Frozen French Fries Market

Frozen French Fries Market Outlook (2023 to 2033)

The global frozen French fries market is valued at US$ 23.5 billion in 2023. Global sales of frozen French fries are set to reach a market valuation of US$ 371 million by 2033-end, increasing at a CAGR of 4.5% from 2023 to 2033.

Global demand for frozen French fries is primarily driven by the increasing popularity of Western cuisine among youngsters. The rising youth population across the globe is bolstering Western culture globally. In addition, the rapid expansion of food restaurant chains, growing urbanization, increasing disposable income, and changing lifestyles will also foster the demand for frozen French fries.

This research report by Fact.MR, a market research and competitive intelligence provider gives a holistic evaluation of different aspects of the industry. Frozen finger chips are called frozen French fries. They are medium and thin potato strips, which are either baked or fried for consumption.

Majorly, freshly cut potatoes have been replaced with frozen finger chips owing to their proposed consistent taste, quality, and convenience. They are some of the popular and readily available foods in different sizes, shapes, and flavors. These are either prepared from white potato fries or sweet potato fries.

Manufacturers generally offer certified sweet and organic potato varieties as they are gaining traction around the world. Sweet potato fries hold a significant revenue share and are given preference by a majority of the population. Numerous benefits, including being quick and easy to cook and serve and at the same time maintaining the quality and taste of end products are some pivotal factors that are fueling the sales of frozen potatoes.

Compared to their counterparts, they are more convenient for consumption. Further, they need minimum effort in preparation, absorb a lesser quantity of vegetable oil, and showcase a longer shelf life. Easy storage of these frozen French fries is also a significant benefit that is contributing to their rising preference among end users.

Foodservice and household are the main end users of frozen French fries. Their increasing consumption by the foodservice sector owing to the rising retail sector and fast food restaurant chains is generating more revenue for market players. These fast-food chains are cheaper compared to other restaurants and thereby account for high sales of frozen chips globally. Variations in flavors, varieties, shapes, and tastes are also propelling the sales of frozen French fries.

Report Attributes	Details
Frozen French Fries Market Size in 2023	US$ 23.5 Billion
Forecasted Market Value (2033)	US$ 36.5 Billion
Global Market Growth Rate (2023 to 2033)	4.5% CAGR
Canada Market Growth Rate (2023 to 2033)	3.7% CAGR
Germany Market Growth Rate (2023 to 2033)	3.5% CAGR
Key Companies Profiled	Kroger JR Simplot Farm Frites Aviko Al-Salam Cooling Co. Albert Bartlett and Sons 11er Nahrungsmittel GmbH Agristo NV

What is Driving Frozen French Fries Sales Globally?

“Increasing Demand for Potato Snacks Driving Sales of Frozen French Fries”

Potatoes are related to multiple health benefits and also aid to improve blood sugar control, reducing heart risks, and improving immunity. Further, the emergence of numerous supermarkets and convenience stores has eased the availability of multiple convenient and ready-to-eat foods, which is soaring the sales of frozen French fries.

Penetration of fast-food chains, including Dominos, Burger King, Subway, Wendy’s, and McDonald’s in emerging economies are estimated to contribute to rising sales of these fried potatoes. Furthermore, the population in urban areas has been growing exponentially due to improved living standards and better opportunities.

These above-mentioned factors have resulted in the increasing population of the working middle class with hectic schedules and high purchasing power. Frozen potatoes provide similar tastes and benefits that are similar to a fresh one with longer shelf-life.

“Increased Popularity of Western Cuisine among Youngsters”

In recent years, there has been a noticeable increase in the population of youngsters around the world. These people give preference to western-style cuisine. In addition, these younger people are bolstering western culture around the world that will flourish fast food restaurants chain.

The young generation, especially those from developing economies are inclined to consume wedges and French fries. Thus, changing lifestyles of youngsters are predicted to catalyze the demand for frozen French fries in the coming years.

“Growing Demand for Convenience Food”

Frozen food not only functions as a westernization token but also offers convenience. The easy availability of international frozen potato products in developing economies boosts their sales. The easy preparation, as well as consumption of frozen fries, make them suitable for busy consumers.

Trying multiple variations, such as including local flavors to these frozen French fries, also helps to improve tastes, which can further fuel their demand. In addition, evolving food preferences of consumers along with the constant change in their eating patterns also contribute to increasing demand for frozen finger chips.

The rising inclination toward the online retail sector ensures easy access to these frozen fast food in remote areas. Further, the emergence of quick-service restaurants along with surging food delivery services, including Uber Eats, Zomato, and Swiggy in the first and second-tier cities are estimated to fuel sales of these frozen chips.

What Challenges are Faced by Manufacturers of Frozen French Fries?

“Increasing Risk of Cardiovascular Diseases Due to Excessive Consumption of Frozen French Fries”

Health-related issues among individuals can hinder the adoption of these frozen French fries around the world. The growing consumption of fried potatoes can increase the risks of various chronic diseases, including diabetes, hypertension, and obesity, which are significant factors for rising cardiovascular diseases. French fries, which are fried at extremely high temperatures are predicted to contain trans-fat.

These health issues are projected to result in growing risks of premature death. Moreover, a substantial risk percentage was noted among consumers who eat French fries more than twice in a period of a week. Thus, the rising incidences of health issues due to excessive consumption of frozen fried food are anticipated to limit their adoption.

Why is Europe Emerging as a Hub for Frozen French Fries?

“Noticeable Growth of Food Service Sector in Europe”

North America, Asia Pacific, Europe, Latin America, and the Middle East & Africa are the key geographical areas where frozen French fries are consumed. Among these, Europe is estimated to hold a noteworthy share of the global market in the forecast period from 2023 to 2033.

Increasing popularity of western-style cuisine among youngsters along with the growing food service sector is projected to drive sales of frozen finger chips in Europe. Further, expanding fast-food restaurant chains in the European region have also been predicted to fuel lucrative opportunities for key suppliers.

Country-wise Insights

What is Supporting the Sales Growth of Frozen French Fries in Japan?

“Growing Popularity of French Fries as Standard Side Order”

Demand for frozen French fries in Japan is anticipated to increase at a CAGR of 3% from 2023 to 2033. French fries are the popular standard side order to different fast food, which is expected to drive lucrative opportunities for their suppliers in Japan.

What’s Favoring Suppliers of Frozen French Fries in the United States?

“Rapidly Growing Fast Food Industry in the Country”

Significant growth in the fast food industry in the United States is anticipated to positively impact demand for frozen fresh fries. The growing popularity of these potato strips as one of the most popular snacks is contributing to their demand. In some places, they are also served along with fish, which is propelling their sales.

The value of the United States frozen French fries market was more than US$ 5.5 billion in 2022. Moreover, demand for these frozen French fries in Canada is forecasted to progress at a CAGR of 3.7% during the forecast period from 2023 to 2033.

What is the Future of Frozen French Fries in Germany?

“Expansion of Fast-food Chains in Germany”

Sales of frozen French fries in Germany are expected to expand at a CAGR of 3.5% through 2033. The rising fast-food industry along with a rapid expansion of the fast-food chains are projected to fuel sales of frozen French fries there.

Category-wise Insights

Why is Demand for Sweet Potato Fries Increasing Rapidly?

“High Nutritional Values of Sweet Potato Fries Contributing to Their Sales Growth”

Based on product, the global market has been segmented into white potato fries and sweet potato fries. Between these two, the sweet potato fries segment is expected to hold a significant share of the revenue. The factors that are driving sales of these sweet potato fries include their rich nutritious values and easy availability.

They are a rich source of minerals, vitamins, and fibers. Further, cancer-fighting properties are available in these sweet potato fries at a significant rate that is predicted to contribute to their rising demand.

Which End User Accounts for a Substantial Share of Market Revenue?

“Food Service Segment to Hold Noteworthy Market Share”

Frozen French fries have two primary applications, which include – food service and household. Between these two, the food service segment has been forecasted to hold a noteworthy share of the revenue. Increased hectic lifestyles and the expansion of fast-food chains around the world are contributing to growing revenue share.

In recent years, the purchasing power of the working population has been increasing at a significant rate. In addition, the rising popularity of western cuisines across the globe is also expected to foster the acceptance of this industry segment.

Competitive Landscape

Key manufacturers of frozen French fries are increasing their expenditure on strengthening their supply chain management systems. They aim to deliver quality products to end users and follow the standards set for quality control.

For instance :

• Lamb Weston Holdings, in July 2022, announced an investment of US$ 415 million in the New French Fry Processing Line in American Falls, Idaho, as well as a Quarterly Dividend.
• LMW RUS is a prominent manufacturer of frozen potato products in Russia. In June 2021, the company entered into a deal with Igor Artamonov, who is the governor of the region Lipetsk.

Prominent suppliers of frozen French fries are Kroger, JR Simplot, Farm Frites, Aviko, Al-Salam Cooling Co., Albert Bartlett and Sons, 11er Nahrungsmittel GmbH, and Agristo NV.

Segmentation of Frozen French Fries Industry Research

• By Product :

  • White Potato Fries
  • Sweet Potato Fries

• By Application :

  • Food Service
  • Household

• By Region :

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa