Bidets Market

Bidets Market Analysis by Ceramic, Over the Rim, Toilet Seats, Portable, Handheld, and Others from 2023 to 2033

Analysis of Bidets Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Bidets Market Growth Outlook (2023 to 2033)

The global bidets market stands at a valuation of US$ 30.1 billion in 2023. Global demand for bidets is forecasted to reach a market value of US$ 54.5 billion by the end of 2033, increasing at a high-value CAGR of 6.1% over the decade.

Bidets are plumbing fixture types, which are used for hygienic cleaning of the intimate parts of one’s body after the toilet. They are widely used to reduce the use of toilet paper, increase personal hygiene, and improved care for the skin. They are available in different price grades and can be mounted on the floor or the wall according to the setup of the toilet.

Wall-mounted bidets are commonly used in malls, hotels, etc. They are utilized at a significant rate in contemporary bathrooms. The use of wall-mounted bidets ensures easy cleaning of the floor and they can be adjusted at multiple heights. Wall-mounted bidets are projected to become popular in the forecast period. The floor-mounted bidets are pedestal ones and are mostly found in traditional bathrooms and old buildings.

Sanitary porcelain, steel, and ceramics are some popular materials, which are used in the manufacturing of bidets. Among various other types of bidets, electronic bidets are gaining popularity due to their features, including adjustable temperature, pressure, air drying, etc. Whereas, the non-electronic type of bidets is comparatively simpler and does not have many additional features.

Fact.MR, a provider of market research and competitive intelligence, in its newly published research report, reveals that the demand for bidets around the world is estimated to increase rapidly due to increasing awareness among consumers about personal hygiene and toilet care products. The research report also provides a comprehensive analysis of different market aspects, including growth opportunities, regional analysis, key trends, growth restraints, and various other aspects.

  • According to data provided by National Geographic in the year 2022, around 270,000 trees are destroyed on annual basis. Around 10% of them are utilized by the toilet paper industry.

Toilet papers are widely used to clean after peeing and come with various implications on the environment from their production to disposal. Thus, adverse impacts of toilet paper are anticipated to contribute to the rising demand for bidets around the world in the coming decade.

There are two types of bidets, which include electronic and non-electronic. The differences in the number of features and functions are noteworthy between these two types. The Bidet seat is generally loaded with numerous functions, side panels to control various functions, and upgraded remote control features. Electric bidets provide multiple functions, including temperature control, seat temperature control, jet or nozzle control, water pressure, and air dryers.

Non-electronic bidets do not come with as many features as electric bidets. Non-electronic bidets are generally affixed with nozzles and are fixed. However, the water pressure of nozzles is entirely dependent on the pressure of tap water. Two different supply connections are required for hot and cold water supply. They are widely installed at normal western toilets.

Report Attributes


Market Size in 2023

US$ 30.1 Billion

Forecasted Market Value (2033)

US$ 54.5 Billion

Global Market Growth Rate (2023 to 2033)

6.1% CAGR

Share of Ceramic Bidets (2033)


Key Companies Profiled

  • Lixil Corporation
  • Toto Ltd.
  • Duravit AG
  • Kohlar AG
  • Bidet Toilets Store
  • Roca Sanitario, S.A.
  • Laufen Bathrooms AG
  • Drummond Bathroom Ltd.

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Why is Demand for Bidets Increasing at a High Rate Around the World?

“Ever-growing Awareness about Need for Hygienic Living”

Demand for bidets is increasing at a noticeable rate due to the growing awareness about hygienic living along with reducing the utilization of toilet paper. Installation of bidets can reduce the use of toilet paper by up to 75%, which can further help to reduce pollution. Various other factors, including increased adoption of bidets by the elderly population, can help them to maintain cleanliness without much effort.

The use of bidets is helpful to prevent urinary tract infections. They are easy to install at economical rates, which is expected to drive lucrative opportunities for players.

“Increasing Popularity of Lavatory Style Toilets”

In recent years, lavatory-style toilets are gaining popularity around the world. This factor can further boost the expansion opportunities in the target industry. A drive toward smart toilets among consumers from emerging economies is predicted to serve as a noticeable driver to generate demand for bidets. Concentrations of aesthetics and technology have stimulated players to take efforts to manufacture new designs, which can help in the expansion of the horizon of the market.

Prices of washlets are increasing at a significant rate in recent years, which is stimulating the trend of premiumization in the industry. Consumers are demanding control panels, which come with advanced features, including automatic control of water. The rapid pace of urbanization across developing countries is also estimated to spur demand for bidets in residential areas in urban regions.

“Smart Bidet Systems Minimizing Requirements for Manual Controls”

The development of smart bidets is one of the noticeable emerging trends in the target market. Smart bidet systems are used to minimize the requirements for manual controls, and thus ensure comfort and convenience to respective end users globally.

Smart bidets come with functionalities, including automotive automatic control of the water temperature and automotive temperature control of the seat. Further, they can also effectively reduce water use and provide automatic control of the water pressure. The abovementioned benefits of smart bidets are projected to open up new growth and development opportunities for manufacturers.

Which Factor is Anticipated to Adversely Impact Demand Growth for Bidets?

“Limited Awareness about Bidets Impacting their Adoption”

Although bidets are not entirely new for consumers around the world. But, there are still various consumers, who are not aware of bidets and their features. Consumers are not aware of the benefits of bidets. This lack of knowledge related to the merits of bidets among consumers across the globe is projected to impede growth opportunities in the global bidets market in the coming 10 years.

Bidets market size, share, growth and forecast by Fact.MR

Why Does Europe Hold a Noteworthy Share of Global Market Revenue?

“Rising Inclination to Use Bidets in European Countries”

North America, Asia Pacific, Europe, Latin America, and the Middle East & Africa are prominent regions, which are expected to contribute to a noteworthy share of total revenue. Among these regional areas, Europe is matured due to the increasing acceptance of the use of bidets there. Europeans are inclined to invest at a significant rate in luxurious products for personal care and hygiene.

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Country-wise Insights

Why is Demand for Bidets Surging in Japan?

“Rising Popularity of Bidet-style Toilets in Japan”

Bidet-style toilets are gaining popularity in hotels, restaurants, and Japanese households. The rapid pace of urbanization is also estimated to propel growth opportunities there in the coming decade.

Which Factor is Expected to Contribute to Rising Sales of Bidets in the United States?

“Growing Adoption of Bidets by Geriatric People and Luxury Hotels”

Elderly people in the United States are estimated to contribute a noticeable share of revenue due to the rising adoption of bidets owing to their user-friendly features. Luxurious hotels are also adopting bidets at a noteworthy rate, which is predicted to stimulate their sales in the coming years.

What is the Growth Prospect of Bidets in Germany?

“High about Adverse Environmental Impacts of Toilet Paper”

In recent years, consumers have started to use bidets instead of toilet paper. They are becoming aware of the adverse impacts of toilet paper on the environment. Although they are not very much popular in Germany, an inclination to use bidets in the coming years is expected there.

Category-wise Insights

Which Type of Bidet is Estimated to Contribute to Substantial Market Revenue Share?

“Ceramic Bidets Gaining Huge Popularity across the Globe”

Based on type, the market is classified into ceramics, toilet seats, over the rim, handheld, portable, and others. Among these, the ceramic segment is estimated to hold a noticeable share, which is more than 50% of total revenue by the end of 2033. A wide variety of suppliers are taking efforts to produce and supply ceramic bidets to respective end users, which is predicted to contribute to market opportunities.

Which Distribution Accounts for High Delivery of Bidets?

“Store-based Distribution Channels Contributing to Increased Sales of Bidets”

Store-based and non-store-based are the two prominent channels, which are used for the distribution of bidets around the world. Between these two, store-based channels are projected to hold a noticeable share of total revenue. They ensure various benefits to respective buyers, including freedom of choice, a large amount of profit, and a wide of products, which are available at discounted prices.

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Key Market Players

Key suppliers of bidets are investing at a significant rate to strengthen their supply chain management systems, which are used for the quick and safer delivery of end products. They are also investing in various types of promotional activities to increase awareness about bidets around the world. Certain regulatory norms are also established to minimize adverse environmental impacts, which are caused during the manufacturing of bidets.

Leading companies in the bidets market include Lixil Corporation, Toto Ltd., Duravit AG, Kohlar AG, Bidet Toilets Store, Roca Sanitario, S.A., Laufen Bathrooms AG, and Drummond Bathroom Ltd.

Segmentation of Bidets Industry Research

  • By Type :

    • Ceramic
    • Over the Rim
    • Toilet Seats
    • Portable
    • Handheld
    • Others
  • By End Use :

    • Residential
    • Commercial
  • By Distribution Channel :

    • Store-based
    • Non-store-based
  • By Region :

    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa

- FAQs -

What is the value of the bidets market in 2023?

The global bidets market is valued at US$ 30.1 billion in the year 2023.

At what rate will the sales of bidets increase from 2023 to 2033?

Sales of bidets are predicted to advance at a high CAGR of 6.1% from 2023 to 2033.

Which type of bidet is forecasted to hold a higher share of total revenue?

Ceramic-based bidets are projected to hold more than 50% share of the global market revenue by the end of 2033.

What is the anticipated valuation of the bidets market by the end of 2033?

The bidets market is forecasted to reach a value of US$ 54.5 billion by the end of 2033.

Which region is anticipated to contribute a noteworthy share of total market revenue?

Europe is expected to account for a substantial share of the global market revenue.

Who are the prominent manufacturers of bidets?

Lixil Corporation, Toto Ltd., Duravit AG, Kohlar AG, Bidet Toilets Store, Roca Sanitario, S.A., Laufen Bathrooms AG, and Drummond Bathroom Ltd. are key suppliers of bidets operating across the world.

Bidets Market

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