Analysis of Location Intelligence market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Adoption from innovative business models that integrate location intelligence with advanced technologies is giving birth to a democratized location intelligence market.
Consumer demand for convenient services will boost the adoption of location intelligence services.
Prevalence of ‘near me’ queries on search engines validate the need and demand for location intelligence by developer and consumer communities.
Location intelligence enables software to customize user experience based on their current location.
The global location intelligence market will grow 4X from 2019 to 2029. Booming digital payments warrants that mobile applications and websites record location information for crucial transactions.
For instance, location tags in financial transactions help consumers detect fraudulent, and unauthorized transactions.
The lack of digital literacy in emerging digital markets will impel the demand for location intelligence services during the forecast period.
The global navigation satellite system (GNSS) offers a strong infrastructure for location intelligence companies to integrate location based services.
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Sales and marketing optimizations of location intelligence constitute the largest market share with over 20% of the total market revenues.
Digital advertising has augmented marketing campaigns to devise location specific triggers that attract, engage, and delight consumers.
Marketers are utilizing location intelligence services to conduct customer surveys, share offers and discounts.
Supportive technologies such as geo-fencing further propel the adoption of location intelligence services in this segment.
The sales & marketing applications of location intelligence poise this segment as the fastest growing segment with over 14% CAGR during the forecast period.
By services, consulting will witness a quantum leap and exhibit dexterous growth over the forecast period.
Through consulting, location intelligence is providing companies with the requisite assistance to analyze and examine relevant information and give appropriate feedback to other organizations.
Some companies are also soliciting advice for integrating their business processes and location intelligence tools.
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North America and Europe, collectively account for more than 56% of the total market value. The compounded annual growth rate of all six regions are stupendous double digits.
This points to the fact that location intelligence is a corner stone technology of the coming decade. Market players must invest in developing products that offer prodigious leaps in data security.
Data privacy is the central differentiating factor for location intelligence products. The highest double digit growth can be ascribed to South Asia & Oceania (SEAO) that offers remunerative growth opportunities with over 18.4% CAGR through 2029.
SEAO countries such as Indonesia are witnessing a boom in digital economy. The country has unicorn start-ups propelling location intelligence applications in various end-use industries.
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Software as a Service (SaaS) products such as online food delivery, and transportation mobile apps are a central factor that are driving growth of the market.
These apps are location dependent to ensure smoother user experiences. For instance, Uber, the popular transportation mobile app, employs location intelligence to match users with cabs based on proximity.
Similarly, Zomato, the popular food delivery app utilizes location intelligence to display restaurants based on delivery time.
Location intelligence has become an industry standard in mobile apps, almost every mobile app asks for location access permissions to enhance the user experience.
Innovation and development of security measures will shape the competitive landscape during the forecast period.
Major market players in the location intelligence market include, but not limited to
The global location intelligence market is segmented on the basis of application, services, end use and region.
This taxonomy and the detailed TOC prepared are confidential and intended exclusively for the individual or entity with whom it is being shared. Reading, disseminating, distributing, or copying this to any party other than addressee(s) is unauthorized and prohibited.
Country-specific assessment on demand for location intelligence has been provided for each regional market, along with the market size valuation and forecast price point assessment, price index and impact analysis of key regional and country-wise dynamics, which were obtained through quotes from numerous location intelligence manufacturers, experts, and suppliers.
Y-o-Y growth projections have also been offered on all regional markets incorporated in the report. Moreover, future trends, growth prospects, and other possibilities related to the market have been answered in the report.
The report provides company-level market share analysis, which has been derived on the basis of the company’s annual sales and segmental revenue in all the target end-use industries.
The market has been forecasted based on constant currency rates.
The report provides detailed competitive and company profiles of key participants operating in the global location intelligence market.
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The global Location Intelligence market is segmented on the basis of application, services, end use and region.
The CAGR of over 14%% Location Intelligence market
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