CBD Wine Market

CBD Wine Market Outlook (2025 to 2035)

The global CBD Wine Market is expected to reach USD 371.7 million by 2035, up from USD 40.7 million in 2024. During the forecast period from 2025 to 2035, the industry is projected to expand at a CAGR of 21.1%.

The CBD wine market is gaining traction as consumers seek wellness-oriented, alcohol-free alternatives that promote relaxation without intoxication. Combining the calming benefits of CBD with the sophistication of wine, the product appeals to health-conscious millennials and those who are curious about sobriety. With evolving legal frameworks and a growing demand for functional beverages, CBD wine is emerging as a niche yet influential segment in the global beverage landscape.

Metric	Value
Industry Size (2025E)	USD 54.8 million
Industry Value (2035F)	USD 371.7 million
CAGR (2025 to 2035)	21.1%

What are the drivers of the CBD Wine Market?

The CBD wine market is advancing through the synergy of wellness-driven preferences and premium beverage trends. There has been an increasing interest by consumers in relaxing and gaining therapeutic effects from non-alcoholic/low-alcohol beverages. CBD wine meets this need, providing a distinct set of properties that results in a relaxing effect without causing intoxication, thereby finding attraction within health-conscious markets in urban and high-income environments.

In addition to the dispensaries, the brands are setting up shop in wellness spas, organic food shops, and curated online services. These limited outlets are aimed at targeting consumers who are more quality- and exclusive-oriented, aiming to achieve higher margins. With the maturation of legal frameworks and rising consumer awareness, demand for CBD wine is expected to increase on both niche and mainstream levels.

What are the regional trends of the CBD Wine Market?

North America is an advanced and innovatively driven market in the CBD wine industry. The United States, in particular, benefits from progressive cannabis legislation at the state level and a strong base of early adopters. Cities like San Francisco, Denver, and Austin are leading in retail experimentation, with dedicated wellness lounges and craft winemakers driving localized demand.

In Europe, market progression is uneven due to varying policies in different countries. The United Kingdom, Germany, Switzerland and the Netherlands are, however, turning into hot spots of pilot launches. The countries have created a favorable regulatory framework, and the consumer base is receptive to the functional beverage formats. Artisanal wine has its cultural value, contributing to the credibility of the product in the case of natural CBD addition.

The Asia-Pacific region presents high potential, but also faces structural challenges. Australia is actively exploring CBD beverage markets through local production and targeted branding. Japan’s aging population and its affinity for health-based consumption offer a unique growth vector. However, regulatory conservatism across much of the region requires careful market entry strategies and local partnerships.

Other regions, such as Latin America and the Middle East, are in the early stages. Uruguay and Colombia are experimenting with CBD drinks alongside local cannabis cultivation. In the Gulf region, luxury hospitality venues are experimenting with non-alcoholic CBD wine offerings for tourists, taking into account cultural sensitivities and legal vetting.

What are the challenges and restraining factors of the CBD Wine Market?

The CBD wine market faces complex challenges that restrict scale and accessibility. Regulatory fragmentation is a primary constraint. Many jurisdictions have not yet defined permissible CBD levels in alcohol-based products. This lack of clarity hinders large-scale production and restricts retail partnerships, particularly for cross-border distribution.

Formulation remains technically demanding. Achieving consistency in CBD concentration while preserving wine's organoleptic qualities requires advanced processing techniques. Without proper emulsion stability, separation or flavor compromise can occur, resulting in quality concerns and regulatory risks.

Consumer misconceptions persist around CBD's effects and legality. Despite increased awareness, many potential buyers still associate CBD with intoxication or legal uncertainty. This misperception slows market adoption, particularly in conservative regions.

Cost is another limiting factor. CBD-infused wines are priced significantly higher due to specialized ingredients and regulatory compliance burdens. This restricts access to premium consumer segments and prevents broader market penetration.

Country-Wise Insights

Retail Innovation and Wellness Integration Advance the USA Market

The USA market is expanding due to increased demand for wellness-focused, low-alcohol alternatives. Consumers are embracing CBD wine as a functional beverage that fits into balanced lifestyles. Growth is centered in states like California, where hemp-friendly policies and a strong wine heritage support product innovation.

Retail models are shifting, with direct-to-consumer platforms, wellness boutiques, and upscale grocery outlets gaining traction. Brand narratives emphasizing clean labels, organic sourcing, and third-party testing are resonating with health-conscious buyers.

Technological enhancements in CBD infusion methods are improving product quality and differentiation. However, inconsistent federal regulation remains a barrier to full-scale retail expansion. Producers are navigating this landscape by focusing on compliant regional growth and premium positioning. Urban markets are showing strong acceptance, driven by preference for mindful consumption. Strategic investment in distribution and brand credibility will shape long-term success.

Compliance Certainty and Premium Branding Catalyze UK Growth

The UK market is benefiting from regulatory clarity under the Novel Foods framework, which has encouraged product development and investment. CBD wine is positioned as a sophisticated alternative to traditional alcohol, appealing to consumers seeking refined, wellness-aligned experiences.

Producers are emphasizing small-batch production, botanical profiles, and minimalist design to align with evolving lifestyle preferences. High-end wine retailers, e-commerce channels, and health-focused outlets are key distribution points. Trends in alcohol moderation and seasonal initiatives, such as Dry January, continue to boost category relevance.

The CBD wine market remains niche but is growing steadily, supported by transparent compliance and an increasing level of consumer trust in infused products. Artisanal positioning and clear origin labeling are becoming central to brand strategy. While mainstream retail uptake is limited, digital sales and experiential marketing are filling the gap. Continued regulatory support and product education are critical to market maturation.

Heritage Integration and Early-Stage Trials Shape French Market

France's CBD wine market is in early stages, shaped by cautious regulatory evolution and a strong national wine identity. Although broader CBD acceptance is increasing, ingestible formats remain under scrutiny, limiting large-scale commercialization.

Innovation is emerging through small-scale collaborations between independent vintners and CBD specialists. These projects emphasize oenological quality and subtle infusion, targeting wellness-conscious consumers in major cities. Organic sourcing and low-alcohol content are often highlighted to meet rising health standards.

Cultural appreciation for craftsmanship and terroir offers a strong foundation for product acceptance, provided compliance and quality remain central.

Category-Wise Analysis

Hemp-Based CBD Wine Gains Momentum Through Wellness Positioning

Hemp-derived CBD wine is gaining steady traction due to its alignment with wellness-oriented consumption patterns. Extracted from industrial hemp, which contains minimal THC, this product category offers the relaxing attributes of cannabidiol without psychoactive effects. These appeals are to consumers seeking stress-relief alternatives without compromising clarity or functionality. Regulatory clarity around hemp cultivation has facilitated greater investment in standardized extraction methods, enhancing product safety and quality assurance.

Manufacturers are leveraging advancements in water-soluble CBD technology to improve stability and efficacy within wine matrices. The segment benefits from clean-label positioning and is increasingly featured in functional beverage portfolios. Moreover, the hemp plant's sustainable agricultural profile supports environmental commitments among producers.

As consumer preferences shift toward moderation and functional ingredients, hemp-based CBD wines are positioned as credible alternatives to conventional alcoholic beverages, with growth supported by product innovation, scalable supply chains, and evolving beverage formulations.

Low-Alcohol CBD Wines Advance as Moderation Trends Persist

The low-alcohol segment in CBD-infused wines is expanding as demand increases for products that support balanced consumption. Typically formulated with reduced alcohol content while maintaining sensory appeal, these wines integrate CBD to provide a calming effect, positioning them as functional lifestyle beverages. The segment is supported by a shift in consumer behavior favoring moderation, wellness, and transparency in ingredients.

Manufacturers are focusing on precision dosing and advanced infusion methods to ensure consistent cannabinoid distribution while maintaining optimal taste. Innovations in fermentation control and botanical enhancement have further improved product differentiation within this segment. Producers are also emphasizing low-calorie, additive-free formulations to appeal to health-conscious drinkers.

As awareness of responsible drinking grows, low-alcohol CBD wines are emerging as an attractive category within the functional beverage space, combining sensory satisfaction with wellness positioning and integrity in formulation.

Glass Packaging Enhances Product Integrity and Premium Appeal

Glass bottles remain the preferred packaging format for CBD-infused wines due to their ability to protect the stability of cannabinoids and preserve the flavor quality. The non-reactive nature of glass offers a superior barrier against oxygen ingress and light exposure, both of which can degrade CBD potency and compromise sensory attributes. In addition to functional advantages, glass packaging reinforces a premium brand image, aligning with the positioning of CBD wines as sophisticated, wellness-oriented beverages.

Many producers are adopting lightweight and recyclable glass options to align with environmental sustainability objectives without sacrificing packaging performance. The tactile and visual characteristics of glass also support elevated shelf presence, enhancing consumer perception of quality and trust. As product quality, shelf life, and consumer presentation remain top priorities, glass bottles continue to serve as a strategic packaging solution in the evolving CBD wine category.

Competitive Analysis

Key players in the CBD wine industry include House of Saka, Viv & Oak, Rebel Wine Co. UK, Burdi W., CannaVines, Bodegas Santa Margarita, Drinksipc, Hempfy, River Organics, and Wines of Uruguay.

The market is expanding as consumers seek functional beverages that blend relaxation with lifestyle appeal. Innovation is driven by organic ingredients, low-alcohol content, and full-spectrum hemp extracts. Success depends on the development of flavor, packaging design, regulatory compliance, and a wellness-focused positioning. With growing competition from CBD beers and THC-infused drinks, brands are refining their offerings and enhancing consumer education. Sustainability, sensory experience, and unique brand identities are becoming central to standing out in this evolving niche beverage segment.

Recent Development

• In March 2025, Wana Brands launched THC-infused hemp beverages at Total Wine & More in Minnesota. Developed under Wana’s new Wana Beverages line, the drinks feature 5 mg of hemp-derived THC and botanical terpenes. This marks Wana’s first foray into alcohol retail, expanding access to low-dose cannabis experiences.
• In February 2025, Health Advance entered the THC beverage market through a social equity partnership with Brenden Jones, co-founder of Jones Soda’s Mary Jones line. This strategic collaboration aims to scale cannabis drink offerings, leverage Jones’s brand legacy, and enhance consumer access to flavorful, socially conscious THC-infused beverages.

Fact.MR has provided detailed information about the price points of key manufacturers in the CBD wine market, positioned across regions, including sales growth, production capacity, and speculative technological expansion, in the recently published report.

Methodology and Industry Tracking Approach

The 2025 CBD Wine Market report by Fact.MR draws from a survey of 9,800 participants across 27 countries, with at least 275 responses per region. Sixty percent of respondents were direct industry participants, including CBD beverage producers, hospitality providers, and wellness retailers, while the other 40% were professionals such as logistics experts, regulatory advisors, and distributors.

Data collection spanned June 2024 to May 2025 and explored consumption patterns, innovation trends, growth barriers, and investment dynamics. Responses were regionally weighted to align with local market structures and regulatory environments.

Over 240 verified sources, such as peer-reviewed articles, patent databases, financial disclosures, and government records, supported the analysis. Using statistical tools like regression analysis, the study delivers accurate insights. Since 2018, Fact.MR has actively tracked the evolving CBD and wellness beverage landscape.

Segmentation of CBD Wine Market

• By Source :

  • Hemp-derived
  • Marijuana-derived

• By Product Type :

  • Low-alcohol
  • No-alcohol

• By Packaging :

  • Glass Bottles
  • Cans

• By Distribution Channel :

  • On-trade
  • Off-trade

• By Region :

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa