 in terms of revenue (US$ Mn) and volume (MT). The report also includes macroeconomic indicators along with an outlook on potato flakes for the global market. It includes drivers and restraints of the potato flakes market and their impact on each region during the forecast period.
The report also comprises the study of current issues with consumers and opportunities for potato flakes products. It also includes value chain analysis. In order to provide users of this report with a comprehensive view of the market, we have included detailed competitiveness analysis and market key players and strategic overview. The dashboard provides a detailed comparison of potato flakes manufacturers on parameters such as total revenue, product offerings, and key strategy. The study encompasses market attractiveness analysis by nature, end-use, and region.
Through a detailed study of the market, our analysts have observed that there is a tendency for end users of potato flakes to shift from conventional to organic certified potato flakes, which is likely to result in several market entrants. Also, high prices of organic certified potato flakes is not deemed to cause a concern in raw material procurement. The report further states that the use of potato flakes in food processing industry is likely to result in a lucrative market opportunity for producers of potato flakes targeting this segment.
Potato Flakes Market: In-Depth Assessment on Key Segments
The report includes company profiles of key producers of potato flakes and the revenue generated from the companies across North America, Latin America, Western Europe, Eastern Europe, Asia-Pacific excluding Japan (APEJ), Japan, the Middle East, South Africa and Sub-Saharan Africa. By nature, the potato flakes market is segmented into organic and conventional. By end use, the potato flakes market is segmented as household and B2B (business to business). By sales channel, the potato flakes market is segmented as hypermarket/supermarket, convenience stores, specialty stores, traditional grocery and online retailers.
For the estimation of revenue, regional average prices were obtained through quotes from numerous potato flakes manufacturers, exporters, and distributors. All key end use segments have been considered and potential applications have been estimated on the basis of secondary sources and feedback from primary respondents. Some of the key data points collected for modeling approach include total acreage of potato planted, average yield, total production, amount consumed directly v/s amount used for processing into potato flakes, etc. Company-level market share has been derived on the basis of usage of potato flakes in respective end use applications. The market has been forecast based on constant currency rates.
The report provides detailed competitive and company profiles of key participants operating in the global market. Some of the major companies operating in the potato flakes market analyzed are Nestlé S.A., Bob's Red Mill Natural Foods, Inc., Idahoan Foods, LLC, McCain Foods Limited, Rixona B.V., Basic American Foods, Inc., Agrarfrost GmbH & Co. KG, Patwary Potato Flakes Ltd., Clarebout Potatoes NV, Goodrich Cereals, Lamb Weston Holdings, Inc., Iscon Balaji Foods Pvt Limited, Lutosa SA, Nahr-Engel GmbH, Bem Brasil Alimentos LTDA, and Oregon Potato Co. among others.
Potato Flakes market: Research Methodology
A number of primary and secondary sources were consulted during the course of the study. Secondary sources include Factiva, and Hoovers, and company annual reports and publications. Comprehensive interviews have been conducted by our analysts, and the intelligence and insights obtained have been used for validating the information gained through secondary research. The report also includes a description of assumptions and acronyms utilized for research purposes. Data gathered has been validated using the triangulation method, to offer useful quantitative and qualitative insights on the potato flakes market.
For ascertaining the market size on the basis of volume and value, revenues generated by leading players, coupled with their production capacities are taken into consideration. Backed by a proven & tested research approach, the report offered necessary information on the potato flakes market. Qualitative aspects gained from industry experts and opinion leaders have also been adhered by the analysts while developing this insightful report on the potato flakes market. Secondary research is leveraged for ascertaining the overall size of the potato flakes market.
A short market viewpoint offered in the report elucidates the macro-economic aspects that influence the growth of the potato flakes market, which include worldwide demand for food & beverages and ecommerce trends impacting the consumer goods sector. Global pricing analysis, restraint analysis, and opportunity analysis on the potato flakes market have also been incorporated in the report. This report serves as an authentic resource of intelligence on the potato flakes market, enabling the readers to fact-based decisions on future direction of their businesses.
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