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Potato Flakes Market

Potato Flakes Market

Potato Flakes Market Analysis by Nature (Organic Potato Flakes, Conventional Potato Flakes), by Sales Channel, by End-Use & Regional Forecast 2021-2031

Potato Flakes Market
FACT1510MR
  • Dec-2021
  • List of Tables : 54
  • List of Figures : 82
  • 170 Pages
  • Food & Beverage

Potato Flakes Market Outlook

The global potato flakes market, the market is set to surpass a valuation of US$ 12.39 Bn by the end of 2031.  The potato flakes market size is expected to grow at a CAGR of 7% during the period of assessment. By 2021-end, the industry is anticipated to be valued at US$ 6.3 Bn, as per the report.

Market Size (2021) US$ 6.3 Bn
Projected Market Forecast Value by 2031 US$ 12.39 Bn
Value CAGR (2021-2031) 7%

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Demand Analysis of the Potato Flakes for 2016-2020 Vs Market Outlook for 2021 to 2031

As per Fact.MR – market research and competitive intelligence provider, during the historic period of 2016 to 2020, the market expanded at a high CAGR and registered an impressive valuation of nearly US$ 5.89 Bn at the end of 2020.

The potato flakes market is likely to benefit from expansion of retail chains, both digital and physical, in combination with increasing product lines and product portfolios of established players. The retail sector witnessing a robust rise worldwide across various domains of consumer products, and potato flakes are no exception.

While focusing on the production of high-quality, light-weight potato flakes, leading companies are strengthening their online presence to extend their market reach and gain higher shares. Considering the aforementioned factors, the market for potato flakes is projected to touch US$ 12.39 Bn by the end of the forecast period (2021-2031).

What Factors are propelling the Market Growth of Potato Flakes?

Rapid urbanization and growing GHDI of consumers has enhanced their expenditure on ready-to-eat and processed food products, which partly offers relaxation in their increasingly hectic regime. Rising demand for such food is further rubbing off on growth of the potato flakes market, and the status quo is likely to prevail between the period 2021 and 2031, according to a recently published report of Fact.MR.

The report opines that demand for potato flakes, which are rich in carbohydrate and contain imperative minerals, will ride the coattails of shifting consumer preferences toward consumption of nutrition-rich food & beverages. Incessant growth of retail sales in the baby food industry, coupled with the imperativeness index of potato flakes as a key ingredient in several baby food products, will further impact growth of the potato flakes market in the near future.

An Adaptive Approach to Modern-day Research Needs

How are Conventional Potato Flakes Adding to the Growth?

Pace of technology penetration in the food sector has been observed to be robust recently, compelling manufacturers to enhance their R&D efforts. Widening range of applications has led enormous commercial vendors to develop a variety of potato flakes in their purest forms, pointing at discovery possibilities in the market in tandem with increased research activities.

A wide variety of organic potato flakes have permeated the market that fall in line with surging consumer demand for higher nutrient value and non-GMO-labelled products. The concept of organic farming has brought significant changes in the overall farming practices employed across agriculture-based regions worldwide. 

According to the Union Ministry of Agriculture and Farmers' Welfare, in India, about 2.78 million hectare of farmland was under organic cultivation as of March 2020. This has further prompted land owners and farmers in opting for organic fertilizers, in a bid to maintain the soil fertility and sustainability. According to the U.S. Department of Agriculture, total available arable land for organic farming has been increasing rapidly in the U.S. This will further impact developments and demand for potato flakes.

Country-Wise Analysis

Why is the United States a Highly Lucrative Market for potato flakes?

The United States potato flakes industry is projected to grow at nearly 8% CAGR and is predicted to remain the most lucrative across North America. Increasing population is one of the key factors behind the rising consumption of potatoes.

Considering this, the manufacturers of potato flakes are using this opportunity to strategically attain growth. In addition to this, the prevalence of large-scale food processing factories in the region is propelling the demand for potato flakes and are streamlining their production activities by utilizing the best potatoes grown in domestic farms. 

Furthermore, the US organic farming is on the rise. According to the report published by National Agriculture Statistics Service, the share of sales of organic products from crops rose slightly from 2016 to 2019. In 2019, 58% of organic sales came from crops, led by vegetables and fruits (including berries and tree nuts).

What’s Bolstering the Growth of Players in India?

According to Fact.MR’s analysis, Indian market for potato flakes is projected to exhibit a 7% CAGR. A report published by the Indian Brand Equity Foundation states that, the production of Potato is estimated to a record production of 54.2 million tons in 2020-21, an increase by 5.6 million tons compared to 2019-20.

In India, the food sector has emerged as a high-growth and high-profit sector due to its immense potential for value addition, particularly within the food processing industry. The growth of the market is attributed to the increasing urbanization, introduction of various HoReCa chains and changing lifestyles. 

Furthermore, the government initiatives are leading to a wide scope of growth of the market through 2031. For instance, the Government of India aims to boost growth in the food processing sector by leveraging reforms such as 100 per cent foreign direct investment (FDI) in marketing of food products and various incentives at central and state government level along with a strong focus on supply chain infrastructure. Considering this, Fact.MR analysts project the Indian market to be the most lucrative in Asia. 

What’s Spurring Demand for Potato Flakes in the Germany?

Organic food and farming is growing in Germany since last few years. Several food processing manufacturers are shifting their focus from fresh potatoes to potato flakes, in a bid to simplify production processes involved, increase productivity, and cut down manufacturing costs. 

Application of potato flakes has witnessed a widening trend, and culinary experts are putting constant efforts on discovering more potential applications of potato flakes across Germany. According to Fact.MR, the region is expected to surge at a CAGR of 6% from 2021-2031.

Potato flakes market forecast analysis by Fact.MR

Category-Wise Insights

Why Sales Channel is Turning Out to Be the Most Lucrative One?

Specialty stores are fast permeating the potato flakes market, with sales growth forecast to record a relatively faster pace through 2031. Challenges apropos of competition from modern trade channels are more than offset by shifting consumer preference for all-natural, premium foods, which have a direct influence on growth of the market.

The market is likely to benefit immensely from attractive product presentation, clear market position, and excellent maintenance of customer relations observed in specialty stores. The segment is expected to register a compounded annual growth rate worth 6% from 2021-2031.

How are Conventional Potato Flakes Creating Opportunities?

Widening range of applications has led enormous commercial vendors to develop a variety of potato flakes in their purest forms, pointing at discovery possibilities in the market in tandem with increased research activities. A market share worth 40% is projected for conventional potato flakes.

Efforts of key players toward realizing innovative, new product developments, and unique product offerings to gain a competitive edge and greater brand positioning, will remain key demand determinants for conventional potato flakes.

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Competitive Landscape

The competitive landscape of the potato flakes market is shaped by product innovation and strategic mergers & acquisitions. Front runners are emphasizing capacity enhancements and global footprint expansion to leverage lucrative prospects in developing economies. Some notable developments are as follows:

  • In 2021, Agrico, agreed to set up a joint venture with Pune-based potato supply chain organization S.V. Agri to develop high-yield varieties uniquely suitable to India. The new joint venture, named S.V. Agrico Pvt. Ltd., will produce high-grade basic seed material under controlled conditions.  
  • McCain Foods, a global leader in potato specialty products, announced the acquisition of Serya, a Brazilian food company. This acquisition will enable McCain to expand its boundaries in the Brazilian market. Serya provides pre-formed specialty potato products in Brazil.

Potato Flakes Market Report Scope

Report Attribute

Details

Forecast Period

2021-2031

Historical Data Available for

2016-2020

Market Analysis

Revenue (US$ Mn) 

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Countries Covered

  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Spain
  • BENELUX
  • Nordics
  • Italy
  • Russia
  • Poland
  • China
  • Japan
  • India
  • Australia
  • New Zealand
  • Brazil
  • Mexico
  • GCC

Key Market Segments Covered

  • Nature
  • Sales Channel
  • End Use
  • Region

Key Companies Profiled

  • Nestlé S.A.
  • Bob's Red Mill Natural Foods Inc.
  • Idahoan Foods LLC
  • McCain Foods Limited
  • Rixona B.V.
  • Basic American Foods, Inc.
  • Agrarfrost GmbH & Co. KG
  • Patwary Potato Flakes Ltd.
  • Clarebout Potatoes NV
  • Goodrich Cereals
  • Lamb Weston Holdings Inc.
  • Iscon Balaji Foods Pvt Limited
  • Lutosa SA
  • Nahr-Engel GmbH
  • Bem Brasil Alimentos LTDA
  • Oregon Potato Co.

Pricing

Available upon Request

Key Market Segments in Potato Flakes Industry Research

  • Nature

    • Organic Potato Flakes
    • Conventional Potato Flakes
  • End Use

    • Potato Flakes for Household Use
    • Potato Flakes for Business to Business (B2B)
      • Food Service Industry
      • Food Industry
        • Soups & Premixes
        • Bakery
        • Snacks
        • Frozen Food
        • Baby Food
        • Meat Processing
    • Potato Flakes for Animal Feed
  • Sales Channel

    • Potato Flakes Sales via Hypermarkets/Supermarkets
    • Potato Flakes Sales via Convenience Stores
    • Potato Flakes Sales via Traditional Groceries
    • Potato Flakes Sales via Online Retailers

- FAQs -

As of 2021, demand for potato flakes is poised to reach US$ 6.3 Bn, as per Fact.MR
From 2016 to 2020, sales of potato flakes inclined at around 6% CAGR
From 2021-2031, demand for potato flakes is expected to surge at a CAGR of 7%
By 2031, the market for potato flakes is anticipated to reach US$ 12.39 Bn
According to Fact.MR, the U.S is anticipated to register a CAGR of 8% from 2021-2031
In India, potato flakes sales are likely to surge at a CAGR of 7% from 2021 to 2031
Potato flakes sales across Germany are likely to register a CAGR of 6%
Conventional potato flakes are expected to account for 40% of total revenue until 2031

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