Europe Plastic Protective Packaging Market

Europe Plastic Protective Packaging Market Outlook (2022-2032)

The Europe plastic protective packaging market is projected to grow at the rate of 4.5% to reach a valuation of US$ 6.2 Billion by 2032 from US$ 4 Billion in 2022.

Growth in the Europe Plastic Protective Packaging market is attributed to rapid growth in the different manufacturing industries worldwide, propelling the market growth during the assessment years.

Report Attributes	Details
Europe Plastic Protective Packaging Market Size (2021A)	US$ 3.83 Billion
Estimated Market Value (2022E)	US$ 4 Billion
Forecasted Market Value (2032F)	US$ 6.2 Billion
Europe Market Growth Rate (2022-2032)	4.5% CAGR
Germany Market Share (2021)	18%
Germany Growth Rate (2022-2032)	4.5% CAGR
Market Share of Top 5 Companies	45%
Key Companies Profiled	Berry Global Group, Inc Amcor Plc Mondi Group Plc Sonoco Products Company Sealed Air Corporation

Europe Plastic Protective Packaging Historical Market Outlook (2017-2021) vs Growth Forecast (2022-2032)

As per Fact.MR –market research and competitive intelligence provider- from 2017 to 2021, the global market for plastic protective packaging expanded at nearly 4.3% CAGR, reaching US$ 3.83 Bn. Consumer inclination towards online shopping has witnessed a dramatic rise in recent years, which in turn has boosted the growth of the e-commerce sector significantly.

Sensing the role of protective packaging in the overall end-user experience, leading players in the European plastic protective packaging market are focusing on easy-to-use designs, along with consistent branding activities. Consequently, the global demand for plastic protective packaging will continue to surge, projected to exceed US$ 6.2 Billion, documenting a CAGR of 4.5% throughout the forecast period.

Is E-Commerce Expansion Aiding Expansion of Europe Plastic Protective Packaging?

In recent years, e-commerce has been facilitating consumers across the world by delivering the products in the best condition. The widespread adoption of e-commerce facilities has resulted in thousands of packets being delivered daily across the world, further increasing the demand for quality packaging of the products.

Factors such as quick delivery, free shipping, and simple return policies are contributing to the adoption of e-commerce over the conventional method of shopping. Growing demand for novel products, huge availability of various products, and the enormous growth in the overall e-commerce market are pushing the demand for plastic protective packaging.

How is Consumer Demand for Pre-Packaged Foods Spurring Demand?

Demand for pre-packed food continues to increase, amid changing lifestyles and the expanding global population. The latest trends suggest that in recent years there has been an increase in the number of working women and the dominance of nuclear families. This is shaping the lifestyles of a majority of consumers in emerging economies.

Demand for on-the-go products has surged as they reduce time spent on cooking, which contributes to the demand for plastic protective packaging. Moreover, rising disposable income and increasing consumption of packed goods will also fuel the demand for rigid packaging in emerging markets.

The food service industry is focusing on trading, logistics, marketing, and consumer services, all of which are directly dependent on the quality of the packaging of the food. This global trend of takeaways and growing ready-to-eat food consumption has increased the demand for pre-packed food and foodservice packaging.

This has further resulted in increased plastic production, and hence, a large number of retailers in the foodservice industry are focusing on the usage of plastic protective packaging.

According to the British Plastic Federation (BPF), over 70% of the soft drinks in the global market, are being packaged in PET plastic bottles, while the rest of the 30% gets packed and is available in other variety of packaging materials, such as glass bottles, metal cans, and paper-based cartons.

How is Stretch Wrap Finding Widespread Adoption in Protective Packaging across Industries?

Stretch wraps have gained high palpability as an effective packaging solution in recent years, with demand attributed to growth in palletizing and shipping activities, in line with the rising purchasing power of consumers and retail activities.

Improvement in resin strength and machinery technology used in stretch wrap manufacturing is also likely to expand the application range of stretch wraps in the upcoming years. Multi-layer stretch wraps and films are also gaining popularity across various industries due to their high strength and customization potential.

According to Fact.MR’s report, the demand for the stretch wrap will remain relatively larger in light of its better recyclability and dust, moisture, and tamper resistance. Sales of the LDAP resin-based stretch wrap are expected to close in on 3 million tons in 2022, which can be attributed to their amenability to heat shrinking, and high clarity.

Growing Emphasis on Recycling Plastic Waste Emerged as a Key Market Trend in Europe

As per the latest report published by Plastics Recyclers Europe, the total installed plastics recycling capacity in Europe increased by 1.1MT in 2021, compared to the previous year, representing a 13% rise. The organization articulates that these figures validate the plastics recycling industry’s resilience in the face of challenges including the COVID-19 pandemic, supply shortages, and rising prices.

In April 2022, Antalis Visual Communications launched Priplak R100, a flexible plastic sheet manufactured from recycled polypropylene (PP) sourced from manufacturing waste and the company’s ‘buyback’ scheme.

According to Antalis, Priplak R100 is mass-produced using certified post-industrial PP waste, which originated from a combination of Priplak’s manufacturing waste and that of customers participating in the Priplak buyback’ scheme. Priplack R100 is also reportedly fully recyclable.

Country-wise Insights

How is Germany Shaping the Market Outlook for Plastic Protective Packing across Europe?

Germany is likely to capture the largest revenue share of nearly 18% in plastic protective packaging, with sales projected to bring in revenues over US$ 4 Bn in 2022. It is expected to clock a CAGR worth 4.5% through 2032.

The country is projected to show the highest growth rate owing to the increasing disposable incomes, improving economic conditions, increasing number of double-income families, and on-the-go food trends.

Germany adopted a strategy known as Circular Plastics Alliance. This initiative aims to boost the German market for recycled plastics to 12.5 million tons by 2032. The alliance covers the full plastics value chains and includes 282 organizations representing industry, academia, and public authorities.

Category-wise Insights

Why are Air Cushions & Bubble Wraps Surging in Popularity?

With significant growth in the construction and electronics sector, air cushions and bubble packaging have emerged as the viable protective packaging solution for products ranging from lightweight, delicate objects such as ceramics and housewares, to heavier electronic components and glassware. Fact.MR forecasts that this segment is estimated to expand at a CAGR of 6% over the forecast period.

Bubble products being the most versatile protective packaging, manufacturers are offering multiple configurations, inflated bubble packaging with various grades that adjust the size of the bubble as per the product. Moreover, recycled materials are also being used to produce modern inflated bubble products. A market share worth 50% is projected for both segments.

Competitive Landscape: Top Companies in Plastic Protective Packaging Market

Prominent players in the Plastic Protective Packaging market are focusing on collaborative activities and technological innovations with other market players in emerging economies along with investing highly in research and development.

Fact.MR has provided detailed information about the price points of key manufacturers in the Plastic Protective Packaging market positioned across countries, sales growth, production capacity, and speculative technological expansion in the recently published report.

• In July 2019, Berry Global Group acquired global plastic packaging supplier RPC Group, securing the equity interest in the company and its debts for around US$ 6.5 Billion.
• In April 2022, Amcor, a global leader in developing and producing responsible packaging solutions, announced it is the first company to purchase certified circular polyethylene material using ExxonMobil's Exxtend™ technology for advanced recycling.

Europe Plastic Protective Packaging Market by Category

• By Material Type, Europe Plastic Protective Packaging Market is segmented as :

  • Air Cushion Plastic Protective Packaging
    • PP
    • HDPE
    • LDPE
    • LLDPE
  • Plastic Mailer Protective Packaging
    • PP
    • HDPE
    • LDPE
    • LLDPE
  • Bubble Plastic Protective Packaging
    • PP
    • HDPE
    • LDPE
    • LLDPE
  • Dunnage Bags Plastic Protective Packaging
    • PP
    • HDPE
    • LDPE
    • PVC
  • Sleeves Plastic Protective Packaging
    • PP
    • HDPE
    • LDPE
    • PVC
  • Shrink Wrap Plastic Protective Packaging
    • PP
    • HDPE
    • LDPE
    • LLDPE
    • PVC
  • Stretch Wrap Plastic Protective Packaging
    • PP
    • HDPE
    • LDPE
    • LLDPE
    • PVC
  • Stretch Hood Plastic Protective Packaging
    • HDPE
    • LDPE
    • LLDPE

• By Country, Europe Plastic Protective Packaging Market is segmented as :

  • Germany
  • Italy
  • France
  • Spain
  • U.K.
  • Russia
  • BENELUX
  • Rest of Europe